The business that I have been planning and researching is a writing business. In particular, this writing business will focus on the needs of other businesses, particularly those with an online presence or those seeking to gain an online presence. Whatever website business a person may be involved in requires writing – lots of writing. It has long been stated among business owners that “Content is King.” In other words, those internet businesses that have the most relevant and well-written content, in the form of writing, will ultimately succeed.
The internet is designed around written content and it is primarily used for research. People type in a few keywords or phrases about the subject, product, or service, and a website magically appears. There is a science behind website ranking, which is known as search engine optimization (SEO). Each search engine such as Google, Yahoo, MSN, and others have slightly different rules and algorithms, but they all reward original, relevant, and specific writing.
For instance, if the search engine is to consider a certain site an expert about a certain subject, then that website must have several articles and other written content such as blogs associated to it. This information can be written directly on the website, or on another website, which is then linked to the main website. My knowledge about this subject as well as my writing and marketing skills are just some of the reasons why other business owners would be attracted to these services. These skills are also a great benefit to promoting my own business.
The Aims and Objectives
The primary objective is to provide businesses and website owners with high-quality, written content to promote their business products and services. The company will work directly with other business owners to create a marketing and informational plan that will reach potential customers who are actively searching for keywords and phrases relevant to the products and services the business is selling.
Our objective is to represent each business to the best of our ability by writing articles, blogs, press releases, and website content that will be enjoyable for visitors to read, while also staying true to the company’s brand or tone. That is, if the company is a very serious and professional one, then the writing will be the same way. If the business image is more laid back, perhaps catering to the young or selling a fun product, then the writing will convey this mood.
Customers, Competitors & Promotion
Our customers are other internet businesses. We are a personable company that strives itself on meeting each client’s personal and individual needs. To accomplish this, we take the time to thoroughly review each person’s website and discuss their business and potential options. This personal attention helps to build businesses and provides the client with a competitive advantage.
The competition in the area of internet marketing and SEO content writing is comparatively low. Websites are popping up at an unprecedented rate and few business owners know how to, want to bother with, or have the time to write quality content about their business products and services. Our high level of communication – instant message, telephone, email, fax machine – will further set us ahead of the competition. While there are some reputable companies out there, the market is flooded with people who cannot write well or meet deadlines at a competitive rate. We will take the time to research and train new writers, who must qualify by meeting a satisfactory writing standard.
Our online marketing services – article marketing, blog writing, press release writing, classified ad writing — are the precise method by which we will promote our own services. Additionally, we will reward new customers with a 10% discount. Referring to a friend promotion will motivate others to spread the word about our content writing business.
Sales, costs, and profits
We will conduct sales online, primarily through PayPal. PayPal is the most widely used and trusted online payment service in the USA, if not the world. They accept all major credit cards and bank cards, and all information is stored in an account for easy record keeping. Customers can buy with confidence, knowing that PayPal has a team of people dedicated to solving potential disputes between buyers and sellers.
Our initial costs will be substantially less than most businesses. Since we are not a typical brick and mortar company, we will instead need only a website. For a highly automated, search engine friendly website that can organize orders and necessary information, we estimate $4000. By utilizing technology to aid in the delivery of information and to process orders, we will be able to cut costs while improving quality and service.
Additionally, we will need an advertising budget. Since we are essentially in the business of advertising, these costs are also lower than other businesses. $2000 for advertising costs will effectively start the business and carry it forward to the point where it can grow based on other satisfied customers who refer their friends, family, and business associates. The $2000 we will spend for advertising will be given to our team of writers who will effectively promote and help to grow our own business as well as our clients’ businesses.
Profits are expected to be high and in a relatively short time period compared to most businesses. Because we have a team of writers and access to other teams of writers who write for an average of 400% less than what we charge clients, we will be able to focus on promoting our business. Technology will facilitate and dramatically reduce the labor intensive task of organizing information into spreadsheets and sending out emails.
Why this business will succeed
This business will succeed because I have thoroughly researched the market and have the necessary skills, connections, and resourcefulness to adapt to any future obstacles. This business allows the company to grow and expand while perfecting its services. That is, as we learn even more about the industry and effective internet marketing, we will use this to promote other companies and our own internet marketing services. This business will succeed because I have many competitive advantages as well as a strong personal motivation to spend the time and energy to ensure its success.