IvyPanda Brand Guidelines

Explore IvyPanda's brand guidelines that set our brand's presence. These guidelines ensure that IvyPanda is depicted authentically and effectively across all platforms.

Our Mission

We aim to make education accessible to everyone, regardless of location or background. We provide high-quality learning tools and guidance to help students reach their full potential.

Brand Purpose

We help students overcome academic challenges and succeed in their education path by providing access to tons of free study materials, online writing tools, and qualified expert assistance.

Brand Personality

Helpful

IvyPanda is a supportive friend who always has the answers and is always ready to come to the rescue.

Trustworthy

We are a reliable partner for any student. We prioritize academic integrity and stick to the principles of academic honesty.

Approachable

Our academic experts are available 24/7, and all materials are forever free, requiring no registration for access.

Voice and Tone

Clear and concise

Our communication is straightforward and to the point. We avoid unwanted complexities, focusing on our readers and how to best fit their needs.

Friendly and positive

We are here to help, not judge or criticize. We respect, inform, and empower our readers. We speak with empathy and warmth – like a person, not a machine.

Informative

We uphold an informed point of view, prioritizing guidance and education. All our statements should be grounded in proof and truth.

Accessible

We work for everyone across cultures, generations, and languages. We prioritize inclusion and accessibility in every sentence.

Visual Identity

We uphold an informed point of view, prioritizing guidance and education. All our statements should be grounded in proof and truth.

IvyPanda Logo

The IvyPanda logo should be used in its approved forms.

Main version

Shortened version

Logo Watchouts

Please avoid using the IvyPanda logo in any of the following examples.

Don’t place the logo against any background that doesn’t create contrast

Don’t change the logo color

Don’t stretch the logo in any direction

Don’t rotate or spin logo

Don’t change the original solid color with an outline

Don’t add any shadows

Color Palette

Main colors

White

#FFFFFF

Black

#1F2024

Tuscon Teal

#00766B

Aquatic

#00988A

Secondary colors

Smoke

#DCDDE0

Dove Gray

#EDEEF0

Rivers Edge

#9CD6D1

Ionic Sky

#CFE7E5

Accent colors

Deep Carrot

#EE7E4A

Tangerine

#FF9A44

Turmeric

#FFBE5C

Rose

#FC6076