Marketing Essay Examples and Topics

This situation has created the decline in the make-up usage by the significant portion of the female population among the globe.

They also need to change perceptions that the process is discriminative to encourage more ethnic buyers to purchase homes. The firm needs to encourage more African Americans to invest in homes because this is a [...]

The company is among the leading chip producers in the world with a market share of about 33% and presence in several continents.

The women in the two segments also said that they were very careful in allocating money for purchasing clothes, as opposed to the women in the other segments who said that they did not mind [...]

It will also explore green marketing techniques used for the promotion of the product. In this regard, it saves the world from unwanted wastes that pollute the environment and are difficult to decompose.

In the inductive approach, the theory represents the outcome of the research. In other words, the inductive approach is the reverse of the deductive approach because it operates from observation to theory.

There is a need to ensure that the consumer is convinced at all costs to purchase a given product because it is only through this that a firm can remain sustainable in the market.

The first item I purchased was a Smartphone made by the Samsung Electronics Company, which was due to the influence caused by a reference group.

For example, the establishment of businesses that deal with soap and detergents in India, which is among countries with the highest number of low-income earners in the world.

The internet forms the basic element through which the information is retrieved across the various phases in the buying decision-making process.

According to Hawkins, Mothersbaugh, & Best, however, the most typical response the dissonance is the use of the product even though the customer changed his/her mind about its quality after the purchase.

Most people had sold their artifacts and thus they became scarce in the market which made some people to make imitations of these artifacts in order to meet the demands of the artifact market.

One of the greatest advantages of the adopted approach is that it allows to shape the services according to the customers' demands and offer each of them exactly what they need.

Five examples of the research questions identified include the following: Is there a link between market orientation and firm performance? H1: Market orientation affects the performance of a firm.

Thus the most valid description of marketing according to this school of thought is that marketing is the performance of business activities directed towards the flow of goods and services from the producer to the [...]

It can thus be argued that the said necessity drives people towards the unpleasant goods while the inevitability of necessity drives the maker of the good to have them in his/her stores because he/she is [...]

Microsoft's CIO agrees that it is important to create the opportunity for innovation: the company does its best to provide the employees with the necessary environment, tools, and incentives.

The consequence of the world financial crisis impacts the conventional way to deal with the circle of advertising incredibly. The loyalty of a customer contributes to the success of the brand.

The objectives of the research included: Defining the correlation between the store attributes and shopping behavior and customer satisfaction. Finding out if the satisfaction factors contribute to the loyalty ones.

It is evident that Davenport et al, Maklan et al and MacDonald et al focus on the best methods to target the customer and improve their buyer behavior, but radically differ on the best strategies [...]

Thus, their product selection depends on the color of the product packaging and the color of the brand. The color is the reflection of light in the person's eyes that is transmitted to the brain [...]

It is therefore important for businesses to gain experience on the needs of their customers so that they can manage to deliver products and services that meet the expectations of their customers.

In the book Positioning: The Battle for Your Mind Jack Trout and Al Ries outline primary issues that can frequently occur in the sphere of communication, not only in business but in all aspects of [...]

The authors of the book underscore the need for businesses, products, services, and people to use the positioning strategy to get ahead of the competition and deal with a multiplicity of challenges that are known [...]

However, in embracing the modern marketing concept as identified by the author, companies need to develop a comprehensive understanding of the changing dynamics and incorporate the customer as a key component of their marketing and [...]

This paper identifies, describes, and assesses the Nicosia Model and the Engel-Blackwell-Miniard Model of consumer decision making to determine how they contribute to the development and marketing of successful products and services.

The advantage of such a form of retail business ownership is that the foundation is already laid, and lots of time need to build a customer base and maintain other primary activities can be saved.

This study analyzes the association between the tendency of consumers to engage in compulsive buying and their response to changes in the process.

It is also important to add that such pastime is a part of the cultural heritage of the population. This shows that the pub addresses the needs of the community and is a hub for [...]

However, most marketing experts are not willing to acknowledge an open secret about marketing; it is the idea, that the fair exchange of goods and services is not always the norm.

It is important for the managers to select the category of customers according to their attitude and actual responses to the product.

Another factor that has contributed to the growth of the real estate in China is the growth of the country's economy.

Particularly, some light must be shed on the fact that the number of samples used in the calculation of the standard deviation and the identification of the rest of the data reached thousands in every [...]

However, as the analysis carried out above shows, the correlation between the number of times that people frequent the site in question and the number of sales that the company makes over a month is [...]

