Introduction
Description of Lanvin Necklace
Lanvin is an international brand that was established in Paris. The house deals with the designing of various jewelry such as necklaces and earrings. Lanvin necklaces are well designed by targeting women as the major market segment. The designing process incorporates a mix of different colors, textures, and patterns. The designing process integrates the use of different colors due to the diversity of customer preferences. In addition, the use of different warm colors enables the customers to easily pair the necklace with other outfits.
Lanvin necklaces are made of different materials which enables them to appeal to a large number of customers. Big and chunky beads are primarily used in designing various styles. Some of the materials used include different semiprecious stones such as corals, jasper, and turquoise, and tigers eye. In addition, some precious stones such as gold are also used in designing the Lanvin necklace. Some of the Lanvin necklaces are designed from oversized pearls, metal rings that are similar to precious metals such as brass and copper. These metals are well cut into beautiful segments for designing the necklace. Due to superior design, Lanvin necklaces have managed to include classicism and futurism. In addition, the designs are spectacular and contemporary. This gives a sophisticated to the customers. In the designing process, various shapes are also used either individually or by combination. This enables the necklaces to fit the changes amongst the consumers about changes in lifestyles.
Comparison of past and current designs of Lanvin necklace
Due to changes in consumer lifestyle, there has been an adjustment in the Lavin necklace design compared to the previous designs. Currently, the necklaces are designed using beads of large size. This is in line with the changes in tastes and preferences where a necklace made of beads of large size is compared to be more fashionable. In addition, there is has been an increase in the number of strands in the current design of the necklace. Previously, only a single strand was used in designing the necklaces.
Comparison with other designers
The designs of Madame Lanvin had various identifiable characteristics including, beading & embroidery with the use of ethnographic inspiration.
The combination of texture, textile, and the use of the original colors has become a Lanvin trademark. Lanvin’s jewelry collection often consists of a lot of metals, chains, pearls, glass, ribbons which creates a uniquely chic look with a modern-vintage appeal in luxury.
The oversized statement necklaces which design in chunky metal and gigantic big black & white pearls give asymmetrical designs and it gives the jewelry a futuristic and modern look. The necklaces also added a futuristic touch to the vintage dresses and feather hairpieces. Lavin designs have also incorporated several layers in designing the necklace similar to African necklaces as illustrated in the photograph. This gives the individual social status. The beads used in designing Lanvin neckpieces are of relatively small size compared to those used by Louis Vuitton. This makes his designs to be unique from that of Louis Vuitton (‘Louis Vuitton’ Para 3).
Elbaz epitomizes Parisian styles with a twist of retro-ish vibe for the fall 2009 collection.
In the spring 2010 collection, he uses the visual impact statement jewelry to contrast with his bold silhouette. He uses oversized gems stones turquoise, blue, red, and purple. This is making the designs appear to be more sophisticated at the same time elegant. Yves Saint Laurent customizes on a variety of colorful jewelry gemstones such as sapphire.
Dries van Noten and Chanel also use gemstone in designing necklaces. Their necklaces are professionally layered using gemstone beads. This makes their neckpieces to be unique and eye-catching.
Christian Lacroix necklace designs are mainly made of gemstone, citrin, rose quartz and are of vivid color. This makes this jewelry to be unique in the market. The designer has also invented other designs such as haute couture which makes the designs to be ideal gifts for ladies characterized by self-confidence, desire to be glamorous, and individual style. The new designs have a feeling of romanticism through the incorporation of various colors (‘Christian Lacroix silver and semi precious stone designer jewelry’ Para. 2-4).
French National Identity
A nation’s identity can be represented through various concepts. One of these includes art and design through the incorporation of various symbols. National identity is effectively represented through symbols since they have special significance. Lanvin Jewelries can represent French National identity. This is because the various shapes and designs used in producing Lavin jewelry thus effectively representing the countries are. This means that the various shapes and designs used in making these jewelry act as suitable representatives of the French jewelry market. In addition, the incorporation of the concept of classicism and futurism in the designing process plays a significant role in preserving art. The result is that Lavin jewelry designs are used to preserve the country’s art. Some of the designs are handmade, this means that the designing culture is perpetuated across the various generations.
Conclusion
Developing product identity is one of the key elements that designers of various jewelry should consider. Strong brand identity culminates into a positive public image. Lavin necklaces have managed to attain widescale success in the market. This arises from the integration of elegance in the process of designing the various neckpieces. The concept of product diversity has been incorporated in the process of designing and making Lavin necklaces. The use of different shapes, colors, and materials has enabled the neckpieces to meet the different market demands of the customer according to their preferences.
To succeed in the domestic market, entrepreneurs should consider the image that their innovation creates in society. Integration of national identity is one of the ways through which innovations can succeed in the long term. This is because society will associate themselves with the innovations since they consider them as being a part of them. In addition, value addition is another way through which innovations can survive in the market. The ultimate effect is that the brand house can survive in the long term as a going concern entity.
Works Cited
Styles.com. “Louis Vuitton.” 2010. Web.
Zarr Incorporation. “Christian Lacroix silver and semi precious stone designer jewelry.” 2010. Web.