Marketing Essay Examples and Topics

Therefore, when an MNE is entering the market, it is important for it to be able to "speak the same language" as its customer in a direct and literal sense.

First, the word "guaranteed" is prone to misinterpretation: while the results obviously depend on the human factor, such as the persistence of the customers, the wording of the advertisement will likely be ruled out as [...]

For instance, the marketing campaign of the fitness program may include claims of the advantage in time of achieving certain results.

The licensing process comprises several stages, from processing the initial contacts from the customer to the preparation of the licensing agreement and the transfer of technology to the customer.

The article under analysis is devoted to channels of marketing outside a country's borders, the processual issues pertaining to market control, and the role that is attributed to the head office subsidiary relations of a [...]

The main objective of the current literature review is to analyze the background of the carrier business, logically associate Etihad Airways with its competitors, and realize the limitations of the current strategy of the company [...]

Finally, the choice of Qatar as the place for the exhibition is also important as it evidences the high potential of the area.

One of the options that can contribute to the solution of the problem is car sharing. One of the strengths of the company is the color of the cars involved in the service.

The growth of the bottled water industry is attracting a lot of global attention because more companies are jostling to have a significant share of the market.

Moreover, all members of the sales force will have to go through a personnel development training program that will allow them to learn information related to the company's marketing strategy, sales, and services that it [...]

The first issue was the company's inability to monitor the needs of the expanding market. Finally, the company failed to embrace the power of lean production.

One of the main arguments proving that the marketing of Black Friday has become uncontrolled is the fact that ads are developed to promote violent and inadequate behavior of customers.

In order to receive a high-contact service, a consumer is usually expected to go to the space of the service provider, in this case - a restaurant; as a result, the physical aspects of the [...]

The signing of a deal between Amazon and Morrison, which is among the biggest supermarkets in the UK, has evidenced one of the sporadic efforts by supermarket chains in the western nations to engage in [...]

Ries and Trout state that the consideration of competitors' presence in the market provides a ground for the development of advertising campaigns, the clarification of product position, and the establishment of the product value in [...]

It means that the company will focus on determining whether there is the correlation between the type of e-mail headings and e-mail body and the fact that the customers open the e-mail advertisement, i.e.the measured [...]

It is reasonable to review the literature on this subject matter to get a better understanding of the stages of development and progress that was shown over the years.

Today people are living in the era of consumption that is associated with the desire of the representatives of the general public to buy the things they want to have.

According to Cole, the best way to get pregnant women interested in a product is to send samples directly to them.

That being the case, my interpretation of exceeding a customer's expectation is the ability to deliver admirable, memorable, and quality services to the targeted buyers.

The role of market concentration in economics and the impact of a high concentration ratio on consumers belong to the number of widely discussed questions.

The significant objective of market research is to determine the capacity of the market, which allows being closer to customers and anticipating their expectations.

According to the authors of the research, the use of this technique will eliminate the bias on the part of clients, and any prejudices caused by primary assumptions.

1 Belk conducted a study to identify the certainty of consumers' behaviour definition in terms of individualism and confirmed that quite a number of the day-to-day activities of the consumer are carried out as a [...]

The micro environment in the marketing company is very important in the development of the company."Micro-marketing refers to the activities performed by the individual providers of goods and services within a macro-marketing system.

The department must have an organized plan that enables them to involve the executives, the staff, the distributors, and the point of sale. The marketing unit has to have its plan and use it as [...]

The purpose of the strategy is to solve the existing problems and eventually improve the customer's experience. The first step is ensuring that the customers can inform the company about the existing problems.

The challenge of Talabat market research lies in the impossibility to clarify what customers think about the services offered by the company.

The primary objective of this study will be to establish the significance of social media platforms in the creation of brand awareness in the FMCG industry.

The former group tends to have stronger relationship with the brands than the latter that would change from one brand to another given the price variations of the products at the time of their shopping.

Facebook advertising, in particular, is believed to be the best opportunity for business because it is still growing and people spend about an hour surfing it.

The concept of marketing segmentation implies that the business or the company will evaluate the market and segment it in the groups of those who are most likely to become their customers.

With over 70 destinations across the globe, the firm analyzes the needs of its customers in order to deliver personalized services.

Its rapid evolution and the increased revenues contributed to the alteration of the approaches used to organize the functioning of a certain company and strategies explored by it.

The social development of employees ensures that prospective members and current members of the CIM have confidence in the dealings of the organizations.

