Marketing Essay Examples and Topics

The target audience of the release seems to be the young users of the LINE messenger and children who love the LINE toys.

The purpose of this paper is to analyze the examples that Lundgren uses in her paper and discuss the strengths and weaknesses of her claims.

It is exceptionally true when the competitors in the sphere of action are huge companies with billions of assets. The majority of big businesses' owners are usually isolated from the employees and the customers in [...]

Finally, this segment is actionable, since Groupon has sufficient knowledge and resources to negotiate on the daycare discounts for single parent undergraduate students.

The designer is responsible for the visual appearance and the interface of the app, creating its logo and branding for the app, the website, and marketing materials.

This is because segmentation may result in the division of the market according to the needs of the buyers. When segmentation is carried out effectively, it increases sales and this will result in the growth [...]

A good example of product that would satisfy the first need is food. A good product that would ensure satisfaction of the need is a fire alarm system, for example.

Additionally, the company's high charges for their products decrease in DFW sales, and the lack of the company's awareness is a threat to its revenues.

It is also applied in the Internet business just like in any other form of business where the customer-vendor relation is the crucial determiner of the course of the business. The customers have to be [...]

This analysis aims to research the problems of the business situation the Dessing Dot Company has appeared in, and the measures which might change the situation to a more successful outcome for this business venture. [...]

The changes that the company had to perform in their expansion plan were mainly associated with the cultural background of the audience, as well as the marketing situation.

The initiation of the new project by a manufacturer will be closely associated with the necessity to consider the incremental costs, as well as the payback period that will be needed for covering the expenses [...]

Recently, KFC has launched the Buckets for the Cure Campaign aimed at raising money to fight breast cancer by creating awareness of the disease to the public. The only item that needs to be changed [...]

The case highlights the fact that Pepsi ought not to have been so eager to enter the Chinese without a prior understanding of the needs and possible responses of the Chinese people.

The university's mission is to anticipate the changing needs of the community and prepare its students to fit into the global societies as they live, work and offer their participation there.

Because the firm is committed to the attainment of its profit maximization objective, the firm's management team should not give up.

The pricing strategy which a manager makes should take into account both cost and market factors."The pricing decisions depend on how much customers value the product, the pricing strategies of competitors, and the costs of [...]

The ethnographic analysis will be added with a demographic review of the region in order to identify whether the business success is stipulated by the ethnographic background of the restaurants, or the population that is [...]

They ensure that high standards are maintained in getting this organic produce to the shelves of the stores. The owner of the three stores buys the fresh produce in bulk and is distributed to all [...]

The aim of this paper is to analyze the marketing plan of the Microsoft Windows Company in several financial dimensions. Hence, the aim of the marketing plan for Windows 7 is to achieve at least [...]

The informality of the restaurants, their uniformity of service to everyone, their focus on speed, their promised smiles are all distinctively related to their origin.

Despite the sale of smaller range of products, Aldi is still a leading supermarket in the world. The reduction in prices has seen Aldi commanding a customer base of more than five million customers According [...]

The search engine is in a position to navigate most of the content from the website. Some of the links should be static so that they give a description of the website.

The frequency of the advertisements in pulsing strategy varies with seasons and with time of the year. The months with high frequency of ads lie in 2nd and 4th quarter of the year.

From the study it is clear that, customers are widely influenced by sales experience and the level of information on the products.

The partial commercialisation and a corporative perspective of higher education institutions in the 1990's, introduced to Australia the notion of the academic enterprise.

It is with respect that the compensation that is received is very effective to the sales representatives and that the more the potential one exerts gives him /her good pay at the end of the [...]

Following the current environmental changes and the exposure of the ozone layer, many skin complications have been reported in which many of the victims end up undertaking plastic surgery.the provision of medical services in contemporary [...]

In the first case, the proposed purchase of the vehicle by Tom, the brand attributes could be in terms of pricing, quality, safety, comfort, and speed of the vehicle.

The changing needs, as well as wants of customers, greatly influence the strategic plans of the organizations, this makes the satisfaction of customers' needs the major key as far as marketing is concerned.

