Executive Summary
Dri-Diamonds solution Inc is a Broad Band Internet Provider (BBIP) based in Dearborn, Delaware. The company offers the following range of services to its clients;
- Web design, hosting and maintenance
- High speed broad band internet services
- Asymmetrical digital subscriber Line (ADSL)
- Network design
- Server setup and maintenance
Dry diamond is purpose driven company targeting SOHO (Small Office-Home Office) in provision of reliable internet and network services. The company has formed alliances with major players in related industries to ensure that clients get the best services at a competitive price. The company is continuously strategizing so as to remain relevant in the ever changing market.
Other internet services provider based in Dearborn and the larger Delaware are a source of competitive threats. These companies include Atlantic.Net, Crawl.Net and Mogtel. To remain competitive, Dri-Diamond have designed products to targeting Linux Operating system user who have for long time been ignored by our competitors whose products target Windows Operating System users.
Dri-Diamond Inc boost of world class management team who have exceptional knowledge of the Internets service industry, have a vast reserve of experience and exceptional skills in administration. The team includes the three main principals at the helm of the company; Mr. Ezekiel McPeak, Mr. Stephen Williams and Mrs. Martina Joseph.
Dri-Diamond projected revenue for fiscal year 2007 through to 2008 is $ 14 million. Currently, the company is seeking an investment of $3.5 million to enable it do the following:
- Hire more personnel in sales and technical departments.
- Undertake research in new products developments
- Expand our operation to two additional cities with Delaware, that’s Flint and Troy city.
Services
Dri-Diamond provides high speed broad band internet service to 77 small business and 43 homes within Dearborn city, Delaware. The company currently manages 12 servers serving 2 local universities, 3 colleges and 2 companies.Dri-Diamond hosts’ 44 websites in its remote servers located in Long Island, New York.
All the listed services are very competitive to small office/home office. the biggest segment of our clients are Linux user who have been neglected for a long time by other ISP companies mainly because they don’t have up to date knowledge of the Linux Operating system.
Dri-Diamond marketing team take time to understand the specific need of individual client before any services is provided or before the contract is drawn. Most of our services are tailor-made to meet our client’s diverse needs. The company take time to train the customer on the products features and operation to make sure that the customer will not get stuck when he or she need to access the internet, log on to the Local Area Network (LAN) or Wide Area Net network (WAN). By so doing, the customer feels that he or she is part of the company and this change the way customer perceive Dri-Diamond in relation to other ISP companies.
Once Dri-diamond connects clients to the internet, they are able to access their emails, browse the World Wide Web (www), access documents over the internet, chat with their family and friends, download music and movies, shop online and attend online classes from the comfort of their home.
The company provides LAN and WAN Networking services. The network design team works hand in hand with the clients to make sure they provide networking services according to the specifics need of the clients. The company also takes time to advice clients on new products in the market and the current market trends.
Dri-Diamonds follow the criteria below in provision of products to the clients:
- Benefits-the products that we offer must be beneficial to the clients and the company.
- Cost /Benefit Ration: The benefits realized must be more than the production, implementation and maintenance cost.
- Mainatainability: All the products must meet Dri-Diamond maintenance standards unless indicated otherwise.
Dri-Diamond offer 24 hrs on-line and telephone support free of charge. The call center staffs co-ordinate all incoming calls and liaise with the relevant departments for action to be taken. This is one segment of the business that has promoted the company image due to its efficiency. Dri-Diamond has 24 hrs stand-by technical support staffs, ready to get to customer site and sort any technical issue.
Location
Dri-Diamond companies head office is located at Tampa towers, 17th St, 20086 Jersey Drive, Dearborn City, Delaware. The head office covers the whole of 2nd floor, housing all departments, this helps in easier coordination of the company’s services. The city of Dearborn is one of the fastest growing parts of Delaware States with large and small scale enterprises. The number of people calling Dearborn city home is increasing everyday.
Dri-Diamond has entered into a 10 year renewable lease agreement for the company office space with Hawkins Property who manages Tampa towers. The lease will expire in 2015. The monthly rate for the office block is US $9800.
Dearborn is a 24 hr city, complete with two local universities, Delaware State University and River Groove University, both of which get internet and serves services from Dri-Diamond companies. There are many colleges, 4 of them already subscribing to the company’s internet and network services, the sales team is working out a plan to bring on board at least 5 more colleges in the next few months.
Dri-Diamond has plans to open up regional offices in Flint and Troy city within the next months. This is in line with the company expansion plans aimed at increasing customer base by providing services to clients in Troy and Flint cities.
