First, we recommend a website.
We have chosen this mode of capturing the students’ enthusiasm to guide them to choose the right path for their future careers for various reasons.
Following features are recommended: company profile with goals and objectives, the core values and history of the organization. Displayed on a simple, brief, understandable, yet seemingly sophisticated but beautiful site are the many features of the company, like the company’s mission, the present Board of Directors, the management and top-rank employees and the regular employees.
It is recommended that this website must be constructed with perfect copywriting techniques to be written by topnotch copywriters in the internet. Constructing a website may not cost much nowadays because there are many businesses and independent individuals offering the best in copywriting.
Other website features
- What the company offers to the consumers/clients; quality goods and services, with corresponding prices;
- Corporate social responsibility and environmental objectives of the company;
- Company plans, testimonials, etc.
- A blog for company employees and clients/customers where they can offer suggestions, make comments and post their complaints.
The staff employees are encouraged to write articles and testimonials, on their experiences with the company. The students and prospects are invited to log on to the site.
Videos and Photos
Videos and photos on the inside of the industrial plant will also be displayed.
Second, a website must be accompanied with physical and human presence. What is physical and human presence? This means inviting people, guests, and most especially, students from universities, to visit the company’s facilities and its showrooms featuring the best of the company. Inviting guests through the website, is one; inviting them physically is another.
Visiting schedules may be done to popular schools and universities. If schools and school administrations are well informed, and they know the relevance of the company when it comes to providing career opportunities to their students, the administrators themselves can provide the information and the invitation to the students.
Ready brochures and other reading materials containing the programs and activities of the company are provided on hand, so that when students come to visit, they know what they are going to expect in the orientation inside the company.
Student Field Trips
Regular field trips for the students are encouraged. Activities and field trips are posted in the website, so that it is easy for the students to go on a visit without further formalities; they just have to inform the designated personnel so that appropriate scheduling is done.
Field trips may not cost anything for the company, except that the students are accorded guest status, fit for individuals who will be future employees and managers.
Safety Measures
Following are some safety measures and arrangement in the conduct of the visit:
- A designated Public Relations Officer must be responsible for entertaining the guests and orienting them about the workings and activities inside the work area;
- Guest students are only led to the designated areas where safety measures have been installed; these areas include the manufacturing plant and machines operated by our software;
- The viewing area is secured from the manufacturing equipment;
- An IT personnel must explain how the whole process works, with the use of a software;
- Brochures, pamphlets, and other information materials are provided;
For a business to flourish, it must have the necessary information materials which can be contained through a more widely popular medium, the internet.
Technology, IT, the internet are terms that are almost interchangeable. And what can be more appropriate for our business than these three interchangeable words.
Our own technology can be a tool or a product itself. We conduct our business, produce our product, and sell our products through our technology.
We have the necessary software that runs our machines and the operation of our business. We incorporate this with the internet. The internet connects us to the world. It is said that we are living in a global village. Technology, IT and the internet are our sale’s pitch to the students.
There is no business nowadays that is without a website, except a handful that may not have experienced the benefits of having one. Having a website, and maintaining it for the duration of the business, is like presenting to the world your product and what you can do or offer. For our industrial company to encourage high school students to pursue careers in engineering, IT and other technical fields, the website is the best solution to entice young people who might not have decided on future careers when they reached college.
Our human resource depends on the young students, and it is proper enough to accord them the VIP status in our company.
Executive Summary
Construction of a website for the company is a must for any organization or business. The website bears the profile of the company along with its objectives and mission. This is the showcase of the organization. It can also be a tool for interaction with employees and clients through its blog features.
The company should invite the students to visit the company’s facilities. Through this action, the students can know the relevance of the company in providing career opportunities to students. Brochures and other reading materials are provided on hand. Safety measures are strictly enforced inside the manufacturing plant.
Having a website, and maintaining it for the duration of the business, is like presenting to the world your product and what you can do or offer
Justification: Essay
Focusing on the Real Prospects of My Organization: Truth In Report Writing
In the actual preparation of this report, enough time and reading were committed to be able to deliver the right formula for reporting. PAIBOC principles were an inspiration in conducting initial brainstorming session – i.e., by myself – so that a thorough study and conclusion could be reached.
Barker (2001) says, “Good communication skills are vital in today’s workplace. Whether you need to keep the interest of a large audience, impress a potential employer at interview or simply win the argument at an important meeting, sounding the part is key.”
So, first I must impress people, more specifically the management who has been giving me the most dreaded instructions: keep resources and funding to the minimum; use every bit of time and resources. It is a resounding command that has to be followed to the letter, and which requires my full understanding of good communication. But the last portion of the Barker quote is “sounding the part”, which means I have to voice out the reasons for my choice of a web construction. This thought in mind has to be communicated thoroughly, otherwise our project would be jeopardized and I would fail.
