Organizational Development Concepts & Theories

Introduction One company that can be said to have changed the automobile industry is Toyota Motor Corporation (TMC). Since its establishment in the year 1937, Toyota Motor Corporation has evolved to become one of the best car selling companies in the world. At the same time, Toyota is estimated to provide employment opportunities to about […]

UNDP Activities

Introduction ‘United Nations Development Program’ (UNDP), which has its nerve center in New York, is one of the principal branches of UN charged with the mandate of improving the lives of the worldwide populace. The organization currently operates in 166 countries since its initiation in 1965, with more emphasis on ‘Least Developed Countries’ (LDCs). In […]

Promotional Campaign

Introduction The past one year has seen FRESH Company become seriously dedicated to laying solid business foundation in readiness to rolling out its new product line. This marks the beginning of a new chapter in the company’s broad based marketing as well as sales of its juice products. Promotional Campaign Strategy The company’s promotional campaigns […]

Kohut and Self Psychology and the Freudian Classical Model

Abstract This essay compares and contrasts Freud’s classical model of personality with the theory of self psychology devised by Heinz Kohut. Each theory proposes a different understanding of the nature of the human personality in regards to how it is formed and the extent to which it can adapt to its environment during the formative […]