Marketing Essay Examples and Topics

2,069 samples

The Flower of Services: Marketing Concept

3
The components of the facilitating services in the Flower of Service chart include information, billing, payment, and order-taking. Borrowed from the nomenclature of a typical flower, the Flower of Service concept summarized the interaction between [...]
  • Pages: 3
  • Words: 865
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Apple Marketing Objectives and Strategies: Iphone | Report

5
These forces include the following; the nature and intensity of the competition in the industry, the bargaining power of suppliers, the buying power of consumers, the threat posed by substitute products and finally the threat [...]
  • Pages: 14
  • Words: 3810

Nike Distribution Channels Essay

At the moment, it is estimated that Nike holds a global market share of close to 40%. The phenomenal success of Nike is attributed to good product designing and awesome marketing.
  • Pages: 4
  • Words: 1119
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McDonald’s Corporation Case Study Analysis

1
In addition, the firm needs to understand issues related to the quality of service it offers that need to be improved to help it attain its objectives in the industry.
  • Pages: 10
  • Words: 2764

Brief Description of Nike Inc: Is Nike a Monopoly?

2.7
This paper focuses on the kind of market structure that Nike, Inc.belongs to, the price elasticity of its demands, the price elasticity of its products, the company's closest competitors, the substitutes or subsidiaries of Nike, [...]
  • Pages: 10
  • Words: 2814

Influencer Marketing and Applicable Theories

Another proof that influencer marketing is an important topic to study is the fact that many regulators in the United States, Europe, and other parts of the world created policies of ethical marketing that guide [...]
  • Pages: 29
  • Words: 7914
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Market Structures and Pricing Strategies

2.8
The market conditions determine the type of market structure and pricing criteria to be used in a particular firm. Ellickson, Misra and Nair also define a market structure as the number of firms in a [...]
  • Pages: 7
  • Words: 1931

Apple’s Mode of Entry Into Foreign Markets: Coursework

5
The company is currently the market leader in the android smartphones and computer technology market. The situation has significantly contributed negatively to the growth of the company's smartphones market-share in the international markets.
  • Pages: 10
  • Words: 2845

Starbucks Marketing Analysis

The questions this case study seeks to investigate is the impact of the pandemic to business and the importance of marketing in recovery of businesses.
  • Pages: 6
  • Words: 1763
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Digital Marketing

The main theme to be addressed is the fact that digital marketing presents opportunities and challenges to organisations. The study will list and explain the five element formula for digital marketing and provide a description [...]
  • Pages: 4
  • Words: 1049

IMC Plan of Melo Fruitti Ice Cream Report

3
One of the most important tasks is to convey messages to the target audience about the commitment of the company to give the opportunity to taste ice cream without bothering the tension of obesity; thus, [...]
  • Pages: 20
  • Words: 4551

Marketing Mix paper

5
The success of a marketing strategy and subsequent marketing activities is judged by the increase in the amount of sales generated from the marketing activity.
  • Pages: 5
  • Words: 1404

Harvey Norman Company Retail Marketing

3.7
The immense success of the pair resulted in the firm going public in 1987 in the Australian Stock Exchange. In 1999, the retailer expanded its international growth further by entering the Singaporean market through a [...]
  • Pages: 14
  • Words: 3700
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Market Analysis: L’Oreal

5
In a bid to market its products successfully in the Chinese market, L'Oreal has adopted the concept of localisation in its marketing processes.
  • Pages: 14
  • Words: 3913

Apple Marketing Plan Example

5
This will help the company to maintain its domination of the market through the new Smartphone. The company will be required to emulate or exploit the strengths and weaknesses of the closest competitors as indicated [...]
  • Pages: 14
  • Words: 3868

Adidas Marketing Plan

In its effort to enter the new market, the management of the firm will incorporate the concept of penetration pricing strategy.
  • Pages: 8
  • Words: 2729

Dunkin’ Donuts Organization’s Distribution

The direct channels help Dunkin Donuts serve the customer directly and get the feedback instantaneously which is very important in today's world to improve and satisfy the customer by proving value.
  • Pages: 3
  • Words: 789