Cold Stone Company also amalgamated with Soup Kitchen International and Rocky Mountain Chocolate firm in 2008, to promote the sales of soup products in their market segments.

The decoded message, in the Nike campaign, is the association of those features embodied in the photo with the qualities of the Nike swimwear.

The increase of health-consciousness also influenced the situation with the supermarkets. On the whole, the profit of food retailers depends mainly on the sales size and their effectiveness.

Valuable prizes and practical involvement should elicit in the customers the necessity to purchase Bernard Matthews' products and actively participate in the life of the brand. Nonetheless, the key changes should be performed in the [...]

Another trend in online marketing predicted by DeMers is related to the emergence of virtual reality devices. DeMers argues that they will completely change the old paradigm of advertising distribution.

It is within this backdrop that the essay examines the importance of marketing and marketers in an organization. The roles of marketing professionals in an organization are very inspiring and energizing.

He was a person of vision and action who managed to make Apple one of the leading companies in the world.

The following list shows the prices of items given by various stores on Black Friday against the prices of the same items on other days of the year.

Even though they go price-shopping to try and get the cheapest price in the market, the probability of going back to the salesperson who called them first is high.

It states that the modern companies should be considered very important agents who impact the business world by determining the solution that is needed, the supplier they want, and the price they should pay for [...]

Customers' requests for incentives are misunderstood because suppliers assume that stressing the strengths of their products and services and offering price concessions are sufficient to make sales.

The difference in the perception of self and, therefore, the self-image that each them has is, perhaps, the most striking one.

Problems usually arise in the marketing of the product to the customers and advertisements and promotions or even posters for the customer to make up a decision whether to by the product or not.

The following are the research objectives that should be achieved: To identify the reasons why a person is motivated to buy a cell phone To define planning activities that one should observe before buying a [...]

Since the project in question is managed with the help of the principles of sustainability, requires a comparatively small amount of financial resources, and depends on the target buyers' behavior to a considerable extent, it [...]

Segmentation research is a way of identifying the target audience with the help of the detailed and profound analysis. In the following part of the paper, the procedures of the segmentation research are described.

Furthermore, the interview with the senior citizen was conducted to identify the real values of the group and determine whether the research findings are consistent with the responses acquired during the interview.

Jelinek highlights the fact that the implementation of the given technology into the companys functioning should be only the first step to improve performance and achieve better results.

When it comes to satisfying customers and increasing the demand for the products or services of a company, Cravens advocates that companies should focus on the experience that customers have.

The organization conducts research in the target markets to help it offer products and services that meet the needs of the audience.

Marketing techniques differ in the for-profit and non-profit sectors of the health care sector. The marketing strategies of non-profit and for-profit health care organizations also differ in terms of customer satisfaction.

Therefore, it is clear that the market perceives a substantial level of variation across the whole range of Pepsi and Coca-Cola soft drinks presented on the map.

Since the recent success in terms of sales and revenue of Gucci is the result of its new creative strategy, which is still being implemented by Michele, it can be assumed that the brand will [...]

Therefore, several things can be done to improve the company's Big Data practices and improve the profitability of the business. This helps the employees to understand the basics of the company better and provide high-quality [...]

One of the benefits of utilizing social networks is the enhanced visibility and transparency that creates trust in the clients. In addition, the accessibility accelerates the process of providing the information for both consumers and [...]

The example of a fast follower is Boeing that was not the first airplane manufacturer: it demonstrated the wisdom of waiting and finally became a prosperous company.

One of the main ideas authors presented at the beginning of the article is that the environment of B2B sales shifted in a completely opposite direction.

Analysis of the purchase data and construction of the behavioral profiles allows the credit card companies to foresee the cardholders posing elevated threats.

Another possible option is to charge fees depending upon the location of the seat in the cabin: for instance, as was stressed in the case, seats near the aisle may be more convenient to those [...]

The seasonality of demand, as a rule, depends on the time of the year. The seasonality of the demand implies the periodic changes in demand that depend on various factors.

The final research project will focus on the economic attributes and demographics of a specific nation that can support the marketing of cheaper and affordable motorcycles. The essay outlines the major benefits of marketing the [...]

When assessed in conjunction with what are the contemporary dynamics in the global market of fragrances, it will appear that just about any company that specializes in producing/retailing Arabic perfumes will be in the position [...]

