The individual needs a career transition in the next ten years. The research focuses on the effects of career transitions in the next ten years. The research includes the importance of theory and concepts to manage the changes. The individual is likely to face the fast food transition in the next ten years.
First, the one has to prepare for a smooth transition to the service industry. The service industry includes the engaging in the fast food business. The fast food business is one of the most profitable businesses. Patrick Montana (2008) emphasised Maslow’s hierarchy of human needs dictate that a person is has three basic needs.
Basic needs include necessary needs. Necessary needs means a person cannot go without such needs. According to Maslow, the first group of man’s needs is the physiological needs. Maslow’s hierarch of needs influences a person’s job transition decision. The first group of needs called the physiological needs. The physiological needs include food, breathing, water, sex, sleep, homeostasis, and excretion.
In addition, the second group of needs is the safety needs. The safety needs include the security of the persons’ body, resources, morality, employments, family, property, and personal health. The third group of human needs is the love and belonging needs. The needs include the friendship, sexual intimacy, and family needs.
The fourth group of needs is the esteem needs. The esteem needs include the self –esteem, confidence, achievement, respect of other persons, and respect from others.
The last group of human need is the self- actualization need. The self-actualization needs include the morality, creativity, spontaneity, acceptance of data, problem solving, and lack of lack of prejudice need.
The transition to the service business caters to the first group of human needs. Setting a fast food store would cater to the people’s need to fill their stomachs. The store cannot sell to a prospective client who has just eaten a full meal.
The fast food chain cannot sell to a prospect client who is allergic to the fast food chain’s food choices. For example, the diabetics must watch for sugar-based products. The hypertensive fast food chain customer must avoid foods that trigger a hypertension attack. The person having a rheumatic disease must avoid foods that trigger one’s rheumatism attacks.
There are different types of fast food stores. Stephanie Watson (2008) insists one type of fast food store caters to the hamburger market segment. McDonald’s continues to offer different hamburger types. The hamburger types include the hamburger, cheeseburger, Big Mac and one pounder. The McDonald’s chain of stores also offers breakfast meals to the busy office worker.
McDonald’s successfully sets up branches in major cities in the United States. McDonald’s profitably sets up its fast food chain stores in many Asian countries. The McDonald’s fast food chain sets up its branches in the United Kingdom (2008).
Second, another type of fast food chain fills the needs of the fried chicken market segment. Some of the community residents refuse to eat hamburgers. Thus, they prefer to eat fried chicken meals.
James Watson (J. Watson 2005) stated Kentucky Fried Chicken has been very successful in filling the needs of the fried chicken market segment. In terms of fried chicken, Kentucky Fried Chicken different recipes. The company sells the popular chicken recipes. The company also sells sandwiches, snacks, sweets, and other side dishes.
Third, another type of fast food chain caters to the hotcake market segments. Usually, hotcakes are best serve during the morning. Specifically, the fast food store serves hotcakes during breakfast. The secret to the success of the hotcake fast food business is the food taste.
The inclusion of sauces, butter, and other secret ingredients contributes to the high demand for hotcake products. The hotcake prepared using eggs and special flour (2006).
Fourth, another type of fast food chain serves the food needs of the restaurant clients. The restaurant business caters to the above average income market segment. The restaurant’s food prices are higher than the McDonald’s food prices.
The restaurant cooks the food after the restaurant tells the restaurant waiter of the customers’ preferred menu choice. On the other hand, the restaurant orders a pre-cooked food in the McDonald’s fast food chain. The clients spend more time in the restaurant compared to visiting the nearest McDonald’s fast food chain. This is the very reason why restaurant prices are higher than the McDonald’s fast food chain menu prices.
Fifth, another type of fast food chain serves the needs of the pizza market segment. The pizza fast food chain caters to the people who love to devour pizzas. Pizza Hut caters to the pizza cravings of the community. Pizza hut has a promotional campaign called create your own pizza.
The creative clients would proudly show off their pizza creations to their fellow pizza friends. The customers choose the toppings cooked on the pizza crust. There are also different sizes of pizza food choices. There are different kinds of pizza. The pizza choices include plain pizza, cheese pizza, Hawaiian pizza, and other pizza types (Ghani 2009).
