Introduction
As the remodeling can be considered a task which most people are eager to perform by themselves, homeowners may need some informational support that would be fulfilled in the form of a remodeling magazine. There are three basic reasons for launching a new remodeling magazine: partial remodeling, amount spent on remodeling projects, and tasks to be performed.
Reasons for Launching
Partial remodeling. As most homeowners plan simply a partial remodeling, it is necessary to give people some recommendations on how to do different task by themselves, as suggested in the Table 15.3 “Rooms Most Frequently Remodeled by DIYers” (Bovee & Thill, 2009, p. 489) which contains information on the percentage of homeowners who plan to perform or have already performed simply a partial remodeling. It is obvious that for some reasons people need only partial remodeling which can be fulfilled without applying to specialized agencies or companies. The only thing homeowners need on this stage includes some recommendations which can be found in specialized magazines. Thus, this is the first reason for launching a new magazine that would comprise useful information presented in a clear understandable manner.
Amount spent on remodeling projects. The second reason for launching a new magazine is the amount that homeowners are ready to spend on remodeling projects. Though most projects comprise only partial remodeling (Table 15.3), the widest category of people can afford from $10k to $20k be spent on remodeling of their dwellings, as presented in the Table 15.4 “Average Amount Spent on Remodeling Projects” (Bovee & Thill, 2009, p. 489) which focuses on the estimated amount and percentage of surveyed homeowners.
From the Table 15.4 we can conclude that most people are not eager to spend more than $20k on remodeling projects; moreover, this amount may include some unnecessary tasks which can be performed by the homeowners. Consequently, the amount spent annually on remodeling encourages the idea of launching a new magazine on remodeling.
Tasks to be performed. The third and the most important reason for launching a new magazine on remodeling is the fact that most people are able to fulfill most tasks on remodeling by themselves, as introduced in the Table 15.5 “Tasks Performed by Homeowner on a Typical Remodeling Project” (Bovee & Thill, 2009, p. 489) which contains the list of tasks and percentage of surveyed homeowners who plan to perform or perform the tasks presented by themselves.
It is noticeable that technical design/architecture and heating/cooling are considered being the most experience-demanding tasks because the percentage of homeowners that tend to perform these tasks is relatively small compared with painting which presupposes that one hundred percent of homeowners can cope with this task be themselves. So, people that can do at least a part of task be themselves will need some help, advise, recommendation, or instruction to perform these tasks successfully which means that they would need a magazine with illustrations and clear plans.
Conclusion
As most homeowners can cope with the remodeling by themselves because they are able to perform certain tasks, they are not eager to spend great amounts of money on remodeling projects; moreover, most homeowners need only partial remodeling. These are the most obvious reasons for launching a new magazine which would specialize in remodeling projects, step-by-step recommendations of leading architects and designers, clear illustrations and numerous options on how the space can be reorganized.
Reference List
Bovee, C. L. & Thill, J. V. 2009. Business Communication Today. Upper Saddle River, New Jersey: Prentice Hall.