Marketing Essay Examples and Topics

This report seeks to examine the relevance of brand identity in the context IMC, discuss issues contributing to successful brand positioning in the UK market and develops a well designed IMC strategy with a keen [...]

McDonald's in Germany is a part of the successful chain of fast-food restaurants that closely follow the other American and the European model.

The following Exhibits provide details of the company's market and share. The following table provides the market share of Verizone wireless when compared to the competitors for a 3 year period.

The marketing mix models are concerned with either: The individual effect of a marketing decision variable and The levels of the marketing mix variables as their optimal effect on the target variable or profitability New [...]

The World Wide Web, as its name suggests is a global marketplace, allowing anyone with access to the Internet to order products and services just as easily from a supplier on the far side of [...]

The paper presents a discussion on the danger to the beneficiaries of the social security act. Diana has written about the current trends in the Social Security Act and what it provides.

Discussing the problem the author concludes that the marketplace is determined not by the manufacturers and marketers but by the very consumers.

The resources and power used on the job are only for the assigned task and are not the personal property of the employee.

The main motive for the creation of this prize is the need to critically evaluate organizations working in the sphere and outline the most effective approaches and models that are used to create excellent customer [...]

Furthermore, regarding the fact that the majority of companies recognize this idea, the need for the creation of long-term relations with customers and their loyalty becomes the only possible way to win the rivalry.

The guarantee will be perceived as the sign of the company's total commitment to quality because it becomes clear to the customer that if the service is poor, the supplier stands to incur considerable losses.

Marketing aims to create awareness and a relationship with the customers in a manner that will be beneficial to the organization and the stakeholders.

Profitability is one of the core marketing concepts used to describe the monetary gains of the company as the result of marketing operations.

Some books which are good for the adults can be bad for the young, therefore for a book to be bad or good the age is a factor. Here are some of the qualities of [...]

Successful marketing is one of the most important processes within an organization which allows the integration of the elements of a marketing program that will best achieve the objects of a company in a given [...]

The effective value chain is important for Nortel Network as it influences all operations and logistics of the company. In Nortel Network creativity is valued and appraised by the company.

Like many companies, they will run into problems in complying with laws and regulation of the country."If a company does not have an internal resource skilled in international tax laws, experts say the next best [...]

In order to have a good marketing plan the four P's of the plan should reflect the needs, wants of the target market.

It is viewed that there is difference in perception and priorities of charity and voluntary work among generations of those born in the 1960s and 70s, and those born in the late 1970s through the [...]

Financial innovation and the rise of new markets changes the uses of apparently the same financial instruments. It would be possible to consider a view of the financial derivatives markets as a 'peripheral' market affected [...]

The plain is a famous world-renowned tourist destination that receives a lot of visitors from the outside world who come to experience the safari climb the nearby Mt, Kilimanjaro or view the eighth wonder of [...]

Wal Foods is a food store that will strive to offer a wide array of organic food and health products to the growing market of wellness consumers in New York City.

The customer base is limited to the marketing processes of the various branches the company has. Managers who are responsible to the vice president in their department head the strategic, communication and product departments of [...]

Sales promotion can over added values to the customer at the point of purchase, which is referred to as sales pull strategy.

The objectives of marketing communication are to locate the brand in minds of consumers, to promote the new product, to create a unique image of the product, to persuade buyers try the product, to position [...]

The budget should be aligned with the goals and aims of the campaign. The appropriate media for the selected strategies and budget will be TV, press and the Internet.

SWOT analysis will help to make the conclusion that the regarded company is really successful actor on the market, and the combination of all the four factors regarded as the basis of the SWOT analysis, [...]

Wyner, the writer of this article, is that the research process often ends up ignoring some of the issues, which happen to be equally crucial in making marketing efforts successful.

The marketing manager will have to conduct market surveys and identify competition in these areas to successfully establish business in new locations.

Risk taking tendency-Despite the fact that bill was a high school graduate and had never taken business-oriented courses he was determined to learn and make good progress in Hugo's machine shop.

