Marketing Essay Examples and Topics

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3,125 samples

The Flower of Services: Marketing Concept

The components of the facilitating services in the Flower of Service chart include information, billing, payment, and order-taking. Borrowed from the nomenclature of a typical flower, the Flower of Service concept summarized the interaction between [...]
  • 3
  • Pages: 3
  • Words: 865

Brief Description of Nike Inc: Is Nike a Monopoly?

This paper focuses on the kind of market structure that Nike, Inc.belongs to, the price elasticity of its demands, the price elasticity of its products, the company's closest competitors, the substitutes or subsidiaries of Nike, [...]
  • 2.7
  • Pages: 10
  • Words: 2814

Cotton On: Growing Retail Brands

The economy of Australia is sophisticated and modern and the country is incorporated into the global economy as it is center for commerce and finance in the region.
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2268

Influencer Marketing and Applicable Theories

Another proof that influencer marketing is an important topic to study is the fact that many regulators in the United States, Europe, and other parts of the world created policies of ethical marketing that guide [...]
  • Pages: 29
  • Words: 7914

The Role of Brochures in Tourism and Marketing the Product

Thus, brochures are important for tourism operators to market their product because they are used to attract more customers, to provide the detailed information about the tour and services, to evoke the public's interest in [...]
  • 4
  • Subjects: Marketing Project
  • Pages: 6
  • Words: 1679

Problems of Advertising

Introduction There has been a massive advertisement transfer from offline to online sources in the last few decades. The new developments in the advertising industry have created a large pool of advertising strategies leaving marketers with many challenges. Main Problems of Advertising Advancements in the advertising industry and the innovations occurring each year have created […]
  • Pages: 3
  • Words: 1068

Nike New Product Development: Strategy and Ideas

Marketing strategy development This stage entails formulating a marketing strategy that will be used in the process of introducing the product to the market.
  • 4.3
  • Subjects: Marketing Project
  • Pages: 9
  • Words: 2600

Huawei’s Pricing Strategies in Global Marketing

Though adopting a new pricing strategy is unnecessary, it is better to review its steps and either introduce a number of completely unique products or reduce the prices.
  • Subjects: International Marketing
  • Pages: 1
  • Words: 277

Marketing Strategy for Joe & The Juice

In marketing, SWOT analysis is used to create a comprehensive marketing strategy that utilizes the strengths of the company to advantage of the outside opportunities while masking the weaknesses and controlling for threats.
  • Subjects: Strategic Marketing
  • Pages: 6
  • Words: 1625

Why I Want to Study Marketing

Give an overview of the history of profession marketing over the last 100 years and the changes that may have occurred in the profession as well as their impact on the role of the profession.
  • 4.5
  • Subjects: Financial Marketing
  • Pages: 6
  • Words: 1724

Analyzing a Lowes Store Layout Plan

A traffic flow plan is something that allows the management of a store to plan out the movement of the customers through the store and offer different types of merchandise along the way.
  • Pages: 7
  • Words: 1916

Hershey’s Chocolate Company’s Market Segmentation

The relevance of segmentation to Hershey's Segmentation is relevant to Hershey's continued dominance of the chocolate and peanut butter business. Surely, Hershey's is catering to the global chocolate and peanut butter market segment.
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 1971

Digital Marketing

The main theme to be addressed is the fact that digital marketing presents opportunities and challenges to organisations. The study will list and explain the five element formula for digital marketing and provide a description [...]
  • Pages: 4
  • Words: 1049

Toyota Company: Consumer Behaviour and Marketing

Of particular interest is the emphasis on the hybrid powertrain which is one of the product's selling points and adds to the uniqueness of brand associations.
  • Subjects: Marketing Communication
  • Pages: 3
  • Words: 943

Apple’s Mode of Entry Into Foreign Markets

The company is currently the market leader in the android smartphones and computer technology market. The situation has significantly contributed negatively to the growth of the company's smartphones market-share in the international markets.
  • 5
  • Pages: 10
  • Words: 2845

Uniqlo Organizational Structure Evaluation Essay

The commitment of the UK government to enhance the country's economic recovery is likely to improve the consumer's purchasing power and this trend is likely to lead to improvement in Uniqlos' sales volume in the [...]
  • 4
  • Pages: 19
  • Words: 5278

Global Markets

By carrying out a market research various significant aspects will be brought into light making it possible for a business to engage in strategic modification of its goods to fit the new markets it is [...]
  • Pages: 3
  • Words: 859

Panera Bread Opens a Store in Bangkok, Thailand

Therefore, to achieve financial stability and success in the foreign restaurant business sphere, such a representative of Western cuisine as Panera needs to determine the promotion goals and develop an appropriate strategy. Appealing to the [...]
  • Subjects: International Marketing
  • Pages: 3
  • Words: 876

