Marketing Communication Essay Examples and Topics

In line with the importance of brand entertainment, the aim of this paper is not only to provide the definition of branded entertainment but also describe how the branded entertainment approach is used at Coca-Cola.

Due to the entry of technological advancement in the world today, internet has been the most common means of product and service intake for customers within the air travel industry.

In order to increase credibility and maintain professionalism, the proposed website, twitter fan page, and Facebook channels will encompass processes and features that flawlessly facilitate a healthy lifetime relationship between social media and the UCR [...]

Among them, one can distinguish the use of a global theme or a slogan that can appeal to the customers that may come from various countries or cultures.

So Delicious has demonstrated how quickly and rapidly the number of fans and consumers grows once the company has joined its efforts to cover many media means at a time and produce the maximum influence.

Understanding the underlying subject and the tone of the discussions will help the company adjust to the needs of customers and come up with their best voices in social media.

Today the word-of-mouth is considered one of the most powerful forms of marketing communication. Before concluding the paper, viewpoints on the application of word of mouth in marketing have also been incorporated in the report.

This has led to development of a great potential market for the products of Abercrombie & Fitch company in China. This made China to have a population wth a high purchasing power necessary for the [...]

However, the management of the company realised that the consumers were unaware of the organic products among other brands. The strategies were meant for changing the viewpoints of the consumers on the products of the [...]

The advertising objectives of the two companies The advertising objective of Benetton group was to create awareness about the brand and at the same time inform potential consumers about the ideals that the company supports.

Pebble Beach develops according to such trends in the market as the increase of the popularity of provincial restaurants, hotels, and resort complexes in 14% in 2010, and the overall decrease in the revenues of [...]

This paper aims at discussing the principal factors in managing and developing a successful marketing communication plan, advertising and promotion programs that will be used, and technology trends that will assist in marketing the new [...]

However, the organization can use social media to persuade the public to buy its products, to use its services and to trust its brand. Using social media as a means of public relations can, therefore, [...]

The location of the business and the target market for this type of a product makes it reasonable to analyze the application of the following two promotion methodologies.

Some of the benefits of conducting advertising include improving the sale of the product since more people are now aware of the brand on offer, the attitudes and perceptions that customers have on the company's [...]

Instead, marketing simply imitates the needs and the wishes of the clients."A defender of marketing would maintain that the marketing system merely reflects society's needs and wants".

Marketers of the various cookware items are supposed to have a deep understanding of the essentiality of the campaigns, functionalism of each campaign method, isolation of the sales period, and the critical time to change [...]

Finally, the paper compares the IMC strategies used by Samsung and Apple Inc to market their products to dominate the laptop industry.

The Monalisa Soap, which is the latest release of the company, was launched towards the end of last year and it is yet to make a venture in the market.

As a result, the message adopted during the communication is intended at informing, persuading, and reminding the customers regarding the existence of the product in the market.

Whichever means preferred to present the advertisement, the sellers or rather the producers of the advertised product must have the target audience in mind.

The firm understands that to attain its goals and objectives there is need for it to clearly determine the needs and aspirations of customers and deliver goods and services to customers in a manner that [...]

Therefore, by combining internet and advertising, the definition of internet advertising would be any form of communication containing both the elements of advertising and internet.

Importance of understanding and appreciating the various IMC tools to those who work in the field of advertising and promotion Understanding and appreciating the use of IMC tools are useful to those who work in [...]

As such, in the mid 1990s, designers of IMCs had not yet seen the need to make the consumer the primary target of Integrated Marketing Communication programs.

This should include the use of Microsoft website to publicize the entrance of retail stores in the United Kingdom market. To increase awareness of the retail stores and Microsoft products, there will be need for [...]

This objective is only attainable if the organization satisfies its customers by selling the right products that are supported by the right promotion paraphernalia that ascertains that the products are available for the market at [...]

Hence, the function and role of marketing has been criticised due to the assumption that it creates incomplete truth and therefore exploiting the weaknesses and inducing fear to customers.

These objectives are related to the IMC strategy of the organization in the regard that the improvement of revenue, increased output and expansion of the organization will work well within the organizations which puts peoples' [...]

It is indeed clear that taglines or slogans shape brand awareness by shifting the likeability of a product or service from the advertising scheme itself to the consumers' latent motives.

In recap, it is imperative to note that the various marketing mix available as part and parcel of communication efforts to consumers can all be applied differently both at the product and brand level.

Some of the factors that consumers may be influenced with include the cost, what their friends and family members say, where the restaurant is located, the duration the meal takes, and by how the consumers [...]

Belch and Belch argue that it is a theory of marketing communication framework that acknowledges the value of all-inclusive arrangements that assess the tactical functions of a wide range of strategic areas of marketing such [...]

It is upon the management to make a choice in which is the best taking into account the business operations and the needs of the market.

Digital shopping is a technological advancement and a new approach to shopping and that is why it will come out as a new experience.

To determine the most suitable marketing technique to use for traditional print publishing, it would be useful to consider the nature of the publication and the market demographic that is considered the target clientele of [...]

Another excellent example of the application of loyalty programs in the service industry includes the co-branded credit card program that has been launched by General Motors, a program that seeks to allocate 5 percent of [...]

Due to the fact that market segmentation is currently a critical part of marketing strategies, this study is important to the understanding of marketing strategies because according to the purpose of the paper, it seeks [...]

Marketers in the fashion industry are involved in researching about the current trends in the fashion world, the industries and the people concerned and also the reason as to why the trends are so popular.

As the first player to introduce this product in the Queensland market with unexploited potential, the company intends to integrate this product as a daily meal for every household for different classes depending on the [...]

Business technique, in a fused manner, is the direction and opportunity of a company in the long-term which allows it to accomplish aggressive benefits through setting up its sources within a complicated atmosphere to fulfil [...]

In other words, IMC permits a scenario whereby the strengths of the product or service and the strengths of the organization are intertwined in the marketing mix to develop and maintain a positive brand image.

The firm needs to effect radical marketing strategies to help it increase the value of its service in the market. This approach will help TFC increase the ratings of its products to make it more [...]

Modern technologies have been integral in supporting the growth and development of rapturous networking activities and Social Media has presently become one of the main issues in the business paradigm.

Apple Company is one of the leading organizations in terms of profitability. In 2012, for the third time, Apple was awarded as the most innovative company in the world.

There has been a growth in the recognition of the IMC approaches and its significance in the effectiveness of marketing. According to Ferrell & Hartline "IMC is a concept of marketing communications, a planning that [...]

Nike is one of the most successful multinational companies in the world, its path towards market dominance has not been an easy one and keeping this in mind, marketing managers in Nike have decided to [...]

Through this, the organization will be in a position to market its products to a wider population within the United Kingdom.

The paper takes a portfolio approach in understanding the degree of adoption of IMC by the company. Given this background of the company, the paper will now demonstrate the integrated marketing strategy of the company [...]

At the end of a product cycle, a company needs to get the products to the target customer. The company can negotiate to be given a chance to supply the club with sporting attire during [...]

There are several objectives which have to be attained: 1) to raise the customers' awareness about the product; 2) to allow the customers make online purchase; 3) to increase the customer base of the company.