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Art for Managing Corporate Image and Identity Essay

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Updated: May 30th, 2021

Memo on the need for art in an office environment

Pieces of art as a part of the office environment help both employees of the office and visitors to recognize the specific identity of the workplace. Art in general and, especially, visual forms of art help not only to create an atmosphere in the office space but also to state the level and status of an organization implicitly. Of course, it is also important to emphasize the fact that different artworks send different messages to those who see them, as well as they can indicate various backgrounds in terms of education, financial status, and cultural awareness of the company’s management (Schmitt, Simonson, & Marcus, 1999). For that reason, the optimal solution for the office would be art that shows some level of sophistication but is not imposing or provocative. However, it is also important to have some brighter accents on the calm and neutral background. In such a way, a combination of impressionists and post-impressionists artworks would create a perfect combination.

19th-century Impressionist paintings and sculpture

As an art movement, Impressionism originated in France during the 19th century. Although it caused some controversy at first, at the moment, Impressionist art has been, for a long while, positively acclaimed by critics. Moreover, it is also important to point out the fact that due to its neutrality, Impressionist works of art are regarded as more calm, elegant, and exquisite (Dempsey, 2002). The main idea behind such pieces of art is to convey the author’s impression, and it is more focused on fine details rather than provocative nature, which is why it is a perfect option for the office environment. Among the particular works of art that would be appropriate, there are Impression, Sunrise (1872) by Claude Monet, The Thinker (1904) by Auguste Rodin, and Dance at Le Moulin de la Galette (1876) by Pierre-Auguste Renoir (Dempsey, 2002).

19th-century Impressionist paintings and sculpture
(Impression, Sunrise, n.d.)
19th-century Impressionist paintings and sculpture
(The Thinker, n.d.)
19th-century Impressionist paintings and sculpture
(Dance at Le Moulin de la Galette, n.d.)

Of course, due to the fact that the best Impressionist works are world-renowned and quite expensive, it would be more expensive to use replicas. In such a way, it is possible to remain cost-efficient, to liven up the office space with tasteful art, without imposition on employees and visitors.

The location of the painting is also very important. First of all, Impression, Sunrise by Claude Monet is a painting that embodies a new beginning. It depicts a beautiful sunset that is yet painted in very reserved colors (Dempsey, 2002). The best location for such a piece of art would be in the entrance hall. In such a way, it would symbolize a start of a new day for the employees and a new beginning of partnership relationships for the customers. It is also significant that the copy of the painting could be bigger than the original. It needs to be noticeable not too imposing, and because of quiet colors, it is better than the copy is a little larger than the original. In terms of effects that it makes, the technique of Plein-air used by Monet creates an effect of freshness from the painting, which is extremely important because Impression, Sunrise would be the first thing that employees and customers see when they come to the office.

On the other hand, Dance at Le Moulin de la Galette by Pierre-Auguste Renoir is much more lively, with brighter colors. One of the common tendencies in Renoir’s works is an attempt to portray crowds of people at leisure (Sayre, 2012). In particular, Dance at Le Moulin de la Galette depicts a dancing garden in spring with crowds of tranquil and happy people. The best location for such painting in the office space would be in a waiting space because it enhances the relaxed mood. It has a lot of colors, shades, and details, but they are all balanced and would appeal to most people.

The Thinker by Auguste Rodin is one of the world’s best-known sculptures. Despite the fact that this artwork is famous, it is still very tasteful and atmospheric. The portrait of a thinking Ancient Greek man is a combination of taste, seriousness, and sophistication that is appropriate for the manager’s office.

Post-Impressionist works

Unlike Impressionist works, Post-Impressionist art is more sharp and dynamic. The pleasant and smooth neutrality of Impressionist artworks that customers see when they enter the office for the first time gradually turns into a more persistent and sharp attitude with the help of Post-Impressionist art. Therefore, Post-Impressionist paintings with a stronger aura will be best situated in the conference rooms. For example, Landscape at Le Cannet (1938) by Pierre Bonnard brings the intensity of colors, even though the painting confines itself to a traditional theme of landscape. The Bay of Marseille, Seen from L’Estaque (1885) and Mont Sainte-Victoire (1905) by Paul Cézanne will continue the topical subject of depicting landscape.

Post-Impressionist works
(Landscape at Le Cannet, n.d.)
Post-Impressionist works
(Bay of Marseille, Seen from L’Estaque, n.d.).
Post-Impressionist works
(Mont Sainte-Victoire, n.d.).

The key element of combining those three paintings is that they have a similar theme of portraying nature, the technique of the two paintings by Cézanne adds to the integrity among them. However, at the same time, the contrasting color schemes provide a variety and create an atmosphere of sharpness of colors and energy.

References

Dance at Le Moulin de la Galette [Image]. (n.d). Web.

Dempsey, A. (2002). Styles, Schools and Movements. London, United Kingdom: Thames and Hudson.

Impression, Sunrise [Image]. (n.d). Web.

Landscape at Le Cannet [Image]. (n.d). Web.

Mont Sainte-Victoire [Image]. (n.d.). Web.

Sayre, H. (2012). The Humanities: Culture, Continuity and Change. New York, New York: Pearson.

Schmitt, B. H., Simonson, A., & Marcus, J. (1999). Managing Corporate Image and Identity. Long Range Planning, 28(5), 82-92.

The Bay of Marseille, Seen from L’Estaque [Image]. (n.d). Web.

The Thinker [Image]. (n.d). Web.

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IvyPanda. 2021. "Art for Managing Corporate Image and Identity." May 30, 2021. https://ivypanda.com/essays/art-for-managing-corporate-image-and-identity/.

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