The Quartz Shower Product of Aqualisa Company

The company does not possess enough brand awareness to advertise Quartz as popular customer product; therefore, the average consumer will not be aware of the benefits that the product offers in comparison to others.
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 667

Market Structures and Pricing Strategies

The market conditions determine the type of market structure and pricing criteria to be used in a particular firm. Ellickson, Misra and Nair also define a market structure as the number of firms in a [...]
  • 2.8
  • Pages: 7
  • Words: 1931

Apple Marketing Objectives and Strategies: Iphone

These forces include the following; the nature and intensity of the competition in the industry, the bargaining power of suppliers, the buying power of consumers, the threat posed by substitute products and finally the threat [...]
  • 5
  • Pages: 14
  • Words: 3810

Importance of Marketing in an Organization

It is through marketing that everyone in the organization gets to learn about the nature of the customers and the market that they are dealing with.
  • 2.7
  • Subjects: Strategic Marketing
  • Pages: 4
  • Words: 1201

IKEA’s PESTLE Analysis

At the moment, IKEA holds leading positions in the world as the major furniture retailer, and the tendency preserves in the UK because of the popularity and recognizable image of the organization.
  • Pages: 4
  • Words: 996

Nike Distribution Channels Essay

At the moment, it is estimated that Nike holds a global market share of close to 40%. The phenomenal success of Nike is attributed to good product designing and awesome marketing.
  • Pages: 4
  • Words: 1119

Paper Towel Absorbency Characteristics

The independent variable is the weight of water that will be absorbed by the different towels, and the dependent variable is associated with the number of samples and the price of the towels.
  • Subjects: Marketing Project
  • Pages: 4
  • Words: 915

TOMS shoes

He established the company in 2006 with the aim of donating one pair of shoes to a poor child elsewhere for every pair of shoes sold by his company.
  • Pages: 8
  • Words: 2321

Hershey Company’s Price and Distribution Strategies

In using the combination of value-based and cost-based pricing, Hershey's demonstrates a wise strategy, as it allows the company to effectively address competition and strengthen the recognition of their brand at the same time.
  • 5
  • Pages: 6
  • Words: 1857

Dyson Company’s Marketing Strategy

The proposal is part of a larger marketing plan to expand the company's North American business, given that its operations are mostly domiciled in the United Kingdom and Europe.
  • Subjects: International Marketing
  • Pages: 18
  • Words: 4671

Carrefour UAE Marketing Strategy

The company has also adapted its products to the Islamic culture in order to meet the needs of the Arab population in the UAE.
  • 3
  • Pages: 4
  • Words: 1163

Rivian R1S Vehicle Marketing Analysis

To apply this theoretical market segmentation framework to the case of Rivian company, one needs to understand the industry to which their product belongs.
  • Pages: 10
  • Words: 2844

Marks & Spencer Clothing & Home Market Segments

Today, M&S is one of the leaders in the global retail market of clothing and accessories for the whole family. Moreover, due to various external circumstances caused by the COVID-19 pandemic, the company decided to [...]
  • Pages: 4
  • Words: 1224

Strategic Marketing in ASDA

The main aim of this report is to identify the current stage of Asda in the retail market and its marketing strategies.
  • Subjects: Strategic Marketing
  • Pages: 20
  • Words: 5546

Lush Cosmetics Company’s Marketing

The 5Cs' of Lush Cosmetics begin with customers the company offers a variety of cosmetic and hygiene products that are considered essential by the majority of people.
  • 5
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 654

Mystery Shopper Report for McDonalds

The main focus is on the quality of the services as well as the customer's satisfaction on the same. All in all, the most important thing would be to assess the quality of food and [...]
  • Pages: 7
  • Words: 1919

IMC Plan of Melo Fruitti Ice Cream Report

One of the most important tasks is to convey messages to the target audience about the commitment of the company to give the opportunity to taste ice cream without bothering the tension of obesity; thus, [...]
  • 3
  • Pages: 20
  • Words: 5169

Starbucks Marketing Analysis

The questions this case study seeks to investigate is the impact of the pandemic to business and the importance of marketing in recovery of businesses.
  • Pages: 6
  • Words: 1763

Salesforce’s CRM at the Unilever Company

Moreover, I learned that having a solution such as Salesforce, which offers cloud computing and the ability to build new applications depending on the needs of the business, is useful and can significantly reduce costs.
  • Pages: 2
  • Words: 571

Blackmores’ Marketing Situation and Operation Plan

The introductory part provides some background information and the analysis of the current situation with the help of SWOT so that the readers might get acquainted with the main aspects of the company's performance.
  • 5
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 2191

Pricing: The Sneaker Pricing Wars (Adidas-Nike)

