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Brand Management: Labeling Kern County Almonds Essay


Labeling of products and sustainable marketing are important elements used by companies to sell their brands through retail and wholesale transactions. The main reason for labeling is to enable consumers to identify a certain product easily and as quickly as possible. Most consumers have a difficult time identifying their preferred products if they are not well labeled. Secondly, companies label their products to make them more appealing to their target market. A significant number of consumers purchase certain products because of how they are labeled or packaged, and not because of their quality. Product labeling and sustainable marketing can also be used to rebrand Kern County almonds to enhance their marketability.

Kern County can enhance the marketability and brand position of its almonds by designing an effective labeling system for the products. The packaging of the almonds can be designed using an attractive phrase containing alluring words such as ‘Kern County almonds, truly raw almonds, never pasteurized’; the phrase can make the product look more attractive and appealing to the customers. These words would not only explain to the consumers how fresh the almonds are, but also make them look unique and different from the others. Such a label on the package would also be easy for the consumers to identify.

The label on the package containing the Kern County almonds should also show the nutritional value of the product in it. For instance, the label may include information such as low in carbohydrates, rich in fiber, rich in protein, rich in healthy raw fat, rich in good cholesterol, and sweet and delicious. These words provide consumers with important information that they need to know about the almonds before they even purchase them. Most consumers are extremely careful when dealing with new products, and are keen to know what is contained in them before buying or consuming them. Consequently, including such information on the packaging containing the Kern County almonds would make the brand more attractive to customers.

Proposed Kern County Almonds Label.
Figure 1: Proposed Kern County Almonds Label.

Kern County Almonds: low in carbohydrates, rich in fiber, rich in protein, rich inhealthy raw fat, rich in good cholesterol, and sweet & delicious

When bright and attractive colors are included on the label, they can be a very effective way of attracting and retaining target customers for the Kern County almonds. Kern County can conduct viability tests to check whether appropriately labeling the almonds would make them unique before implementing the strategy on a large-scale basis. Companies can easily make significant sales and increase their profits if their labels are unique and appealing to consumers. For that reason, Kern County should ensure that the labels and packaging are attractive enough to catch the attention of the target consumers.

Lastly, labeling and packaging can be used by Kern County to improve the product positioning for the almonds. The marketing team can also design fancy labels for the product to make it look like a premium brand — most customers like purchasing prestigious brands and offering them as gifts to their relatives and friends.

In conclusion, attractive labels can be used to enhance product positioning for the Kern County almonds. In order to label the almonds attractively, their packaging should comprise attractive pictures and meaningful words. The labels should also be done using fancy colors that are appealing and attractive to the customers.

This essay on Brand Management: Labeling Kern County Almonds was written and submitted by your fellow student.
This paper has been submitted by user Joslyn Parks who studied at the University of Florida, USA, with average GPA 3.57 out of 4.0.
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Parks, J. (2020, May 22). Brand Management: Labeling Kern County Almonds [Blog post]. Retrieved from https://ivypanda.com/essays/brand-management-labeling-kern-county-almonds/

Work Cited

Parks, Joslyn. "Brand Management: Labeling Kern County Almonds." IvyPanda, 22 May 2020, ivypanda.com/essays/brand-management-labeling-kern-county-almonds/.

1. Joslyn Parks. "Brand Management: Labeling Kern County Almonds." IvyPanda (blog), May 22, 2020. https://ivypanda.com/essays/brand-management-labeling-kern-county-almonds/.


Bibliography


Parks, Joslyn. "Brand Management: Labeling Kern County Almonds." IvyPanda (blog), May 22, 2020. https://ivypanda.com/essays/brand-management-labeling-kern-county-almonds/.

References

Parks, Joslyn. 2020. "Brand Management: Labeling Kern County Almonds." IvyPanda (blog), May 22, 2020. https://ivypanda.com/essays/brand-management-labeling-kern-county-almonds/.

References

Parks, J. (2020) 'Brand Management: Labeling Kern County Almonds'. IvyPanda, 22 May.

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