Introduction: The Brentford Area and the Challenge of the Takeaway Meals Idea
The idea of home-cooked meals is not new; it seems that the meal-producing companies have been claiming since the dawn of time that their production does not differ from home cooking.
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However, it seems that in the Brentford area, running a business which involves providing healthy home-cooked takeaway food is rather promising. However, to be one hundred percent sure that the local residents will welcome the new takeaway service with open arms, a thorough research on the customer’s profile must be carried out; otherwise, the supply will not meet the demand.
Concerning the Customer’s Profile
Taking a closer look at the customer’s profile, one can see what exactly the takeaway service must be aimed at.
Local demographics and the takeaway facilities
It is crucial that, according to London borough of Hunslow. Bedford area action plan (2007), the takeaway services have not been fully established in Brentford yet, which gives reasons to think that the venture in question is going to be successful.
Customer research details: the population density
It is also essential to take the population density into account to figure out the best approach towards the locals. According to the information offered by Iselworth and Brentford area profile report (2004), the total population makes 41,659, which is quite a humble number.
In addition, as it is stated in London borough of Hunslow. Bedford area action plan, “The population density of Brentford’s wards is 27.7 people per hectare, based on average of densities across the three wards (London borough of Hunslow. Bedford area action plan, 2007, p. 23).
Therefore, it can be considered that the population density is small. Thus, it is clear that the service must offer something to attract every client. However, with small population like this, it can also be expected that most of the population will soon find out about the service.
The national statistics: some issues to consider
It is also quite peculiar that the people in the Brentford area are mostly white (74% according to (London borough of Hunslow. Bedford area action plan, 2007, p. 52). In addition, it is quite important that the male life expectancy in Brentford is the lowest in England and makes 72.9 years. Thus, the emphasis in the promotion campaign must be on middle-aged European men; it will be reasonable to stress that the takeaway meals offered by the service improve health and increase life expectancy.
About the customer’s demand and the opportunities
It is also extremely important that the health issues in the Brentford area leave much to be desired. According to the information offered by London borough of Hunslow. Bedford area action plan, one can see that the population is in desperate need for better food services: “Environmental improvements and enhancing opportunities to shop locally for healthy food will also contribute to a healthier lifestyle” (London borough of Hunslow. Bedford area action plan, 2007, p. 2).
Conclusion: There Is Still a Lot to Be Done
Therefore, it is obvious that whether the idea of a healthy takeaway service in the Brentford area proves successful depends mostly on the careful research of the expected clientele and a thorough consideration of the issues that may arise in the course of work. Once the service proves to the residents of the Brentford area that the provided meals are completely healthy and that these meals can be compared favorably with the other takeaway services in the given area, the company will have a huge influx of customers.
Iselworth and Brentford area profile 2004, <http://democraticservices.hounslow.gov.uk/(S(gv3sfryvdmls4fai4yyvue55))/mgConvert2PDF.aspx?ID=24136>.
London borough of Hunslow. Bedford area action plan, 2007, <https://www.hounslow.gov.uk/site/>.