Price is a very essential aspect in every business as it is the fundamental determinant of the profit to be achieved after the sale of a commodity or service and therefore influences the success or [...]
  • Pages: 8
  • Words: 2212

Kellogg’s Fruit Loops Product Marketing Plan

By marketing the fruit loops within the domestic and foreign market, the firm intends to increase its profit with a margin of 35% within a period of one year.
  • Subjects: Marketing Project
  • Pages: 3
  • Words: 814

Amazon Inc.’s Use of Consumer Behavior Theory

A customer is able to quickly consider the quality of the product based on its reception by other people and then consider whether the characteristics of the product are suitable for them.
  • Subjects: Strategic Marketing
  • Pages: 14
  • Words: 3976

Marketing Strategy for a Shopping Mall

In any business marketing action, the variables of an effective marketing are the human capital, the product of the business, finance aspect of the business, the promotional techniques, the pricing strategy, and the marketing channels [...]
  • Pages: 12
  • Words: 3147

Walmart Inc.’s Integrated Marketing Communications Tactics

This tactic has driven up the company's sales over the years and has been effective in its marketing strategy. In summary, Walmart is performing well in the corporate world, and its IMC tactics are robust.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 604

“Marketing Myopia” by Theodore Levitt

This is through the involvement of elements that ensures widening of the business scope and focusing on the efforts to satisfy the desires and needs of potential clients.
  • Pages: 3
  • Words: 918

MacBook Pro: Targeting, Positioning, Marketing Mix

For this reason, the brand positioning statement for capturing the attention of the target segment is "Providing unique and reliable software incomparable to any other found on the market; the popular MacBook Pro has reduced [...]
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1663

Cirque du Soleil Company’s Marketing Strategy

However, to facilitate unceasing progress in the context of the contemporary global economy, the leader of an organization must set the company's priorities straight and define the niche that it will take in the target [...]
  • Subjects: Marketing Project
  • Pages: 5
  • Words: 1368

Launching a New Car: Project Initiation and Planning

Therefore, determining the business value of the project is crucial to the overall success of the venture and the management of the relevant obstacles that the project developers may have to deal with in the [...]
  • Subjects: Product Marketing
  • Pages: 6
  • Words: 1430

Christian Louboutin: Brand, Voice, and Guidelines

The usage of the popular places in the names of the shoe models will contribute to the higher recognition of the brand and association with the particular lifestyle.
  • Subjects: Product Marketing
  • Pages: 4
  • Words: 1096

Harvey Norman Company Retail Marketing

The immense success of the pair resulted in the firm going public in 1987 in the Australian Stock Exchange. In 1999, the retailer expanded its international growth further by entering the Singaporean market through a [...]
  • 3.7
  • Pages: 14
  • Words: 3700

Strategic Marketing Issues for Virgin

From the findings, it is clear that Virgin has a lot of strengths and opportunities, but needs to develop strategies to deal with brand dilution and intense competition in the marketplace.
  • Pages: 12
  • Words: 3373

New Energy Drink Marketing Strategy

The Mission of the company is to be a leader in the manufacturing and marketing of healthy, nutritious beverages in the USA and to satisfy consumers' needs while at the same time enhancing the individual [...]
  • 4
  • Subjects: Product Marketing
  • Pages: 14
  • Words: 3973

Green Consumers and Its Characteristics

Citing the Institute for sustainable development, Ryan observes that some of the characteristic common in all green consumers include: their commitment to leading green lifestyles; the critical approach to environmental issues; their tendency to overstate [...]
  • Pages: 10
  • Words: 2830

SWOT Analysis of the Avon Company

One more weakness is associated with the need to constantly be engaged in research and development to remain aware of customers' needs. At the same time, it is important to prioritize online sales and create [...]
  • Subjects: Strategic Marketing
  • Pages: 2
  • Words: 555

Starbucks Corporation’s Customer Lifetime Value

6, the rate of discount for Starbucks is 10%, and the customer retention rate is 75%, CLV can be calculated as: In other words, Starbucks needs to spend approximately $11,232 in order to acquire a [...]
  • Pages: 1
  • Words: 320

Nike Shoes Product Marketing and Perceptual Map

According to the created perceptual map, Nike and Adidas remain to be the leaders of the U.S.market with the focus on such characteristics of athletic shoes as appearance and comfort.
  • 5
  • Subjects: Product Marketing
  • Pages: 2
  • Words: 549

Feasibility Study: Shake Burgers

The industry's growth has been stimulated by a number of factors, which include an increase in the consumers' purchasing power, especially amongst the young generation, and a rise in the level of inbound tourism.
  • Pages: 11
  • Words: 3363

Squatty Potty: Viral Content Analysis

The absurd video created is the object of research interest in this paper in terms of its effect on the popularity and sales of the Squatty Potty product.
  • Pages: 4
  • Words: 1266