I had to examine or investigate the students’ non-enthusiasm in getting or pursuing technical courses that may lead to their being hired by our company. And, if I failed in my mission of “enticing” them to get technical courses to fill up the apparent skills shortage, that would be the end of my career, too.
In case I was lucky enough to know what was the right blue print for gaining the student’s enthusiasm, I had to communicate this thoroughly, otherwise my efforts would have been in vain.
The report had to be polished. What should come out must be a brief one that looks simple but carries with it a lot of explanations and meanings behind the text.
Locker & Kaczmarek (2001, [a]) says:
Remember that most problems are open-ended, requiring original, critical thinking. Many of the problems are deliberately written in negative, ineffective, language. You’ll need to reword sentences, reorganize information, and think through the situation to produce the best possible solution to the business problem. (v111)
I took reviews and repetitions on what I have done. Editing and polishing my work required a lot of time. I had to polish my writing too, because as Turk (1982) says, “Writing is a skill; like other skills, it can be learnt, and like most skills it is not inborn.” Good writing, therefore, is part of good communication skills. This means too, that aside from my perfect oral presentation, I had to write perfectly well.
The first part of the Report is answering the question: what is the appropriate method or process for the company to get the right attitude of the students in choosing their future careers that will coincide with the goals and objectives of the organization? We have to make the right decision in this instance for it involves some programs and moves that will utilize manpower and resources, and some amount of funding. It has been made clear to me that the move must have a great percentage of accuracy, and that I must avoid errors and waste of money and materials. In other words, there is very limited resources, and possibly time; and that skill, technique and accuracy on my part and the people under my supervision are a must.
More time had to be accorded on the discussion and study as to what really constitutes a good program to attain the attention of students to pursue careers in engineering, IT, and other technology-related courses.
I decided on one very important thing needed in every aspect of work, and that is the truth through what is called good communication skills.
My purpose was to communicate effectively, i.e. to get to my audience, which included my employer, the members of my team, and most especially, the students who needed the extra attention. A concise and direct to the point piece of communication was required of me.
How well my form of communication accepted by my audience, the management? I have followed their instructions. Every move that I made pointed to a direction with their instructions as my guiding principle: there’s not much funding and accuracy and no errors in your work.
“The primary audience will decide whether to accept your recommendations or will act on the basis of your message. You must reach the decision maker to fulfill your purposes.” (Module 2, p. 23)
That means my employer who would soon become my judge. He has to agree, or I must let him agree through my convincing power of good communication. This could not be done by just convincing, but through the requirements of good communication skill. Locker & Kaczmarek (2001) says that your audience could be more than just your employer.
Our principle of PAIBOC focuses on information, which is one of the most important in communication. Information contents are the right stuff for an organization. It is our business; it is business itself. Providing information, the truth carried by my Report, is what is important. Giving my audience the necessary information, through the internet and the company’s website, can lead the way for success in business communication.
I presented a clear bird’s eye-view of the project. Future human resource will depend on the student’s perception of the company. If the students do not like the company, meaning, they don’t know exactly what the company offers – e.g., its goals and objectives, the Board of Directors, the staff, or the people behind the company, and what the company offers to its clients and customers – then, precisely they wouldn’t have any interest at all in joining the Company.
And I would have failed. I will lose my job. But if they liked it, and our human resource department shall be flooded with application forms, plus suggestions in our website blogs (etcetera, etcetera), then I have had that good communication skills. I successfully made the connection to may audience. That would be the start of my happy days somewhere in the Caribbean, because by then I will have my promotion.
What we can offer to the young is an opportunity and a goal in life. If we can show to them that while they are still there in their university, perfecting their knowledge and skill, they can have in their minds a future place for work and a treasured life. They can regard our company as someplace waiting for them. We are offering time and space: time to prepare and space to work with.
This is the entire context of the Report, a report that I can say is what the student’s future may rely on, and my future too.
Barker (2001) says:
The first and most important reason for communicating is to build relationships with other people. Recent research (commissioned from the Social Issues Research Centre by British Telecom) suggests that about two-thirds of our conversation time is entirely devoted to social topics: personal relationships, who is doing what with whom, who is ‘in’ and who is ‘out’ and why. (3)
We can do this through a rapport with our clients and, also, a close relationship among employees and management.
References
Barker, A., 2001. Improve Your Communication Skills (Creating Success). United Kingdom: British Library Cataloguing-in-Publication Data.
Locker, K. & Caczmarek, S., 2001 (a). Business Communication: Building Critical Skills. Web.
Locker, K. & Kaczmarek, S., 2005 (b). Feature Summary: Business Communication: Building Critical Skills. Web.
Locker, K., & Kaczmarek, S., 2001 (c). Module 2: Adapting Your Message to Your Audience. Web.
Turk, C., 1982. Effective Writing: Improving scientific, technical and business communication. London: Chapman & Hall.