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Marketing Essay Examples and Topics

Verizon: Marketing Case Analysis

The following Exhibits provide details of the company's market and share. The following table provides the market share of Verizone wireless when compared to the competitors for a 3 year period.
  • Pages: 8
  • Words: 2537

Social Value of New Product Development Activities

The marketing mix models are concerned with either: The individual effect of a marketing decision variable and The levels of the marketing mix variables as their optimal effect on the target variable or profitability New [...]
  • Pages: 2
  • Words: 1134

An Analysis of Internet Marketing

The World Wide Web, as its name suggests is a global marketplace, allowing anyone with access to the Internet to order products and services just as easily from a supplier on the far side of [...]
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State and Local Political Processes

The paper presents a discussion on the danger to the beneficiaries of the social security act. Diana has written about the current trends in the Social Security Act and what it provides.
  • Pages: 3
  • Words: 1227

Quotes on Consumerism Analysis

Discussing the problem the author concludes that the marketplace is determined not by the manufacturers and marketers but by the very consumers.
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Customer Service Award for Excellence

The main motive for the creation of this prize is the need to critically evaluate organizations working in the sphere and outline the most effective approaches and models that are used to create excellent customer [...]
  • Pages: 9
  • Words: 2532

Excellent Customer Service: Models and Implications

Furthermore, regarding the fact that the majority of companies recognize this idea, the need for the creation of long-term relations with customers and their loyalty becomes the only possible way to win the rivalry.
  • Pages: 9
  • Words: 2504

Service Marketing: Service Guarantee Implementation

The guarantee will be perceived as the sign of the company's total commitment to quality because it becomes clear to the customer that if the service is poor, the supplier stands to incur considerable losses.
  • Pages: 3
  • Words: 1159

Core Concepts of Marking: Hospitality

Profitability is one of the core marketing concepts used to describe the monetary gains of the company as the result of marketing operations.
  • Pages: 6
  • Words: 1659

Analysis of FORD Motor Co.: Marketing Points

Successful marketing is one of the most important processes within an organization which allows the integration of the elements of a marketing program that will best achieve the objects of a company in a given [...]
  • Pages: 8
  • Words: 2392

Pamonian Market and International Legal Environment

Like many companies, they will run into problems in complying with laws and regulation of the country."If a company does not have an internal resource skilled in international tax laws, experts say the next best [...]
  • Pages: 2
  • Words: 599

Philanthropy: Approaches of Nonprofit Organizations

It is viewed that there is difference in perception and priorities of charity and voluntary work among generations of those born in the 1960s and 70s, and those born in the late 1970s through the [...]
  • Pages: 5
  • Words: 1236

Market Efficiency: General Features

Financial innovation and the rise of new markets changes the uses of apparently the same financial instruments. It would be possible to consider a view of the financial derivatives markets as a 'peripheral' market affected [...]
  • Pages: 3
  • Words: 844

Business Plan: Oloibon Eateries

The plain is a famous world-renowned tourist destination that receives a lot of visitors from the outside world who come to experience the safari climb the nearby Mt, Kilimanjaro or view the eighth wonder of [...]
  • Pages: 15
  • Words: 2770

Wal Foods Co-Ordinating the Marketing Mix

Wal Foods is a food store that will strive to offer a wide array of organic food and health products to the growing market of wellness consumers in New York City.
  • Pages: 5
  • Words: 1873

Roses International’s Marketing Function

The customer base is limited to the marketing processes of the various branches the company has. Managers who are responsible to the vice president in their department head the strategic, communication and product departments of [...]
  • Pages: 10
  • Words: 2724

The Concept of Sales Promotion

Sales promotion can over added values to the customer at the point of purchase, which is referred to as sales pull strategy.
  • Pages: 3
  • Words: 614

Dell Gaming System: Marketing Strategy

The objectives of marketing communication are to locate the brand in minds of consumers, to promote the new product, to create a unique image of the product, to persuade buyers try the product, to position [...]
  • Pages: 2
  • Words: 572

Business in Asian Region: Marketing Plans

SWOT analysis will help to make the conclusion that the regarded company is really successful actor on the market, and the combination of all the four factors regarded as the basis of the SWOT analysis, [...]
  • Pages: 9
  • Words: 5985

