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Varieties are omnipresent in this contemporary civilization, so far there are growing discussions over their societal worth. The papers “Brand: You” by William Arruda and “Brand me!” by Viv Groskop deal with the topic of branding oneself before the society. “Brand: You” extends the ideas about the steps for branding oneself effectively. The opinion of different persons on the matter of branding of a person are quoted and analyzed in the paper “Brand me!”
Brand: You – By William Arruda
The paper “Brand: You” is presented by William Arruda in a systematic way describing “How to build a personal brand to differentiate yourself and create demand for your services.” (2003, p.58). The author tries to explain the three effective steps to be accomplished for the successful launch of a person’s brand.
- “Step1: Unearth your brand
- Step 2: Express yourself
- Step 3: Evaluate and evolve.” (Arruda, 2003, p.59).
“Unearth your brand” – The defining of vision and purpose is the main aspect of this step. One should have very clear information about himself, his opponents in the field and his target.
“Express yourself” –The correct mode of communication should be identified and the objectives wished to be completed with the brand must be noted out plainly.
“Evaluate and evolve” –The person should be sure about what he has presented and must be able to make his brand reach the public effectively.
Brand me! – By Viv Groskop
Viv Groskop has written “Brand me!” in order to analyze the concept of branding oneself. The overall purpose of it is to make the reader aware of the difference in opinion for the branding.
The start of the writing is with the words of Michelle Obama branding herself and her husband in public. The question preceding it “Should we be following their lead?” clearly states the difference in views. “No one wants to talk about it over here. People are very quiet about it and don’t want to admit that they’re working on themselves. But in New York people will happily introduce you to their personal branding consultant.” (Brand me 2008). The statement differentiates the opinion of populace in two separate countries.
The analysis of “Brand: You” gives us a temptation to develop a brand profile with a confidence of success. It declares that the essential factor for successful career is the successful branding before the public. The paper tries to speak loudly about the fact that if a person with a particular set of skills is mistaken for some other talents, the real destination becomes blurred in front of him. But “Brand me!” makes a person to think twice on the matter of branding oneself or developing a brand profile. It explains on varying opinion existing on the topic; thus leaves the conclusion up to the reader regarding the necessity for branding a person in front of the public.
The study of both the papers makes us aware of the methods of branding oneself and whether or not it is effective and necessary. The reader will be able to decide on the matter of brand profile with the learning of “Brand me!” If the conclusion necessitates a brand profile, the reader can develop the best profile with the help of “Brand: You”.
Arruda, W., 2003. Brand: You, Development Formerly your Career. TD, p. 58.
Brand me 2008, New Statesman [online]. Web.