All papers submitted by Marcos J.

McDonald’s Franchise Model

Introduction McDonald’s is an international organization founded in 1948. It is a fast food restraint chain outlet serving an average of 58 million customers spread over 118 nations. Its mission is “to be our consumer’s favorite place to eat” (Gilbert, 2008). The food variety it offers ranges from chicken, non-alcoholic beverages and drinks, burgers, chicken, […]