The advertisement dubbed “Don Small Goods” that was featured in Australian Women weekly magazine on page 95 emphasized the significance of color in marketing. The advertisement was an article that emphasized the theme contained in the advertisement.
From a careful analysis of the advert, one can discern that the target market ware businessmen who use color to brand their products. In line with this, the main objective of the advertisement was to emphasize the essence of choosing appropriate colors by marketers to brand their products. Therefore, the theme contained in the advert was on how to recognize colors and their messaging power especially in branding and marketing of products.
The advertisement was written in English and the choice of words used was quite informative and had a lot of significance to marketers. However, it seemed the arrangement of words in the advertisement was incorrect and this ruined the entire statement on the cover. The language used was not clear and hence, errors were made during printing. Besides, the color theory in the advert simply dictates that every color has its symbolic value and meaning.
Therefore, marketers need to make the correct choice of colors for their products depending on value and the meaning they want to communicate to customers. Some of the principles of marketing communication studied include clarity, coherence, and preciseness. I realized that precise information makes one grasp the message presented with ease. Moreover, words used should be clear and information conveyed should be coherent. Notably, the advertisement is effective for use in developing future strategies for the campaign even though there is still room for improvement especially on the language used.
In regards to a future magazine advertisement, I recommend that they should use simple and correct language that is easy for the target audience to understand. Moreover, advertisement language should be clear and coherent. However, promotional activities such as offers are essential in supplementing advertisements. Therefore, a company needs to review online updated information while making advertisements to convey the intended message.