Marketing Essay Examples and Topics

Potential customers are deemed to notice the company's image through the letter heads of the company's invoices. The letter heads will have the company's logo and the company's location and address on any printed material.

This is achieved by dividing the market into smaller segments and establishing the company's branches in each region to effectively mobilize clients and market its products.

The campaign was launched to make sure Motorola is the product of preference for new and existing purchases, and build external marketers or distributors of Motorola's products.

This article has described the role of technology in business. This has been emphasized, and when marketers read this article, they get to know the place of technology in business.

Examples include selling of a medical plan to a client, advertising the services of a healthcare provider to the potential clients and referrals of new clients by existing clients This defines the position of an [...]

Employees will be trained and guided to embrace the use of the internet. The third stage will be applied to reinforce the utilization of the website.

It also addresses the case on how to improve the financial status of the company and those planning to join the industry.

The primary aim of this study is to investigate the impact of fashion marketing, specifically in the clothing sector, on culture.

As it is mentioned above, the Al Rawabi Company has several competitors in the territory of the UAE. It would be proper to mention that the target market of the Al Rawabi Company consists predominately [...]

Phillip Kotler, one of the most respected scholars in the field of marketing defines marketing as "the science and art of exploring, creating, and delivering value to satisfy the needs of a target market for [...]

This is normally determined by the nature of information required from the respondents and the kind of access the researcher has to them.

According to Reason, irrespective of the market segment that a firm serves in the beauty industry, service quality is increasingly becoming an important factor that these firms must consider when delivering their products to the [...]

The objectives of the study: To examine the impact of companies' messages on consumer behaviour; To explore the influence of people's messages on consumer behaviour; To compare the influence of Facebook, Instagram, and Twitter.

The advantage of this technology is in rapid processing of big data sets and the ability to categorize information both statistically and thematically.

The first and foremost aim of marketing implies spreading knowledge about the value of a product and raising awareness with the purpose of selling it to consumers.

This is through the involvement of elements that ensures widening of the business scope and focusing on the efforts to satisfy the desires and needs of potential clients.

Targeting is regarded as the assessment of each type of the population in terms of its attractiveness, whereas positioning is the choice of the marketing tool and the brand image for promoting the product or [...]

In the first opportunity, the product is the patented packaging, whereas in the second opportunity, the product is single-serving wine. The target customer for leasing the rights to patented packaging is wine companies who are [...]

The main goal of this paper is to evaluate the implications for marketing management in the next decade to address the five most significant changes that are likely to occur in the general marketing environment.

In the case of Squatty Potty, it would be best to define the target customer in terms of geographical and demographic characteristics, as well as interests and values.

Low- and middle-class customers are less likely to be affected by price changes in these categories of products, as they would usually avoid buying luxury products and houses altogether. Low-income customers, on the other hand, [...]

The types of information one will be able to retrieve through this method include engagement statistics, posts by both the brand and other users, and their comments.

Such factors include the desired standards that consumers hold, the facets that influence the creation of customer's anticipations, and the best means of meeting or exceeding the expectations of clients.

The purpose of this report is to discuss how such culture-related concepts as Guanxi, the avoidance of loss of face, and self-reference criteria can influence the process of selling in China.

For the successful introduction of a new product to the market, it is required to calculate the necessary parameters of supply and demand in advance.

The goal of the paper is to study the range of problems that pharmaceutical organizations have to manage when using digital marketing, as well as determine possible avenues for improving the current situation and offering [...]

The mechanism of cooperation has some advantages and disadvantages that can have a significant impact on the success of the partnership and the possibility of business development in this region in the future.

Evaluation of the effectiveness of individual advertising or marketing approaches is one of the elements of assessing the efficiency of a company's marketing strategy in general.

This is attributable to the fact that the price elasticity of demand of products enables the organization to assess the effect of the variation of costs on the sales proceeds.

Time is a utility, which relates to the right planning so that the supply of particular products occurs at a period when the demand is high.

The seasonal naive method allows utilizing the previous time of the year's numbers, and the drift method relies on "the average change seen in the historical data".

In the MSNBC interview with Bob Prosen, the concept of the methodological price increase was discussed. The given example illustrates the importance of open communication and trust in the workplace.

6, the rate of discount for Starbucks is 10%, and the customer retention rate is 75%, CLV can be calculated as: In other words, Starbucks needs to spend approximately $11,232 in order to acquire a [...]

