First Impressions of the Kakao Brand
Having visited the Kakao Brand’s website and its Facebook page, I can conclude that my impressions are rather positive and pleasant. I am not sure whether I would name this brand premium because it does not have many branches and has only existed for less than ten years. However, the assortment of the chocolate and other confections amazes and makes me want to visit the shop at once. The impression of the website’s home page is that it is too simple, and the shade of orange used for it is not very optimistic or pleasant. However, the “shop” page is arranged very nicely and allows the visitors to see all the splendor of the shop’s offerings.
The brand looks rather friendly, but at the same time, it presents its products in a rather elegant manner. The photos of chocolate, dragees, pies, and other sweet propositions placed on the website are exquisitely delicate and luxurious. The words used to describe the product support the grandeur of the photos: the owners describe their chocolate as “deep and indulgent,” “crafted into velvety confections,” and “exceptional artisan chocolates and confections.” The shape of the headlines (they are written in round bubbles) draws attention to the text and the website components.
Specific Facebook Tactics that I Find Effective
Specific Example # 1
The first tactic which I find very productive is the organizing of the Kakao Bunny Hunt. By posting photos of the Bunny “visiting” various places, company owners make the customers feel closer to the product. They see the Bunny in the most popular places in the city, and they are invited to guess where these venues are. The Bunny acts as an invitation to explore the city and the chocolate shop. This tactic allows getting the clients interested not only in the Kakao Bunny but also in other products at the shop.
Specific Example # 2
Another successful way of promoting the shop’s products is the organizing of the events such as Chocolate Tasting Parties or Chocolate Making Classes. Facebook visitors are able to see the updates on these events and get notifications about the time and place of the venues. Also, there are constant updates on the Facebook page with new photos and impressions from the participants. I find this tactic effective because it makes more and more people become interested in the brand’s chocolate. People can see the news on the Facebook page and pick the event they would like to visit. By giving everyone the opportunity to comment on the page’s content and share it, the Kakao Brand owners make it possible for more people to see the page and purchase their chocolate.