This case study evaluates the market alignment challenge of the New York Times, through the introduction of the paywall platform, as a strategy to stay relevant in the digital marketplace.

In the United Kingdom, Kiko Milano faced a problem of reductions in the number of customers who buy products online and in stores located in different regions of the country.

Flydubai is a new comer in United Arab Emirates aviation industry and it is important for the airline to pursue a number of entrepreneurial marketing strategies before the organization can cement its place in the [...]

This situation has created the decline in the make-up usage by the significant portion of the female population among the globe.

They also need to change perceptions that the process is discriminative to encourage more ethnic buyers to purchase homes. The firm needs to encourage more African Americans to invest in homes because this is a [...]

The company is among the leading chip producers in the world with a market share of about 33% and presence in several continents.

The women in the two segments also said that they were very careful in allocating money for purchasing clothes, as opposed to the women in the other segments who said that they did not mind [...]

It will also explore green marketing techniques used for the promotion of the product. In this regard, it saves the world from unwanted wastes that pollute the environment and are difficult to decompose.

In the inductive approach, the theory represents the outcome of the research. In other words, the inductive approach is the reverse of the deductive approach because it operates from observation to theory.

There is a need to ensure that the consumer is convinced at all costs to purchase a given product because it is only through this that a firm can remain sustainable in the market.

The first item I purchased was a Smartphone made by the Samsung Electronics Company, which was due to the influence caused by a reference group.

For example, the establishment of businesses that deal with soap and detergents in India, which is among countries with the highest number of low-income earners in the world.

The internet forms the basic element through which the information is retrieved across the various phases in the buying decision-making process.

According to Hawkins, Mothersbaugh, & Best, however, the most typical response the dissonance is the use of the product even though the customer changed his/her mind about its quality after the purchase.

Most people had sold their artifacts and thus they became scarce in the market which made some people to make imitations of these artifacts in order to meet the demands of the artifact market.

One of the greatest advantages of the adopted approach is that it allows to shape the services according to the customers' demands and offer each of them exactly what they need.

Five examples of the research questions identified include the following: Is there a link between market orientation and firm performance? H1: Market orientation affects the performance of a firm.

Thus the most valid description of marketing according to this school of thought is that marketing is the performance of business activities directed towards the flow of goods and services from the producer to the [...]

It can thus be argued that the said necessity drives people towards the unpleasant goods while the inevitability of necessity drives the maker of the good to have them in his/her stores because he/she is [...]

Microsoft's CIO agrees that it is important to create the opportunity for innovation: the company does its best to provide the employees with the necessary environment, tools, and incentives.

The consequence of the world financial crisis impacts the conventional way to deal with the circle of advertising incredibly. The loyalty of a customer contributes to the success of the brand.

The objectives of the research included: Defining the correlation between the store attributes and shopping behavior and customer satisfaction. Finding out if the satisfaction factors contribute to the loyalty ones.

It is evident that Davenport et al, Maklan et al and MacDonald et al focus on the best methods to target the customer and improve their buyer behavior, but radically differ on the best strategies [...]

Thus, their product selection depends on the color of the product packaging and the color of the brand. The color is the reflection of light in the person's eyes that is transmitted to the brain [...]

It is therefore important for businesses to gain experience on the needs of their customers so that they can manage to deliver products and services that meet the expectations of their customers.

In the book Positioning: The Battle for Your Mind Jack Trout and Al Ries outline primary issues that can frequently occur in the sphere of communication, not only in business but in all aspects of [...]

The authors of the book underscore the need for businesses, products, services, and people to use the positioning strategy to get ahead of the competition and deal with a multiplicity of challenges that are known [...]

However, in embracing the modern marketing concept as identified by the author, companies need to develop a comprehensive understanding of the changing dynamics and incorporate the customer as a key component of their marketing and [...]

This paper identifies, describes, and assesses the Nicosia Model and the Engel-Blackwell-Miniard Model of consumer decision making to determine how they contribute to the development and marketing of successful products and services.

The advantage of such a form of retail business ownership is that the foundation is already laid, and lots of time need to build a customer base and maintain other primary activities can be saved.

This study analyzes the association between the tendency of consumers to engage in compulsive buying and their response to changes in the process.

It is also important to add that such pastime is a part of the cultural heritage of the population. This shows that the pub addresses the needs of the community and is a hub for [...]

However, most marketing experts are not willing to acknowledge an open secret about marketing; it is the idea, that the fair exchange of goods and services is not always the norm.