Marketing Communication Essay Examples and Topics

186 samples
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Advertisements: Positive and Negative Consequences

Some of the benefits of conducting advertising include improving the sale of the product since more people are now aware of the brand on offer, the attitudes and perceptions that customers have on the company's [...]
  • Pages: 10
  • Words: 3137

Disney+ Streaming Service Targeting a New Segment

They value the balance of the product's quality and price, prefer affordable entertainment, and choose both classics and the latest trends. It will also contribute to the broadening of the target audience and the acquisition [...]
  • Pages: 6
  • Words: 1569

Promotion

Whichever means preferred to present the advertisement, the sellers or rather the producers of the advertised product must have the target audience in mind.
  • Pages: 2
  • Words: 879
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Integrated Marketing Communications Plan

Nike is one of the most successful multinational companies in the world, its path towards market dominance has not been an easy one and keeping this in mind, marketing managers in Nike have decided to [...]
  • Pages: 19
  • Words: 4086

Social Media Marketing (SMM) as Networking Technique

5
Modern technologies have been integral in supporting the growth and development of rapturous networking activities and Social Media has presently become one of the main issues in the business paradigm.
  • Pages: 8
  • Words: 2188
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Starbucks Corporation’s Advertising Campaigns

Since Starbucks cannot control the personality of recipients, the environment in which messages are relayed, the environments surrounding responses, the group norms, and the relationships of individuals to groups, they have difficulty in assuring effective [...]
  • Pages: 10
  • Words: 2828

Treadmill of Consumption in the United States

While the consumption rate in the country is already high, the growth of the luxury market is even more disturbing. Firstly, they consider the opportunity to have more as the highest level of independence and [...]
  • Pages: 4
  • Words: 832
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Coca-Cola vs. Pepsi Advertisements Analysis

The thing is that it is vital to designate where the points on attraction on the part of viewers lie. The similarity that lies between a snowman and a tin of Pepsi is that both [...]
  • Pages: 3
  • Words: 840
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TAG Heuer Company’s Marketing Communications

The company has to know the characteristics of most likely individuals to purchase the watches. The market has to be divided into sections to meet the needs of the various target groups.
  • Pages: 5
  • Words: 1357

Integrated Marketing Communication

Belch and Belch argue that it is a theory of marketing communication framework that acknowledges the value of all-inclusive arrangements that assess the tactical functions of a wide range of strategic areas of marketing such [...]
  • Pages: 11
  • Words: 2892
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HSBC Company’s Ads for Non- and Western Contexts

Glocalization is the possibility to take the benefits of globalization and localization, such as the possibility to cooperate with different countries and the possibility to recognize consumer traits in order to avoid such risks as [...]
  • Pages: 4
  • Words: 1166

Marketing Communication in Benetton

5
The advertising objectives of the two companies The advertising objective of Benetton group was to create awareness about the brand and at the same time inform potential consumers about the ideals that the company supports.
  • Pages: 11
  • Words: 3052

Starbucks Corporation’s Feedback Loops

The loop is created as patrons get used to enjoying the high-quality coffee and the Starbucks experience. In the short run, the hype that is created by existing customers leads to many more people wanting [...]
  • Pages: 4
  • Words: 1111

Colgate Brand’s Promotional Strategy

The objectives of its strategy are to leave a striking image in the customer's mind as well as create a lasting connection between the Colgate brand and professional dental care.
  • Pages: 2
  • Words: 592
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Grammy Company’s Digital Media Use

According to Wesley and Rohm in the article, 'Social Media and the Grammy Awards: The 'We are all Fans' Campaign', only 14% of its viewers were found to be in the said age bracket.
  • Pages: 6
  • Words: 1735

The Fashion Channel Marketing Plan

The firm needs to effect radical marketing strategies to help it increase the value of its service in the market. This approach will help TFC increase the ratings of its products to make it more [...]
  • Pages: 3
  • Words: 847