Market opportunities stem from both external and internal forces, technological developments, and changing market environments, whereas research and development, and modifications of products, packages, marketing channels, and advertising campaigns, are internally based. The household that [...]

The degree of sales direction and supervision varies by company, the nature of the sales task, the method of payment, and the calibre of the salesman.

According to the marketers, their vulnerability to the variables is always the function of the marketer's resources, size and ability to respond.

The information provided by advertising tends to be more valuable the greater the consumer's search costs, the greater the dispersion of consumer preferences, the greater the dispersion of prices and of product attributes associated with [...]

The bottled water will be delivered by Herbal Water to the distributor in the UK, Danone and Pressure Coolers, and these companies, in their turn, will distribute Ayale's Herbal Water through the channels to the [...]

With this in mind we will be able to group our targets in order to have to have the maximum results of our marketing efforts.

This will help in setting standard wages for employees and it can ease the problem of employee exploitation since through the standards set they will realise their rights and ensure that they are met accordingly.

Though the cultural values of a given group of people may be a hurdle to the marketers at first, a correct understanding of the values and the people at hand may be used to the [...]

You find that most of the consumers are not used to noisy areas and can have an influence on their demand.

The stage at which the company in question is the company at introduction the company's pricing is a bit higher as the company is still recovering from the initial capital outlay.

Article titled "The Determinants of Relationship Marketing: an Application to Thermal Spas" by Joaquim Antunes covers the study centered on the analysis of the different roles performed by the determinants of relationship marketing and the [...]

First, the Platinum customers are the most profitable customers, and are typically heavy users of the product, who are not overly priced sensitive and whose commitment to the enterprise is high.

It is necessary to understand, that the retail seller cannot affect the degree of loyalty of the consumer to the trademark of the goods.

It is, however, a little hard for the marketers to tell the entire truth about their products to consumers, especially because not all people will take the information that way marketers intended.

I often notice the great disparity between my expectations and the service actually provided in troubleshooting instances and in the service provider's sensitivity to the needs of the client.

More to the point, the fact that Walmart operates in various countries prioritizes the need for adjusting the training process to the local culture.

In general, the field of social media marketing affects the vast majority of online resources applied by Internet users, and the implementation of the principles and methods of engaging customers by promoting products in this [...]

The initial engagement plan should attract customers to the company and make sure the base expands with time. The goal of the engagement plan is to create an initial consumer base and secure sales.

From the undertaken picture in the shelf, it is possible to identify the points of differences and points of parity for each brand.

The paper is dedicated to the research of marketing peculiarities of the recent case, related to the increase of price for personal hygiene products, such as toilet paper, cat litter, and diapers.

The prior mission of the discussed firm is the implementation of the idea of personalized pharmaceutics into the functioning of the given company.

Content marketing is a marketing technique that focuses on creating and sharing content that is relevant to the audience and is able to engage people and build trusted relationships between the company and its customers.

Saudi Aramco is the national petroleum and gas company of the Kingdom of Saudi Arabia and the largest company in the world in oil production and oil reserves.

To understand what drives a customer to take part in value co-creation, Bharti, Agrawal, and Sharma conducted the study among the bottom of the pyramid customers and found that relationship with the solution, interaction, and [...]

5% of consumer spending is based on food, it is a repeat-purchase item leading to the continuous flow of profits, and food is one of the most branded items.

Credibility, safety, and, ultimately, the consistency of brand promises is ensured by a high degree of pithiness of its behavior in the market.

In the 1990s, the company created its first series and comedy shows, including Sex and the City, The Larry Sanders Show, and others. The principal goal of such an approach is to make the audience [...]

A significant difference is the determination of the winner of the auction: the bid-rise auction ends when the bidder who has named the amount for the product is determined.

As the topic of the study is not related to the population, the authors do not mention its size and major characteristics.

The connection between the co-creation of value and the perceived quality of service is a research topic in many industries. First, the role of goods in business shifted from the centre of all transactions to [...]

The coffee industry in the UAE can be viewed as highly competitive because of the popularity of coffee among Emiratis, and Nestle Nespresso is a leader in the market.

