Home > Free Essays > Business > Marketing Communication

Marketing Communication Essay Examples and Topics

What the Public Thinks About Public Relations?

Public relations is one of the marketing communications disciplines, best thought of as an arsenal of weapons employed to induce adoption of an advocacy position, trial or purchase of a product or service, and assent [...]
  • Pages: 3
  • Words: 1026

Marketing Communication in Relation to 2012 Olympics

The high expectations cause more challenges to the marketers of the event; this is because of the expectations to come up with marketing strategies that will meet efficiently and effectively the expectations of many people.
  • Pages: 5
  • Words: 1616

Treadmill of Consumption in the United States

While the consumption rate in the country is already high, the growth of the luxury market is even more disturbing. Firstly, they consider the opportunity to have more as the highest level of independence and [...]
  • Pages: 4
  • Words: 832

Starbucks Corporation’s Advertising Campaigns

Since Starbucks cannot control the personality of recipients, the environment in which messages are relayed, the environments surrounding responses, the group norms, and the relationships of individuals to groups, they have difficulty in assuring effective [...]
  • Pages: 10
  • Words: 2828

Service Marketing: Word of Mouth

As more of the members of a social group purchase an item, it is talked about, "word of mouth" influence increases, more people are exposed to both the good and the talk about its benefits, [...]
  • Pages: 3
  • Words: 880

Adolescent Consumer Psychology and Feedback Loop

This and several other examples of the confusion and the negative impact on the lives of the teens due to the "cool hunting" initiatives of the media are provided by Rushkoff in elucidating the "Giant [...]
  • Pages: 3
  • Words: 1022

BOLDFlash Case: Technical Communication

The intended message of the communication has to be different for the General Manager and the department directors with high technical expertise, and the managers with low technical expertise.
  • Pages: 5
  • Words: 1382

German Coast Guard Advert: Lost in Translation

The individual on the other side of the radio feed informs the guard that "they are sinking" The guard's English is poor, so he misunderstands the message and wants to know "what they are singing [...]
  • Pages: 5
  • Words: 1422

Retail Store Communication and Its Specifics

In a large retail department store, the role of a communicator would fall to a communications officer or manager that has the direct responsibility of managing internal and public communication channels of the company.
  • Pages: 2
  • Words: 646

Personal Care Products’ Advertising Strategies

While personal care products in ancient times were available only to the select few individuals belonging to the higher echelons of the society, modern economy recognizes the value of low and medium-income customers as well [...]
  • Pages: 4
  • Words: 1154

Nike vs. Dove Companies’ Social Media Power

Being a powerful tool, the modern social media can contribute to the development of a particular brand by promoting its products and supporting the high level of interest to it.
  • Pages: 4
  • Words: 1148

HSBC Company’s Ads for Non- and Western Contexts

Glocalization is the possibility to take the benefits of globalization and localization, such as the possibility to cooperate with different countries and the possibility to recognize consumer traits in order to avoid such risks as [...]
  • Pages: 4
  • Words: 1166

Internet Marketing Consultation for a Shoes Shop

In the proposed marketing of a shoe line on the Internet, ideal techniques or marketing strategies would be social media, search engine optimization, and digital bulk SMS to ensure that the Internet marketing campaign is [...]
  • Pages: 2
  • Words: 554

Facebook as an Advertising and Online Marketing Platform

By enabling people to share marketing information, Facebook also benefits the companies behind the marketing campaigns, contributing to the reliability of their content and the users' interest in that specific type of content.
  • Pages: 6
  • Words: 1705

Public Relations Strategy and Campaigns

The main aim of the strategy is to build a viable relationship between a company and its target audience. The main goal of the strategy was to increase the sales of soda globally.
  • Pages: 2
  • Words: 570

Internet Marketing and Ubiquitous Advertisement

Digital marketing is the synonym for a marketing strategy that suggests digital media as the key tool for information transfer, especially when it comes to the provision of the corresponding data about the product to [...]
  • Pages: 10
  • Words: 2739

