Airlines Website Evaluation and Electronic Marketing Plan Essay

Emirates Airlines

The website has several functions. It contains information, such as timetables, allows managing booked flights, sells airline tickets, and offers services like booking a guided tour. As for the pricing, an optional type is used, which means that there are a basic price and some additional options which cost extra. The website is available in many languages, so people from any country can surf it. The layout of the home page implies that the most actively promoted service is selling airline tickets. The target market is Dubai citizens, upper class from America and Europe. The layout seems perfect. It is stylish. Any information is easy to access. While scrolling the site, a visitor will always see the form used to purchase flights. On the one hand, it encourages buying tickets. On the other hand, it might be annoying (Emirates Airlines).

Electronic Marketing Plan of Emirates Airlines

1. This airline provides services worldwide.
2. It serves clients from different countries.
3. The objective is to increase online sales.
4. The distribution strategy is to be used.
5. It is necessary to improve the form which appears while scrolling.
6. The budget should include the designers’ fees.
7. Since it will increase sales, the plan looks feasible and adequate (Strauss & Frost, 2016).

Etihad Airline

The website comprises different functions. It provides general information, allows managing booked flights, and sells airline tickets. As for the pricing, and optional type is used. The website is available in many languages, so people from all over the world can purchase tickets without any problems. The layout of the home page implies that the most actively promoted service is selling airline tickets. The target market is top-management and wealthy families, especially from India. The layout leaves much to be desired. However, the information is arranged properly, and it is possible to find the necessary data rather quickly (Etihad Airline). Since it does not give any links to hotels and car rentals, they should be added to the site to offer more possibilities to clients (Zahran, Al-Nuaim, Malcoln & Benyon, 2014).

Electronic Marketing Plan of Etihad Airline

1. This airline is one of the largest in the world.
2. It serves clients of different ages and origins.
3. The objective is to provide competitive services in the segment.
4. It is necessary to apply a mix of product and distribution strategies (Shaw, 2016).
5. It is necessary to find partners that supply the required services, agree on conditions, sign a contract and upload the information.
6. The budget should include the contract’s costs.
7. Since this is a partnership relation, the plan looks feasible and adequate (Strauss & Frost, 2016).

Qatar Airways

The website combines various functions. It sells airline tickets, supplies information, allows managing booked flights, and offers services, like booking a hotel. As for the pricing, and optional type is used. Most of the website is translated into different languages, so people from all over the world can visit it. The layout of the home page implies that the most actively promoted service is selling airline tickets. Based on the home-page picture, the target market is Pakistani of all ages, ordinary people who travel to Doha and from Doha. The website has a pleasant layout. The information is organized appropriately. However, the privilege club data is available only in English and Arabic. Therefore, it is necessary to translate it into other languages (Qatar Airways).

Electronic Marketing Plan of Qatar Airways

1. This airline provides services worldwide.
2. It serves rich clients from different countries.
3. The objective is to make the website more comprehensible.
4. The privilege club data is to be translated into different languages.
5. It is necessary to translate the information and upload it to the site.
6. The budget should include the translator’s fees (up to $20 per A4 page).
7. Since it might attract more loyal customers worldwide, the plan looks feasible and adequate (Strauss & Frost, 2016).

Taken into account the above-said, it is possible to arrive at the conclusion that the best website is the one of Emirates Airlines.

References

Emirates Airlines. Web.

Etihad Airlines. Web.

Qatar Airways. Web.

Shaw, S. (2016). Airline Marketing and Management, New York, NY: Routledge. Strauss, J., & Frost, R. D. (2016) E-Marketing, New York, NY: Routledge.

Zahran, D. I., Al-Nuaim, H. A., Malcoln, J. R., & Benyon, D. (2014). A comparative approach to web evaluation and website evaluation methods. International Journal of Public Information Systems, 10(1), 21-39.