The principles of viral marketing hinge on the ability to exploit common motivators and behaviors among a group of people. In addition to the above, my school can effectively take advantage of others' resources in [...]

This paper examines an article on how FIFA, the world football governing body is successful in marketing activities."The Federation International de Football Association, an organization that was founded in 1904 by a few cosmopolitan football [...]

Behind the objectives of the company there is the corporate mission, this is usually the definitions of what the company is and what it believes in.

In addition, the company should be aware of the crisis that is likely to arise in their company and be prepared on how to solve them.

This strategy has made DHL clients very loyal to the company, thus making it to be the leading company in the market.

Spain is an important and vibrant member-nation of the European Union because of an economy that ranks fifth in the EC and eighth largest in the world.

The objective of the market plan is to spend three and a half million dollars for advertisement in terms of billboards, television advertisements, radio advertisements and others.

The main purpose of the e-products is to improve the welfare of both society and the clients. The best promotional mix to use in this region is that of advertising and sales promotion.

It is applicable in the following circumstances: Fragile Market Share Trap; this is where the population is price conscious and they buy the cheapest products notwithstanding the quality.

This is because many of the customers in the market segment are price insensitive and they focus mostly on the products they are purchasing.

Thirdly, the advertisements are more presentable than the MTV adverts since there would be a misconception that the brand is for promoting the ills in the society due to the nature of the products adverts [...]

To ensure that the products are of higher standards than that of the common market, the Body-Shop group will benchmark their products against the companies they still use the animal by-products.

It cuts both ways because both the customers and the company that has what the customer needs are missing something, but the company is in a bigger problem given that resources have already been invested [...]

The purpose of this paper is to come up with a marketing plan that will try and market dried traditional African vegetables in the US market.

The basic aim of caring out this research is to determine the level to which the prospective customers know about HSBC, via its present publicity methods, evaluate the response of customers to the methods of [...]

In addition, the popularity of these clubs is associated with the fact that they have integrated the 'no-frills concept. The entire operations of the franchisee are subject to the franchisor.

Actual and potential consumers are the basic component of markets and the hub of marketing action. In a sense, consumers "dictate" to the marketing system the goods and services they want, the prices they are [...]

At the same time, Vargo and Lusch support the approach formulated by Kotler and Levy and argue that the purely product-oriented vision of marketing is outdated and obsolete.

This is because the different teams identify the different groups of customers in the same way, that is, according to their needs.

Grab and go shoppers can be shown by the time spent in the stores by a customer. In the other countries it should be such that one point is collected for an amount equivalent to [...]

To achieve positive results in market positioning a company has to carefully select the product, products, it will launch in the market. But that is also the focus of the two main competitors for our [...]

This would have been a strong signal that the company was doing all it could to help the client. They are the contact the company has with customers, thus they form a good part of [...]

Chapter 3 of the book by Keegan focuses on these peculiarities in the area of marketing and global trade management uniting them under the joint name of Social and Cultural Environment.

The present marketing plan presents the Bossy Hair group profile as well as an overview of industry and situational analysis for the group.

The management of Neutrogena has incorporated the use of agencies in advertising its hair and skincare products. This has enabled the firm to differentiate its products in relation to the demands of the customers.

Considering the notion that the slogan of the brand is "gives wings", it should be stated that the mission of the company is to encourage the development of extreme sports, encourage the youth to be [...]

These groups exhibit different patterns of lifestyles, values, demographics and consumer behavior which are important for the marketer to note so that she/he can come up with a strategy that caters for the needs and [...]

Market segmentation is a paramount approach to market strategy and provides the route into which the product is supplied to the right market.

Another factor is the structure of distribution of the area where the car is going to be sold therefore the management will start by analyzing the market environment then choosing to go into the market, [...]

At present Kimberly Clark Corporation deals in products of personal care such as feminine pads, incontinence products, and diapers it would be favorable for them to include panty liners for white discharge in this list [...]

Some people keep to the point that indecent representation of women in magazine advertisements is a mere display of their attractiveness and sexuality whereas others state that it is offending, humiliating and demeaning to women, [...]