Marketing: What Makes Efforts More Effective

Wyner, the writer of this article, is that the research process often ends up ignoring some of the issues, which happen to be equally crucial in making marketing efforts successful.
  • Pages: 2
  • Words: 434

Hugo’s Machine Shop Analysis

Risk taking tendency-Despite the fact that bill was a high school graduate and had never taken business-oriented courses he was determined to learn and make good progress in Hugo's machine shop.
  • Pages: 2
  • Words: 670

Global Strategy in Technological Developments

Market opportunities stem from both external and internal forces, technological developments, and changing market environments, whereas research and development, and modifications of products, packages, marketing channels, and advertising campaigns, are internally based. The household that [...]
  • Pages: 3
  • Words: 856

Personal Selling As a Promotional Tool

The degree of sales direction and supervision varies by company, the nature of the sales task, the method of payment, and the calibre of the salesman.
  • Pages: 3
  • Words: 847

Business Venture: Term Definition

The information provided by advertising tends to be more valuable the greater the consumer's search costs, the greater the dispersion of consumer preferences, the greater the dispersion of prices and of product attributes associated with [...]
  • Pages: 10
  • Words: 2769

Market Analysis of Bottled Water

The bottled water will be delivered by Herbal Water to the distributor in the UK, Danone and Pressure Coolers, and these companies, in their turn, will distribute Ayale's Herbal Water through the channels to the [...]
  • Pages: 4
  • Words: 1104

Higher Wages Experienced in Toy Industries

This will help in setting standard wages for employees and it can ease the problem of employee exploitation since through the standards set they will realise their rights and ensure that they are met accordingly.
  • Pages: 3
  • Words: 834

Evaluating Company’s External Environment

The stage at which the company in question is the company at introduction the company's pricing is a bit higher as the company is still recovering from the initial capital outlay.
  • Pages: 3
  • Words: 1284

Relationship Marketing: Application to Thermal Spas

Article titled "The Determinants of Relationship Marketing: an Application to Thermal Spas" by Joaquim Antunes covers the study centered on the analysis of the different roles performed by the determinants of relationship marketing and the [...]
  • Pages: 4
  • Words: 1195

Ethical Marketing and Its Aspects

It is, however, a little hard for the marketers to tell the entire truth about their products to consumers, especially because not all people will take the information that way marketers intended.
  • Pages: 5
  • Words: 1651

Consumer Dissatisfaction: Reasons and Solutions

I often notice the great disparity between my expectations and the service actually provided in troubleshooting instances and in the service provider's sensitivity to the needs of the client.
  • Pages: 3
  • Words: 916

Marketing in Social Media

In general, the field of social media marketing affects the vast majority of online resources applied by Internet users, and the implementation of the principles and methods of engaging customers by promoting products in this [...]
  • Pages: 18
  • Words: 4933

Operations Planning and Workflow

The initial engagement plan should attract customers to the company and make sure the base expands with time. The goal of the engagement plan is to create an initial consumer base and secure sales.
  • Pages: 3
  • Words: 465

Content Marketing in the Steel Industry

Content marketing is a marketing technique that focuses on creating and sharing content that is relevant to the audience and is able to engage people and build trusted relationships between the company and its customers.
  • Pages: 4
  • Words: 428

Aramco Company: Marketing Research

Saudi Aramco is the national petroleum and gas company of the Kingdom of Saudi Arabia and the largest company in the world in oil production and oil reserves.
  • Pages: 10
  • Words: 2751

Dishwasher Machines Market Analysis

Credibility, safety, and, ultimately, the consistency of brand promises is ensured by a high degree of pithiness of its behavior in the market.
  • Pages: 4
  • Words: 1215

Thematic Studies of Auction Mechanics

A significant difference is the determination of the winner of the auction: the bid-rise auction ends when the bidder who has named the amount for the product is determined.
  • Pages: 5
  • Words: 1470

The Impact of Value Co-Creation on Service Quality

The connection between the co-creation of value and the perceived quality of service is a research topic in many industries. First, the role of goods in business shifted from the centre of all transactions to [...]
  • Pages: 10
  • Words: 2634

