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Marketing Essay Examples and Topics

Richard Branson’s Customer Service Secrets

It is exceptionally true when the competitors in the sphere of action are huge companies with billions of assets. The majority of big businesses' owners are usually isolated from the employees and the customers in [...]
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  • Words: 551

Market Segmentation “Groupon”

Finally, this segment is actionable, since Groupon has sufficient knowledge and resources to negotiate on the daycare discounts for single parent undergraduate students.
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  • Words: 405

The Importance of Market Segmentation

This is because segmentation may result in the division of the market according to the needs of the buyers. When segmentation is carried out effectively, it increases sales and this will result in the growth [...]
  • Pages: 2
  • Words: 601

Jones Blair Company SWOT Analysis

Additionally, the company's high charges for their products decrease in DFW sales, and the lack of the company's awareness is a threat to its revenues.
  • Pages: 3
  • Words: 916

Internet and Its Effects on Business

It is also applied in the Internet business just like in any other form of business where the customer-vendor relation is the crucial determiner of the course of the business. The customers have to be [...]
  • Pages: 3
  • Words: 822

When the Leader Hits the Wall

This analysis aims to research the problems of the business situation the Dessing Dot Company has appeared in, and the measures which might change the situation to a more successful outcome for this business venture. [...]
  • Pages: 3
  • Words: 854

Financial Management Incremented Cash

The initiation of the new project by a manufacturer will be closely associated with the necessity to consider the incremental costs, as well as the payback period that will be needed for covering the expenses [...]
  • Pages: 3
  • Words: 805

Improvements to the KFC Advertisement

Recently, KFC has launched the Buckets for the Cure Campaign aimed at raising money to fight breast cancer by creating awareness of the disease to the public. The only item that needs to be changed [...]
  • Pages: 3
  • Words: 922

The Hawaii Pacific University Marketing Plan

The university's mission is to anticipate the changing needs of the community and prepare its students to fit into the global societies as they live, work and offer their participation there.
  • Pages: 3
  • Words: 938

The Pricing Decision-Making Process

The pricing strategy which a manager makes should take into account both cost and market factors."The pricing decisions depend on how much customers value the product, the pricing strategies of competitors, and the costs of [...]
  • Pages: 2
  • Words: 369

Clement Restaurant: Ethnographic Description

The ethnographic analysis will be added with a demographic review of the region in order to identify whether the business success is stipulated by the ethnographic background of the restaurants, or the population that is [...]
  • Pages: 3
  • Words: 830

Kudler Fine Foods: Company Analysis

They ensure that high standards are maintained in getting this organic produce to the shelves of the stores. The owner of the three stores buys the fresh produce in bulk and is distributed to all [...]
  • Pages: 2
  • Words: 727

Microsoft Windows: Marketing Plan

The aim of this paper is to analyze the marketing plan of the Microsoft Windows Company in several financial dimensions. Hence, the aim of the marketing plan for Windows 7 is to achieve at least [...]
  • Pages: 2
  • Words: 560

Restaurants Marketing Strategy

The informality of the restaurants, their uniformity of service to everyone, their focus on speed, their promised smiles are all distinctively related to their origin.
  • Pages: 2
  • Words: 701

Ice-Cream Campaign Frequency Schedule

The frequency of the advertisements in pulsing strategy varies with seasons and with time of the year. The months with high frequency of ads lie in 2nd and 4th quarter of the year.
  • Pages: 3
  • Words: 1088

Victoria University Perceived Quality

The partial commercialisation and a corporative perspective of higher education institutions in the 1990's, introduced to Australia the notion of the academic enterprise.
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  • Words: 1442

Cosmetic Surgery in Thailand and Cultural Implications

Following the current environmental changes and the exposure of the ozone layer, many skin complications have been reported in which many of the victims end up undertaking plastic surgery.the provision of medical services in contemporary [...]
  • Pages: 2
  • Words: 845

Marketing Decisions and Purchases Analysis

In the first case, the proposed purchase of the vehicle by Tom, the brand attributes could be in terms of pricing, quality, safety, comfort, and speed of the vehicle.
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  • Words: 559

