Motor City, Honda, and Toyota Websites have been visited and analyzed in this paper. All three websites have been found with numerous characteristics that enhance their usability as marketing tools. Most importantly, their popularity and usefulness are centered on layout and design. Their navigation bar, font color, and size among other features have notably enhanced their effectiveness. Their design appears clean, appealing, well organized, and easy to navigate.
All three websites contain magnificent images of cars on their home page, a feature that catches the audience’s eye. Motor City and Toyota websites have motionless graphics but the ones for Honda are sliding wonderfully, perhaps to showcase different products and services that the company offers.
To further enhance their usability, all three websites contain a searching function. They also have swift tools that allow easy navigation from one field to the other. Also, they all have excellent readability that encourages the visitor to stay on. Another feature that is common in the three websites is that they are content-rich. Considering that they are all meant to market automobile products, the content that is posted on them seems to be of much value to automobile users.
Although most of the content for Motor City and Toyota can be found after navigating the interior of the websites, Honda seems to have concentrated most of the content on the home page, by providing links that lead to different fields (Holden, 2006).
Of the three websites, I found the Honda website to be most effective. I reached this decision after considering several perceptions of the features that enhance the effectiveness of the website. I strongly enjoyed the information searching activity on this website since I found it the most users friendly. I also found my information searching on the website extremely useful since it provided links to other sites with valuable information. Furthermore, its search engine allowed me the best experience as I could easily search for anything from the website without difficulties (Holden, 2006).
References
Holden, G. (2006). Selling Beyond Ebay: Foolproof Ways to Reach More Customers and Make Big Money on Rival Online Marketplaces. New York: AMACOM Div American Mgmt Assn.