Facebook as a Successful Social and Business Platform Case Study

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Facebook Inc offers a strong potential for modern businesses

Facebook.com is not just the famous company behind the giant social media site whose success story is on the lips of everybody in the contemporary world. The social media site has continued to amass great international recognition from all parts of the world, as one of the leading sites which hold a strong business potential, particularly e-commerce.

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The company’s rapid development plan has been a significant facet of its success

Ever since it was launched in 2004, Facebook has undergone rapid developments in its engaging features. With its unique ability to attract great numbers of users daily, from all over the world, Facebook has been well-placed in its entrepreneurship objectives.

Facebook has successfully managed to balance its double engagements in social media sites and the e-commerce trend

With the current boom of e-commerce activities, Facebook has become a target for many online stores, who are aiming to remain high in the advancing e-commerce sector. By placing ads on their website for users to see, Facebook helps business owners from all parts of the world to achieve their potential goals in business (Qualman 2010). This trend has played a key role in shaping modern marketing concepts; for it lets potential business partners and customers know where they can find brands and products of their choice.

Facebook Inc enjoys many strengths and opportunities as a potential business platform

Given the wide range of add-ons, applications, and services offered by Facebook, there is no doubt that the company has already established a strong platform for e-commerce business. Investors and marketers from all parts of the world have taken full advantage of this grand opportunity to ensure their businesses stand out from the pressures of the current competitive business environment (Culnan & Mchugh 2010).

Facebook Inc has been successful in both social and business matters

Facebook has continued to generate huge revenues and profits, and this is enough to justify its potential market valuation, which is estimated to be worth billions of dollars. The company’s recent financial analysis is enough to offer its potential investors a good reason to smile. The company is widely reputed for its excellent corporate performance. Facebook holds a brilliant economical future, considering its rapid user growth, which is observed to be one of the significant facets of the company.

Strong business portfolio and potentiality

The company’s current business portfolio makes sense in the modern business environment. This, coupled with their ability to diversify user engagement levels in current and potential markets, is certain to place the company ahead of its competitors in the technology industry (Plumlee 2010). This way, the company has succeeded in creating a suitable investment platform for both investors and marketers. In that sense, nothing is doubting the company’s potential for business, and that is the reason why I would not hesitate to invest with them.

Reference List

Choi, F & Meek, G 2011, International Accounting: International Edition, 7th Ed, Pearson Education, Upper Saddle River.

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Culnan, M & Mchugh, P 2010, ‘How large US companies can use Twitter and other social media to gain business value’, MIS Quarterly, vol. 9 no. 4, pp. 243-260.

Plumlee, M 2010, International Financial Reporting Standards, Pearson Education, Upper Saddle River.

Qualman, E 2010, Socialnomics: How social media transforms the way we live and do business, Wiley, New York.

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IvyPanda. (2021, July 26). Facebook as a Successful Social and Business Platform. https://ivypanda.com/essays/facebook-as-a-successful-social-and-business-platform/

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"Facebook as a Successful Social and Business Platform." IvyPanda, 26 July 2021, ivypanda.com/essays/facebook-as-a-successful-social-and-business-platform/.

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IvyPanda. (2021) 'Facebook as a Successful Social and Business Platform'. 26 July.

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IvyPanda. 2021. "Facebook as a Successful Social and Business Platform." July 26, 2021. https://ivypanda.com/essays/facebook-as-a-successful-social-and-business-platform/.

1. IvyPanda. "Facebook as a Successful Social and Business Platform." July 26, 2021. https://ivypanda.com/essays/facebook-as-a-successful-social-and-business-platform/.


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IvyPanda. "Facebook as a Successful Social and Business Platform." July 26, 2021. https://ivypanda.com/essays/facebook-as-a-successful-social-and-business-platform/.

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