Technical Characteristics
This website loads easily and is aesthetically appealing. The color contrast between the text and the background has been enhanced to increase readability and appeal. It is also easy to navigate, with all the links provided being easily identifiable and valid. In addition, most of the links are also accessible, except for a few, which need additional plugging. The scripts have no errors, and the graphics are clean and appealing (Entrepreneur, 2013).
Information on the website is also updated regularly, thus providing up-to-date information on subjects presented there. It also encourages subscription, which increases the chances for future site visitation (Entrepreneur, 2013). In addition, it is easy to skim through the website and quickly get an idea of the content (Entrepreneur, 2013).
General Evaluation
It has articles by different authors, which are informative, but the credibility of their information cannot be easily ascertained since they do not include sources where the data was retrieved from (Entrepreneur, 2013). A person using this website should complement the information presented there with other credible sources.
References
Entrepreneur. (2013). General information about small businesses. Web.