Marketing and Brand Management Training Journal

To comprehend the essence of the IMC process, it is necessary to understand how the process of communication works. To learn the material on the necessary level, it is obligatory to investigate brand names and [...]
  • Pages: 7
  • Words: 1973

Communication Strategy in Promotional Campaigns

Above are a few of the benefits of a sound communication strategy that are detailed in this memo. A sound communication strategy will be crucial in the promotion of new products that this entity wants [...]
  • Pages: 2
  • Words: 583

Toyota Company’s Public Relations and Marketing

The recall crisis has led to the development of a negative perception and public image of Toyota Company. The internal society within the Toyota Company forms the first and most important stakeholders in this campaign.
  • Pages: 2
  • Words: 571

British Airways’ Advertisements and Press Release

The sea has branded the Sea of Tranquility and the island has been named the Isle of Comfort. In the process, the airline entered the Guinness Book of Records for holding the 'World's Highest Concert'.
  • Pages: 2
  • Words: 563

Sales Promotional Mix and Advertising

Sales promotion and management of sales communication with the potential and existing clientele is vital to raise the sales performance of the company.
  • Pages: 1
  • Words: 228

Motor City, Honda and Toyota Websites in Marketing

Although most of the content for Motor City and Toyota can be found after navigating the interior of the websites, Honda seems to have concentrated most of the content on the home page, by providing [...]
  • Pages: 2
  • Words: 330

TAG Heuer Company’s Marketing Communications

The company has to know the characteristics of most likely individuals to purchase the watches. The market has to be divided into sections to meet the needs of the various target groups.
  • Pages: 5
  • Words: 1357

Social Marketing: The Truth Anti-Smoking Campaign

The agreement of November 1998 between 46 states, five territories of the United States, the District of Columbia, and representatives of the tobacco industry gave start to the introduction of the Truth campaign.
  • Pages: 5
  • Words: 1452

Hunter Valley Wine Company’s Media Plan

The guideline will provide a walkthrough on the evaluation and later recommendations on the media advertising options viable for the Hunter Valley Wine Company to consider and probably adopt in the process carry out outreach [...]
  • Pages: 4
  • Words: 1536

Search Engine Optimization and Future Marketing

The core feature of the Internet as a virtual and limitless space the capacity for immediate access to and reproduction of information has led to the development of new knowledge base and creation of a [...]
  • Pages: 8
  • Words: 2000

Advertising Strategies for Business in Australia and Europe

Furthermore, the increased sophistication of the modern market preconditions the fundamental need for its comprehensive investigation to understand the main forces that impact it at the moment and perform the appropriate actions to increase the [...]
  • Pages: 6
  • Words: 1503

Nivea Skin Care and Mortgage Shop Ads for Consumers

This report attempts to identify the demographic market segments that the advertisements target and relate the findings to the consumer buying decision process and other theories of consumer behavior.
  • Pages: 7
  • Words: 1966

Public Information Officers in Mediatization Age

In these circumstances, the role of PIOs becomes crucial to a wide variety of businesses, as they can promote effective communication with the media and the public, therefore influencing the perception of the company.
  • Pages: 19
  • Words: 3031

Negotiations and Cross-cultural Approaches

The factors contribute significantly to understanding the systems and key figures in a country that are relevant to the business. Standard of living in Israel is high, and the majority of the populations live in [...]
  • Pages: 3
  • Words: 962

Kalimah Brand’s Facebook Networking Group

The garments are modified with embroidery and print to add the value and quality of all the company's merchandise. By using the site it is easy to know the number of people liking your product [...]
  • Pages: 3
  • Words: 861

Colgate Brand’s Promotional Strategy

The objectives of its strategy are to leave a striking image in the customer's mind as well as create a lasting connection between the Colgate brand and professional dental care.
  • Pages: 2
  • Words: 592

