Introduction
Investing in business activities is very easy when an individual has adequate capital and will to venture in income generating activities. However, this is usually not the only guarantee that a business will manage to dominate the available market (Tolliver 77). This essay describes a discussion between the researcher and a manager of a company to explain ways of improving its mission statement to promote sales.
Background
Liberty Tax Services is a company that offers financial services to its clients and makes profit through its tax related activities. Its mission statement is somewhat a layman’s approach to issues that trouble people every year as they struggle to file and submit their tax returns. In addition, it is necessary to explain that this statement is backed by other phrases that seem to entertain rather than inform its clients about the services offered by this company. This essay describes an interview conducted to establish the reasons why the management of this company decided to ignore all norms and jokingly use phrases that seem to belittle the quality of services offered by this company. The discussion was held between the researcher and manager or this company.
Interview with the Manager
The mission statement of Liberty Tax Services is a clear declaration that this company is set to establish friendship with its clients and make them enjoy its services. There were numerous stickers and notices on the walls of this company that invited clients to want to know more about how it manages to smile even though this is not a conventional way of doing business. The secretary was happy to greet and welcome clients to her table and assured them that they were at the right place.
I was allowed to see Mr. Simon Njogu, the manager, and after we shook hands he told me that I did not have to address him using his title (the manager). This surprised me as I wondered how such a big company could have a modest chief executive officer. He rushed to his desk and grabbed a diary while explaining to me that food was getting cold. I later understood that he was referring to my presence as food and that he should serve me before I became impatient. He was a busy person and so I had to book an appointment with him and submit my questions before that day.
He appreciated the fact that people critiqued this company about its mission statement and said that it did not portray seriousness in the provision of quality services. He was quick to downplay this belief and claimed that mission statements did not perform any role in the company and that there was no need of having a powerful one that uses strong terminologies if workers could not perform their duties according to how they promised their clients. He claimed that simplicity is sometimes a powerful tool that makes people to think about serious issues without straining their minds. He argued that people were usually very tired because of working hard to make money and nobody should be busy stressing them with complicated mission statements. Therefore, this explains why the mission statement of this company portrays happiness.
He admitted that companies must set high standards through their mission statements but most of them fail to respect policies that ensure employees perform their duties without supervision. He presented that it was good to have ethical guidelines that ensured workers were obliged to offer their services to make their clients happy because this is the best compensation for their loyalty to the company (Angier 37). This explains why the mission statement of this company is not just a single phrase but a collection of issues that are of significant value to the company.
He did not refute the importance of having logical mission statements but claimed that it was necessary for companies to start doing what they had been preaching for a long time. He argued that statements like”Customer is King” and “We Know Your Needs” should not be used to confuse clients that they will be served according to how they wanted because employees cannot perform beyond what their employers expect them to do. Mr. Njogu explained that his company realized the need to be honest and avoid doing things that other people do to make clients happy. This explains why the mission statement of this company advocates for honesty, integrity and respect between employees and clients.
Even though, communication is an important way of promoting the image of a company this should not be used to criticize employees or clients. He claimed that most companies fail to retain their clients because of poor communication channels and lack of proper ways of expressing opinions. However, this company has its doors open for people that think they have important ideas of improving the quality of services offered. This explains why this company appreciates people that make mistakes because this is a good way of learning and improving service delivery.
This company has a significant number of clients even though there are many investors offering similar services. The chief executive officer explained that challenges were very important in improving the quality of services offered by a company and setting high standards for employees. Therefore, there is the need to ensure clients challenge employees and set high standards for them so that they can struggle to improve their speed, efficiency and become active at work (Jones 18). In addition, employees should set impressive targets and achieve them even before their clients realize what is happening. This will be an effective way of ensuring a company expands its boundaries and competes with others without struggling to do so.
Moreover, he claimed that his company gets what it gives clients and thus there was the need for loyalty to exist between workers and customers. There is no way this company could improve if it did not offer good services to its clients and this means that it had to perform well if it wanted to dominate the local market (Taylor 172). This explains why this company highlights the need to give loyalty to receive it and improve its performance while offering professional services.
Conclusion
The mission statement and phrases used to explain various issues about this company seem unrealistic and funny but this is what it uses to attract the public. There is the need to ensure that companies do what they say and avoid sounding big and powerful yet they offer poor services. They should know that mission statements will not work miracles if employees fail to offer quality services to clients. Therefore, this statement should reflect what a company can achieve and not just to please and attract them.
Works Cited
Angier, Michael. How to Write a Motivating Mission Statement. New York: Success Networks, 2011. Print.
Jones, Laurie. The Path: Creating Your Mission Statement for Work and for Life. New York: Hyperion Books, 2012. Print.
Taylor, Ron. The Mission Statement: A Framework for Developing an Effective Organizational Mission Statement in 100 Words or Less. New York: Wiley, 2011. Print.
Tolliver, Willie. Stories of Transformative Leadership in the Human Services: Why The Glass is always Full. California: SAGE Publications, 2009. Print.