German Coast Guard Advert: Lost in Translation

The individual on the other side of the radio feed informs the guard that "they are sinking" The guard's English is poor, so he misunderstands the message and wants to know "what they are singing [...]
  • Pages: 5
  • Words: 1422

E-Newsletters: Online Public Relations

Further, the emergence of the internet has provided a wide variety of approaches that organizations can use to reach their customers and potential users of their products in the market.
  • Pages: 7
  • Words: 1944
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Nivea Skin Care and Mortgage Shop Ads for Consumers

This report attempts to identify the demographic market segments that the advertisements target and relate the findings to the consumer buying decision process and other theories of consumer behavior.
  • Pages: 7
  • Words: 1966

Social Media as Part of PR & Marketing Strategy

However, the organization can use social media to persuade the public to buy its products, to use its services and to trust its brand. Using social media as a means of public relations can, therefore, [...]
  • Pages: 8
  • Words: 2284

Pop-Up Ads as an Innovative Advertising Tool

The aspects allow the establishment of the new approaches to delivering the message to the final consumer. Firstly, the usage of the popup-ads has to be defined and assessed due to their active spread on [...]
  • Pages: 3
  • Words: 799
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The KiwiCo Firm’s Marketing Communication

KiwiCo provides monthly subscription kits that inspire children's natural curiosity and creativity through hands-on learning experiences, allowing parents to spend quality time with their children while promoting their development and education.
  • Pages: 4
  • Words: 1056

Exotic Pencils: Marketing Communications Plan

Marketing communications play a crucial role in the success of any product, and the development and management of an effective marketing communications plan are essential for promoting exotic pencils.
  • Pages: 2
  • Words: 652

The Colonized Coffee Business Blog Proposal

The selected business for the given scenario is Colonized Coffee, which aims to deliver a high-quality coffee product at lower costs in order to capitalize on and satisfy the needs of young coffee drinkers.
  • Pages: 3
  • Words: 836

Social Media Agency “Aware” Analysis

In case of the SMM agency it is necessary to register an IP status to launch a website. To attract the target audience which means an increase in the number of requests from potential customers.
  • Pages: 3
  • Words: 640
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Mass Marketing Communications

I would not say I like Pepsi, and this advertisement did not convince me to taste it: the video demonstrates the drink making the rally become a celebration, which is disrespectful.
  • Pages: 1
  • Words: 397

Yasser AlSanad Marketer’s Professional Biography

He has a talent for conducting research to determine customers' concerns and expectations and explaining these findings to the management. Yasser-AlSanad's years of experience in Corporate Communications, Project Management, Marketing, Digital Marketing, and Executive Offices [...]
  • Pages: 2
  • Words: 392
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Marketing Activities and Brand Communication

One of the main issues associated with social media use in luxury marketing is the conflict between the universal accessibility of the former and the elitist philosophy of the latter.
  • Pages: 3
  • Words: 874

“Personal Selling and Sales Management” by Weitz

The roles and responsibilities of salespeople have evolved, responding to ongoing industrial changes, competition, and customer needs. Weitz and Bradford discussed the traditional activities and objectives of salespeople compared to their new flexible functions.
  • Pages: 1
  • Words: 324
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Artificial and Automated: Innovation in Marketing

The objective of automated marketing in marketing communication is to influence the purchase decision of the consumer through artificial intelligence. Hence, the general research question of the study is the following: "What are the benefits [...]
  • Pages: 2
  • Words: 780

Commercial Advertising Impact on Child Obesity

Does commercial advertising of foods contributes to the epidemic of obesity among children? Null hypothesis, H0: Commercial advertising of foods does not contribute to the epidemic of obesity among children Alternative hypothesis, H1: Commercial advertising [...]
  • Pages: 2
  • Words: 571

Why CRM Can Work for Distributors

The most widespread use of CRM in the distribution industry is the management of customer data, contacts, and opportunities. This broad acceptance of CRM is a surprise, considering the strong opposition to it among salespeople [...]
  • Pages: 2
  • Words: 627