Grammy Company’s Digital Media Use

According to Wesley and Rohm in the article, 'Social Media and the Grammy Awards: The 'We are all Fans' Campaign', only 14% of its viewers were found to be in the said age bracket.
  • Pages: 6
  • Words: 1735

The Online Public Relations Concept

Organizational transparency can be measured by identifying the degree to which it shares the information and to which it allows contact with people who can provide this information.
  • Pages: 3
  • Words: 849

E-Newsletters: Online Public Relations

Further, the emergence of the internet has provided a wide variety of approaches that organizations can use to reach their customers and potential users of their products in the market.
  • Pages: 7
  • Words: 1944

Max Burger Restaurant’s Creative Advertising

Max Burger Restaurant will strive to provide products, which portray the brand statement to the consumers. The hook for the company's products to the target consumers will be based on issue of freshness.
  • Pages: 2
  • Words: 581

YouTube as a Product Promotion Platform

The rapid development of Internet technologies and the emergence of social media structures affect the marketing methods and strategies greatly. The posts and customer reviews create the risk factors for the marketing strategies efficiency, and [...]
  • Pages: 2
  • Words: 407

Nike’s Margot vs. Lily Ads Series and Marketing

It is easy for a new customer to like and eventually buy the Nike products because of watching Margot vs. Lily series in 'Better for It' campaign by Nike is a creative and persuasive advertisement [...]
  • Pages: 2
  • Words: 491

Pop-Up Ads as an Innovative Advertising Tool

The aspects allow the establishment of the new approaches to delivering the message to the final consumer. Firstly, the usage of the popup-ads has to be defined and assessed due to their active spread on [...]
  • Pages: 3
  • Words: 799

Goldfish, Pantene, and Heinz Ads Analysis

The emphasis on the quality of the product is clear from the tagline of the advertisement, "Baked with real cheese". The image in the print advertisement tries to emphasize the quality of the product.
  • Pages: 4
  • Words: 1189

Rush Restaurant’s Ads and Cultural Values

The presence of children enjoying themselves in the ad is expected to attract the interest of other kids. As such, the restaurant seems to be assuring parents that their children are safe taking the natural [...]
  • Pages: 3
  • Words: 882

Improving E-Mail Marketing Response

The email's subject line enticed the recipient to open the message; it is therefore up to the first sentence to hook the reader and compel them to carry on reading.
  • Pages: 2
  • Words: 681

WeChat’s Social Media Audit with Storify

Just next to it there is a page for the nannies. Due to that, WeChat is building a portfolio from its participants and relating it to the country of origin's registrar of births.
  • Pages: 3
  • Words: 886

Traditional vs. Digital Media Advertising

The biggest advantage of such a method is the opportunity of immediate getting to the audience. Before setting up an advertising campaign, it is necessary to evaluate the company's needs and possibilities.
  • Pages: 2
  • Words: 556

Customer Interview and Closing Techniques

It is a way I can use to reiterate my interest in the company as a salesman. I learned that as the interview draws near to the end, it is important to interject a closing [...]
  • Pages: 2
  • Words: 569

Search Engine Optimization: Tips and Tricks

One of the most important reasons is that a company might have a perfect website with all the required information for promoting its products or services but unless the website is viewed by the customers, [...]
  • Pages: 5
  • Words: 1498

Benetton’s Eccentricity in Advertisement Campaign

Given the discursive vagueness of the above-provided image, it can be used to convey a number of mutually complementary messages to the targeted audiences, so that the latter form a favorable attitude towards the [...]
  • Pages: 10
  • Words: 2825

Airline Marketing, Communication and Management

An analysis of the marketing communication mix is necessary when forming an optimum promotional package to reach out to all the customers targeted by the airline. The percentage of sales method is applied to determine [...]
  • Pages: 2
  • Words: 650

