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Marketing Communication Essay Examples and Topics

Public Information Officers in Mediatization Age

In these circumstances, the role of PIOs becomes crucial to a wide variety of businesses, as they can promote effective communication with the media and the public, therefore influencing the perception of the company.

Negotiations and Cross-cultural Approaches

The factors contribute significantly to understanding the systems and key figures in a country that are relevant to the business. Standard of living in Israel is high, and the majority of the populations live in [...]

Kalimah Brand’s Facebook Networking Group

The garments are modified with embroidery and print to add the value and quality of all the company's merchandise. By using the site it is easy to know the number of people liking your product [...]

Colgate Brand’s Promotional Strategy

The objectives of its strategy are to leave a striking image in the customer's mind as well as create a lasting connection between the Colgate brand and professional dental care.

Grammy Company’s Digital Media Use

According to Wesley and Rohm in the article, 'Social Media and the Grammy Awards: The 'We are all Fans' Campaign', only 14% of its viewers were found to be in the said age bracket.

The Online Public Relations Concept

Organizational transparency can be measured by identifying the degree to which it shares the information and to which it allows contact with people who can provide this information.

E-Newsletters: Online Public Relations

Further, the emergence of the internet has provided a wide variety of approaches that organizations can use to reach their customers and potential users of their products in the market.

Max Burger Restaurant’s Creative Advertising

Max Burger Restaurant will strive to provide products, which portray the brand statement to the consumers. The hook for the company's products to the target consumers will be based on issue of freshness.

YouTube as a Product Promotion Platform

The rapid development of Internet technologies and the emergence of social media structures affect the marketing methods and strategies greatly. The posts and customer reviews create the risk factors for the marketing strategies efficiency, and [...]

Pop-Up Ads as an Innovative Advertising Tool

The aspects allow the establishment of the new approaches to delivering the message to the final consumer. Firstly, the usage of the popup-ads has to be defined and assessed due to their active spread on [...]

Goldfish, Pantene, and Heinz Ads Analysis

The emphasis on the quality of the product is clear from the tagline of the advertisement, "Baked with real cheese". The image in the print advertisement tries to emphasize the quality of the product.

Rush Restaurant’s Ads and Cultural Values

The presence of children enjoying themselves in the ad is expected to attract the interest of other kids. As such, the restaurant seems to be assuring parents that their children are safe taking the natural [...]

Improving E-Mail Marketing Response

The email's subject line enticed the recipient to open the message; it is therefore up to the first sentence to hook the reader and compel them to carry on reading.

Traditional vs. Digital Media Advertising

The biggest advantage of such a method is the opportunity of immediate getting to the audience. Before setting up an advertising campaign, it is necessary to evaluate the company's needs and possibilities.

Search Engine Optimization: Tips and Tricks

One of the most important reasons is that a company might have a perfect website with all the required information for promoting its products or services but unless the website is viewed by the customers, [...]

Airline Marketing, Communication and Management

An analysis of the marketing communication mix is necessary when forming an optimum promotional package to reach out to all the customers targeted by the airline. The percentage of sales method is applied to determine [...]

Branded Entertainment in Coca-Cola Company

In line with the importance of brand entertainment, the aim of this paper is not only to provide the definition of branded entertainment but also describe how the branded entertainment approach is used at Coca-Cola.

Integrated Marketing Communications: Media

So Delicious has demonstrated how quickly and rapidly the number of fans and consumers grows once the company has joined its efforts to cover many media means at a time and produce the maximum influence.

Marketing Communication in Benetton

The advertising objectives of the two companies The advertising objective of Benetton group was to create awareness about the brand and at the same time inform potential consumers about the ideals that the company supports.

Marketing Communication Plan for Pebble Beach, UK

Pebble Beach develops according to such trends in the market as the increase of the popularity of provincial restaurants, hotels, and resort complexes in 14% in 2010, and the overall decrease in the revenues of [...]

Communication Plan of Blu E- Cig

This paper aims at discussing the principal factors in managing and developing a successful marketing communication plan, advertising and promotion programs that will be used, and technology trends that will assist in marketing the new [...]

Social Media as Part of PR & Marketing Strategy

However, the organization can use social media to persuade the public to buy its products, to use its services and to trust its brand. Using social media as a means of public relations can, therefore, [...]

Communications Plan for Gourmet Coffee

The location of the business and the target market for this type of a product makes it reasonable to analyze the application of the following two promotion methodologies.

Advertisements: Positive and Negative Consequences

Some of the benefits of conducting advertising include improving the sale of the product since more people are now aware of the brand on offer, the attitudes and perceptions that customers have on the company's [...]

Advertising principles and strategy report

Marketers of the various cookware items are supposed to have a deep understanding of the essentiality of the campaigns, functionalism of each campaign method, isolation of the sales period, and the critical time to change [...]


Whichever means preferred to present the advertisement, the sellers or rather the producers of the advertised product must have the target audience in mind.

Customer Driven marketing strategy for Only Oz

The firm understands that to attain its goals and objectives there is need for it to clearly determine the needs and aspirations of customers and deliver goods and services to customers in a manner that [...]

Integrated Marketing Communication

Importance of understanding and appreciating the various IMC tools to those who work in the field of advertising and promotion Understanding and appreciating the use of IMC tools are useful to those who work in [...]

Integrated marketing communication

As such, in the mid 1990s, designers of IMCs had not yet seen the need to make the consumer the primary target of Integrated Marketing Communication programs.

IMC Strategy Development

These objectives are related to the IMC strategy of the organization in the regard that the improvement of revenue, increased output and expansion of the organization will work well within the organizations which puts peoples' [...]

Integrated Marketing Communications

In recap, it is imperative to note that the various marketing mix available as part and parcel of communication efforts to consumers can all be applied differently both at the product and brand level.

Integrated Marketing Communication

Belch and Belch argue that it is a theory of marketing communication framework that acknowledges the value of all-inclusive arrangements that assess the tactical functions of a wide range of strategic areas of marketing such [...]

Marketing Communication

It is upon the management to make a choice in which is the best taking into account the business operations and the needs of the market.

Marketing Communication Plan

As the first player to introduce this product in the Queensland market with unexploited potential, the company intends to integrate this product as a daily meal for every household for different classes depending on the [...]

The Fashion Channel

The firm needs to effect radical marketing strategies to help it increase the value of its service in the market. This approach will help TFC increase the ratings of its products to make it more [...]

Social Media Marketing (SMM)

Modern technologies have been integral in supporting the growth and development of rapturous networking activities and Social Media has presently become one of the main issues in the business paradigm.

Integrated Marketing communications (IMC)

There has been a growth in the recognition of the IMC approaches and its significance in the effectiveness of marketing. According to Ferrell & Hartline "IMC is a concept of marketing communications, a planning that [...]

Integrated Marketing Communications Plan

Nike is one of the most successful multinational companies in the world, its path towards market dominance has not been an easy one and keeping this in mind, marketing managers in Nike have decided to [...]

Web Communication and Advertising

There are several objectives which have to be attained: 1) to raise the customers' awareness about the product; 2) to allow the customers make online purchase; 3) to increase the customer base of the company.