Nike Inc.’s Marketing Strategy and Management

In athletic sportswear, Nike competes with brands such as Adidas which has a respectable market share and similar market capitalization, a close second to Nike in the world of professional sports attire and retail sales.
  • Subjects: Strategic Marketing
  • Pages: 9
  • Words: 2492

Krispy Kreme Doughnuts Company Going Global

Like other global corporation, Krispy Kreme, now deserves the acceptability to the indigenous and local people Krispy Kreme sells doughnuts in most states of America.'Krispy Kreme doughnuts' brings its reputation from America to every part [...]
  • Subjects: Marketing Project
  • Pages: 8
  • Words: 1954

Breadtop Franchise Marketing Plan

This is a report on Breadtop's franchise marketing plan for the next five years in its place of origin and as well as in some parts of Europe and in the main part of Asia-Pacific.
  • Pages: 10
  • Words: 2753

Ahmed Seddiqi & Sons at Dubai Retail Market

The retail market is one of the largest ones presented in Dubai and the UAE. Although the complete classification of the types of stores present in Dubai is unavailable, it is possible to analyze the [...]
  • Pages: 9
  • Words: 2569

Color Effects on Consumer Behavior in Saudi Arabia

Thus, their product selection depends on the color of the product packaging and the color of the brand. The color is the reflection of light in the person's eyes that is transmitted to the brain [...]
  • Pages: 40
  • Words: 12187

The Coca Cola Company: Dasani’s Brand Fiasco

The problem was in the fact that the aspect of brand recognition in the United Kingdom could not influence the customer loyalty because of shifting the focus to the product's quality, issues of credibility and [...]
  • 5
  • Pages: 4
  • Words: 1107

Black & Decker Marketing Strategies

Joseph Galli, the vice president of the marketing department, championed the effort to rescue the company. Both the company and consumers contributed to the misunderstanding of B&D's products witnessed in the market.
  • Pages: 8
  • Words: 2218

Integrated Marketing Communications Plan

Nike is one of the most successful multinational companies in the world, its path towards market dominance has not been an easy one and keeping this in mind, marketing managers in Nike have decided to [...]
  • Subjects: Marketing Communication
  • Pages: 19
  • Words: 4086

Hilton Hotel Marketing Strategy & Target Market

Customer relationship management initiatives, will help the hotel to understand the needs and expectations of its clients. These questionnaires will help the hotel to understand the needs and expectations of its clients.
  • 3.2
  • Pages: 3
  • Words: 865

Marketing Mix paper

The success of a marketing strategy and subsequent marketing activities is judged by the increase in the amount of sales generated from the marketing activity.
  • 5
  • Pages: 5
  • Words: 1404

Toyota Company’s Public Relations and Marketing

The recall crisis has led to the development of a negative perception and public image of Toyota Company. The internal society within the Toyota Company forms the first and most important stakeholders in this campaign.
  • Subjects: Marketing Communication
  • Pages: 2
  • Words: 571

Scrub Daddy Inc.’s Superior Sponge Marketing Plan

The product is soft in warm water but becomes hard in cold water to enhance the cleaning of surfaces. The patented superior sponge is an incredibly adaptable cleaning apparatus for the kitchen and other areas [...]
  • Subjects: Product Marketing
  • Pages: 13
  • Words: 3585

After-Sales Services Effect on Purchase of Electronics

It examines the effect of provision of after sales services on the purchase of electronic products. Provision of after sales services on the purchase of electronic products is crucial to both customers and companies.
  • Pages: 10
  • Words: 2821

Tommasi Motorcycles Marketing in Japan

The article "Collision Course: Selling European High Performance Motorcycles in Japan" explores the issues affecting the success of Tommasi Motorcycles in Japan.
  • Pages: 2
  • Words: 552

Cultural Impacts on Mobile Phone Purchasing

In this paper, the aim of the researcher was to investigate the impact of culture on mobile phone purchasing pattern, comparing the Chinese and the British consumers.
  • Pages: 35
  • Words: 9521

Advertising Campaigns in Marketing

The marketing ad that I chose is Nike's "Just Do It" campaign and logo. The ad that I chose was Nike's "Just Do It" advertising campaign, both images and videos.
  • Pages: 1
  • Words: 318

Aqualisa Quartz: Simply a Best Shower

In 2001, Aqualisa launched the Quartz shower and produced an innovation in the UK shower market. It was a winning product in terms of the quality of water pressure.
  • Subjects: Product Marketing
  • Pages: 13
  • Words: 724

Unilever PLC International Finance Project

Selling of detergents in the North East region of Brazil by Unilever remains a challenge, calling for the adoption of an international business method that will help capture the North East market.
  • Subjects: International Marketing
  • Pages: 7
  • Words: 1947
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