Branded Entertainment in Coca-Cola Company

In line with the importance of brand entertainment, the aim of this paper is not only to provide the definition of branded entertainment but also describe how the branded entertainment approach is used at Coca-Cola.
  • Pages: 3
  • Words: 857

Air France Company’s Internet Marketing

Due to the entry of technological advancement in the world today, internet has been the most common means of product and service intake for customers within the air travel industry.
  • Pages: 4
  • Words: 945

UC Riverside Men’s Basketball Team’s Social Media Marketing

In order to increase credibility and maintain professionalism, the proposed website, twitter fan page, and Facebook channels will encompass processes and features that flawlessly facilitate a healthy lifetime relationship between social media and the UCR [...]
  • Pages: 2
  • Words: 573

Integrated Marketing Communications: Media

So Delicious has demonstrated how quickly and rapidly the number of fans and consumers grows once the company has joined its efforts to cover many media means at a time and produce the maximum influence.
  • Pages: 2
  • Words: 584

Marketing Communication: Word-of-Mouth Effects on Sales

Today the word-of-mouth is considered one of the most powerful forms of marketing communication. Before concluding the paper, viewpoints on the application of word of mouth in marketing have also been incorporated in the report.
  • Pages: 7
  • Words: 1925

Marketing Communication in Benetton

The advertising objectives of the two companies The advertising objective of Benetton group was to create awareness about the brand and at the same time inform potential consumers about the ideals that the company supports.
  • Pages: 11
  • Words: 3052

Marketing Communication Plan for Pebble Beach, UK

Pebble Beach develops according to such trends in the market as the increase of the popularity of provincial restaurants, hotels, and resort complexes in 14% in 2010, and the overall decrease in the revenues of [...]
  • Pages: 2
  • Words: 609

Communication Plan of Blu E- Cig

This paper aims at discussing the principal factors in managing and developing a successful marketing communication plan, advertising and promotion programs that will be used, and technology trends that will assist in marketing the new [...]
  • Pages: 2
  • Words: 568

Social Media as Part of PR & Marketing Strategy

However, the organization can use social media to persuade the public to buy its products, to use its services and to trust its brand. Using social media as a means of public relations can, therefore, [...]
  • Pages: 8
  • Words: 2284

Communications Plan for Gourmet Coffee

The location of the business and the target market for this type of a product makes it reasonable to analyze the application of the following two promotion methodologies.
  • Pages: 2
  • Words: 651

Advertisements: Positive and Negative Consequences

Some of the benefits of conducting advertising include improving the sale of the product since more people are now aware of the brand on offer, the attitudes and perceptions that customers have on the company's [...]
  • Pages: 10
  • Words: 3137

Advertising principles and strategy report

Marketers of the various cookware items are supposed to have a deep understanding of the essentiality of the campaigns, functionalism of each campaign method, isolation of the sales period, and the critical time to change [...]
  • Pages: 6
  • Words: 1670


Whichever means preferred to present the advertisement, the sellers or rather the producers of the advertised product must have the target audience in mind.
  • Pages: 2
  • Words: 879

Customer Driven marketing strategy for Only Oz

The firm understands that to attain its goals and objectives there is need for it to clearly determine the needs and aspirations of customers and deliver goods and services to customers in a manner that [...]
  • Pages: 4
  • Words: 944

Integrated Marketing Communication

Importance of understanding and appreciating the various IMC tools to those who work in the field of advertising and promotion Understanding and appreciating the use of IMC tools are useful to those who work in [...]
  • Pages: 3
  • Words: 961

Integrated marketing communication

As such, in the mid 1990s, designers of IMCs had not yet seen the need to make the consumer the primary target of Integrated Marketing Communication programs.
  • Pages: 9
  • Words: 2487

IMC Strategy Development

These objectives are related to the IMC strategy of the organization in the regard that the improvement of revenue, increased output and expansion of the organization will work well within the organizations which puts peoples' [...]
  • Pages: 6
  • Words: 1232