Problems of Advertising

Introduction There has been a massive advertisement transfer from offline to online sources in the last few decades. The new developments in the advertising industry have created a large pool of advertising strategies leaving marketers with many challenges. Main Problems of Advertising Advancements in the advertising industry and the innovations occurring each year have created […]
  • Pages: 3
  • Words: 1068
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Tesla Company’s Marketing Analysis

The micro environment in the marketing company is very important in the development of the company."Micro-marketing refers to the activities performed by the individual providers of goods and services within a macro-marketing system.
  • Pages: 3
  • Words: 838

Marks & Spencer Clothing & Home Market Segments

Today, M&S is one of the leaders in the global retail market of clothing and accessories for the whole family. Moreover, due to various external circumstances caused by the COVID-19 pandemic, the company decided to [...]
  • Pages: 4
  • Words: 1224

International Distribution Channels

Barratt points out that this is majorly due to the number of intermediaries, which a business opts to employ in its distribution process and the choice of a distribution channel that efficiently meets the demands [...]
  • Pages: 16
  • Words: 5270

Adidas and Marketing Communication

1
It reflects the quality of the product, acts as a sales agent and advertising In conclusion, consumers are important to an organization and Adidas Corporation has ensured that it achieves consumer satisfaction and loyalty. To [...]
  • Pages: 2
  • Words: 708

Analysis of FORD Motor Co.: Marketing Points

Successful marketing is one of the most important processes within an organization which allows the integration of the elements of a marketing program that will best achieve the objects of a company in a given [...]
  • Pages: 8
  • Words: 2392
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Mephisto Products Case Study

Now that more competitors are in the market, customers need to know about the positive aspects of the products too. The sales team has not changed its approach to selling the company's goods since its [...]
  • Pages: 2
  • Words: 635

Marketing Strategy for a Shopping Mall

In any business marketing action, the variables of an effective marketing are the human capital, the product of the business, finance aspect of the business, the promotional techniques, the pricing strategy, and the marketing channels [...]
  • Pages: 12
  • Words: 3147

“Marketing Myopia” by Theodore Levitt

This is through the involvement of elements that ensures widening of the business scope and focusing on the efforts to satisfy the desires and needs of potential clients.
  • Pages: 3
  • Words: 918

The Nivea Skin Care Product Ad Discussion

The ad offers the cognitive perspective of product or service perception to influence the purchasing pattern of members of the target group at the individual level.
  • Pages: 5
  • Words: 1371
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Waffle Away: Marketing

Waffle Away is a small business that manufactures waffles with various toppings to provide a large choice for customers.
  • Pages: 13
  • Words: 838

Hershey Company’s Price and Distribution Strategies

5
In using the combination of value-based and cost-based pricing, Hershey's demonstrates a wise strategy, as it allows the company to effectively address competition and strengthen the recognition of their brand at the same time.
  • Pages: 6
  • Words: 1857

Analyzing a Lowes Store Layout Plan

A traffic flow plan is something that allows the management of a store to plan out the movement of the customers through the store and offer different types of merchandise along the way.
  • Pages: 7
  • Words: 1916

Pricing Strategies of Zara

This strategy has seen the American and Europe market for Zara access Zara products at a relatively cheaper prices as the main target for the chain store in this two regions is the middle class.
  • Pages: 2
  • Words: 706
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Analysis of the Department Store Retail

5
According to Angeleette, at Marks and Spencer, the merchandise and the assortment is put in such a way that foodstuffs are placed far from apparels.
  • Pages: 14
  • Words: 3893

Carrefour UAE Marketing Strategy

3
The company has also adapted its products to the Islamic culture in order to meet the needs of the Arab population in the UAE.
  • Pages: 4
  • Words: 1163

Volkswagen Company’s Marketing Strategy in China

The paper will specifically do an analysis of the marketing strategy of Volkswagen in China, especially during the recession in order to understand the importance of the Chinese market and the strategies to be taken [...]
  • Pages: 48
  • Words: 13762

The F&B Restaurant

This is due to the fact that the location of the restaurant favours this option. The restaurant is strategically placed to be able to serve the students from the school.
  • Pages: 4
  • Words: 1099
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Market Research on the Apple Inc.

