Introduction
Canterbury of New Zealand is a company based in New Zealand. The company deals in sports ware with specification on rugby outfit. Though the company is based and named after its original location, its services are offered across the globe. This paper seeks to discuss Canterbury Company. The paper will look into the company’s history, what it does as well as its statements of vision, mission and values.
History of Canterbury of New Zealand
The Canterbury of New Zealand Company has its historical roots from as early as the late nineteenth century. Its history started with the existence of some two distinct companies at the time. In the year 1904, the two family companies merged to yield the basis for the formation of the Canterbury of New Zealand Company.
The company’s initial establishment was in the province of Canterbury in New Zealand which also formed the company’s name. The basis of the company’s products was laid on sports wear as used in the sport of rugby. The initial production of the company was targeted at the New Zealand rugby teams but the company’s popularity spread to other countries that then started to utilize the company’s products.
This growth in popularity helped the company to increase its market share of rugby wares to become a global leader in the market. The quality of their products which is identified to be the strongest in the world has been the major factor in the company’s success in capturing the market. The company which has diversified its production in terms of its products as well as its geographical market is determined to continue leading the sports ware production industry as its bid to maintain its success (Canterbury, n.d.).
What Canterbury Company does
The Canterbury Company is basically a production company that deals in sports wares. It can thus be said that the company does the production of the sports attires to the sporting community. The actual production is however wide with diversity of the type of the products that are realized from the company. The company’s products vary with respect to the body parts at which they are worn as well as their purpose.
The company, for example, produces attires for training sessions as well as the clothes for the actual games. The main purpose of these two types of the products is the comfort and suitability during training and playing sessions. The company also produces clothes for recreational purposes. These types of products are also designed to offer protection from environmental factors.
The products have also been diversified to include full sporting ware that range from foot wares up to head protection devices. This means that a single order by a team or a club from the company can suffice all the team requirements. This gives it a market advantage due to the operational ease that it offers to its customers. The company has also diversified its production from the original rugby attires to currently include provisions for other sports such as “cricket, hokey and football” (CCC, n.d., p. 1).
The Canterbury Company is an old institution that deals in sports kits. Its existence has been characterized with its expansion. The company’s mission and vision statements are not publicly expressed though it clear that they are doing all they can to become undisputed world leaders in the field of sports ware supply. This does not however imply that the company has not outlined these elements.
Conclusion
Canterbury of New Zealand is a great company with a long history. It was formed as a result of a merger of two companies. The company manufactures sport wares of all types.
References
Canterbury. (n.d.). Our history. Web.
CCC. (n.d.). Elite Canterbury team ware specialist. Web.