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Embrace and Green Monday: Social Enterprise Analysis Essay

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Updated: Aug 10th, 2021


Newborn mortality is a big problem that is especially relevant for countries in the developing world. It kills millions of children every year, a significant portion of whom die because of hypothermia. Embrace is a non-profit social enterprise that is based in India and works in that country and other emerging nations that are faced with the problem of high infant mortality rates. The goal of the company is to reduce child and maternal deaths by providing low-cost portable incubators for babies in rural areas.

Embrace was created in 2008, and in 2012 founded Embrace Innovations to earn income by manufacturing and distributing warmers that regulate the temperature of premature infants. In addition to its main activity, the company cooperates with other non-government organizations working in developing nations, providing them with support and training.

The fact that in order to successfully function in the market, any social enterprise needs to find a balance between its financial and social mission leads to a necessity for trade-offs (Rory and Bull 19). One of the main challenges that are experienced by Embrace is a necessity to compromise between the affordability of their incubators for clinics in poor regions and the quality of the product. To handle this issue, the company is focused on developing new cost-effective technologies and keeping the product design low-cost and simple.

The social enterprise uses portable warmers that are completely safe, reusable, and do not require a constant connection to electricity, which is especially important for emerging markets. Thus, by creating and distributing cheap and effective healthcare solutions for infants, the company makes a significant positive impact, helping reduce infant mortality and improving quality of life for thousands of vulnerable people in the developing regions.

Another trade-off that is critical for this social enterprise is the balance between non-profit and for-profit parts of its hybrid stricture. To solve this problem, Embrace and Embrace Innovations are created and run as separate but closely interconnected organizations. Embrace distributes its products free of charge to government and private hospitals that cannot afford to pay for them, whereas for-profit Embrace Innovations conducts manufacturing and commercial distribution of warmers at an affordable price and works with communities that can pay for them. The non-profit side owns the intellectual property for all products and receives royalty payments for every sold warmer.

This approach provides financing for not-for-profit activities with the revenues from selling products. Combining two different methods of distribution, and, thereby, substantially broadening the range of regions and demographics that are influenced by the activities of the enterprise, the company reaches to more people.

Green Monday

Green Monday is a multifaceted social enterprise whose main objective is to fight climate change. The organization was created in Hong Kong in 2012, and it consists of a non-profit social branch that runs educational and public campaigns and multiple venture branches. Green Monday advocates the idea that healthy eating and vegetarianism help fight climate change by reducing livestock. The meat-producing industry is currently responsible for the emission of substantial amounts of greenhouse gases, and, thus, promoting vegetarianism will reduce the negative effect that humanity has on the planet. Venture branches of Green Monday together are aimed at providing a one-stop solution that combines a plant-based restaurant with a supermarket.

The balance between price and quality of food is a major trade-off for this social enterprise. The fact that the company is focused on health, organic and eco-friendly food technologies increases the cost of their products, leading to higher retail prices. This tendency negatively affects the ability of low-income customers to buy Green Monday products, contributing to inequality and making healthy eating available only to wealthy people.

Fighting this problem requires the adoption of new innovative techniques that help reduce costs and increase productivity without compromising the quality of food and damaging the environment. Developing balanced approaches to business and extensive use of innovations might allow the social enterprise to provide eco-friendly and healthy products that are affordable to all people. Such a company can make a difference in the world by promoting social good and equality, healthy lifestyle choices, and care for the environment.

Another important trade-off regarding the business model of Green Monday is the necessity for a compromise between social and venture branches of the enterprises. Educational and social programs to promote vegetarianism and healthy eating and other public activities that are created and run on a not-for-profit basis require financing. Commercial entities that comprise the venture branch of the organization create a stable stream of earned income that provides financial resources for the social enterprise. In addition to that, Green Monday collaborates with other companies to facilitate the promotion of its values among people.

For instance, the company encourages restaurants to create additional vegetarian and vegan menu in order to increase the accessibility of plant-based food and promote sustainable eating choices. Combining commercial activities and not-for-profit programs allows developing of new effective approaches to environmental and public problems, which is essential for a successful social enterprise working in that area.

Work Cited

Ridley-Duff, Rory, and Mike Bull. Understanding social enterprise: Theory and practice. Sage Publications Limited, 2019.

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