This is one of the issues that the firm will take into consideration in the process of designing the iPad Mini. This presents a unique market opportunity for Apple to exploit in the course of [...]
  • Pages: 3
  • Words: 896

TOMS shoes

He established the company in 2006 with the aim of donating one pair of shoes to a poor child elsewhere for every pair of shoes sold by his company.
  • Pages: 8
  • Words: 2321

Nike Marketing Communication Strategy – Coursework

5
The process of incoming current consumers and prospective consumers is among the key competencies' of any company, a successful marketing communication mix will most likely contribute in boosting sales and revenues A company's communication mix [...]
  • Pages: 10
  • Words: 3155

Marketing Plan for Unilever Company

3.7
The completion Unilever company is facing shall be analyzed in the porters 5 keys of competition The Threat from New Entrants: The products offered by Unilever such as the food and personal care require high [...]
  • Pages: 9
  • Words: 2528

Squatty Potty: Viral Content Analysis

The absurd video created is the object of research interest in this paper in terms of its effect on the popularity and sales of the Squatty Potty product.
  • Pages: 4
  • Words: 1266
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Values and Lifestyles (VALS) Market Segmentation

The combinations of the above factors influence how consumers respond to different needs and want. Marketers can adapt the VALSTM of experiencers and achievers consumer groups to drive sales of their products and services.
  • Pages: 3
  • Words: 887

Car Wash Business Marketing Plan in Saudi Arabia

As a result, the number of automobiles on the Saudi Arabian market is approximately 9 million, a factor that facilitates the successful creation and development of car wash business in the region. 6 million cars, [...]
  • Pages: 8
  • Words: 2307

Oreo: Marketing Plan

Oreo is a cookie product made in form of a sandwich. Between the two pieces of sandwiches, a sweet crème is used to fill the space.
  • Pages: 5
  • Words: 578

Ambient Conditions in Service Marketing

Reflectively, the conditions of ambience in service business environment are a cluster of the above elements which may alter a customer's perception of a service, either subconsciously or consciously.
  • Pages: 4
  • Words: 1102
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Louis Vuitton in Japan

Overall, although Japan accounts for most of Louis Vuitton's profit, the company could benefit from adopting new strategies to improve its dominance in this market.
  • Pages: 4
  • Words: 1125

Lush Company

However, the differentiation in the case of Lush Company has been effective to the extent that it has given the company great success in its marketing.
  • Pages: 4
  • Words: 1147

Nestlé Nespresso: A Marketing Plan

The coffee industry in the UAE can be viewed as highly competitive because of the popularity of coffee among Emiratis, and Nestle Nespresso is a leader in the market.
  • Pages: 20
  • Words: 3788

BlackBerry Management Perspectives

Moon attributed the huge loss in the BlackBerry's market segment to the fast expanding deals of Samsung and HTC android phones, which are slowly replacing the BlackBerry in the market.
  • Pages: 10
  • Words: 2831
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Starbucks Corporation’s Customer Lifetime Value

6, the rate of discount for Starbucks is 10%, and the customer retention rate is 75%, CLV can be calculated as: In other words, Starbucks needs to spend approximately $11,232 in order to acquire a [...]
  • Pages: 1
  • Words: 320

Uniqlo Organizational Structure Evaluation Essay

4
The commitment of the UK government to enhance the country's economic recovery is likely to improve the consumer's purchasing power and this trend is likely to lead to improvement in Uniqlos' sales volume in the [...]
  • Pages: 19
  • Words: 5278
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Marketing Strategy: Marks & Spencer

5
The campaign "Look Behind the Label" was launched to inform more consumers about the nature of its products. In 2007, the firm came up with its famous "Plan A" campaign in order to achieve the [...]
  • Pages: 4
  • Words: 1195

Marketing Strategy of Tesco

This success is attributed to Tesco's efforts to customize its product range in order to satisfy the needs of its customers.
  • Pages: 5
  • Words: 1375

Pricing: The Sneaker Pricing Wars (Adidas-Nike)