Nestlé Nespresso: A Marketing Plan

The coffee industry in the UAE can be viewed as highly competitive because of the popularity of coffee among Emiratis, and Nestle Nespresso is a leader in the market.
  • Pages: 20
  • Words: 3788

Dubai National Air Transport Association

Its commitment to its clients and quality of services that it offers has transformed the firm to become one of the largest companies in the United Arab Emirates.
  • Pages: 29
  • Words: 7011

OPEC and the Global Market Review

The dynamics of the organization in the world market is high, and, based on its results over the past decade and the examples of individual member states, one can note that the cartel has enough [...]
  • Pages: 4
  • Words: 1125

Porsche: Company History, Strategy and Future

This paper evaluated some of the marketing tactics that Porsche uses to secure its sustainable development. The company started as a manufacturer of exclusive cars and continues to resemble this image today.
  • Pages: 2
  • Words: 626

American vs. Turkish Malls and Shopping Culture

The success of the mall approach in the United States has led to the popularization of the methodology worldwide. Malls became such a location in the United States, combining job opportunities, the satisfaction of purchasing [...]
  • Pages: 4
  • Words: 1168

Marketing Strategy: Masdar

Since then, the company has grown in several directions, introducing Masdar Clean Energy that participates in the creation and maintenance of renewable energy projects, and Masdar City, an example of sustainability and innovation.
  • Pages: 12
  • Words: 3328

Causes of Pork Prices Increase in China

Detailed graphs will make it possible to compare the indicators of different years and prove the thesis that in 2019, the cost of pork in the country increased due to specific factors, including the disease [...]
  • Pages: 15
  • Words: 4130

IKEA’s PESTLE Analysis

At the moment, IKEA holds leading positions in the world as the major furniture retailer, and the tendency preserves in the UK because of the popularity and recognizable image of the organization.
  • Pages: 4
  • Words: 996

Millennial Skin Care: Marketing

This trend is especially true in the cosmetics and skincare industry, which has been influenced by a rise in the demand for authentic and safe products.
  • Pages: 5
  • Words: 1493

Strategic Marketing Plan for Air Arabia

The concept of onboard connectivity refers to the opportunity to use the Internet during the flight for connecting with the crew and accessing the necessary information.
  • Pages: 6
  • Words: 1979

Nike Air Max 2018: Marketing

One of the reasons the country has been identified as a potential market for the Nike Air Max 2018 is the importing nature of its citizens.
  • Pages: 8
  • Words: 2223

Subway: Marketing Mix

Subway is a large fast-food chain that has restaurants across the US and outside the state. Finally, the process of implementation, evaluation, and control of the marketing mix requires one to outline the steps necessary [...]
  • Pages: 2
  • Words: 562

Disneyland Parks: Global Marketing

To analyze the environment, it is necessary to decompose the internal and external factors that affect the company in the host and foreign markets.
  • Pages: 6
  • Words: 1752

Future of Sneaker Culture

The present paper is an attempt to answer the question of whether sneaker culture is a long-lasting phenomenon or the popularity of the subculture will soon deteriorate. In short, sneaker culture is gaining popularity due [...]
  • Pages: 5
  • Words: 1374

Marketing Ethics: What Customers Like and Dislike

Education of the populace about the intents and purposes of marketing strategies would make them more predisposed to the practice. These perceptions affect the effectiveness of marketing, as those viewed negatively are likely to generate [...]
  • Pages: 5
  • Words: 1441

The Book Club Company’s Online Expansion

The purpose of the report is to develop an online marketing presence for the company and evaluate its opportunities. The buyer power is generally low in the literature industry due to the nature of the [...]
  • Pages: 12
  • Words: 2887

Instagram as an E-Marketing Tool

Specifically, the emergence of social media in 2003-2004 entrenched the concept of e-marketing, which continues to evolve and shape the marketing space.
  • Pages: 8
  • Words: 2210

Rise on Apache Brand’s Service Recovery

The rise has failed to implement a system that delivers excellent customer service to fulfill its brand promises. The rise may lose its market share to poor customer service.
  • Pages: 5
  • Words: 1393