Ethical and Sustainable Business and Marketing Practices

Under such circumstances it would relevant to mention that the basics of the product are already well-positioned as the Novotel forest resort, Creswick, thus is in a very favored position in the region with its [...]
  • Pages: 3
  • Words: 1327
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Dealing With Negative Word-of-Mouth

Word of mouth conveys the central meaning of a product from one individual to the other. As William & John observes where opinion leaders are spreading negative word-of-mouth about marketers' product, they should higher a [...]
  • Pages: 2
  • Words: 616

Kia Motors: Marketing Campaign

For Kia Motors, the effectiveness of marketing communications increases as the appeals approach an individual's predisposition, and the better the correspondence between them, the more likely it is that the exposure to advertising produced the [...]
  • Pages: 2
  • Words: 567

Everest Kings: Marketing Communication Strategy

Everest kings is a young upcoming Band in the outskirts of London with a self given message of sensitizing young people against the killer disease AIDS and its repercussion they have put their music in [...]
  • Pages: 9
  • Words: 2374
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Theories of Management Through Communication

The scheme of management communication presupposes the use of current theoretical and practical mechanisms in order to drive the policy of an organization in terms of supposed benefits.
  • Pages: 3
  • Words: 876
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Buying Principles: Advertising and Promotions

According to the report: "Approximately one-quarter of the increase in sales generated by a temporary price cut represents cannibalization of future sales due to the brand-equity-diluting effect of the promotion".
  • Pages: 2
  • Words: 607

Marketing Communication for Special Event

Marketing essentially involves proper and relevant communication of the details of the product or service that has to be marketed. The next principle states that planning should be outside in and not the inside out [...]
  • Pages: 5
  • Words: 1564

Ambush Marketing Communications

The remedy to this is constant maintenance of the site and its contents to deactivate the direct links. This essay has attempted to explain the meaning of ambush marketing and its ethical implication.
  • Pages: 2
  • Words: 622
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What the Public Thinks About Public Relations?

Public relations is one of the marketing communications disciplines, best thought of as an arsenal of weapons employed to induce adoption of an advocacy position, trial or purchase of a product or service, and assent [...]
  • Pages: 3
  • Words: 1026

Marketing Communication in Relation to 2012 Olympics

The high expectations cause more challenges to the marketers of the event; this is because of the expectations to come up with marketing strategies that will meet efficiently and effectively the expectations of many people.
  • Pages: 5
  • Words: 1616

Service Marketing: Word of Mouth

As more of the members of a social group purchase an item, it is talked about, "word of mouth" influence increases, more people are exposed to both the good and the talk about its benefits, [...]
  • Pages: 3
  • Words: 880

Adolescent Consumer Psychology and Feedback Loop

This and several other examples of the confusion and the negative impact on the lives of the teens due to the "cool hunting" initiatives of the media are provided by Rushkoff in elucidating the "Giant [...]
  • Pages: 3
  • Words: 1022
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BOLDFlash Case: Technical Communication

The intended message of the communication has to be different for the General Manager and the department directors with high technical expertise, and the managers with low technical expertise.
  • Pages: 5
  • Words: 1382

Retail Store Communication and Its Specifics

In a large retail department store, the role of a communicator would fall to a communications officer or manager that has the direct responsibility of managing internal and public communication channels of the company.
  • Pages: 2
  • Words: 646
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Personal Care Products’ Advertising Strategies

While personal care products in ancient times were available only to the select few individuals belonging to the higher echelons of the society, modern economy recognizes the value of low and medium-income customers as well [...]
  • Pages: 4
  • Words: 1154

Nike vs. Dove Companies’ Social Media Power

Being a powerful tool, the modern social media can contribute to the development of a particular brand by promoting its products and supporting the high level of interest to it.
  • Pages: 4
  • Words: 1148

Internet Marketing Consultation for a Shoes Shop

In the proposed marketing of a shoe line on the Internet, ideal techniques or marketing strategies would be social media, search engine optimization, and digital bulk SMS to ensure that the Internet marketing campaign is [...]
  • Pages: 2
  • Words: 554