Products and services in the market are expected to change to reflect the lifestyle of the single adults in the market.

As proposed in the revised model, the benefits and values of a product must be communicated through a sustainable system. Besides, the new elements of sustainability and social responsibility make the revised model more appropriate [...]

The components of the facilitating services in the Flower of Service chart include information, billing, payment, and order-taking. Borrowed from the nomenclature of a typical flower, the Flower of Service concept summarized the interaction between [...]

In this regard, the article's discussion of Social CRM is relevant to marketing as many enterprises pursue CRM as a primary source of customers' satisfaction and loyalty.

This objective is realistic since the brand recognition and reputation of the manufacturer are rather high and are viewed as the factors that will make a direct impact on the popularity of the video and [...]

The main aim of the proposed marketing plan is to use Facebook and Instagram as the tools of presenting the products and services of Tapioca Express to customers.

However, Ryan thinks that it is better to choose the third option and position the product as the organic energizer, a part of the organic market. One of the solutions is to choose the organic [...]

The design of a brand positioning strategy can be viewed as the next step on the way to achieving success in the global market.

In my paper, I will aim to substantiate the validity of this suggestion at length in regards to the print advertisement-poster of Korean alcoholic beverage Soju, branded as CharmSoju: The advertisement-poster of CharmSoju was found [...]

In line with the need to safeguard the wellbeing of consumers, the project highlights the importance of understanding the effects of ethical standards on selected marketing plans, such as advertising.

The paper seeks to discuss the solution to the coordination problems associated with the adoption of the high-definition televisions. The problem of trying to coordinate the actions of the three autonomous players can be resolved [...]

In the beginning, it is necessary to underline that the management perspective is all about the way of how a company or market is organized and coordinated in terms of the activities that are applicable [...]

If this case were to be tried in the United States, the seller would win because of the fact that the buyer did not clearly specify the kind and quality of goods desired.

Finding the Macbook computer that I was looking for influenced my decision to purchase it since it had all the qualities I preferred.

The pricing of air travel is currently the mandate of the airline industry. How many runways does the airport have, and what are the standards of the runways?

It is essential to understand the needs and values of Millennials. Among the latter there is the need to trust a brand and the pursuit of experiences.

This innovation allows the users of digital devices to check their balance and to pay for their purchases at Starbucks with a simple flash of the QR code, which takes the mobile payments to the [...]

The aim is to identify the strengths and weaknesses of this definition, as well as the gaps that may exist in relation to the use of the marketing concept in the context of this scholar.

In addition, the company offers its marketing services to merchants and companies that wish to meet their customers' needs. Most of the merchants who request for Groupon's services are believed to have identified a problem [...]

On the same note, the overall productivity of a firm is also dictated by the ability to carry out thorough business forecasting.

In the Uppsala model, a firm starts to invest in a few nearby countries, which in the case of IKEA, are countries in Europe.

Embracing the period of 1992 2009, the authors of the study have outlined the milestones of the industry development and defined the key concerns of 21st-century service marketing.

Reflectively, the conditions of ambience in service business environment are a cluster of the above elements which may alter a customer's perception of a service, either subconsciously or consciously.

One should not attempt to do the opposite; that is, to acclimatize the people to one's products. A key campaign trait in French advertising is the people's use of the French language.

In other words, key questions that should be addressed by competition analysis include: "who are the customers of the company; who are the competitors of the company; what the unique selling proposition; how old are [...]

The experts define the following main steps of the marketing research that should be executed: to ascertain the need for the marketing research, to identify the problem, to define the research objectives, to conduct the [...]

Procter & Gamble is a financially stable company that offers a wide variety of high-quality products that range from fitness items to household and hairstyle products.

To evaluate the attractiveness of the market, the report considers a number of elements. The report also illustrates the target market and segmentation strategy used in the market.

In this paper, the author will analyze the issue of word-of-mouth marketing from the perspective of the article by Trusov et al.

In order to survive the pressure of the competition and stay in good demand, the companies need to be able to please their customers, fulfil their needs, follow the change of the preferences carefully.

Since this research paper attempts to review the differences between even and odd pricing, the primary objectives will be; To establish the perceptions of customers towards products with odd and even price endings.

In both situations, the company ends up losing income, and it is the fault of the people that were supposed to be involved in the forecasting of the market.

The major appeal to the target audience will be as follows: We will provide you with the necessary knowledge and skills to succeed in the changing business environment of the UAE.

