STP Chart Maker - Free Template for Students

Looking for an STP chart maker? Check out our free segmenting, targeting, positioning model template. Get a custom report in 3 steps: add the data, choose the template, and download the result.

Table of Contents

(clickable)

📊 How to Use the Chart Maker
🚀 STP Analysis Explained
📍 How to Conduct an STP Analysis
📂 STP Model Examples
✅ The Tool’s Benefits
🔗 References

Our tool helps users harness differentiation and targeting to survive the cutthroat competition. It lets them strategically target marketing efforts, so they don’t engage in empty efforts without focus.

The picture provides a definition for STP model in marketing.

Anyone can use our tool to accelerate their marketing campaigns and win in the marketplace without special training or skills.

📊 STP Chart Maker: How to Use

Have you found our STP marketing tool and wish to know how to get the most out of it? Here are the 3 simple steps of using it to get a customized report.

Add the necessary data to begin the process.
Select your preferred design.
Download the result you wish to see and enjoy.

🚀 STP Analysis Explained

Business students can use the STP analysis to identify the most valuable customer segments and develop products that target them. The tool helps create engaging and personalized marketing drives for optimal conversion.

What Is STP in Marketing?

STP marketing stands for Segmentation, Targeting, and Positioning. This three-prong model examines products or services and how best companies can communicate their benefits to specific customer segments. It lets businesses segment their markets, target particular customers with tailored campaigns that fit their preferences, and modify their positioning to suit customer expectations and needs.

How Are Market Segmentation, Targeting, and Positioning Interrelated?

Effective positioning requires a good understanding of the market and its various segments to allow a business to target them strategically. A savvy enterprise researches the segments to get direction for positioning strategies to target and attract identified user segments. A company should decide on market segments before positioning itself in those markets.

📍 Segmenting, Targeting, Positioning Analysis – How to Conduct

Conducting this analysis is a three-step process. Below are the steps a company follows in performing a successful STP analysis.

The picture explains the 3 components of an STP chart.

Steps to Conduct an STP Analysis

Segmentation	A business identifies a specific market segment based on its chosen criteria. This stage allows a company to define its consumer segment based on its needs, likes, and expectations.
Targeting	Next, a firm targets its identified segments. The main goal here is to establish which of its segments will most likely generate the expected conversions or results. These outcomes depend on a business’s marketing drive. They can range from product sales to increased email subscriptions.
Positioning	The final step depends on carefully considering all the factors a business identified in the first two steps. Here, an enterprise differentiates its products or services to gain a competitive advantage over its targeted audiences. This stage is critical because most businesses aren’t monopolies and must wade off competitors’ similar alternatives.

📂 STP Model Examples

Here are two excellent examples of good STP models in marketing.

The Coca Wars of the 1980s

During the 1980s Cola wars, Pepsi-Cola used segmentation to reclaim some of its market share from Coca-Cola and target some critical audiences by focusing on attitude and loyalty. Pepsi divided the market into three segments targeting consumers with a positive attitude to the:

Coke brand - 100% loyal to Coke.
Pepsi brand - 100% loyal to Pepsi.
Two brands, with loyalty to both.

That year, Pepsi announced a 14% rise in overall product sales to increase its market share and reclaim lost customers.

Apple Market STP

Apple’s STP targets a segment that appreciates design, quality, and performance. It primarily targets consumers who can pay extra for little execution optimizations or slight tweaks in design choices. This positioning attracts buyers with the highest buying power by focusing on lifestyle segmentation because its products epitomize paying for a brand name.

✅ STP Model Generator Benefits

Students can reap many benefits by using our generator. Below are some advantages of utilizing our tool.

Our tool is free of charge. It doesn’t bother you with subscription or renewal fees like other generators.
Users needn’t download extensions or install applications to start using our STP generator.
Using this tool is breezy and effortless. You don’t require special training, skills, or knowledge to use it. Simply follow the three steps we shared.
The generator’s ease of use means you save time to do other important things.
You get a chance to learn with marketing experts.

Thank you for reading this article! If you want to try other free business analysis templates, check our 4Ps and 7Ps generators, 7S template, and a SMART goals maker.

Updated: Oct 25th, 2023