Quality and Capacity: Videos Analysis
The two videos illustrate the features mentioned in the textbook, namely quality (McDonald’s) and capacity (Bloomberg Airlines). While quality is the most significant characteristic of a profitable business, capacity is probably the second most important.
The video about McDonald’s featuring how chicken nuggets are made shows the company’s dedication to its product’s quality. I think that McDonald’s is doing a great job letting people come to their factories and see the working process. By doing this, they prove that their company takes care of people’s health by using only fresh meat and no additions to it. By this video, the company dissolves the skeptics’ myths about its food being of poor quality. Anyone can see that McDonald’s does everything possible to supply the best products to its restaurants. While some may say that even high-quality meat does not make McDonald’s a competitive restaurant, I would say they should take into consideration the fact that it is a fast-food restaurant and not some posh place. Moreover, a posh place means high prices, and McDonald’s can boast its moderate price level. Thus, I am convinced that the company’s high quality is the most encouraging factor for the customers to choose their restaurants.
The second video featuring Bloomberg Airlines illustrates another issue mentioned in the textbook – capacity. In my opinion, this characteristic is no less desired in business than quality. A thorough plan is necessary to promote strong capacity possibilities. The video emphasizes the importance of predicting the customers’ needs, tracking the strategic movements of the rival companies, and following the global prices of fuel for providing a high capacity of one’s company. Capacity undoubtedly is a vital attribute for any company that strives to be successful. I think that an airline company’s supply chain functions based on the use of capacity are bound to bring it a success.