Its commitment to its clients and quality of services that it offers has transformed the firm to become one of the largest companies in the United Arab Emirates.

The dynamics of the organization in the world market is high, and, based on its results over the past decade and the examples of individual member states, one can note that the cartel has enough [...]

This paper evaluated some of the marketing tactics that Porsche uses to secure its sustainable development. The company started as a manufacturer of exclusive cars and continues to resemble this image today.

The success of the mall approach in the United States has led to the popularization of the methodology worldwide. Malls became such a location in the United States, combining job opportunities, the satisfaction of purchasing [...]

The audience will want to win Tumi products subconsciously, and in the future, fans will associate the goods of this manufacturer with excitement and victory.

Olsen et al.go further and confirms that online shopping apps have increased impulse buying due to the wealth of information they provide the consumer.

Since then, the company has grown in several directions, introducing Masdar Clean Energy that participates in the creation and maintenance of renewable energy projects, and Masdar City, an example of sustainability and innovation.

One of the key pillars of this plan is to reduce the rate of unemployment in the country through different strategies including restriction of the expatriate workforce.

Detailed graphs will make it possible to compare the indicators of different years and prove the thesis that in 2019, the cost of pork in the country increased due to specific factors, including the disease [...]

When applying the specified notion to the setting of the SwanLeap organization, which is one of the pioneers in the supply chain management enhancement within the IT industry, a member of the Lincoln Marketing Associates [...]

At the moment, IKEA holds leading positions in the world as the major furniture retailer, and the tendency preserves in the UK because of the popularity and recognizable image of the organization.

This trend is especially true in the cosmetics and skincare industry, which has been influenced by a rise in the demand for authentic and safe products.

As for targeting evaluation, the amount of disabled people is noticeable, and, in the future, it is unlikely to decline or grow, according to statistics.

The concept of onboard connectivity refers to the opportunity to use the Internet during the flight for connecting with the crew and accessing the necessary information.

One of the reasons the country has been identified as a potential market for the Nike Air Max 2018 is the importing nature of its citizens.

Subway is a large fast-food chain that has restaurants across the US and outside the state. Finally, the process of implementation, evaluation, and control of the marketing mix requires one to outline the steps necessary [...]

To analyze the environment, it is necessary to decompose the internal and external factors that affect the company in the host and foreign markets.

One may argue that the fact that the popularity of networking events for startups and small firms is on the rise only attests to the advantages of the marketing tool in question.

The present paper is an attempt to answer the question of whether sneaker culture is a long-lasting phenomenon or the popularity of the subculture will soon deteriorate. In short, sneaker culture is gaining popularity due [...]

The value proposition is a summary of product features that are of importance to a customer and that are promised to be delivered.

The article by McGrath, titled "The Pace of Technology Adoption is Speeding Up," addresses the changes that the generational shift has brought to the classic framework of the technology adoption lifecycle.

Rawson et al.describe the phenomenon of the customer's journey as the set of experiences with the product or service outside of the company's direct reach.

Education of the populace about the intents and purposes of marketing strategies would make them more predisposed to the practice. These perceptions affect the effectiveness of marketing, as those viewed negatively are likely to generate [...]

Based on this information, it will be possible to draw a conclusion regarding the relevance of this study and the reliability of the proposed issue.

It is evident that companies develop marketing strategies to create value for individuals and sell their products to as many of them as possible.

The purpose of the report is to develop an online marketing presence for the company and evaluate its opportunities. The buyer power is generally low in the literature industry due to the nature of the [...]

Specifically, the emergence of social media in 2003-2004 entrenched the concept of e-marketing, which continues to evolve and shape the marketing space.

Digital marketing strategies have gained massive popularity over the recent past. Large, mid-sized, and small firms are all using these platforms to promote their brands and products.

The specific topics explored included customer experience at B&N, the possibility of the firm launching a bar at the retail store, and critical success factors for the bookstore chain.

The rise has failed to implement a system that delivers excellent customer service to fulfill its brand promises. The rise may lose its market share to poor customer service.

