Serves an annual audience of over 350,000. Its main objectives are to present a season of the best possible theatrical, musical, and concert works using the best talent available; to produce new musical theatre works to further a particularly American art form; to present entertaining and educational children’s programming during the school day and on weekends; to satisfy the needs of special audiences with considerations that include barrier-free design of the theatre, infrared hearing system and sign-interpreted performances for the hearing impaired, discounts for senior citizens and students, and complimentary tickets for charitable groups; and to cooperate with New Jersey’s other arts organizations to fulfill its role as the State Theatre of New Jersey.
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The Playhouse accomplishes these goals through the presentation of a highly varied program of musical theatre, drama, comedy, opera, operetta, dance, children’s theatre, concerts and art gallery exhibits in a season that runs year-round.
Boston Playwrights’ Theatre
Boston Playwrights’ Theatre is a home for new works for the stage. We believe the successful development, production, and promotion of new plays is key to continuing theatrical achievement in Boston and New England, and we measure our success first by a generous dedication to our playwrights’ visions.
The statement provided by The Paper Mill Playhouse is detailed and clear. It contains the list of objectives and tasks the organization is focused on. It introduces the readers to the main goals of The Paper Mill Playhouse and offers a description of the organization. The statement is to the point and answers the possible questions of the readers. It describes the repertoire of the Playhouse and informs the readers that the audiences of various kinds can be satisfied as the organization is ready to fulfill the needs of diverse visitors.
The statement taken from Boston Playwrights’ Theatre is visibly much shorter than the one of the Playhouse. The information in it covers only the basic features of the theatre and its leaders’ ideas concerning the keys to the progress for the organization. It is rather unclear compared to the statement of The Paper Mill Playhouse. It looks like the authors of the mission statement for Boston Playwrights’ Theatre are not completely aware of the purpose of this statement.
The Paper Mill Playhouse mission and vision statement does not seem to need any adjustments since it is very detailed and contains information concerning the most important aspects of the program and features of the organization along with its plans and goals. At the same time, the statement of Boston Playwrights’ Theatre could be improved. For example, the theater could elaborate about their target audience, the diversity of viewers, the ability of the theatre to satisfy people with various tastes, its popularity, the contents of its programs, future goals and artistic orientation considering the development.
If I was a potential funder and was going to make a donation for an artistic organization I would definitely make a gift for The Paper Mill Playhouse because based on its mission statement it is a very goal driven and audience oriented organization with a large number of visitors every year and a clear collaboration and partnership strategy. The leaders of The Paper Mill Playhouse have a vision of their future performance and what it required for the improvement of the organization’s success and popularity.
Looking at the mission statement of Boston Playwrights’ Theatre, I, as a potential funder, do not have a clear enough idea about the plan and objectives of this organization. The mission description looks rather vague and creates more question than it answers. In order to donate to this theatre one would have to make a research and inquire about the objectives of the organization. In my opinion, the statement of Boston Playwrights’ Theatre does not provide information that would encourage a donation.
In its mission and vision statement The Paper Mill Playhouse differentiates itself from the competitors by means of emphasizing that the organization is open to a wide range of diverse audiences which includes visitors with hearing impairments. It also provides discounts for senior citizens and students in order to encourage them to visit more often. The organization is focused on the fulfillment of its mission as a carrier of cultural education to the public. The short and brief mission statement provided by Boston Playwrights’ Theatre is also very general. It mentions the orientation towards development and the focus on the playwright’s vision, but there is no specific information that would make this particular theatre stand out as a competitor.