Sixth, another type of fast food chain fills the discriminating needs of the spaghetti market segments. Some clients prefer the tomato taste of spaghetti. Some clients prefer one serving of spaghetti. Other spaghetti lovers would order a large plate of luscious spaghetti. Some say that eating spaghetti translates to wishing to have a longer life on earth. The Spaghetti Warehouse caters to the spaghetti needs of the spaghetti market segment.
The fast food chain would sell pre-cooked food. The food would sell to the average income employees. Some entrepreneurs set up a fast food chain in order to fill the food needs of the average income employees. The fast food chain caters to the busy office workers. Most precooked must be sold within a few hours in order to avoid selling spoiled food products to the fast food chain’s valued clients.
The fast food business caters to diverse clients. First, some fast food chains cater to the Chinese clients. The clients have their own unique tastes. The Chinese taste precipitates from the Chinese’s cultural taste. Home country culture is the basis for the unique culture Chinese taste. The Chinese food culture includes diverse colour themes.
The Chinese food taste includes the addition of two or three ingredients using different colours to complement the main food ingredient. The Chinese food taste shows aesthetic value.
The Chinese love to devour food that has three basic characteristics. The three characteristics are colour, luscious taste, and mouth-watering aroma. In terms of colour, the Chinese food uses bright colours to display the warmth of the fast food chain’s management (McDonald 2007).
Second, some fast food chains cater to the Vietnamese market segment. The Vietnamese have another set of taste. The Vietnamese taste includes Gia, alum, ash, clove of garlic, Ammonium Bicarbonate, curry powder, chili powder, caramel, and cayenne. The Vietnamese food clients would prefer to eat Vietnamese cuisine to the unfamiliar African American food choices. The Vietnamese normally dislike eating Indian food choices.
Third, other fast food chains supply the needs of the African American clients. The African American food clients prefer “soul” foods. The African Americans brought their food culture with them around the world. The African American food taste includes pork, cornmeal, and vegetables.
Other food favourites include grains and corn. The African Americans love to take molasses as part of their food itineraries. Specifically, many African Americans add small amounts of molasses to their tea as sweeteners.
The African Americans brought their favourite foods like okra, sesame seeds, rice, and peas to their destination country. The African Americans brought their foods to the new destinations because they are not accustomed to eating the unfamiliar new food choices found in the destination country.
Fourth, another group of fast food chains serves the needs of the Mexican clients. The Mexican food is full of colour. The Mexican food includes many spices. The group’s food includes plenty of colourful ingredients. The United Nations classified the typical Mexican food as an intangible cultural heritage.
The Mexican food includes corn and beans. The Mexicans call their corn masa. The Mexican food love tortillas, oregano, cinnamon, and cocoa. Rice and corn are favourite Mexican food choices. The Mexican food includes the sweetness of honey, herbs, and spices.
Fifth, another group of fast food chains fills the needs of the Muslim clients. The Muslim clients do not eat some food types. Specifically, the banned Muslim food type includes all foods taken from pigs. The Muslim religion requires that the Muslim devotee to avoid eating pig products.
The pig products include ham. The Muslim food has to be Halal- approved. The Muslim stores include Masjid. The Halal groceries sell non-pig products. The Muslim restaurants hire Muslim chefs to cook the Halal foods.
Some restaurants cater to the Italian food clients. The Italian cuisine is part of the growing social change as well as political revival of their group. The Italian cuisine includes trimmings from Etruscan, Ancient Roman, Byzantine, and Arab foods. The Italian food metamorphosed as time traversed.
The current Italian food includes potatoes, tomatoes, maize, and bell peppers. The Chefs prepare the Italian food taste in simplicity. The food includes an average of six ingredients. The Italian Chefs include wine and cheese as part of the standard Italian food menu.
Coffee, especially espresso coffee is a major part of the Italian clients’ food choices. The Italian food includes vegetables, fruits, fish, sausages, pork, and cheese ingredients (Meara 2010).
Sixth, some of the fast food restaurants cater to the French clients. French fast food chain clients prefer haute cuisine. Fish is one of the favourite French food choices. Champagne, Alsace, and Lorraine are favourite French food choices. In addition, the other French food favourites include Burgundy wine and river crabs, snails, beef, blackcurrants, cake, and poultry (Drescher 2007).
Seventh, some of the fast food chains serve the food needs of Koreans. Korean food focuses on the four seasons. Each season has its own set of food preferences. The ocean offers the most food ingredients. The Koreans use devotion and love in the preparation of their cultural food. The Koreans cook the food to help invigorate the customers. The Korean restaurant sells healthy foods to its discriminating fast food chain clients.
