The product placements in the movie Man of Steel involve different brands unlike the other films that use one brand for placements. For instance, Nokia represents the communication industry; Chrysler is the example of company of the transportation industry and sears of the stores industry. Similarly, the movie shows the fast food preferences of its characters just as their favorite drinks. The analyzed movie reflects the modern trends in marketing. In particular, it reflects the fact that the companies tend to advertise their products by targeting the broader audience. In addition, they recognize the importance of the associations in advertising. The effectiveness of the product placement is closely connected with the success of the movie.
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Product Placement Discussion
I think that the movie Man of Steel was a good choice of the producers to advertise their brands. The movie mostly targeted the young audience. The companies recognized the fact that it was the age group, which represented the target market for their brands. It is a well-known fact that the youths tend to spend more in order to look stylish and to stand out among their coevals. The product placements in the Hollywood blockbusters can make the youths think that if they communicate via Nokia phones or wear Warby Parker sunglasses, they will be as cool as the characters of the movie.
Target and Genre
Undoubtedly, different companies targeted different groups of consumers. For instance, product placement of Chrysler targeted the audience with the substantial level of income. The placement of IHOP targeted the middleclass and young people who were the fast food lovers. Overall, the movie was a good choice for rather different companies, which intended to invest in the product placements in the film. The action and fiction genre of the movie was perfect for the promotional campaign. The emotional excitement caused by the films of such genre makes people memorize the scenes better. It also means that the products showed in these episodes remain in their memories.
In my view, the films similar to Man of Steel are appropriate for the product placements of many other companies. For instance, a soft drink brand like Coca-Cola or Pepsi could be appropriate to quench the thirst of the mighty Man of Steel. Similarly, a watch brand like Omega could be a good device for keeping time for the high flying Man of Steel.