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Digital media currently has received high recognition and popularity in the society in general. This is because of the changing business environment as well as changes in technology. Digital media has impacts in different areas in the society and especially in advertising and shopping, it has impacted adverting positively (Leigh, 2008).
Digital media has provided marketers with better marketing opportunities and has enabled many different adverts of products and services in the market to reach a huge population in the society. Some of the digital media methods that are used for advertising products and services in the market include cell phones, compact discs, digital video, digital television, e-book and internet among many others (Leigh, 2008).
Through the different digital methods advertising has become easier for marketers, this is because the digital media covers wide range of population such that one single advert will reach so many people within a very short time. For instance televisions are used highly by marketers to advertise their products to their targeted customers through the use of television. There are many adverts that are made through televisions and that reach many people since televisions are common in the society so when an advert is made through the television the marketers are very sure they will reach a wide population (Vince & Earnshaw, 2000).
Computers that are part of the digital media are highly used currently to advertise products in the market. The reason as to why many people have turned to use of computers is because of the technological changes that have taken place in the society and the advantages that are associated with use of computers. Computers are combined with the current internet advancement and have become the advertising center for most of marketers. Different sites in the internet currently are usually filled with adverts, the reason being that marketers have realized the changing needs in the society and the high use of internet currently (Boddy, 2004).
Most of the marketers prefer using internet services to advertise their products because of the minimal cost of advertising as well as the huge number of targeted customers reached by the sites. The internet promotes advertisement of products in the market and to the targeted customers, this is because whenever we browse the first thing that appears in the first page for Google or Yahoo site is the adverts. Appearance of the adverts motivate many of the users of the services to investigate on the products further and at the end many of the people end up purchasing the products, it has made shopping easier and simple for many people in the society (Boddy, 2004).
Among the different digital media methods used internet and television are the ones that are highly used in advertising the products. The reason is that television covers a wide range of users within a very short period of time while internet can be used even globally to advertise the products to the global market. Also internet provides opportunities for the customers to view many details of the product including price and where to get the product; in addition it is easier to purchase the products via the internet since all the details are provided (Vince & Earnshaw, 2000).
Digital media has impacted advertising positively in the general society since it has created better advertisement opportunities to marketers that are easier and even cheaper as compared to the number of people reached by the media. due to the developments in the society digital media will continue to gain popularity and many of the people will turn to digital media for their adverts and customers will take it easier to go into digital media to look up for something they are interested in (Vince & Earnshaw, 2000).
List of references
- Boddy W. 2004, New media and popular imagination: Launching Radio, Television and Digital media in the United States, Oxford University Press Publishers.
- Leigh P. 2008, Interviews with Digital Media Thought Leaders.
- Vince J & Earnshaw R, 2000, Digital Media: The future, Springer Publishers