In the modern times, it is evident that organizations cannot carry out their businesses without a valid website profile. In the financial sector, banks and other institutions often establish comprehensive websites with intensive information about their services.
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JP Morgan Chase Bank and Wells Fargo are good examples of financial institutions in the US that have business website profiles. The purpose of this paper is to make a comparison between the websites of the two institutions. The aim is to draw information on effectives and credibility of web design for each company. In essence, the two websites differ greatly in terms of color, choice of information, design and other aspects.
The designs adopted by the two companies are relatively different in a number of ways. First, aspect of color is important in web design and development. At Chase Bank, blue has been adopted as the official color of the website. The bank’s brand and trademark are in blue, which explains why the website is primarily blue. Other colors appear in the website, including green and white.
Green color is used to represent some tabs for customer-computer interactions while black is the main font color. In addition, a white background is used to develop contrasting effect on the site. On the other hand, Wells Fargo has chosen red and yellow on its website because the trademark is presented in these two colors. Like Chase Bank, a white background has been used, while white and black are used for the website fonts.
Secondly, the use of images is different in the two websites. For Chase Bank, the most significant image is a blue diamond that represents the company’s logo. In addition, an image of a book and a pen is used to attract customers by enticing them to choose one type of bank account they wish to open.
In addition, a figure of an officially dressed person represents the type of employees the customers must expect at the bank. On the other hand, a number of images are present at the Wells Fargo site. The first is a doll with a “Wells Fargo” label on the neck. It is a toy horse resting on attractive green grass.
In fact, a number of horses pulling a carrier on which two men are riding represent the company’s logo. In addition, several other images are used to represent some other types of information. For instance, a joyful lady enjoying some drink is used to represent the advantages of using the bank’s services while images of happy families are used to show the advantages of using the services.
The use of text is another important aspect of the two sites. Chase bank has opted for large font texts to present some advertising information and small texts to guide the users in navigating through the website. The word “Chase” is represented by a large and black font.
Information for guiding the user through the site is in small black font. Products and services such as “why Chase?” and “Log in and Enroll” are the main tabs for guiding the user. In addition, a registration process has been provided under a tab called “welcome”.
It allows users to register as a member of the bank. On the other hand, Wells Fargo has more information on its site that does Chase Ban. Small fonts are used to represent basic information in tabs such as “home”, “personal”, “about us” and “banking services”.
In addition, a registration process is provided under the name “View Your Accounts”, where the users are expected to provide their email addresses, usernames and passwords. This is similar to the registration process at the Chase Bank website.
In conclusion, the two institutions have comprehensive websites that allow customers to learn more about the services each company offers. While there are several differences between the two sites, it is worth noting that the information presented is similar and provides viewers with an opportunity to gain more information about the companies.