Due to the recurring recession and the poor economic conditions all over the world, it has become pertinent for all the supermarkets and hypermarkets to be competitive. The loyalty cards present a platform for the [...]

One of the most important marketing indicators is the distribution of investments because this sphere is the main basis for planning and any financial forecast.

Generation X refers to the group of individuals born between 1965 and 1977 and are currently aged between 37 and 48 years.

Pepper's sales forecasts on other forecasts, explain the role of exogenous factors in forecasting, and assess prerequisites of good forecasts in the process.

However, it is possible to say that the demand for media and telecommunications products is more elastic in the short term.

In contrast to hyperreality, simulation reflects a mixture of reality and representation and, therefore, it is impossible to define where the real begins and where the false image is represented.

The highest score can be found in the commitment section which means that respondents notice the practical effort their companies do to maintain their collaboration with the partner.

The approach is used to monitor the decision-making processes of consumers and the brain parts involved. Whenever conducting marketing research, it is appropriate to consider various issues such as the worth of the study and [...]

The stories of the companies and the people who managed to find their own formulas for rapid success belong to the number of the most popular topics for discussion among people connected to media.

In the modern world, during the information age, as communication becomes more and more important for every aspect of individual lives as well as historical processes, there is a growing recognition of the need to [...]

The creator of the Subway brand defined the essential values of the company. He claimed that the quality of the food and outstanding customer service should be the key strengths of the company.

In using the combination of value-based and cost-based pricing, Hershey's demonstrates a wise strategy, as it allows the company to effectively address competition and strengthen the recognition of their brand at the same time.

SERVQUAL is widely used in the airline industry, where the quality of service plays a pivotal role in a company's success.

On the whole, the chain of Woolworths supermarkets has been utilizing the strategy of providing clients with products at lower prices while still allowing them to have a high-quality customer experience, for instance, by increasing [...]

To assess the marketing strategy of the firm, one must look at the company's competitive advantages and evaluate the roles of intangibility, heterogeneity, inseparability, and perishability of the services the business provides.

Market positioning is defined as establishing a set of features and advantages that will help to single out the brand in consumers' perception.

The best research process to be used by the orchard is descriptive research because they are trying to target a particular market and analyze a customer category.

The role of marketing strategies - specifically, the choice of advertisement - on the consumer's decision-making is thoroughly explained in Kumar and Raju's article "The Role of Advertising in Consumer Decision Making".

On the other hand, reasonable arguments and critical attitude of the character would appeal to a segment of the audience unfamiliar with the product's profile.

It "registers the societal co-presence of sameness and difference.the universal and the particular, and homogeneity and heterogeneity". The Coca-Cola Company is one of the most famous and biggest corporations in the carbonated soda drink industry.

Developing the effective marketing campaign strategy is a highly sensitive task that includes many important steps such as defining its main objectives, analysing target audience and its needs, inventing the ways of how to incorporate [...]

The website launch is intended to symbolize the introduction of the new establishment of the Dubai hospitality industry. The chosen subject is about how the QE2 will attract new clients to buy real estate on [...]

In this regard, it may affect the demand for the company's products and the nature of competitive rivalry in its business environment.

The benefits of the use of algorithms are numerous, as they help to distinguish between the primary and the secondary objectives.

The type of the medium used in the advertisement and the influence of the used testimonials impacts strongly on the reliability of the product campaign.

This popular association that has been created by advertisers for the purposes of commodification has transformed Buddhism into a resource of imagery and concepts for vendors within the context of a modern marketplace.

As the target audience of the product is the elitist audience, the product needs to not only satisfy the demand for high quality but also comply with other standards of the prestigious merchandise.

The term 'pricing method' is synonymous to 'pricing model', except for the fact that 'pricing method' is used more in referring to the procedure followed in arriving at the price while 'pricing model' is used [...]

To attract the customers, a pull strategy has to be devised so as the customers are able to associate themselves with the products and can get them at any retailer or wholesaler.

Therefore, when an MNE is entering the market, it is important for it to be able to "speak the same language" as its customer in a direct and literal sense.

First, the word "guaranteed" is prone to misinterpretation: while the results obviously depend on the human factor, such as the persistence of the customers, the wording of the advertisement will likely be ruled out as [...]

For instance, the marketing campaign of the fitness program may include claims of the advantage in time of achieving certain results.

