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Entrepreneurship from a Process Perspective Essay

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Updated: May 17th, 2021

Entrepreneurial opportunities

The In-Home Pet sitting business is one of the remarkable entrepreneurial businesses that are rewarding. Basically, the business’s main focus is to offer care for pets at the comfort of their homes (Moran, 2006). The business involves playing with animals at no cost, thus making it more interesting. From this aspect, pet sitting will involve feeding, training, and cleaning the pets. It is important to offer pets certain comforts as stipulated in the animal rights policies. A pet sitting entrepreneurial business will benefit from the large market base. This is justified by the fact that almost every household has a pet. The business requires a low start-up capital and is profitable.

Doggie Daycare business is a business venture dealing with taking care of dogs perceived as pets. In this aspect, taking care of dogs, training, and grooming the dogs are the core business activities. This business is interesting as it has a low start-up capital. Spending time with pets such as dogs is interesting. This offers an entrepreneur an opportunity to learn animal behaviors, and at the same time preserving animal rights. Many American families substitute children with pets like dogs (Moran, 2006). Targeting young families with no children is an opportunity to expand the business.

Pet Waste Cleanup business is an ideal venture that is home-based. The venture deals in removing pet wastes around homesteads. In this case, the business will require a waste disposal system. This business is interesting as it involves conserving and cleaning up the environment. The business is environment friendly, has an unsaturated market, and requires less capital to start. This venture is viable and has much potential. Considering that people have no waste disposal mechanisms for the pet’s waste at their homes, the business will have gained a huge opportunity. Pet waste cleanup services are low-cost services that attract a large clientele.

Business differences: What are the differences between business to business (B2B or B to B) and business to consumer (B2C or B to C) from an entrepreneurial standpoint?

According to Talloo (2007), the following can be deduced as the difference between B2C and B2B forms of business as perceived by an entrepreneur.

Decision making

In a B2C form of business, entrepreneurs make decisions as to the sole decision-makers. They make the final decision unless such decisions are affected by their spouses. The simplicity in decision-making is simply because the entrepreneur bears the liability of the decision as a sole investor. On the other hand, the B2B business model is a complex form of business that requires intensive consultation before a decision is made. In this respect, a B2B business involves several decision-makers known as business partners in making a decision. Such complexities derail the objectivity of entrepreneurship.

Buyer behavior

A B2C form of a business is heavily dependent on buyer behavior. In fact, an entrepreneur focuses on customer emotions and demands. In most cases, an entrepreneur must make an extra effort in convincing a buyer to make a purchase. It is to be noted that entrepreneurship success depends on the entrepreneur’s effort in convincing clients to buy. On the other hand, a B2B business does not involve such convincing acts. From an entrepreneur perspective, a B2B business generalizes products that meet customer’s requirements. From this aspect, a buyer’s behavior in a B2B is rational and less emotional.

Relationship between buyer and customer

In a B2C form of business, an entrepreneur focuses on making more personal contact with customers. In most cases, the entrepreneur will engage sale representatives to make personal selling to consumers. The entrepreneur seeks to make instant contact with buyers or customers through advertisements and promotions. To an entrepreneur, such efforts should initiate instant business transactions. A B2B form of business seeks to make several contacts with the customer or buyer, before initiating a business transaction. In essence, B2B business entrepreneurs would seek to make a long-term relationship with a client and hence further contact is recommended. This prompts a B2B entrepreneur to offer promotions, free samples, and promotions without seeking an immediate sale.

Communication strategies

In a B2C business, the entrepreneur is very distinct on the channels used for business communication. The entrepreneur prefers using communication strategies that are less costly, short, and directly target the consumer. The same is replicated in channels of distribution, where short distribution channels are used to save the business cost of operations. Most entrepreneurs in a B2C form of business ensure that they engage their promotion and advertising budgets into direct marketing activities. On the other hand, a B2B business engages more in communication strategies. A B2B business requires communication strategies that ensure continuity of a communication network between the business and the prospective customers.

Brand identity

A B2C business entrepreneur creates and maintains brand identity through imagery. This is done in a repetitive manner that makes customers cognizant of the business identity. This means that an entrepreneur must establish a certain reputation that is easily recognized by the business. However, a B2C business relies heavily on random customers. On the other hand, a B2B business creates brand identity through a long-term relationship with prospective customers. This means that only loyal customers recognize the business brand identity, due to a personal business-customer relationship.

References

Moran, P., J. (2006). Pet sitting for profit. Hoboken, NJ: John Wiley & Sons.

Talloo. (2007). Business organization and management (For Delhi university B.com Hons. Course). New Delhi, ND: Tata McGraw-Hill Education.

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IvyPanda. 2021. "Entrepreneurship from a Process Perspective." May 17, 2021. https://ivypanda.com/essays/entrepreneurship-from-a-process-perspective/.

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IvyPanda. (2021) 'Entrepreneurship from a Process Perspective'. 17 May.

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