Marketing Concept and Its Vital Importance

The changing needs, as well as wants of customers, greatly influence the strategic plans of the organizations, this makes the satisfaction of customers' needs the major key as far as marketing is concerned.
  • Pages: 3
  • Words: 1217

Viral Marketing Definition and Analysis

The principles of viral marketing hinge on the ability to exploit common motivators and behaviors among a group of people. In addition to the above, my school can effectively take advantage of others' resources in [...]
  • Pages: 2
  • Words: 564

FIFA: The World Football Governing Body

This paper examines an article on how FIFA, the world football governing body is successful in marketing activities."The Federation International de Football Association, an organization that was founded in 1904 by a few cosmopolitan football [...]
  • Pages: 4
  • Words: 1189

A Global Brand Crisis

In addition, the company should be aware of the crisis that is likely to arise in their company and be prepared on how to solve them.
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  • Words: 914

Fruit Loops: Marketing Plan

The objective of the market plan is to spend three and a half million dollars for advertisement in terms of billboards, television advertisements, radio advertisements and others.
  • Pages: 3
  • Words: 1009

Entrepreneurial and Formulated Marketing

It is applicable in the following circumstances: Fragile Market Share Trap; this is where the population is price conscious and they buy the cheapest products notwithstanding the quality.
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  • Words: 402

Maybelline Shift in Marketing Strategy

Thirdly, the advertisements are more presentable than the MTV adverts since there would be a misconception that the brand is for promoting the ills in the society due to the nature of the products adverts [...]
  • Pages: 3
  • Words: 249

The Body Shop: Consumer Behavior

To ensure that the products are of higher standards than that of the common market, the Body-Shop group will benchmark their products against the companies they still use the animal by-products.
  • Pages: 4
  • Words: 1128

The Challenge of Reaching Consumers

It cuts both ways because both the customers and the company that has what the customer needs are missing something, but the company is in a bigger problem given that resources have already been invested [...]
  • Pages: 4
  • Words: 1243

Enhancing the Market Share of HSBC

The basic aim of caring out this research is to determine the level to which the prospective customers know about HSBC, via its present publicity methods, evaluate the response of customers to the methods of [...]
  • Pages: 8
  • Words: 1463

Retailing and Wholesaling: Costco, Warehouse Club

In addition, the popularity of these clubs is associated with the fact that they have integrated the 'no-frills concept. The entire operations of the franchisee are subject to the franchisor.
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  • Words: 790

Marketing Communication and Its Objectives

Actual and potential consumers are the basic component of markets and the hub of marketing action. In a sense, consumers "dictate" to the marketing system the goods and services they want, the prices they are [...]
  • Pages: 4
  • Words: 1168

Loyalty Programs Encouraging Buying Behaviors

Grab and go shoppers can be shown by the time spent in the stores by a customer. In the other countries it should be such that one point is collected for an amount equivalent to [...]
  • Pages: 4
  • Words: 1181

Social and Cultural Environment

Chapter 3 of the book by Keegan focuses on these peculiarities in the area of marketing and global trade management uniting them under the joint name of Social and Cultural Environment.
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  • Words: 1185

Nutrogena Company Profile in Comparison to L’Oreal

The management of Neutrogena has incorporated the use of agencies in advertising its hair and skincare products. This has enabled the firm to differentiate its products in relation to the demands of the customers.
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  • Words: 842

Red Bull in Saudi Arabia

Considering the notion that the slogan of the brand is "gives wings", it should be stated that the mission of the company is to encourage the development of extreme sports, encourage the youth to be [...]
  • Pages: 2
  • Words: 603

Marketing Appeal to Asian American Subculture

These groups exhibit different patterns of lifestyles, values, demographics and consumer behavior which are important for the marketer to note so that she/he can come up with a strategy that caters for the needs and [...]
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  • Words: 581

The German Car Industry: Marketing Plan

Another factor is the structure of distribution of the area where the car is going to be sold therefore the management will start by analyzing the market environment then choosing to go into the market, [...]
  • Pages: 3
  • Words: 1332