The licensing process comprises several stages, from processing the initial contacts from the customer to the preparation of the licensing agreement and the transfer of technology to the customer.

The article under analysis is devoted to channels of marketing outside a country's borders, the processual issues pertaining to market control, and the role that is attributed to the head office subsidiary relations of a [...]

The main objective of the current literature review is to analyze the background of the carrier business, logically associate Etihad Airways with its competitors, and realize the limitations of the current strategy of the company [...]

Finally, the choice of Qatar as the place for the exhibition is also important as it evidences the high potential of the area.

One of the options that can contribute to the solution of the problem is car sharing. One of the strengths of the company is the color of the cars involved in the service.

The growth of the bottled water industry is attracting a lot of global attention because more companies are jostling to have a significant share of the market.

Moreover, all members of the sales force will have to go through a personnel development training program that will allow them to learn information related to the company's marketing strategy, sales, and services that it [...]

The first issue was the company's inability to monitor the needs of the expanding market. Finally, the company failed to embrace the power of lean production.

One of the main arguments proving that the marketing of Black Friday has become uncontrolled is the fact that ads are developed to promote violent and inadequate behavior of customers.

In order to receive a high-contact service, a consumer is usually expected to go to the space of the service provider, in this case - a restaurant; as a result, the physical aspects of the [...]

The signing of a deal between Amazon and Morrison, which is among the biggest supermarkets in the UK, has evidenced one of the sporadic efforts by supermarket chains in the western nations to engage in [...]

Ries and Trout state that the consideration of competitors' presence in the market provides a ground for the development of advertising campaigns, the clarification of product position, and the establishment of the product value in [...]

It means that the company will focus on determining whether there is the correlation between the type of e-mail headings and e-mail body and the fact that the customers open the e-mail advertisement, i.e.the measured [...]

It is reasonable to review the literature on this subject matter to get a better understanding of the stages of development and progress that was shown over the years.

Today people are living in the era of consumption that is associated with the desire of the representatives of the general public to buy the things they want to have.

According to Cole, the best way to get pregnant women interested in a product is to send samples directly to them.

That being the case, my interpretation of exceeding a customer's expectation is the ability to deliver admirable, memorable, and quality services to the targeted buyers.

The role of market concentration in economics and the impact of a high concentration ratio on consumers belong to the number of widely discussed questions.

The significant objective of market research is to determine the capacity of the market, which allows being closer to customers and anticipating their expectations.

According to the authors of the research, the use of this technique will eliminate the bias on the part of clients, and any prejudices caused by primary assumptions.

1 Belk conducted a study to identify the certainty of consumers' behaviour definition in terms of individualism and confirmed that quite a number of the day-to-day activities of the consumer are carried out as a [...]

The micro environment in the marketing company is very important in the development of the company."Micro-marketing refers to the activities performed by the individual providers of goods and services within a macro-marketing system.

The department must have an organized plan that enables them to involve the executives, the staff, the distributors, and the point of sale. The marketing unit has to have its plan and use it as [...]

The purpose of the strategy is to solve the existing problems and eventually improve the customer's experience. The first step is ensuring that the customers can inform the company about the existing problems.

The challenge of Talabat market research lies in the impossibility to clarify what customers think about the services offered by the company.

The primary objective of this study will be to establish the significance of social media platforms in the creation of brand awareness in the FMCG industry.

The former group tends to have stronger relationship with the brands than the latter that would change from one brand to another given the price variations of the products at the time of their shopping.

Facebook advertising, in particular, is believed to be the best opportunity for business because it is still growing and people spend about an hour surfing it.

The concept of marketing segmentation implies that the business or the company will evaluate the market and segment it in the groups of those who are most likely to become their customers.

With over 70 destinations across the globe, the firm analyzes the needs of its customers in order to deliver personalized services.

Its rapid evolution and the increased revenues contributed to the alteration of the approaches used to organize the functioning of a certain company and strategies explored by it.

The social development of employees ensures that prospective members and current members of the CIM have confidence in the dealings of the organizations.

Cold Stone Company also amalgamated with Soup Kitchen International and Rocky Mountain Chocolate firm in 2008, to promote the sales of soup products in their market segments.

The decoded message, in the Nike campaign, is the association of those features embodied in the photo with the qualities of the Nike swimwear.

The increase of health-consciousness also influenced the situation with the supermarkets. On the whole, the profit of food retailers depends mainly on the sales size and their effectiveness.