Human rights activists and civil society organizations have been conspicuously present in media trying to advocate for a society where the gap between the rich and the poor is not so big. The government has come up with myriad fiscal measures to ensure that the void between the rich and the poor is not so big in the 21st century world.
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The elites have been subjected to some well calculated taxation regime that is meant to ensure that the wealthy cushion the very poor in the society. Many pundits have blamed capitalistic tendencies for this state of affairs. However, this apportioning of blamed has not achieved much to solve the situation.
It is quite absurd that the rich have continued to be extremely rich while the poor’s purchasing ability has deteriorated over the years. This is very evident in many spheres of life. There is very being difference in terms of the kind of goods that are sold in departmental stores found in the poor neighborhood and those goods sold in departmental stores found in the rich neighborhood.
This essay will endevour to state the glaring differences that are found between the rich and the poor with much emphasis on pricing of goods and services, there availability, and how they are advertised. Exclusive departmental stores that cater for the rich and the famous cannot be accessed by public transport system that many low income earners do prefer because of their cost-effectiveness.
This makes them a no go zone for the poor. The rich who frequent such stores use their personal cars when going shopping in such stores. These stores have ample parking space where these vehicles are packed. The rich who normally go shopping with their children normally leave them in recreational facilities where they can play as their parents do the shopping.
The shopping attendants are obliged to escort the rich with their purchased goods to the car with the trolley where they unload them. This is very rare in shopping malls and stores frequented by the poor where goods are packaged at the counter. Departmental stores that cater for the rich have many other facilities that they house.
These include movie theatres, restaurants, boarding facilities, discotheques, and casinos. Such departmental stores sell sea-foods, appetizers, crackers, confectioneries, and toppings, baked breads that can be purchased warm or cold depending on the taste of the buyer. Italian pleasantries and pizzas are also frequently bought by the rich.
These stores also stock finished desserts. These products are not within the rich of the poor because of the way they are priced which is so exorbitant other than being in exclusive neighborhoods frequented only by the rich. There are categories of electric equipment that are predominantly found in the departmental stores that cater for the rich. These include computer games like the game-boy that the rich kids use a lot in their free time.
There are products that are only sold in low income neighborhoods and those that can be found in both. These include baked bread, jaw breakers, crackers, breadcrumbs, minced meat, and other confectioneries. Most of the rich watch pay-television station. Marketers have found it much convenient to advertise to the rich using this medium.
This is a departure from the past where print, electronic media and billboards were used. These are nowadays used to reach those who still do not enjoy pay-TV services. Internet has also become an important media where both the rich and the poor can be advertised to.
Pricing of goods, types of goods sold, how they are advertised, and proximity of where there are sold is a clear sign that we are still living in a class-society.