Price is a very essential aspect in every business as it is the fundamental determinant of the profit to be achieved after the sale of a commodity or service and therefore influences the success or [...]
  • Pages: 8
  • Words: 2212

Mystery Shopper Report for McDonalds

The main focus is on the quality of the services as well as the customer's satisfaction on the same. All in all, the most important thing would be to assess the quality of food and [...]
  • Pages: 7
  • Words: 1919
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International Market Comparison: Nestle and Unilever

Nestle; however, has adopted the mass and print media in its overseas marketing initiatives. Nestle and Unilever recognize the need for cultural sensitivity within different international market zones.
  • Pages: 2
  • Words: 549

Strategic Marketing of Tim Horton’s

5
Apart from these, strategic marketing by Tim Horton will help in the analysis of the competitors and act as a reference to the next actions the organization should take.
  • Pages: 6
  • Words: 2428

Green Consumers and Its Characteristics

Citing the Institute for sustainable development, Ryan observes that some of the characteristic common in all green consumers include: their commitment to leading green lifestyles; the critical approach to environmental issues; their tendency to overstate [...]
  • Pages: 10
  • Words: 2830
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ICT and Economic Growth

4
The study of knowledge economy highlights the significance of ICT and learning in the creation of wealth and competitive advantage in the global economy.
  • Pages: 11
  • Words: 2969

Marketing Plan of Ford Motor

5
The positive affects of globalization include the fact that together with many other industries, the automobile industry has also become open to the whole world and this has resulted in the business of Ford Motor [...]
  • Pages: 15
  • Words: 3915

Tumbler Market Segmentation

In order to serve the customers better, the firm must understand that different customer groups have different needs and wants and therefore it is important to group customers with similar characteristics together and design a [...]
  • Pages: 8
  • Words: 2272
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TNT Company’s Marketing Management and Strategy

Through the company's mission that shows the purpose of the company, principle aims the company wants to meet are well outlined to clearly show the activities of the company, and the future position where the [...]
  • Pages: 7
  • Words: 2248

E-Marketing in Tourism

In this case, it is clear that the reduction in cost through the process of automation and utilisation of electronic media has become one of the benefits arising from the practise of e-marketing.
  • Pages: 9
  • Words: 2521

Telstra Corporation: Situation Analysis

Due to their ongoing persistence in offering innovative mobile services, Telstra has become a vital part of their consumer's lives and this also pushes them to be the vanguard of Australia's mobile telecommunications industry.
  • Pages: 10
  • Words: 2671
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Aldi’s Marketing Communication Tools in the UK

The organisation uses specific marketing communication tools such as the AIDA model to achieve this goal The aim of the AIDA Model is to sensitise the consumers to the products and services of the company.
  • Pages: 13
  • Words: 3877

Baskin Robbins: Marketing Plan

Baskin Robbins has the plan of expanding its products in retail stores, shelf product in the grocery stores freezers differently from the its ice cream stores.
  • Pages: 20
  • Words: 1745

Target Market for Herbal-Care Soap

The current soaps in the market cannot absolutely eradicate the spread of communicable diseases, and hence the need for Herbal-care soaps.
  • Pages: 5
  • Words: 1491

Marketing Plan; Southwest Airlines

Threat of entry The low- cost carrier airline market in the US is experiencing an increment in the number of new entrants as a result of its high profitability potential.
  • Pages: 7
  • Words: 1894
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Services and Their Characteristics

Today people are living in the era of consumption that is associated with the desire of the representatives of the general public to buy the things they want to have.
  • Pages: 10
  • Words: 2753

Selecting Target Markets for M&M’s Company

5
It is evidently clear that M&M's company utilizes differentiated marketing to target unique market segments and make distinct offers for each product it produces depending on the needs of the target markets.
  • Pages: 3
  • Words: 1256

Marketing plan for MAC Cosmetics

In fact, distribution is one of the biggest barriers to enter in the industry. Some of them purchase the products in order to feel that they belong somewhere.
  • Pages: 10
  • Words: 2713

Coca-Cola: Marketing and Consumer Perception

However, the following table shows the most important brands in different beverage categories - Figure 1: Most important brands Source: Coca Cola Standardisation and adaptation Vrontis & Sharp stated that localised production is necessary and [...]
  • Pages: 10
  • Words: 2649

