Home > Free Essays > Business > Marketing Communication > Kakao Brand Marketing Communication on Facebook

Kakao Brand Marketing Communication on Facebook Report (Assessment)

Exclusively available on IvyPanda Available only on IvyPanda
Updated: Jul 26th, 2021

First Impressions of the Kakao Brand

Having visited the Kakao Brand’s website and its Facebook page, I can conclude that my impressions are rather positive and pleasant. I am not sure whether I would name this brand premium because it does not have many branches and has only existed for less than ten years. However, the assortment of the chocolate and other confections amazes and makes me want to visit the shop at once. The impression of the website’s home page is that it is too simple, and the shade of orange used for it is not very optimistic or pleasant. However, the “shop” page is arranged very nicely and allows the visitors to see all the splendor of the shop’s offerings.

The brand looks rather friendly, but at the same time, it presents its products in a rather elegant manner. The photos of chocolate, dragees, pies, and other sweet propositions placed on the website are exquisitely delicate and luxurious. The words used to describe the product support the grandeur of the photos: the owners describe their chocolate as “deep and indulgent,” “crafted into velvety confections,” and “exceptional artisan chocolates and confections.” The shape of the headlines (they are written in round bubbles) draws attention to the text and the website components.

Specific Facebook Tactics that I Find Effective

Specific Example # 1

The first tactic which I find very productive is the organizing of the Kakao Bunny Hunt. By posting photos of the Bunny “visiting” various places, company owners make the customers feel closer to the product. They see the Bunny in the most popular places in the city, and they are invited to guess where these venues are. The Bunny acts as an invitation to explore the city and the chocolate shop. This tactic allows getting the clients interested not only in the Kakao Bunny but also in other products at the shop.

Specific Example # 2

Another successful way of promoting the shop’s products is the organizing of the events such as Chocolate Tasting Parties or Chocolate Making Classes. Facebook visitors are able to see the updates on these events and get notifications about the time and place of the venues. Also, there are constant updates on the Facebook page with new photos and impressions from the participants. I find this tactic effective because it makes more and more people become interested in the brand’s chocolate. People can see the news on the Facebook page and pick the event they would like to visit. By giving everyone the opportunity to comment on the page’s content and share it, the Kakao Brand owners make it possible for more people to see the page and purchase their chocolate.

This assessment on Kakao Brand Marketing Communication on Facebook was written and submitted by your fellow student. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly.
Removal Request
If you are the copyright owner of this paper and no longer wish to have your work published on IvyPanda.
Request the removal

Need a custom Assessment sample written from scratch by
professional specifically for you?

Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar
Writer online avatar

certified writers online

Cite This paper
Select a referencing style:

Reference

IvyPanda. (2021, July 26). Kakao Brand Marketing Communication on Facebook. Retrieved from https://ivypanda.com/essays/kakao-brand-marketing-communication-on-facebook/

Work Cited

"Kakao Brand Marketing Communication on Facebook." IvyPanda, 26 July 2021, ivypanda.com/essays/kakao-brand-marketing-communication-on-facebook/.

1. IvyPanda. "Kakao Brand Marketing Communication on Facebook." July 26, 2021. https://ivypanda.com/essays/kakao-brand-marketing-communication-on-facebook/.


Bibliography


IvyPanda. "Kakao Brand Marketing Communication on Facebook." July 26, 2021. https://ivypanda.com/essays/kakao-brand-marketing-communication-on-facebook/.

References

IvyPanda. 2021. "Kakao Brand Marketing Communication on Facebook." July 26, 2021. https://ivypanda.com/essays/kakao-brand-marketing-communication-on-facebook/.

References

IvyPanda. (2021) 'Kakao Brand Marketing Communication on Facebook'. 26 July.

Related papers