In the business article published in the Financial Times newspaper, accessible in the https://www.ft.com website, FT Reporters examines various internal environmental issues that influence the operations of McDonald's in its home and overseas markets.

Using the cases of Amazon and Zappos, this author maintains that satisfying clients via better services can change their perceptions of an organisation's products and services to the extent of making voluntary purchasing decisions. Those [...]

First of all, the article generally elaborates on the notion of customer relationship management, which is defined as "the process of predicting customer behavior and selecting actions to influence that behavior to benefit the company".

The retail market is one of the largest ones presented in Dubai and the UAE. Although the complete classification of the types of stores present in Dubai is unavailable, it is possible to analyze the [...]

However, they fail to understand that being successful in the global market requires companies to translate their strategy implemented in the domestic market to a new environment with different cultural and linguistic values.

Six Flags is the example of a corporation that pays attention to advertising in different spheres and therefore uses integrated marketing campaign.

Dreze and Nunes pay attention to the method of differentiating travellers by status and argue that "the influence of tier size" can have a positive effect on interest in a certain company.

The article by Meler and MagaS explores the links between sustainable marketing and sustainable development. Sustainable marketing contributes to sustainable development by striving to balance the costs of production and consumption through spreading ideas.

The article "Marketing and sustainable development" focuses on the relationship between the two concepts and their comprehensive application in business practice.

The success of the company, particularly the positive experience associated with its use, comes from the vast amounts of data on its customers, which it collects and analyzes.

As such, a significant part of marketing is understanding the contemporary strategies and evaluating their success. Marketing that is aimed at engaging in convincing the customers directly is essential to the introduction of new products.

It is the primary tool a company has that can affect the perception of the company and its products by consumers, and so it significantly contributes to the popularity of a product or service, especially [...]

As the key criterion of influence, this work will consider product impact that is one of the most strong forms of attracting consumer interest to the goods of a certain category.

Marketing retains an essential place in the business world, as a discipline focused on meeting the needs of a product-producing company and the wants of the end consumer.

The understanding of the stages of the CDM process amplifies the power of influence and is capable of developing many different ways of directing customers' attention to a product a company wants to sell.

Novikova notes that the establishment of such a system requires the determination of customers' needs, the identification of the data along with the means of its protection, and the development of a structure.

As for the method of measuring performance, the report highlights the importance of such factors as the volume of sales and customer feedback.

The purpose of a marketing promotion is to raise awareness about the services of a hotel in question. It should be noted that the specifics of the hotel business imply the need to build a [...]

The mobile device and smartphone market is one of the most fascinating in the modern economy. Considering that the group and everyone in our surroundings has a smartphone and possibly other accessory devices, it is [...]

While the possibility of purchasing goods for a lower price may seem attractive to many potential customers, the extent of actual usage depends on the amount of time and effort required for such a deal.

A personal stylist considers a customer's requests and makes up outfits out of the items available in stock. Thus, a customer may be more likely to return to the store and recommend it to friends [...]

Through using the earlier pre-orders sales reports, it is clear that the Apple Watch pricing is and will be guided by the basis of the 80/20 price rule.

This paper presents a new brand of clothing, "Post-Truth Post-Ugly", and provides an analysis of the issues relevant for its promotion using the means of digital marketing, such as the image of the consumers, their [...]

The authors also think that the holistic experiences of a customer with the business affect their social and spiritual responses as well as sensory elements and hence have an effect on all interactions between the [...]

The researcher reviews the literature on the subject, analyses own personal data, and proposes a model of successful career advancement for the users of LinkedIn.

Online marketers use the Internet to deliver appropriate messages and promotional ideas to different consumer groups. Computer and writing skills will be necessary due to the nature of social marketing.

McKenna primarily argued that the nature of the business was rapidly changing at the time he was writing the article, and the change was irreversible.

The central theme of Levitt's article is the importance for companies to be customer-oriented instead of product-oriented. The way to be such a company is to recognize the needs of the customers as the main [...]

Advertising appeals are critical for the attraction of the customers to the brand, and, in this case, "humorous advertising appeals" change the reaction and encourage liking of the product.