The success of the Korean food choices is the inclusion of the Korean food preparer’s devotion for the safety and health of the food clients. In addition, the Korean meals include tea and a traditional cake. Sometimes, the Korean restaurants offer fruits to delete the taste of eaten food. The fruits are influential in leaving the Korean fast food chain’s clients with a fresh and invigorating feeling (Drescher 2007).
In terms of selling the fast food chain products, the transition includes implementing a strong marketing plan. First, the fast food chain must sell quality products. The customer would prefer higher-priced products to lower-priced products if the product quality of the higher-priced product were far better than the quality of the low priced fast food chain products.
The clients would constantly return products that easily break when bought. Some clients will sue the company for selling them low quality products and services. Some clients would advertise the fraudulent practices of companies selling low quality products. Low quality products include selling stale food. Low quality includes foul-tasting food. Low quality includes using lesser ingredients in the preparation of food products.
The company must avoid selling products that incorporate low quality raw materials. The company should not hire workers who are not able to produce high quality products (Etzel 2001).
Second, the fast food chain must sell the products are reasonable prices. The fast food chain must sell the foods at prices that most current and future customers can afford. The customers normally prefer the lowest priced products. This is true in the fast food chain business. The customers would compare the food prices of the different fast food chain competitors.
The customer would highly prefer to enter the lower priced stores. Economics offers the reason for the current and future customers’ price preferences. As the prices of goods increase, the demand for the products will correspondingly decrease. Thus, the current and future customers prefer the lower priced hamburgers to the higher priced hamburgers if the product quality is similar.
However, some clients prefer quality to price. Some rich clients prefer the costlier food products in exchange for the privacy of the food place, some clients prefer to eat at restaurants. The reason is that the current and future customers of the high price restaurants prefer the serenity and comfort of the restaurant chairs and tables (Hartline 2011).
Third, the fast food chain must sell the products near the reachable arms of the current and future customers. The fast food chain must set up different branches in strategic locations. The company should not set up a fast food chain in the middle of the lonely dessert; no one is around to enter the fast food chain and order its food products.
The company must set up a branch in departments stores where a large volume of shoppers frequent. The company should set up a branch in the busy city street corner. The busy street corner brings many current and future customers to the fast food chain’s doors.
The fast food chain can set up a store on board cruise ships. The cruise ships have cruise clients who need fast food chain products to quench their thirst and fill their hungry stomachs (Goodbody 2008).
Fourth, the fast food chain must promote its fast food chain products. The promotion includes advertising the various food product choices and services in the newspaper media. Promotion includes announcing the benefits of buying the fast food chain products through the television media.
The company can advertise the benefits of buying the fast food products using the radio program media. Lastly, the fast food chain can create a strong demand for the fast food chain products through the internet. The internet continues to compete with the normal advertising media. The three advertising media are through the radio, television, and newspaper advertising spots (Goodbody 2008).
To proceed with the fast food chain business, one must get financing. First, one can borrow money. The fast food chain entrepreneur can borrow money from the bank. In turn, the bank earns interest from lending the money to the fast food chain entrepreneur. The entrepreneur or businessperson can borrow money from moneyed friends.
The entrepreneur or businessperson can easily borrow funds from close associates, or relatives. Relatives can easily trust a relative who borrows money over a complete stranger who borrows money. In the same light, close associates do not need excessive persuasion.
The close associates are familiar with the borrower’s financial capacity and other relevant information. The lender can choose a friend or close associate over a complete strange in terms of loans. There is lesser resistance when close associates and friends borrow money (Freyman 2006).
The entrepreneur or businessperson can invest funds in the fast food chain business. Some entrepreneur or businessperson has many cash. They have more than enough funds to set up their own fast food chain business. In addition, the entrepreneur or businessperson can set a partnership.
In the partnership, two or more persons contribute money, property, or industry to the partnership with the sole aim of distributing the company’s profits among themselves.
Normally, one or more of the partners will contribute their industry to manage the fast food chain business. In other occasions, some partners prefer to remain silent partners. Silent partners do not manage or make decisions in the fast food chain business (Montana 2008).
