Introduction
A magazine program refers to the act of passing information to a certain group in written form. The editor has the role of ensuring that the message is communicated to the right group and at the right time so that the message will not be outdated. Information in written form is encouraged in cases where the information is private and has to be passed through a way that the person involved will not feel out of place.
This is because some messages require protection in terms of privacy so that not all people have to know about it. The writer should have a clear understanding of such information so that he or she is sure of what has to be communicated. The magazines have advantages over other oral Media because in passing the message one also develops his or her reading skills and therefore it is best for the students so that one knows how to read well and also has a cue to other terminologies that the writer uses. (Jeff, 2000, pp 56)
Body
One can get the message while traveling unlike the oral Media like radios this is because one can carry the magazine but it is hard to carry something like a radio. The information passed by the magazines is seen to be clearer than that from other Media because one can get further explanations by consulting from friends and other experts. But it has also disadvantages in that it only covers the educated and thus the illiterate do not get the information, therefore, one is always left out and does not know what is taking place in the world around him or her. Not all people will be willing to read the magazines because of the time factor whereby one has no time for resting.
The features to include in the magazine program are the pictures and drawings. The pictures will attract the audience in that they will make one willing to read that article and therefore such a person will get the information that is to be passed. Most people are attracted by pictures that are drawn by the editor so that they look appealing to the people and thus such people will not be bored in reading the magazines as such pictures have a certain message that is been conveyed.
Pictures such as cartoons look attractive and also funny in that the person having such magazine will be willing to read it further to see what is been passed by this picture. Pictures are mostly used by editors so that they can attract their readers this is because the pictures have a certain message to pass and that is why the editors mostly use them to represent somebody who did something that they want others to know. The drawings that are used by the editor may be pictures of people or animals that have certain information that they convey. Therefore the editor has to make the drawings that will be appealing to the readers so that they will be willing to read the articles and thus end up getting the information.
These features fit the audience because one is resting from the day’s work and therefore goes ahead to look at the pictures that have been drawn by the editor and make a conclusion about that picture. The audience will be willing to read the magazine so that he or she can free refreshed and the drawings should have colors that are appealing to the eyes of the audience so that one will be willing to have a view of this drawing and therefore get the message. (Jose, 1987, pp67)
The main aim of the editors is to make the readers get the message that is been communicated and that is the only way they can use to pass certain messages that are private or are from an important person in the nation. The editor must make sure that the program passes the information to the targeted group whereby it should attract them so that they will be willing to view the program. The editor should keep in mind the quantity over quality whereby the editor should make many writings rather than producing something of quality that does not cover all the information.
The editor should have a know-how of the people he or she is dealing with so that the information is not outdated and therefore the projects that are planned from having a clear focus on the information. The editor should ensure that he or she attracts the audience in the work that he does so that the message to be passed has to be met in the right way. One needs to be memorable to be able to create a moment to attract the latter then one should be able to draw the attention of the audience so that they get the right information that will not be contradicting and therefore they will be able to pass that information to others.
The editor should have forces with other writers so that he or she will have a guarantee of getting much attention from the audience this is because been single then the editor will feel discouraged so he or she needs to have pressure from other writers who are willing to write. There is the need to approach the editor with an undivided mind so that one will be able to get the information. The editors should have an approach that will attract the readers so that the information that is to be communicated is passed on well without conflicting with the feelings of the audience. This is because the readers require magazines that are not using abusive words or indirect words and thus the reader will be willing to read-only if the information is straight.
The features that are used in this program entertains the readers in that one views the pictures that are used and feels that they are making him or her change the attitudes so that if one had been stressed from the place of work then it is a better way of changing person’s attitudes as they are pictures that are very funny and at the same time communicate a certain message to the reader. People like funny drawings as they use them as a means of feeling refreshed and also making a conclusion as the writer has had his or her view but they leave the way for the readers to make their comments. From such comments then the editor will know the best way to make the work more attractive. (Curran, 1998, pp 78)
The editors should be sure that the drawings have attractive colors that will attract the reader so that he or she will like to know what is been said by such a picture. They use the cartoons as a means of communicating to the audience a certain message that will be well understood through using these pictures. It makes the reader feel entertained and at the same time information has been passed and such a message will not be forgotten because the reader will be remembering that picture and relating it with this information. Writers should be keen on drawing these pictures as a way of communicating with the readers of different ages and thus they use different pictures to convey the information to different readers of varying ages.