According to Burton et al, international franchising is a mode of entering a foreign market which involves a relationship between the entity in the host country and the entrant.

The appearance of virtual market has been enthused by the speedy enlargement and mixing of countries; the configuration of local trading blocs; the formation of market economies; and advances in production and communications technologies.

The concept of the acquisition costs for the project is also crucial in this respect together with the delineated and clearly understood microcosts involved in the conduct of the project.

This book explains how corporations have failed to get consumers that can provide the company with the financial rewards to help the company grow.

It is important for them to understand that customer care is the key to survival of every business. They are also reminded that they ought to be in forefront of practising good customer service so [...]

In that regard, the improvement of service performance can be achieved through such recommendations as building and fostering a service-oriented climate, i.e.directly guiding and influencing the performance and the perceptions of the employees through the [...]

The main objective of the study is to develop demographic, psychographic and credit card usage profiles of teachers for credit card issuing companies.

The graph can be useful, due to the ability for updates and modifications that will represent the current situation in marketing.

In the first part of the discussion the author leads to the significance of maximizing profits in the short and long run.

However, it is suggested that before the full launch of the product, the market should be extensively researched and calculated in term of volume and value, so that the strategy evolved could be more successful [...]

To become a good entrepreneur one needs to have a good framework in the area of marketing and customer service. The leader of a team must be a person who can effectively communicate with members [...]

As per field experts, a product is an item that can be put up for sale in the market for grabbing the attention, achievement, utilization, or consumption and would be capable of meeting the needs [...]

One of the strategies that the management of the firm is considering is increasing the awareness of the firm's products. In expanding the product line, the management of the firm should conduct consumer market research [...]

In that regard, the main area of criticism can be specifically related to the aforementioned point, where according to the instructions, I can identify the target audience to be users in the specific Counselling Department, [...]

Product In the case of tourism, the product is the ways in which the tourism product is changed according to the changing needs of the market.

Consumer behavior refers to the way consumers select, secure, use, and dispose of products and services to satisfy needs and the impact that these processes have on the consumer and society.

One of the major problems for managers of any e-commerce business face is the ways to promote the business and get more traffic diverted to the site so that the sales can be improved.

Therefore, the topic of the proposed research is the development of enterprise marketing automation and eCRM in the modern business environment.

To begin with, it is necessary to emphasize that the set of the services, which will be required for the thorough analysis of the retailing structure, will depend on the services provided and the information, [...]

The essential point of difference between business proposals and formal research lies in the "modicum of proof" for the premises that lead up to the Conclusions and Recommendations.

To familiarize the audience with the examples of the application of the rhetorical strategies and visual argument in advertising, let us resort to one of the classical cases of successful advertising the advertisements of Coca-Cola.

The considerations of the present work are mainly based on the findings of the article of Narayanan, Desiraju, and Chintagunta published in 2004 and dedicated to the issue of combining the described technologies of advertising [...]

The conclusion at which they arrive in the process of their empirical research is that the combination of DTC and media advertisements is highly productive in the course of marketing pharmacological products, which is essential [...]

For many years, the American cars have been the envy of the world. But in recent years European, Japanese and other Asian car manufacturers have beaten the once superior American cars because of their fuel [...]

I find the use of this method of objection as most challenging as the success rate of this method of objection depends on many factors such as emotions of the customer and the manner in [...]

It needs to be noted that the relevant and non-pressuring initiative of the salesperson is more likely to help the buyer make the right choice and purchase the article they need.

The appearance of virtual market has been enthused by the speedy enlargement and mixing of countries; the configuration of local trading blocs; the formation of market economies; and advances in production and communications technologies1.

There is also a need to establish the needs of the consumer in the market and the infrastructure to be put in place to aid the firm against the competition.

When comparing and contrasting the internet marketing channel with the catalog marketing channel, the writers of this journal tend to have a bias for the internet marketing channel.

The effectiveness is influenced by a number of factors like easier of usability of the website, how interactive it is, the enjoyment driven from the usage of the service, and the quality of service.

