The concept of design has undergone extensive changes over the course of its evolution, shifting from a simple idea of an arrangement of visual elements to a more complex phenomenon of creating the environment that is not only comfortable but also aesthetically pleasing. It could be argued that the phenomenon of design has acquired certain societal characteristics and functions.
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To be more exact, the current approach to designing seems to deviate from abstract concepts and tends to tie form and function together as suggested by Sullivan (Fletcher & Grose, 2012).
Moreover, the changes in the interpretation of design as a concept seem to have a tangible connection with a variety of societal issues. The alterations in the interpretation of design as a phenomenon, therefore, can be defined as the key message to be conveyed to the target audience.
The participants of the discussions carried during this course can be defined as the target audience. The specified audience includes both the students and instructor. Additionally, the message is aimed at anyone interested in design, its history and the changes that it has undergone over the course of its evolution.
While professional designers and the people that are aware of the history of design may already be acquainted with this topic, students need to discuss it to come to agreement about the changes in the philosophy of design.
To get the message across to the target audience, I intend to use the calligraphic typeface. The adoption of the specified typeface is bound to create the environment that invites people to participate in a conversation and express their opinions.
Being not as stiff as brush scripts, the specified typeface does not seem unnatural, either, in contrast to the handwriting scripts. While the latter copy handwriting, which is pointless in its existence, the calligraphic typefaces help perfect the art of calligraphy by making the curves and lines geometrically impeccable and, therefore, harmonic.
Seeing that harmony is the foundation of calligraphy (Carter, Meggs, & Day, 2014), it is assumed that, when rendered in a digital format, the text written in a calligraphic typeface will come impeccable.
While it would be wrong to address the result as an art piece, since it will be computer-generated, it will still retain a touch of refinement and the impression of casualty. As a result, attracting the target audience and retaining it will be easier with the help of the specified typeface.
A presentation made in Microsoft Office PowerPoint seems to be the most efficient tool for conveying the message in the specified case. The reason for choosing the specified type of media is rather simple; being a perfect tool for representing visual data, it will help bridge the message and the form that it takes together, therefore, creating the environment for the audience to perceive both textual and graphic information.
Although the very foundation of design has not changed, still revolving around the idea of arranging elements in a manner that seems the most reasonable for a specific purpose, the philosophy of design has become much more complex.
Embracing a variety of aspects of people’s lives, design has become the ultimate tool for self-expression and the means of making people’s lives as comfortable as possible. The style and the substance of design go hand in hand in the 21st century, and the further evolution of the subject matter is bound to be based on harmony.
Carter, R., Meggs, P. B., & Day, B. S. (2014). Typographic design: Form and communication. New York City, New York: John Wiley & Sons.
Fletcher, K., & Grose, L. (2012). Fashion and sustainability: Design for change. London: Laurence King Publishing.