Understanding gender effects on the internet catalogue and store shopping is important to product marketers. The reason is that store shopping is more fun compared to internet shopping.

The purpose of this research paper was to conduct a study on how firms in the movie theatre industry can achieve optimal market performance through market segmentation.

In line with the importance of marketing channels, this paper will discuss the gap that separated the production from the consumer, the role of intermediaries in bridging the difference, and the purposes of marketing.

The first trait is attunement, which is the ability to adapt to the buyer's perspective of the events, to see the transaction from the different angle.

The quality of selection making was significant in the second case since the price of a product is much higher than the value of meat.

According to her, AMA is one of the best forums for a marketer in terms of resources they offer to the members.

The mobile platform is, therefore, a frontier that marketers should learn to utilize effectively to increase the reach and success of their products and services.

Generally, the success of a salesperson is measured by their ability to push for the product to be accepted in the market and convince people to make a purchase.

This aspect was meant to prevent the wrong societal perceptions that Bernays was promoting Venida products in the market, but showing the public the importance of the hairnets.

Such marketers have been producing a wide range of products in order to fulfill the demands of this generation. The above services and products, therefore, seek to fulfill the needs of this population.

The table below summarises the results of a study on the prices of different commodities Table 2: Comparison of the prices of foodstuffs in Napoli Pizzeria and The Olive Pizzeria Bistro.

Since leisure and adventure travel services are less demanding, comprise lots of relaxation, and are mind refreshing, the boomers are likely to invest most of their time and resources on them.

As a result, it could be observed that the combination of the growth hacking methods and the permission-based marketing appear to be one of the most efficient techniques towards marketing that is low-cost and effective.

According to Reynolds and Herman-Kinney, symbolic interactionism theory explains that people behave in accordance to the ascribed meanings of the products. For instance, symbolic interactionism theory helps MacDonald Company to design products that match the [...]

The exploitation of the global markets through the use of websites and delivery programs has attained popularity in the 21st century.

This segment consists of women who are mostly seeking to enter the dating scene. The other segment consists of women of ages eighteen to thirty five who are in relationships.

The questions in the questionnaire focus on the attributes of the product that influence 'product liking'. Thus, the questions are relevant to the measurements of the research.

Reflecting on internal and external influences, it is important to establish the actual relationship between electronic word of mouth and consumer purchasing behavior among the Saudi Arabians.

To discuss the company's marketing strategy in relation to the promotion of Armstrong cheese blocks, it is necessary to focus on the analysis of the environmental scan, consumer behavior, and target market.

However, the preference on when and how to carry out a market research is subject to such factors as the consequence of the envisioned research, type and nature of information sought, the research timing, accessibility [...]

This question has been raised on the backdrop of the consequences of ambush marketing to the business ambushing the others, and the ones being ambushed.

This article is a presentation on factors that usually influence a researcher's choice of statistical analysis method to apply in analyzing a set of data.

The main objective of this review is to illustrate the differences between even pricing and odd pricing formats. In general, the odd pricing increases the purchase of a product more than even pricing.

In the article "Re-thinking and Re-tooling the Social Marketing Mix", Ross contends that the traditional four Ps marketing mix model has failed to deliver the intended outcomes in social marketing, hence the need for the [...]

The company has developed some of the unique coffee machines in the world. However, changes in technologies have necessitated the company to develop a new coffee machine for the contemporary home and office.

The online marketing sector is changing rapidly due to the current trends in technology. The online marketing industry will change in the coming years.

Development of a marketing campaign could be one of the most hectic tasks since a marketer always assesses the campaign from the company and the consumers' perspectives. This refers to the reactions of consumers to [...]

This paper applies the vertical differentiation model on the prices of consumer products sold by the 'Big Four' supermarkets in the UK, which comprise of Tesco, ASDA, Sainsbury's, and Morrisons.

It examines the effect of provision of after sales services on the purchase of electronic products. Provision of after sales services on the purchase of electronic products is crucial to both customers and companies.

One of the reasons behind this is connected to the aging fleet of Alitalia combined with the increase in the amount of low cost airlines that are currently in Europe and are in effect eroding [...]

The ad offers the cognitive perspective of product or service perception to influence the purchasing pattern of members of the target group at the individual level.

Ethical interrogatives in the marketing of branded products for children and youths emanate from the argument that they experience challenges while assessing the information provided to them as the foundation of making safe decisions. It [...]

It helps in evaluating the effectiveness of a marketing campaign and indicates whether an organisation has achieved the desired goals through its marketing plan.