Kimberly Clark Corporation: Marketing Opportunities

At present Kimberly Clark Corporation deals in products of personal care such as feminine pads, incontinence products, and diapers it would be favorable for them to include panty liners for white discharge in this list [...]
  • Pages: 3
  • Words: 922

A Perspective on the Evolution Marketing Management

Some people keep to the point that indecent representation of women in magazine advertisements is a mere display of their attractiveness and sexuality whereas others state that it is offending, humiliating and demeaning to women, [...]
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  • Words: 1110

SME Franchising in Kuwait

According to Burton et al, international franchising is a mode of entering a foreign market which involves a relationship between the entity in the host country and the entrant.
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  • Words: 1001

Virtual Grocery Shop: Feasibility Study

The appearance of virtual market has been enthused by the speedy enlargement and mixing of countries; the configuration of local trading blocs; the formation of market economies; and advances in production and communications technologies.
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  • Words: 1173

Microcost: BlueJay Outsourcing Project

The concept of the acquisition costs for the project is also crucial in this respect together with the delineated and clearly understood microcosts involved in the conduct of the project.
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  • Words: 861

Marketing Plan For Kam Sang Restaurant

In that regard, the improvement of service performance can be achieved through such recommendations as building and fostering a service-oriented climate, i.e.directly guiding and influencing the performance and the perceptions of the employees through the [...]
  • Pages: 3
  • Words: 871

Marketing Mix for the New Detergent

However, it is suggested that before the full launch of the product, the market should be extensively researched and calculated in term of volume and value, so that the strategy evolved could be more successful [...]
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  • Words: 627

Accurate Management by Marketing Metrics

To become a good entrepreneur one needs to have a good framework in the area of marketing and customer service. The leader of a team must be a person who can effectively communicate with members [...]
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  • Words: 673

Prepaid Cell Phone: Design and Development for AT&T

As per field experts, a product is an item that can be put up for sale in the market for grabbing the attention, achievement, utilization, or consumption and would be capable of meeting the needs [...]
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  • Words: 989

Global Gadgets Imports: Marketing Plan

One of the strategies that the management of the firm is considering is increasing the awareness of the firm's products. In expanding the product line, the management of the firm should conduct consumer market research [...]
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  • Words: 714

Evaluation of an Instructional Document

In that regard, the main area of criticism can be specifically related to the aforementioned point, where according to the instructions, I can identify the target audience to be users in the specific Counselling Department, [...]
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  • Words: 536

Consumer Behavior Trends and Factors

Consumer behavior refers to the way consumers select, secure, use, and dispose of products and services to satisfy needs and the impact that these processes have on the consumer and society.
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  • Words: 694

The Mystery Shopping Services for the Restaurant

To begin with, it is necessary to emphasize that the set of the services, which will be required for the thorough analysis of the retailing structure, will depend on the services provided and the information, [...]
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  • Words: 1067

Targeted Rhetoric: The Advertisements of Coca-Cola

To familiarize the audience with the examples of the application of the rhetorical strategies and visual argument in advertising, let us resort to one of the classical cases of successful advertising the advertisements of Coca-Cola.
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  • Words: 1351

DTC: Marketing-Mix Interactions

The considerations of the present work are mainly based on the findings of the article of Narayanan, Desiraju, and Chintagunta published in 2004 and dedicated to the issue of combining the described technologies of advertising [...]
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  • Words: 649

Buying an American Car

For many years, the American cars have been the envy of the world. But in recent years European, Japanese and other Asian car manufacturers have beaten the once superior American cars because of their fuel [...]
  • Pages: 5
  • Words: 1069

Ways to Handle Customer Objections

I find the use of this method of objection as most challenging as the success rate of this method of objection depends on many factors such as emotions of the customer and the manner in [...]
  • Pages: 2
  • Words: 599

Marketing Plan For “Peapod” Shopping Service

The appearance of virtual market has been enthused by the speedy enlargement and mixing of countries; the configuration of local trading blocs; the formation of market economies; and advances in production and communications technologies1.
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  • Words: 3574

Market Research for JavaJoy Inc.

