Project Background
Fitness Express a Web Based Entity geared to establish a Web Based Organisation within the fitness/sporting goods industry and the feasibility of establishing such an organisation. Fitness Express is a small business with its core operation of supplying the demand of gym equipment and fitness accessories via and interactive website. The industry is intensely competitive. The company is based in Australia, which is the main distribution lines, but with a firm eye on New Zealand market. The feasibility outcomes are satisfactory.
Fitness Express presents escalating feasibility, while the authentication results altogether confirm early growth and development of an efficacious business plan. According to the results, the business operation may lead Fitness Express to fully adopt the New Zealand market.
Project Progress
The quality of tasks that were undertaken at the time of reviewing was subject to a detailed quality plan. The internal reviews of the products and services offered presented a number of necessary actions for development, subsequent to ultimate versions that satisfy owner’s anticipation. The validation outcomes are promising to lead to increased interest of the owner to explore the business and results of the project. The commercialisation of Fitness Express is a fundamental objective by members who are willing to invest at the development of the online service as a product. This will significantly drive the market sales to meet the target projections.
Problems and Issues Encountered
The main objective of Fitness Express is to offer middle class quality, affordable and fit for purpose products with a customised approach that delivers fast. As such, speed and quality required much effort, commitment, and expertise. Reaching a large market beyond Australia and within an extraordinarily short time presents a challenging situation and contemplation of failure in this context. Therefore, the best results would be to increase the amount of time for the delivery of service and expected returns per the projections. However, irrespective of this solution being undertaken, the company the operators may decide to work extra hours and closely follow the previous plan for its completion. Their objective would be met in either strategy.
Again, much effort required and commitment leads to technical problems at the time of designing and implementation of the first steps in the strategic plan. Subsequent solutions for the technical challenges were realised immediately by the members of the syndicate. The group extended their solution to encompass comments of the review the sales and workload to be taken up by each one of them.
Scope of the project concerned researching and analysing the feasibility of establishing an organisation (Fitness Express) which its operations include managing a supply chain from an overseas seller/s and the distribution of the inventory to its customers located both domestic and international markets (New Zealand), which buy from the organisations web based online store. The limitations of the project are not obtaining suppliers and contracts with logistics companies to outsource our distribution, insufficient capital to fund operations, level of demand for products and our particular business not being high enough, and finally target market not being large enough to sustain organisation long term. To counter act the risk of our suppliers possibly being unreliable Fitness Express will try to obtain at least two main suppliers.
Variation From Schedule of Work Intended
It appeared difficult to conduct physical data collection from one person to the other. Rather, the group settled on online emails and questionnaires so as to save time as they had only two week. The business is a web based enterprise, which makes it suitable to undertake online study through issuing of questionnaires.
The start-up cost $111,068 seems to be proportional to the size of the business being an online store. However, it falls within the reliability context of the business as a new one. Strategic renewal in organisations has proved to be successful. The change requires wide-scale innovation, recreation, and redesign of enterprise processes and organisational structures. Improvement in the layout and flow of work is normally associated with the incorporated downsizing, which empowers business work teams, individual employee, and the department to step up their performance and replace the long-established hierarchy.
Plans for taking the project through to the next review point
Fitness Express will be on the verge of entering a fierce and competitive fitness industry environment. Fitness Express should focus on targeting their products mainly for young people as they are the most likely to buy the products offered by the business. From the business perspective, the primary research undertaken has shown that there is a large possibility that businesses such as private gyms and associations will be interested in our products and services.
Fitness and sports apparel market in Australia remains competitive, with a number of companies involved. Fitness Express will venture in an industry that has some established competitors such as Rebel Sport and Workout World that have well-established brand names. The realisation that customers tend to identify these brands more effectively in online shopping will provide a competitive edge for the business to advance to the next level.