A rapidly developing company, Starlight’s Game on Wheels has encountered a couple of issues over the past few years, which caused the necessity to re-evaluate some of the company’s values, as well as redefine its mission and reestablish the goals and the further course of actions.
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First of all, it is necessary to restate the vision of the company. According to the current state of affairs within the company, its key vision is to provide as diverse services as possible, aiming at the customer’s satisfaction. Therefore, it can be concluded that the vision of the Starlight’s Game on Wheels is developing new concepts instead of reinventing the old ones and provide the clientele with only top-notch services, which can be achieved with the help of focusing on the customers’ demands and the current trends, trying to predict the future tendencies.
Defining the company’s mission, one has to admit that it relates directly to the company’s vision. Aiming at providing only high-quality services which no other company can match is the key mission of Starlight’s Game on Wheels. With the help of a careful analysis of the other gaming enterprises’ facilities, the aforementioned goal can be achieved rather easily. The mission can be achieved by improving the existing IT techniques, developing such strategies as advanced analytics, client computing and online security.
Consequently, the company’s values are the client’s interest and satisfaction. Once making sure that the services match the customer’s expectations, Starlight’s Game on Wheels can rest assured that it has fulfilled its mission. With the help of surveys and questionnaires, as well as an efficient feedback system, Starlight’s Game on Wheels can handle the situation. For instance, it is reasonable to work on mobile applications, according to the current feedbacks.
The fourth issue concerns the supplies. To provide more services, it is necessary to cut the costs for supplies, which means that cheaper sources are needed. Moreover, it will be necessary to redesign business needs, process, and score, as well as localize exploration and provide internal integration of the processes.
Speaking of the company’s goals and objectives, one must mention that establishing the latter is the primary issue. The objectives for this goal are to fight the rivals, to introduce new services, and to draw a new plan for pricing policy and discounts. Among the strategies which can help implement the goals and strategies, the following must be adopted: 1) spreading word about the company; 2) stirring people’s emotions; 3) boosting the customers’ confidence. These strategies can be implemented with the help of such tactics as offering free game samples; providing free supplementary equipment for the games, and offering walkthroughs for additional fee, as well as creating a membership club.
The advertisement system should also be touched upon as the cornerstone of any company’s development. While Starlight’s Game on Wheels is known among gamers and the representatives of gaming industry, it is still desirable that most people know about it, which an efficient online advertising campaign can help.
As for the company’s tracking and assessment, suffice to say, a flexible system of the working process assessment should be developed. It is also required to make sure that the mistakes which have been made in the course of production are taken into consideration.
As for the final ingredient for a perfect strategic plan, one must mention the necessity to develop strategies for the next financial or economical moves, as well as for the further production. In other words, Starlight’s Game on Wheels has to learn what planning to plan is. Once the ideas for the further plan are ready, there are no reasons to suspect a failure.
It is important to keep in mind certain ethical issues. To avoid ethical problems, it will be necessary to warn the customer about the results of gaming abuse. In addition, it will be necessary to explain that violence in computer games does not affect people’s actions. As for legal concerns, the copyright issues must be handled. Finally, it is crucial to make sure that there are no pirated games among the ones offered. Thus, the company employees will feel confident, knowing that they work for a company with strict moral standards.