Marketing Environment and Principles

In the business article published in the Financial Times newspaper, accessible in the https://www.ft.com website, FT Reporters examines various internal environmental issues that influence the operations of McDonald's in its home and overseas markets.
  • Pages: 4
  • Words: 866

Customer Behavior and Marketing Principles

Using the cases of Amazon and Zappos, this author maintains that satisfying clients via better services can change their perceptions of an organisation's products and services to the extent of making voluntary purchasing decisions. Those [...]
  • Pages: 5
  • Words: 886

Ahmed Seddiqi & Sons at Dubai Retail Market

The retail market is one of the largest ones presented in Dubai and the UAE. Although the complete classification of the types of stores present in Dubai is unavailable, it is possible to analyze the [...]
  • Pages: 9
  • Words: 2569

Domestic and International Marketing Definition

However, they fail to understand that being successful in the global market requires companies to translate their strategy implemented in the domestic market to a new environment with different cultural and linguistic values.
  • Pages: 1
  • Words: 283

Six Flags: Marketing Analysis

Six Flags is the example of a corporation that pays attention to advertising in different spheres and therefore uses integrated marketing campaign.
  • Pages: 4
  • Words: 1106

Sustainable Marketing for Sustainable Development

The article by Meler and MagaS explores the links between sustainable marketing and sustainable development. Sustainable marketing contributes to sustainable development by striving to balance the costs of production and consumption through spreading ideas.
  • Pages: 1
  • Words: 311

Marketing Information Systems in Amazon

The success of the company, particularly the positive experience associated with its use, comes from the vast amounts of data on its customers, which it collects and analyzes.
  • Pages: 2
  • Words: 620

Principles of Marketing

Marketing retains an essential place in the business world, as a discipline focused on meeting the needs of a product-producing company and the wants of the end consumer.
  • Pages: 2
  • Words: 670

Internet Influence on the CDM Process

The understanding of the stages of the CDM process amplifies the power of influence and is capable of developing many different ways of directing customers' attention to a product a company wants to sell.
  • Pages: 2
  • Words: 678

Marketing Promotion in the Hotel Business

The purpose of a marketing promotion is to raise awareness about the services of a hotel in question. It should be noted that the specifics of the hotel business imply the need to build a [...]
  • Pages: 1
  • Words: 303

Mobile Device Market in the United Arab Emirates

The mobile device and smartphone market is one of the most fascinating in the modern economy. Considering that the group and everyone in our surroundings has a smartphone and possibly other accessory devices, it is [...]
  • Pages: 7
  • Words: 1934

Consumer Welfare and Price Discrimination

While the possibility of purchasing goods for a lower price may seem attractive to many potential customers, the extent of actual usage depends on the amount of time and effort required for such a deal.
  • Pages: 3
  • Words: 847

Customer Lifetime Value and Additional Services

A personal stylist considers a customer's requests and makes up outfits out of the items available in stock. Thus, a customer may be more likely to return to the store and recommend it to friends [...]
  • Pages: 1
  • Words: 296

Apple Watch Pricing Strategy

Through using the earlier pre-orders sales reports, it is clear that the Apple Watch pricing is and will be guided by the basis of the 80/20 price rule.
  • Pages: 2
  • Words: 662

Post-Truth Post-Ugly: Brand Communication Campaign

This paper presents a new brand of clothing, "Post-Truth Post-Ugly", and provides an analysis of the issues relevant for its promotion using the means of digital marketing, such as the image of the consumers, their [...]
  • Pages: 7
  • Words: 1976

Customer Experience Throughout Customer Journey

The authors also think that the holistic experiences of a customer with the business affect their social and spiritual responses as well as sensory elements and hence have an effect on all interactions between the [...]
  • Pages: 2
  • Words: 604

Product-Marketing Innovation, Roles and Skillsets

Online marketers use the Internet to deliver appropriate messages and promotional ideas to different consumer groups. Computer and writing skills will be necessary due to the nature of social marketing.
  • Pages: 2
  • Words: 594

“Marketing Myopia” Book by Theodore Levitt

The central theme of Levitt's article is the importance for companies to be customer-oriented instead of product-oriented. The way to be such a company is to recognize the needs of the customers as the main [...]
  • Pages: 2
  • Words: 553
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