There is also a need to establish the needs of the consumer in the market and the infrastructure to be put in place to aid the firm against the competition.
  • Pages: 2
  • Words: 638

WAYNE and COTTAGEHOLIDAYS: Technology for Marketing

The effectiveness is influenced by a number of factors like easier of usability of the website, how interactive it is, the enjoyment driven from the usage of the service, and the quality of service.
  • Pages: 14
  • Words: 4127

Telstra Corporation: Situation Analysis

Due to their ongoing persistence in offering innovative mobile services, Telstra has become a vital part of their consumer's lives and this also pushes them to be the vanguard of Australia's mobile telecommunications industry.
  • Pages: 10
  • Words: 2671

Napoleon Perdis: Marketing Plan

A marketing plan is an essential part of any business and it can be done for the product, service, product line, etc.
  • Pages: 10
  • Words: 3144

The Curiosity in Marketing Thinking

It is clear that the central task of marketing education is considered to be the students' adaptation to the business sphere based on principle pedagogical approaches; it is necessary to underline the fact that modern [...]
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  • Words: 844

Marketing Research: Test Marketing

From the response of the buyers involved in test marketing, managers make decision on whether to launch the product or abandon it. The assumption of these scales is that people respond to issues depending on [...]
  • Pages: 3
  • Words: 834

Packaging in Business: Process Review

The packaging needs to be in line with the theme of the product that the manufacturer wants to project. A very important point is that each element of the packaging is in line with the [...]
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  • Words: 522

The Tobacco Marketing Ethical Dilemma

The epidemiological evidence of the deadly tobacco effect in 1964 set the precedence for the mistrust between the tobacco production stakeholders and the public interest groups, that has led to long battle between the two [...]
  • Pages: 12
  • Words: 3503

Value-Based Marketing: Article Review

The discussed article has the direct relation to the class, as the value-based marketing and its usefulness to customers is one of the main themes in the management.
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  • Words: 546

Advertising Factors Analysis

The concept of the consumer culture is built on the idea that the buyer defines herself through the things she buys at the same time that the things she buys help to shape and determine [...]
  • Pages: 3
  • Words: 1165

Buying Decision and Selling Processes Comparison

In the same way, the marketer has to conduct a market analysis to determine the products to supply to the market and those that are demanded by the individual and industrial consumers as in the [...]
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  • Words: 783

International Issues: Global Equity Markets

With the opening of international trade routes and globalization of movement of goods, services and utilities, spawned by technological advancement and the internet, global equity markets have been receiving wide attention in recent years, thanks [...]
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  • Words: 773

The Aspects of Peet’s Café

At Peet's the main idea is to provide the customers with quality food and beverages, a friendly and healthy environment to socialize in and to provide an outlet to express creativity through the frequent events [...]
  • Pages: 3
  • Words: 887

Buzz Marketing in Modern-Day Market

It is imperative to highlight at this point that this particular modern-day form of WOM Marketing is also referred to as eWOM and is considered to be an essential element in the influencing of the [...]
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  • Words: 676

The Theory and Praxis of PR

Befitting the broad communicative services scope of Chime, itself a listed and full-service marketing communications spin-off of Lowe Howard Spink and Bell that engages in public relations, above-the-line advertising, digital production and communications, marketing, consumer [...]
  • Pages: 4
  • Words: 1351

Nike: Strengthen the Firm’s Business Design

Contrary to the past, the firm's top management has developed ability in managing the creative process, thus bringing it to the bottom line. The company's move to sponsor athletics across the globe has worked positively [...]
  • Pages: 3
  • Words: 848

Going Wild With Family Values in Marketing

The female population gains a sense that this is the role they are expected to play in life and begin limiting themselves by these definitions. If the product is to be kept on the market, [...]
  • Pages: 3
  • Words: 1000

Mobile Marketing or Marketing Through Cell Phones

Probably this is because in marketing, the first principle is to strategically reach as many target markets as possible, and since it is estimated that more than 4 billion people all over the world use [...]
  • Pages: 6
  • Words: 1934