Marketing analysis of shampoos in the UK market

According to the creative approaches chosen by different brands, the advertisements can be divided into several categories, namely the advertisements emphasizing the benefits of using a particular product, advertisements focusing on innovative technologies used in [...]
  • Pages: 20
  • Words: 5114
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Flydubai Network Expansion: Entrepreneurial Marketing

Flydubai is a new comer in United Arab Emirates aviation industry and it is important for the airline to pursue a number of entrepreneurial marketing strategies before the organization can cement its place in the [...]
  • Pages: 8
  • Words: 2203

Marketing Plan for Skagen Designs

7 Goals, Aims and Objectives To propose a plan which will be able to help the company expand its business tentacles to South Africa in an easy way To establish the importance or value of [...]
  • Pages: 14
  • Words: 3858
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Global Integrated Marketing Communication

Development of Global International Marketing Communication According to Lee and Park, one of the factors that led to the development of GIMC was reduced credibility and impact of marketing messages in the global markets.
  • Pages: 10
  • Words: 2516

Marketing Management Concept Overview

It is illustrious that customers who belong to a particular company form its market, and it is the responsibility of these companies to decode their customer's demand force. It is the role of insight in [...]
  • Pages: 7
  • Words: 1944

Facing the Problem of Market Positioning for Qatar Airways

This problem is significant since brand development and brand management encompass one of the important aspects for making an organization gain global competitive advantage Purpose of study The purpose of this study is to aid [...]
  • Pages: 14
  • Words: 3130

Ford Mustang Market Environment Research

Among the key elements integrated into the Ford Mustang marketing strategy that has favorably positioned the firm in the market include economic factors, environmental issues, marketing strategies, and the 4 Ps in the marketing of [...]
  • Pages: 22
  • Words: 5995
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H&M Company Retail Market

5
In the United Kingdom, the company has numerous stores located in the UK and the main purpose of these is to take the latest fashion clothing closer to the consumer.
  • Pages: 14
  • Words: 4336

ZipCar Marketing Strategy

Focus group discussion The group discussion comprise of 3 customers and employees of ZipCar and hertz global company in an attempt to find solution on how to attract and maintain more customers to zip car [...]
  • Pages: 8
  • Words: 2414

Linear Programming for Marketing Research

Decision making based on the needs and requirements of the target market can be beneficial to the organization if the management optimizes the linear programming model.
  • Pages: 2
  • Words: 579
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Positioning Mapping and Situation Analysis

Therefore, it is clear that the market perceives a substantial level of variation across the whole range of Pepsi and Coca-Cola soft drinks presented on the map.
  • Pages: 4
  • Words: 1076

Toyotas E-marketing Strategy

The reason is that the firm is a dominant player in both the local market and international market. Right from online advertisement to social media, the objective is to ensure that the user of the [...]
  • Pages: 11
  • Words: 2966

Segmentation, Targeting and Positioning

Targeting is regarded as the assessment of each type of the population in terms of its attractiveness, whereas positioning is the choice of the marketing tool and the brand image for promoting the product or [...]
  • Pages: 11
  • Words: 3115

Market Forecasting and Its Importance

In both situations, the company ends up losing income, and it is the fault of the people that were supposed to be involved in the forecasting of the market.
  • Pages: 2
  • Words: 579

Target Market for Toyota

Thus, it is necessary to examine the demographic and psychographic characteristics of these customers. Certainly, the future buyers of the Toyota Prius can well-to-do people, but they also want to decrease their expenditures.
  • Pages: 2
  • Words: 353
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Color Effects on Consumer Behavior in Saudi Arabia

Thus, their product selection depends on the color of the product packaging and the color of the brand. The color is the reflection of light in the person's eyes that is transmitted to the brain [...]
  • Pages: 26
  • Words: 12187

Supermarket Problems: Quality and Service

The increase of health-consciousness also influenced the situation with the supermarkets. On the whole, the profit of food retailers depends mainly on the sales size and their effectiveness.
  • Pages: 3
  • Words: 845
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