The reader can use the information that he or she gets and apply it in real life if they feel the information is of great use and can be applied in that particular area. Some messages that are passed are for training the reader on the ways to act in the society so that the social culture is preserved this is because such the pictures are drawn purposely to pass the information to the youth and in such a message then one will know how to observe the culture to make a follow up of it and be able to fit in the society. (Jackson, 2001, pp 46)
Magazines are the best means of ensuring that people follow the culture and also keep it circulating from one generation to another is because the young will be willing to know about the cultures and therefore they will be given the books to read and understand. Something that one has known through doing research is easily understood and followed than been told without having a view of such a thing. Thus the cultures been important for anyone in society have to be passed on from the adults to the young.
The delicate information that is required to be kept for a long time can only go through writing where the concerned writer will have several copies so as the information to be easily received. This is because there are libraries and other storage areas that can be used to keep these articles and be produced at the right time when the information is required. such articles will be readily available for all and in case of the illiterate then the adults in the society have the responsibility of ensuring that they get the information that is not biased so the concerned should make the right research concerning that information so that in time of interpreting they do not give a wrong message.
Magazines and other writings can be kept for a long time without the information been distorted. The information from these features will be gathered through getting ideas from other writers this will help the writer know the techniques that he or she did not know and still have a view of other works of people. Such information will assist the writer in making his or her work look real and thus the audience will be willing to get the information from such writers.
The information can also be received from other sources that have similar information and therefore the writer will have to make his or her features look more appealing to the audience and still make sure they will not have negative effects on the audience. There is some information that can affect the reader psychologically so one should be sure the group he or she is dealing with so that the information won’t have negative implications. (Antonio, 1989, pp 68)
The organizations that are related to the magazine program are the national library services; the general service administration; and the institute of museum and library services. These organizations act as the best sources whereby one can enter and get certain information concerning the group or the information that one requires. In the national library services, it is a place where there are books, articles, and other writings that have information related to a group, nation and it has both the current and the past messages. The writer uses them to have a direction on what he or she wants to write about and thus one is aware that the message is not biased.
Therefore such a place the writer gets a collection of several sources and from them, he or she can get the information. In the general service administration, the writer gets the information related to the administration like the government and in such a place things like the government journals are available that provide that information of the plan of the government that it has to do to make its functions successful.
One can get the information of the social policies that need to be known by the people in that society. In this place, one gets the delicate and most important information of the government that will help in its operations and things such as aids and grants are still available so depending on what the writer wants to write about the sources are available. In the institute of the museum and the library services, the writer gets information about things that existed in the past as in the museum the available things are like the decorations that were used by the old people and also other things that existed at that time and need to be remembered.
The writer gets the information clearly because these things are kept so that the generations that follow can be able to have a view of what happened in the past and how the people lived and dressed and also the things they used for products like the wooden plows. The writer has to select from a variety of things that he or she wants to write and be creative enough not to write something that will be boring to the reader. Thus the writer should include things that will make his or her work be liked by many and from such then the information will be well passed to the audience. (Curran, 1998, pp43)
The information from these organizations helps the writer in that it is not possible to get things that happened before like the makeups that were used and the way people used to live therefore one has to get the information from institutions that are responsible for keeping the information either in form of books, articles or drawings and thus it is only through them that one can write something that he or she is confident is right.
The information from these institutions is accepted because it has a clear history of the things the writer requires and thus one has to accept the information as it is not possible to get people who existed in the old days and get the information about the cultural layout of society from them this is because even if they exist it is not possible to communicate with them due to their age. Therefore one needs to learn it from books and other articles that were written by authors who have a view of what happened or if not so they have a cue from others what they write is the truth. Information that concerns about the old times are just accepted because some songs and plays can still be used to pass the same information therefore the writer has to include both information so that the message is right.
The libraries are storage areas for books and other articles that were used in the past and therefore if they contain that information about what happened in the past then the message is right because there will be several sources to compare that have the same information. (Kress, 1990, pp 45).