On the other hand, the entrepreneur or businessperson can set up a corporation. Under the corporation, five or more persons can contribute money to set up the fast food chain business. The investors own shares stocks of the fast food chain business. The investors contribute money, property, and industry to the fast food chain corporation. Consequently, the investors will divide the net profits among themselves (Hartline 2011).
The understanding the theories and research will aid the entrepreneur or businessperson manage the transition or changes. Marketing books will explain the intricacies of the marketing process. The marketing books will explain that the fast food chain business must prioritize filling the needs of the discriminating clients.
The marketing books will explain the importance of creating products that will outshine or outsell the competitors’ fast food chain products and services. The marketing books will explain to the entrepreneur or businessperson how to choose the best location to set up the next fast food chain branch.
The marketing books discuss how to divide the community into targetable market segments. The marketing books will discuss how to use the supply chain process to ensure the early delivery of the fast food chain products to its branches in other cities and locations (Hartline 2011).
The management books will explain the proper management concepts. The entrepreneur or businessperson will learn that managing a fast food chain restaurant entails implementing a strategic plan. The fast food chain manager must gear the stores to wards generating and increasing fast food chain revenues.
The management books entails explaining how the fast food chain managers can organize the scarce human and raw material resources to achieve the fast food chain’s goals and objectives. The management books explain how the fast food chain managers must control all expenses and costs in order to generate a net profit.
The management books will explain how to choose the best fast food chain crew or workers. The management books will also discuss the importance of coordinating with all employees and interested parties in order to achieve organizational goals and quotas (Khan 2006).
The accounting books will display the proper way of recording daily fast (Ehrhardt 2011). food chain business transactions. The accounting books will discuss how to designate cash payments as assets. The same accounting books explain the meaning of liabilities encountered in the fast food chain business.
The accounting books include a discussion on how to use the income statement to generate the monthly revenues. The accounting books explain the importance of recording all sales in the proper accounting period (Khan 2006).
The human resource books will help the fast food chain management hire the best workers. The human resource references will teach the fast food chain management to obey the labour laws institute. The same human resource references focus on giving seminar to improve the customer- based work attitudes of the fast food chain employees. The fast food chain must comply with human resources laws.
The environment references focus on compliance with environmental laws. The environment books state that the fast food chain must not throw the fast food chain garbage on the crystal-clear waters of the nearby stream.
The environment books inform the fast food chain to ensure the kitchen does not generate polluting substances. The environment books ensure that the fast food chain management complies with all other environmental laws of the United Kingdom (Raven 2009).
The economics books explain the importance of economic concepts in all the fast food chain business operations. The economic principles discuss the effects of inflation on the fast food chain’s revenues. The economic principles explain the effect of unemployment on the fast food chain sales. The same economic principles explain the effect of the current economic depression on the fast food chain revenues and profits. T
he economics reference explains the importance of pricing on the fast food chain’s customer demand prediction. The same economics references explain the effect of monopoly of the prices of the fast food chain’s ingredient and other supply suppliers (Baumol 2011).
Based on the above discussion, the individual must accept a career transition within the next ten years. The career transition in the next ten years greatly affects the individual. The theories and concepts are important tools needed to manage the changes within the next ten years excellently. Indeed, the individual is likely to face the fast food transition in the next ten years.
References:
Baumol, W. (2011). Economics. London, Cengage Press.s
Etzel, M. Marketing. (2001). London, Wiley & Sons.
Freyman, S. (2006). Fast Food. London, Levine Press.
Ghani, K. (2009). Integration of Supply Chain Management. London, GBMR Press.
Gilbert, S. (2010). The Story of McDonald’s. London, Wiley & Sons.
Goodbody, S. (2008). Fast Food: Slowing Us All Down. London, Crabtree Press.
Hartline, M. (2011). Marketing Strategy. London, Western Press.
Khan, M. (2006).Management Accounting. London, McGraw-Hill Press.
McDonald, M. (2007). Marketing Plans. London, Wiley & Sons Press.
Meara, M. (2010). Italian Food. London, Hardie Press,
Montana, P. (2008). Management. London, Barron’s Press.
Raven, P. (2009). Environment. London, Wiley & Sons Press.
Torrington, D. (2008). Human Resource Management. London, Prentice Hall.
Watson, J. (2005). The Cultural Politics of Food. London, Wiley Press.
Watson, S. (2008). Fast Food. London, Rosen Press