A company that provides the raw material for the enterprises that produce their goods from recycled resources, S&S Recycling has a lot of potential, yet needs a careful assessment of the marketing issues that it will most likely face, as well as defining its key market target. Once providing a careful assessment of the S&S Recycling market chances, one can expect that the latter will have a successful start.
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To start with, the target market must be defined so that the company potential could be analyzed. Speaking about the target market, it will be reasonable to suggest that the latter will be composed of the companies that use recyclable material as the raw material for their products. Therefore, it is reasonable to suggest that the target market will be composed mainly of the given kind of companies and entrepreneurships.
Since the S&S Recycling Company is going to offer a number of various recycled materials, such as appliances (refrigerators, washers, dryers and hot water heaters), metal items, mostly the objects made of aluminum, it will be necessary to restrict the target market to the companies that produce their goods from the given recyclable materials. Given the fact that S&S Recycling provides the raw material for creating furniture and textile products, it will be a good idea to offer the services to the companies that produce carpets and furniture.
However, it seems that the latter will not be able to use the entire range of raw materials that S&S Recycling provides. Hence, the business plan should also include the companies that use various sorts of metal to produce appliances and other goods that contain metal objects. Therefore, it seems that the target market could be expanded to include other companies that need recyclable materials for production process. Perhaps, the S&S Recycling company should give it a chance and try offering its services to the firms that deal with producing metal objects.
In addition, such a marketing issue as competition should be taken into account when analyzing the business plan. While in the latter, the aspect of rivalry is given enough attention, it still seems that the business plan could use even more analysis of its marketing competitiveness. In addition, if the S&S Recycling company decides to expand their circle of clients by including some of the companies that deal with metal objects processing and production, S&S Recycling will be able to defeat its competitors by taking over two types of clients at the same time.
While the given step presupposes that the company will have to face rivalry among the suppliers of recycled material for metal objects production, taking two niches at the same time is bound to be a huge advantage for the firm. Given the fact that the closest rival remains within a five-hour distance from the S&S Recycling, the fact that the business plan includes a policy of free bins and free picking from locations is rather appropriate and is likely to become the key advantage of the S&S Recycling.
Even though the competition in the sphere of recycling seems tough, S&S Recycling does have a lot of chances that it must take. With the help of a well thought-out strategy, S&S Recycling can become a very successful company. It is obvious that at present, the company needs to focus on the target market in order to draw as many clients as possible. The given strategy will allow the company outrun the competitors and become one of the leading companies in the area. With a good strategy in mind, S&S Recycling managers will see big revenues coming soon enough.