Our Mission Statement
“The Doctor Is In” is a preparatory service that places students on the right path for admission into a United States medical school. Our mission is to create a reputation as the best prep service for all students in the country that want to become a doctor based on our experience and knowledge in medical school testing and admission procedures.
Day-to-day Work Goals
Create an online method of enrollment, lesson payment, and document processing to increase the overall efficiency of the company’s operations by reducing the amount of labor needed in the payment/enrollment process (Werner 99).
Problem-solving Goals
Lack of sufficient awareness regarding the company’s services
One of the main problems that the company is experiencing is the general lack of awareness when it comes to its services. Since the company primarily utilizes online methods of teaching with face-to-face lessons being a secondary service with limited slots, this limits the ability of the company to get the word out regardings what it can do for people who want to get into medical school (Reo 18). To resolve this issue, the company will utilize both traditional and online methods of marketing to increase awareness regarding the company’s services (Lewis 26).
Competition
Another issue is the competition that the company will experience from other review centers in New York. One way around this is to utilize online lessons to make the review process more convenient for students which would make the company’s services stand out (Maxwell 20).
Development Goals
Develop a method that enables students to create a method of feedback when it comes to certain lessons so that the company can determine how students perceive what they are being taught (Andruss 77).
Innovation Goals
One innovative approach that the company can go for is to utilize online services like BlueJeans so that it can stream lessons to any compatible device (O’Dowd 35). This would enable students to actually learn and participate in learning sessions via their smartphones, tablets, etc.
Profitability Goals
The profitability goal of the company is to achieve 25 percent profitability based on revenue within the first 2 years of operation.
It is anticipated that through the use of the goals and objectives that have been developed thus far, the company is well on its way towards becoming successful in the future. However, this is still highly dependent on whether or not it will be able to successfully penetrate its desired market.
Works Cited
Andruss, Paula. “The 10 Mistakes That Threaten Startups.” Entrepreneur 44.3 (2016): 76-83. Print
Lewis, Patrice. “Starting An Online Information-Based Business.” Countryside & Small Stock Journal 98.2 (2014): 26. Print
Maxwell, Chris. “‘My Best Advice? Put Yourself Out Of Business On A Daily Basis’. (Cover Story).” Director 68.4 (2014): 20. Print
O’Dowd, Tony. “Running Your Entire Business Economically In The Cloud.” Multilingual 26.1 (2015): 35. Print
Reo, Lauren, and Ryan Pederson. “The First Steps To Starting A Small Business LLC.” CPA Practice Advisor 25.6 (2015): 18. Print
Werner, Frank M. “The Ground Floor: Starting And Succeeding With A New Introduction To Business Course.” Journal Of The Academy Of Business Education 13. (2012): 95-114. Print