Festivals Report

Introduction Festivals have been part of our culture since time immemorial. Every community in the world has a variety of festivals whereby its members celebrate a unique occurrence or happening. In modern times, several annual festivals are celebrated in different communities all around the world. Different festivals are usually carried out for different reasons. Therefore, […]

Marketing Strategies of Major Car Manufacturers in Emerging Markets Proposal

Introduction and Research Problem Motor vehicle industry is rapidly growing. The demand for new car models is on the rise thus forcing major car manufactures to strategize their businesses in order to enhance their market share and global presence. Concurrently, there are emerging markets for major car manufactures. It is evident that such manufacturers strive […]

The Organizational Structure and Design of Veema Enterprises Case Study

Introduction There is no single organizational design and structure, which can be applied to all businesses; though all businesses show some level of organizational design and structure, which define the groups, and offers coordination for the different roles to be performed in the business. This paper is a review of the organizational structure and the […]

Marketing Plan for the School of International Business Essay

Introduction A marketing plan is a segment of an overall business plan (Buttell 2009, p. 6). A brilliant marketing strategy will lead to a well structured marketing plan (Goetsch 1981, p. 54). Coming up with a solid marketing plan requires one to undertake several procedures (Kotler, Keller & Burton 2009). Making a marketing plan for […]

E-Recruitment Essay

Abstract E-recruitment has emerged as a significant success factor for Human Resource Management in many organizations over the past decade due to its impact on efficiency and performance. This paper highlights the effectiveness of e-recruitment in HRM and recruitment process. A report on recruitment efforts indicated that in the year 2007, 75 percent of companies […]

Review of Qualitative Methods in Linguistics Critical Writing

Introduction Though quantitative methods are much more valid and reliable than qualitative methods, the latter provides in-depth perspectives on human behaviors, as well as reasons that predetermine these behaviors. Specifically, Dornyei (2007) realizes limitations to the quantitative research and, therefore, the researcher recommends qualitative research as a tool to examine specific concepts in a broader […]