The writer will be convinced from the information that he or she will have to write about because it occurs in several articles or books and thus one knows it is right. Journals can be used to get information that will be required by the writer this is because these are books that contain information that can be used for a long time. They are mainly written targeting a certain group and thus the writer will have to select from such the information that he or she requires.
The journals provide important information to the writer of the magazine because he or she has to have a format of how to write a presentable article that will be accepted by many and thus such a writer will have a cue of how to make them work more attractive to the audience. The journals are of different types like the government journals that contain information about the nation in terms of its functioning and practices that are carried out. The writer will have to know the best format to use so that the information is not misinterpreted by the audience.
Some articles pass certain information to the audience such articles can also be used by the writer to get information that he or she requires and it is open to making the necessary changes that one feels are accepted. In the journals and the articles, the writer can use them to get the information and still get a format that will make this work more attractive to the audience. The write will publish in them things like pictures so that the message can look clearer to the audience. This is because the audience demands for magazines and other communication Media to be more attractive so that they can know how to relate the message that is passed to real life.
This will make the writer have the know-how that the message has been received and it is of value to the group as they can apply it in their lives. Such people feel that the message has not been misinterpreted this is because any editor of any program makes sure that the message is received by the right group and at the right time. the writer should have the right attitude so that the message that is passed does not appear to confuse the reader who has different views that have to be changed or modeled to fit that certain time. ( Mark, 1998, pp89)
These platforms of communication have to be changed a bit so that the audience is well covered in the real world. This is because most of them contain information that is from the past and thus one has to ensure that the message is well interpreted in the current time. the audience will be willing to read an article that has a message of the current changes and thus the writers have the task of taking this past message and changing it to fit the current changes in the world so that the reader is kept having information about the changes on the world and know how to go about them.
In London, the marketing department requires much concern on the way the sellers and the buyers have to communicate so that they get the products been sold at the right time. The communication of the information to the buyer is very important as the seller has to have in mind the best ways to make the product known in the market so that he or she can raise the sales. The best way to pass the information to the buyers may be through advertising the product where the buyer will know the product easily. The seller should use the information criterion that is not very expensive and it has to cover many people at once.
Therefore the messages that can be passed through magazines can also be easily communicated to those buyers who can read and also those who are willing to know what is happening in the market surrounding, therefore, such buyers will know the products that are supplied in the market and be willing to make a decision either to buy or not. The department has to make sure they receive the highest sales that will result from the proper communication of the information to the buyer. Thus the sellers have to make a clear follow-up of the buyers in terms of their background in that whether they are willing to read the articles so that they can get the information known through that way or use the other means of communication that will make the buyer aware. (Smith, 1992, pp 67)
This department has to make the follow up of the current communication Media that are easily understood and the buyers are willing to use and therefore the only way to make more sales is through researching the consumer’s tastes of the best Media that are available. The visit to this department will change the content of the magazine program in that the writer will have to know how to market his or her magazines through knowing how the buyers in the market are in terms of observing them or also getting in touch with them so that you are sure whether they are educated or not and still know the people who are available whether they are young or old.
Such information will assist you in knowing the types of magazines to sell in the market. The writer also knows the best ways to use to make the work more attractive to the audience. Buyers require things that are appealing to their eyes so that they can be willing to have a look at what is been communicated. The writer should therefore be willing to know more about the buyers’ interests so that they can pass their message well to the buyers in the market.
Conclusion
Messages that have to be understood need to be made a clear follow-up of the people to cover. This is because not all people are willing to use certain Media so the editors have to know the interests of the people and the best ways to attract them so that the information to be communicated has to be passed properly. Editors should give the audience the freedom to make changes to their work this will make them willing to get the information from that source.
Reference:
Antonio, M1989, the rising of media changes in the society 2nd edition.
Curran, J 1998, the mass media and the societal background 4th edition.
Jackson, G 2001, tourism management and media 3rd edition.
Jeff, N 2000, communication as the only way of information to the society about changes 2nd edition.
Jose, K 1987, the society and media 2nd edition.
Kress, N 1990, culture passing to the generations1st edition.
Mark, C 1998, the communication strategies in society 2nd edition.
Smith, P 1992, the marketing communication networks Oxford University Journal.