7Ps of Marketing Mix Template

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Wondering what are the 7Ps of marketing mix? Check out our marketing mix template and get a custom report in 3 simple steps. Add the data, choose the design, and download the result.

Our 7Ps framework generator is a simple and efficient tool that helps businesses and organizations to define the primary areas that influence product and service marketing. It is a free tool that generates customized reports for your project within a few minutes. Apart from being user-friendly, it is also easily accessible online.

Table of Contents

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📊 How to Use the Template
🚀 7 Ps of Marketing Mix Explained
📂 Examples
✅ The Tool’s Benefits
🔗 References

📊 How to Use 7Ps Marketing Mix Template

You don't have to stress about using the 7Ps framework tool because it generates impressive results in a few clicks.

The picture provides the definition of the 7 Ps model in marketing.

Get your marketing mix by following the simple steps below:

Enter your business data
Select a suitable design
Download your results in pdf format

You will get the best model to make your marketing plan more effective.

🚀 7Ps of Marketing Mix Explained

You must understand the definition of the 7Ps of marketing before we proceed.

It is an approach that comprises seven principles that experts use to develop and implement strategies that enhance customer engagement and generates revenue.

Read on to gain a deeper understanding of the 7Ps framework.

Who Created the 7Ps of Marketing?

E. Jerome McCarthy was the originator of the 4Ps marketing model. Later on, in 1982, Mary J. Bitner and Bernard H. Boom improved the marketing mix and made it better from four to seven components. Thus, the 7ps marketing mix is a significant aspect in many companies offering services and business environments offering intensive knowledge to customers. It helps to evaluate the marketing strategy to make it more practical and effective.

What Are the 7P's of Marketing Mix?

Below are the 7Ps of the marketing mix to assist you in creating and implementing a great marketing strategy.

7 Ps of Marketing Mix

Product	The product is what you are selling to customers. It could be a tangible product that a company sells or an intangible product like a service. The products and services are meant to meet the needs of customers. For example, people enjoy services in tourism industry; and in the banking sector, there are both financial products and services.
Price	The cost of a product or service often influences a customer's purchasing decision. It is also used to determine the quality of products or services.
Place	What is the location of the business? Customers need to know where they will access your services. 'Place' can also apply to where you advertise your services online.
Promotion	It focuses on creating awareness of your brand and promoting it using various communication channels.
People	This component refers to the employees who interact with customers daily. It could be in-store visits or customer support services.
Process	Each company has a set standard of processes that employees follow to ensure seamless operations.
Physical evidence	This section often relates to the company's branding, such as employee dress code, company cleanliness, branding quality, etc.

What Is Process in 7Ps of Marketing?

The process is an essential component in marketing since it ensures order in operations. Many businesses often train employees to work using a set procedure. Such processes allow the employee to provide efficient services. Besides, return clients will be accustomed to a consistent standard of operations. Process mapping is an approach that most businesses use to guarantee efficiency. It contains visual maps with symbols, details, or flowcharts with examples of each process.

📂 7Ps Framework Free Example

Let's take an example of Amazon's 7Ps framework:

Product. Amazon offers products and service delivery. Some products include books, movies, music, clothes, and games. Customers perceive Amazon's products to be of high quality.
Price. Prices are lower than average market costs. The company buys products directly from the manufacturer and sells them to customers at reasonable rates.
Place. The company operates in the online marketplace. Any person worldwide can access the platform.
Promotion. Amazon uses several media channels for promotion – TV and radio advertisements. It also uses social media platforms to create awareness.
People. People who are involved in buying, selling, and delivering products. It also involves the employees managing the company website.
Process. The processes include customer membership, payments, shipping, placing, and confirming the order. Also, the customers should receive a confirmation email.
Physical evidence. Website visibility on other web pages. High rankings on search engines give customers physical cues about the company.

✅ 7Ps Generator Benefits

The 7ps generator is an essential tool for businesses because it helps to streamline the marketing approach. You can't overlook the importance of proper planning when it comes to marketing. Having an air-tight marketing strategy is vital in helping your business goals.

Our 7Ps generator is beneficial because of the following reasons:

Free. It is a free tool that you can easily access online. No payments or subscription fees.
No extensions. It is an online tool without downloadable apps or extensions you must install before using.
Simple. It is a user-friendly tool
Saves time. You can generate your customized model within a few minutes. So, it is a time0saving tool without any complicated entries.

Thank you for reading this article! If you want to try other free business analysis templates, check our 4Ps generator, STP template, 7S template generator, and a SMART goals maker.

Updated: Oct 25th, 2023

🔗 References

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