Due to their ongoing persistence in offering innovative mobile services, Telstra has become a vital part of their consumer's lives and this also pushes them to be the vanguard of Australia's mobile telecommunications industry.

A marketing plan is an essential part of any business and it can be done for the product, service, product line, etc.

They have made several efforts to ensure the success of this goal by hiring the winner of the golden boot, the goal of the year in 2008/9 Shane Smeltz and Jason Culina, the captain of [...]

It is clear that the central task of marketing education is considered to be the students' adaptation to the business sphere based on principle pedagogical approaches; it is necessary to underline the fact that modern [...]

From the response of the buyers involved in test marketing, managers make decision on whether to launch the product or abandon it. The assumption of these scales is that people respond to issues depending on [...]

The packaging needs to be in line with the theme of the product that the manufacturer wants to project. A very important point is that each element of the packaging is in line with the [...]

The epidemiological evidence of the deadly tobacco effect in 1964 set the precedence for the mistrust between the tobacco production stakeholders and the public interest groups, that has led to long battle between the two [...]

The discussed article has the direct relation to the class, as the value-based marketing and its usefulness to customers is one of the main themes in the management.

The concept of the consumer culture is built on the idea that the buyer defines herself through the things she buys at the same time that the things she buys help to shape and determine [...]

The author emphasizes that the main merit of the research is that one could observe the connection of the viewer and the movie and the consumer and the product at one the time.

Through internet marketing, my friend will be able to attract more customers at a lower cost since the distribution of information on the products is free and this tends to cover a wide scope of [...]

Secondly, the authors hypothesized that variations in Web infrastructure, culture, education, and income ought to induce differences in online shopping behavior.

In the same way, the marketer has to conduct a market analysis to determine the products to supply to the market and those that are demanded by the individual and industrial consumers as in the [...]

Once a customer establishes such a place it's important that the management of the restaurant do its best to maintain such a customer.

It is possible to say that these resources have a great impact on the brand name and market position of E.T.

With the opening of international trade routes and globalization of movement of goods, services and utilities, spawned by technological advancement and the internet, global equity markets have been receiving wide attention in recent years, thanks [...]

The contrasts in the life and culture of a less developed country will significantly visible in the life style of the population, they generally poor or middle class income levels.

At Peet's the main idea is to provide the customers with quality food and beverages, a friendly and healthy environment to socialize in and to provide an outlet to express creativity through the frequent events [...]

Good eating habits include the exercising and therefore children need to be encouraged to participate in extra curricular activities as a measure of promoting health.

It is imperative to highlight at this point that this particular modern-day form of WOM Marketing is also referred to as eWOM and is considered to be an essential element in the influencing of the [...]

Of importance to the companies is the realization that the mobile market in Saudi Arabia has become more dynamic and competitive in the face of extremely high penetration rates.

Befitting the broad communicative services scope of Chime, itself a listed and full-service marketing communications spin-off of Lowe Howard Spink and Bell that engages in public relations, above-the-line advertising, digital production and communications, marketing, consumer [...]

Contrary to the past, the firm's top management has developed ability in managing the creative process, thus bringing it to the bottom line. The company's move to sponsor athletics across the globe has worked positively [...]

For Nestle the largest food company in the world the best marketing strategy is to corner the instant coffee market. It is time for Nestle to be more aggressive and to focus on expanding its [...]

The global oil industry has been very active in influencing the world economy and has a wide impact on the policies and practices of many countries.

It will start off by discussing the issue and as we move on, it will give the ethical implications and towards the end, it will give a few recommendations to the managers of Axe of [...]

The female population gains a sense that this is the role they are expected to play in life and begin limiting themselves by these definitions. If the product is to be kept on the market, [...]

One of the most important advantages of the concept of life cycle can be seen in the sphere of marketing, where if used as a tool it allows adjusting the strategies, including marketing, based on [...]

Probably this is because in marketing, the first principle is to strategically reach as many target markets as possible, and since it is estimated that more than 4 billion people all over the world use [...]