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B2B, B2C, C2C and B2E Businesses: Analysis for Online Sales Presentation

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Introduction

  • Regular contact to customers is vital in building and sustaining customer relationships.
  • Technological innovations are resulting into changes in marketing processes.
  • These technologies include televisions and electronic media, particularly the Web.
  • Consequently, websites and online advertising are increasingly becoming important, especially among new companies.
  • Various marketing concepts determine the design of websites for B2B, B2C,C2C and B2E businesses.
  • They include: the size of the business, the nature of the products and the target customers.
  • Online advertisements affect the success of online marketing by increasing the performance metrics.
  • However, managers must be involved at each stage of the process and must understand the benefits and cost of such initiatives.

Introduction

Introduction

Research findings and analysis

  • The web has provided the ultimate freedom of both choice and goods as opposed to traditional marketing.
  • The process of online marketing faces little constrictions and monopolies.
  • Online marketing has altered the notion that effective marketing often interrupts the lives of other people.
  • Online marketers must constantly improve techniques and websites to improve their effectiveness.

Research findings and analysis

Advantages and disadvantages of online marketing

  • Advantages:
    • Relatively low cost;
    • Convenient;
    • Firms can collect useful information to enhance marketing initiatives.
  • Disadvantages:
    • Marketers are forced to design websites that are custom-made for mobile devices;
    • Online marketing does not allow consumers to test products before making full purchases;
    • Various security issues are related with online marketing.

Advantages and disadvantages of online marketing

Different concepts of online marketing

  • B2B marketing is the marketing of products and services to other business.
  • The seven core components of a B2B website are: personalization, interactivity, informativeness, organization, privacy and security, entertainment, and accessibility.
  • B2C marketing is the marketing of products and services directly to consumers.
  • The goal of B2C marketing is to convert shoppers to marketers.
  • B2C marketing employs merchandising activities.

Different concepts of online marketing

Online advertising and its impacts on business

  • The content of online advertisement contains the important elements that determine the effectiveness of the advert.
  • An effective advert should increases the performance metrics of a business.
  • Larger advertisements are more effective than smaller ones (Schumann and Thorson, 2007).
  • New technologies such as Flash technologies increase the effectiveness of adverts.
  • Advert positioning can enhance brand effectiveness.
  • However, pop up advertisement over a webpage have reduced effectiveness.
  • Advertisement exposure is important in determining the effectiveness of an advertisement.
  • By monitoring web analytics, online advertisers can learn about the characteristics of persons accessing the page.
  • Specialized sites collect user information than can be utilized by marketers.

Online advertising and its impacts on business

Online advertising and its impacts on business

Tools used in online advertising

  • Tools such as Google ad Planner helps with online advertisement placement by defining the audience by demographics and interests, and also finds sites frequently visited by the target audience.
  • Companies such as AOL, MSN, Google, and Yahoo have developed various tools to assist online marketers.

Tools used in online advertising

Recommendations

  • Firms wishing to engage in online sales must first select the mode through which it will develop a website for marketing.
  • Retailing companies should adopt B2C marketing for online marketing.
  • The company should also consider: the characteristic of the target audience, product factors, overall advertising objective, and forms of online adverts to be used.
  • Cost and popularity must be considered when deciding on marketing tools.

Recommendations

Conclusion

  • The design of B2B and B2C websites is crucial in marketing.
  • Online advertising allows various forms of advertising and marketing.
  • Online advertising has revolutionized the advertising industry and widened companies’ consumer bases.
  • Companies should emphasize on consumer interaction and enhance positive retail response to their products by creating a B2C website.

Conclusion

References

Schumann, D. W. & Thorson, E. (2007). Internet advertising: theory and research. Oxfordshire: Routledge.

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Reference

IvyPanda. (2022, October 3). B2B, B2C, C2C and B2E Businesses: Analysis for Online Sales. https://ivypanda.com/essays/b2b-b2c-c2c-and-b2e-businesses-analysis-for-online-sales/

Work Cited

"B2B, B2C, C2C and B2E Businesses: Analysis for Online Sales." IvyPanda, 3 Oct. 2022, ivypanda.com/essays/b2b-b2c-c2c-and-b2e-businesses-analysis-for-online-sales/.

References

IvyPanda. (2022) 'B2B, B2C, C2C and B2E Businesses: Analysis for Online Sales'. 3 October.

References

IvyPanda. 2022. "B2B, B2C, C2C and B2E Businesses: Analysis for Online Sales." October 3, 2022. https://ivypanda.com/essays/b2b-b2c-c2c-and-b2e-businesses-analysis-for-online-sales/.

1. IvyPanda. "B2B, B2C, C2C and B2E Businesses: Analysis for Online Sales." October 3, 2022. https://ivypanda.com/essays/b2b-b2c-c2c-and-b2e-businesses-analysis-for-online-sales/.


Bibliography


IvyPanda. "B2B, B2C, C2C and B2E Businesses: Analysis for Online Sales." October 3, 2022. https://ivypanda.com/essays/b2b-b2c-c2c-and-b2e-businesses-analysis-for-online-sales/.

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