Management
Mr. Ezekiel McPeak is the company president and CEO of Dri-Diamond Inc. Mr. Ezekiel operated Dri-Diamond Inc as Diamond Inc as a sole business 7 years ago, dealing with provision of Information Technology service before welcoming on board Mr. Stephen Williams and Mrs. Martina Joseph through share allocations. The Business by then was worth approximately $38,000. Mr. Stephen and Mrs. Martina gave Mr. Ezekiel $30,000 for a 2/3 of the business. It was agreed that Mr. Ezekiel remain the President and the CEO of the newly formed Dri-Diamond company as a show of loyalty and his knowledge of the industry and the Dearborn market. He has a vast knowledge in Information Technology having worked in this field for the past 10 years since he graduated with master degree in Information Technology from Massachusetts Institute of Technology.
Mr. Stephen Williams is the company’s vice president. He brings into the company unmatched wealth of business administration knowledge having graduated with honors from Harvard Business School. Prior to joining Diamond Inc, Mr. Stephen was working as the Administrator at Intel Company limited, California. His current major responsibility is expanding Dri-Diamonds to serve clients in Troy and Flint city, within the next six months.
Mrs. Martina Joseph owes a 22% of the company and she is currently the manager of Dri-Diamonds. She has 6 years managerial skills having worked in the same capacity at Cisco Company, from the time she graduated at Wharton Business School. Her skill has been valuable at Dri-Diamond and she spends most of her time at the company head office. Currently she is charged with coordination of hiring and recruiting new sales and technical team with close co-operation with the Human Resources department.
Management Plan
Personnel
Dri-Diamond has four key personnel who have been hired to take charge of different sections within the management, technical and sales department. All These personnel reports directly to the above three company principals and are in charge teams working under their command.
Army Park is the Human Resource Manager, she work under close supervision from the company’s manager. She is charged with recruitment and hiring of all kind of labor force, both skilled and casual labors. She also works with close co-operation with the sales and technical department heads on matter related to hiring of staffs for these departments. She is a graduate from Chicago State University.
Onesmus Berg is the Chief Accountant. He is charged with all matter related to finance working under close supervision from the companies president and CEO Mr. Ezekiel. He is charged with all payment and company expenses and incomes. He furnishes the company auditor with relevant documents when the company is being audited. He is a graduate from New York State University.
Martha Hart is the head of sales department, she reports directly to the company’s vice president on matter relating to sales. Currently she is working in close co-operation with the vice president as they explore new market in Flint and Troy City. Martha brings in to the company vast wealth in sales and marketing having worked in the same capacity at Apple Computers for 4 years. She is a graduate of Fontborne University.
Clay William head the crucial technical department, his work bring him in close contact with clients and he has exceptional technical skills in Information Communication Technology (ICT). He heads a team of 4 technicians and he is charged with all co-ordinations and customer support. He has worked for 3 years at Motorola Communication Company, United Kingdom before joining the company.
Personnel Plan
Market Analysis
Currently, Dri-Diamond primary target market is small business and home office in Delaware States. The company has over 120 clients who have been hooked up the company’s network. The company is in the process of extending its network to cover two additional cities within the next 6 months. 70% of our home based client is composed of young people below the age of 35. This is the same marketing that the company is targeting in Flint and Troy city.
Competition is very tight in the internet service market, but the company has given itself a competitive edge by specializing with Linux user, the free source Operating software that is increasing in popularity each day as other competitor with concentrates and competes on Windows Operating System user. Some of the companies that Dri-Diamonds is competing with includes: Atlantic.Net, Crawl.Net and Mogtel.
Internet Service market is a tricky market as new technology are revolutionizing the market at a very fast rate, a few years ago, Dial up internet connection was the most common method of accessing internet, as of today, the method have been faced out. Introduction of fiber optics have affected the industry leading to drastic price reduction. Dri-diamond has to continue improving and investing in new technology so as to remain relevant in the market.
Marketing Strategy
Dri-Diamond strategy aims at achieving name recognition and attracts more customers by aggressive service pricing. The company will then seek to offer after sale services and skills that will make them stay with the company. The company will maintain a low cost of operation through partnership so that the benefits can be passed on to clients in form of reduced prices and discounts for the entire range of services.
Advertising has always given the company competitive advantages, in this case, the company intend to fund the marketing division to enable it carry out an aggressive marketing campaign within the existing market and the potential market through print and electronic media. The company main target is young people below the age of 40 and those who are using Linux Operating System in their computers.
The company marketing team led by the vice president is in talk with major retail store within Delaware State to hold joint marketing campaign that will see the retail chain advertise their products through the Dri-Diamond Network at a fee and Dri-diamond Inc advertise it services directly within the retail store.
Customer Service
Dri-Diamond operate s 24 hr customer support call center where clients call or chat with the support staffs toll free. The call center support staff then coordinates with the relevant department for appropriate action to be taken. If it’s a break down, the matter is referred to the technical department who usually has a 24 hrs stand by team to sort the clients.
The customer support has given the company leverage over other company as the clients know that they can never get stuck when using Dri-Diamonds products. This aspect of customer service is going to be improved further once the Human Resource department completes the ongoing hiring and recruitment exercise.