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Wal-Mart’s Reputation Research Using Twitter Research Paper


Introduction

To determine how social media can be used to know more about a company, I monitored Wal-Mart for a whole week to determine the perception of people about the company, its products, and its services. I chose Wal-Mart because of the wide nature of the company and the fact that it covers various countries in and outside Europe.

Collected Data

Walmart @Walmart

Followers- 329, 996

Day Number of Good Responses Number of Bad responses Topic
1 5 0 Corporate social responsibility (Going green)
2 3 0 Partnership
3 2 0 Advertisement
4 9 0 Corporate Social Responsibility(fighting Hunger)
5 10 0 CSR (Charities)
6 3 Corporate Social Responsibility(
7 6 0 Advertisement

Discussion of the Findings

The company has 329, 996 Twitter followers. Based on the collected data, it was found out that the company could initiate discussions on Twitter for its followers and its customers to see and say something about the tweeted information. According to the information collected, most of what Wal-Mart sought to discuss with its customers were matters relating to promotions and corporate social responsibility. According to this report, it was found out that the company did not have many negative comments from its followers. The customers were observed to encourage this organization in its charitable missions. In this one week survey, there were only good comments about the company.

What the Company Can Do With This Information

The company ought to increase its discussions with the customers where more information is released through Twitter. For example, in this one week survey, the company only dealt with promotional information and corporate social responsibility (Wal-Mart, 2013). It is recommended that the company seek to know more about its different outlets in different regions through various questions in addition to corporate social responsibility and advertisement. This would need more questions added to its discussion. For example, the company can post a message like this one. “What do you have to say about our company in India?” “How do you rate the service offered by the company in this region?” With such follow-ups, the company can know more about its services and what its customers think about them.

According to Sweeney & Craig, any fan witnessed on a company’s social media platform is an indication that he or she is confidently acknowledging as part of the company (Sweeney & Craig). Thus, a company ought to build on its Twitter followings for various benefits organizational benefits like market surveys and product promotions. Because of this, it is right to say that the company is on the right track based on the number of its followers. However, the company ought to build its number of followers to reach out to as many customers as possible. This would help in building the company’s brand in social media (Borges, 2009).

How to Use Twitter To Check Out A Company’s Reputation on the Social Media

Through Twitter discussions about a certain company, it is easy for the management of that company to track its popularity or its bad name as depicted by its followers or other initiated parties.

In conclusion, research was conducted to determine the popularity or bad name of Wal-Mart in social media. Its twitter account was monitored for a whole week, and the final data led to the conclusion that the company has a favorable name on Twitter. As a result, the company needs to increase its number of followers and increase the amount of important information disseminated in its Twitter account.

References

Wal-Mart. (2013). Web.

Borges, B. (2009). Marketing 2.0: bridging the gap between seller and buyer through social media marketing. Tucson, AZ: Wheatmark.

Sweeney, S., & Craig, R. (2011). Social media for business: 101 ways to grow your business without wasting your time. Gulf Breeze, FL: Maximum Press.

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IvyPanda. (2020, November 20). Wal-Mart's Reputation Research Using Twitter. Retrieved from https://ivypanda.com/essays/wal-marts-reputation-research-using-twitter/

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"Wal-Mart's Reputation Research Using Twitter." IvyPanda, 20 Nov. 2020, ivypanda.com/essays/wal-marts-reputation-research-using-twitter/.

1. IvyPanda. "Wal-Mart's Reputation Research Using Twitter." November 20, 2020. https://ivypanda.com/essays/wal-marts-reputation-research-using-twitter/.


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IvyPanda. "Wal-Mart's Reputation Research Using Twitter." November 20, 2020. https://ivypanda.com/essays/wal-marts-reputation-research-using-twitter/.

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IvyPanda. 2020. "Wal-Mart's Reputation Research Using Twitter." November 20, 2020. https://ivypanda.com/essays/wal-marts-reputation-research-using-twitter/.

References

IvyPanda. (2020) 'Wal-Mart's Reputation Research Using Twitter'. 20 November.

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