The selected article is called “Coronavirus speeds up Starbucks shift to takeout.” It is devoted to the strategies that are employed by the powerful corporation to survive and preserve its leading positions in the market. The author states that regarding the pandemic of coronavirus and the need for social distancing, the brand has to reconsider its current strategies related to sales and focus on the practices presupposing takeout (Haddon, 2020). At the moment, it is viewed as the only way to remain popular among clients and ensure their high level of interest to offered products (Haddon, 2020). The article can be viewed from the perspective of the chapters as Starbucks remains a giant multinational corporation that is also a vital business organization for the USA. Its functioning guarantees the existence of multiple jobs for citizens and stable income as it has to pay taxes and function regarding the current legal field. At the same time, the stable work of Starbucks can also be linked to the health of the state economy and its ability to overcome the financial crisis caused by the pandemic.
Another essential aspect touched upon by the author, it the financial management and its importance for the survival of the firm. Because of the limits on meetings and visiting public places, Starbucks, as the chain of cafes located in different regions, has to reconsider its financial strategy and count on the increased income generated by takeout sales (Haddon, 2020). Under these conditions, the selected article is directly related to the discussed texts. It delves into the problems of the influential corporation and its strategic solutions to adapt to new conditions and survive. The work can also contribute to the improved understanding of giant corporations’ functioning and their roles in the global economies.
Reference
Haddon, H. (2020). Coronavirus speeds up Starbucks shift to takeout. The Wall Street Journal.