Facebook as an Advertising and Online Marketing Platform

By enabling people to share marketing information, Facebook also benefits the companies behind the marketing campaigns, contributing to the reliability of their content and the users' interest in that specific type of content.
  • Pages: 6
  • Words: 1705
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Public Relations Strategy and Campaigns

The main aim of the strategy is to build a viable relationship between a company and its target audience. The main goal of the strategy was to increase the sales of soda globally.
  • Pages: 2
  • Words: 570

Internet Marketing and Ubiquitous Advertisement

Digital marketing is the synonym for a marketing strategy that suggests digital media as the key tool for information transfer, especially when it comes to the provision of the corresponding data about the product to [...]
  • Pages: 10
  • Words: 2739
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Marketing and Brand Management Training Journal

To comprehend the essence of the IMC process, it is necessary to understand how the process of communication works. To learn the material on the necessary level, it is obligatory to investigate brand names and [...]
  • Pages: 7
  • Words: 1973

Communication Strategy in Promotional Campaigns

Above are a few of the benefits of a sound communication strategy that are detailed in this memo. A sound communication strategy will be crucial in the promotion of new products that this entity wants [...]
  • Pages: 2
  • Words: 583

Toyota Company’s Public Relations and Marketing

The recall crisis has led to the development of a negative perception and public image of Toyota Company. The internal society within the Toyota Company forms the first and most important stakeholders in this campaign.
  • Pages: 2
  • Words: 571

British Airways’ Advertisements and Press Release

The sea has branded the Sea of Tranquility and the island has been named the Isle of Comfort. In the process, the airline entered the Guinness Book of Records for holding the 'World's Highest Concert'.
  • Pages: 2
  • Words: 563
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Sales Promotional Mix and Advertising

Sales promotion and management of sales communication with the potential and existing clientele is vital to raise the sales performance of the company.
  • Pages: 1
  • Words: 228

Motor City, Honda and Toyota Websites in Marketing

Although most of the content for Motor City and Toyota can be found after navigating the interior of the websites, Honda seems to have concentrated most of the content on the home page, by providing [...]
  • Pages: 2
  • Words: 330

Social Marketing: The Truth Anti-Smoking Campaign

The agreement of November 1998 between 46 states, five territories of the United States, the District of Columbia, and representatives of the tobacco industry gave start to the introduction of the Truth campaign.
  • Pages: 5
  • Words: 1452

Live Streaming Services for Business Marketing

The purpose of this paper is to illustrate the competitive advantage a company can achieve when utilizing social media, in particular, live streaming services for video content.
  • Pages: 2
  • Words: 660
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Hunter Valley Wine Company’s Media Plan

The guideline will provide a walkthrough on the evaluation and later recommendations on the media advertising options viable for the Hunter Valley Wine Company to consider and probably adopt in the process carry out outreach [...]
  • Pages: 4
  • Words: 1536

Search Engine Optimization and Future Marketing

The core feature of the Internet as a virtual and limitless space the capacity for immediate access to and reproduction of information has led to the development of new knowledge base and creation of a [...]
  • Pages: 8
  • Words: 2000

Advertising Strategies for Business in Australia and Europe

Furthermore, the increased sophistication of the modern market preconditions the fundamental need for its comprehensive investigation to understand the main forces that impact it at the moment and perform the appropriate actions to increase the [...]
  • Pages: 6
  • Words: 1503
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Public Information Officers in Mediatization Age

In these circumstances, the role of PIOs becomes crucial to a wide variety of businesses, as they can promote effective communication with the media and the public, therefore influencing the perception of the company.
  • Pages: 19
  • Words: 3031

Negotiations and Cross-Cultural Approaches

The factors contribute significantly to understanding the systems and key figures in a country that are relevant to the business. Standard of living in Israel is high, and the majority of the populations live in [...]
  • Pages: 3
  • Words: 962
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