In business planning and strategy implementation, it is crucial for a company to identify its weak and strong sides to utilize this data in the future organization of work. Using different methods of analysis, company managers examine internal and external determinants, giving closer attention to the latter. However, internal factors such as culture and subordination have a significant influence on an enterprise’s performance due to employees’ attitude toward the work they do.
To succeed in economic competition on the market, any business organization is obligated to evaluate its potential growth or likely failure objectively. When utilizing SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), leaders of a company concentrate on influential external factors (Fleisher & Bensoussan, 2015). However, it is essential to look at the internal features which lie in corporate culture and structure. The working atmosphere inside the company predetermines the overall goal-orientation, motivation, and optimism of employees, which ultimately impacts the performance of a corporation as a whole.
When the analysis of possible strong and weak sides, as well as threats and opportunities, is made, the strategy of a company should be able to evaluate the internal characteristics of the environment in which employees work. Company workers’ “wellness and productivity” are decisive in corporate culture (Cummings & Worley, 2014, p. 504). That is how people are motivated and work for the result of a company. A well-balanced leadership style should embrace a shared vision of the corporation’s direction and goals (Hickman & Silva, 2018). In a clear structural system and teamwork incorporated into corporate culture, a company will succeed.
In conclusion, it is essential to organize the structure of a company in such a manner that all the employees are motivated and goal-driven. A transparent system of relations and promotion stages inside the company contributes to employees’ commitment, reliability, motivation, and excellent performance. Strong corporate culture enables incorporating those ideas into the everyday life of a business organization. Those are the elements needed to build a strategic future of a successful enterprise.
References
Cummings, T. G., & Worley, C. G. (2014). Organization development and change (10th ed.). Stamford, CT: Cengage Learning.
Fleisher, C. S., & Bensoussan, B. E. (2015). Business and competitive analysis: Effective application of new and classic methods (2nd ed.). Upper Saddle River, NJ: FT Press.
Hickman, C. R., & Silva, M. A. (2018). Creating excellence: Managing corporate culture, strategy, and change in the new age. New York, NY: Routledge.