Product Marketing Essay Examples and Topics
- Subjects: Business, Product Marketing
- Pages: 6
- Words: 1711
In its initial internationalization phase, the firm decided to introduce Corona Beer into the international market starting with the US. In its effort to venture into the international market by introducing Corona Beer, the firm's [...]
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 698
Therefore, the company has adequate experience to maintain the demand of the product for a long time. In addition, the company has started to differentiate the Wii product.
- Subjects: Business, Product Marketing
- Pages: 6
- Words: 1622
That was typical because of several variables that included the current budgetary allocation to meet the marketing of the new product, the supply chain, profit projections, the approach to implementing the marketing mix and associated [...]
- Subjects: Business, Product Marketing
- Pages: 3
- Words: 899
The benefit of the coca-cola black would be the best strategy to be applied when positioning it. The taste of coca-cola black and its experienced satisfaction would be the best tactics to position it in [...]
- Subjects: Business, Product Marketing
- Pages: 3
- Words: 1148
2008, views a niche product as the product that is designed specifically to meet the needs and wants of a specific customer or end-user. Customers' needs and wants are satisfied by marketers by approaching the [...]
- Subjects: Business, Product Marketing
- Pages: 4
- Words: 1102
This is fundamentally an explanation of how we are going to get the customers aware of the existence of the product in the market and convince them to buy it.
- Subjects: Business, Product Marketing
- Pages: 15
- Words: 4222
Ford Motors will be introducing a new product in the UAE market that the company distinguishes to be one of the most innovative products in its car-making history.
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 562
It has grown in the way it is made, and more people are willing to give it a trial. It has been in existence for that long, and the customers today are elderly people, who [...]
- Subjects: Business, Product Marketing
- Pages: 5
- Words: 470
The purchase decision on the detergent is based on re-purchase since the majority of the population have tasted the quality of "Finish Dishwasher Tablets".
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 616
When a consumer undergoes a decision-making process and physical activity involving the acquisition, evaluation, use, and disposal of goods and services, it is referred to as consumer behavior.
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 653
Built utilizing extensive tests in ergonomic design and safety standards the Ford Prish car seat utilizes a conjunction of safety foam, impact webbing, durable materials, and safety straps to ensure the protection of an infant [...]
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 575
A powerful positioning should "indicate the targeted customers and the value provided by the product". The company will also use proper positioning strategies in order to market the product.
- Subjects: Business, Product Marketing
- Pages: 4
- Words: 1222
There are more than 15 products in the market and this means that the product is supposed to be highly innovative.
- Subjects: Business, Product Marketing
- Pages: 3
- Words: 833
The thing is that a part of the revenues will be donated to the Cancer Council, a non-governmental organization that seeks to reduce the incidence of cancer.
- Subjects: Business, Product Marketing
- Pages: 5
- Words: 1399
The issue is that it may not be an easy task to justify such expenses most of the time, and many enterprises prefer approaches that are more traditional.
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 593
In terms of cultural perspective, the target market of Wild Planet is composed of parents and their kids in San Francisco; thus, the products of the company must agree with the American culture, which promotes [...]
- Subjects: Business, Product Marketing
- Pages: 6
- Words: 1822
If the marketing strategy is sound, the business should then establish the feasibility of the new product. The capacity of a company to produce is limited by plant capacity and cost of production.
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 166
The purpose of this product is to provide safety in working environments where compressed gas cylinders are often used. The second product discussed is a low-cost biodegradable bag to be used in shopping outlets.
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 436
The first product suggested in this project is a strapping product that can be used to secure items on the roof or carrier of a 4X4 vehicle or even an SUV.
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 877
The need for the first one is identified spontaneously when the internal stimulus of thirst rises. I do not involve anyone in the process of buying drinking water, but I involved my mother as a [...]
- Subjects: Business, Product Marketing
- Pages: 4
- Words: 1086
A brand personality should integrate the needs of the target group and the product image by understanding the lifestyle, age, and gender of the target group.
- Subjects: Business, Product Marketing
- Pages: 5
- Words: 1379
The main functions of the media asset management system can be effectively used at the stage of preparing the launch of a product in the market.
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 589
With the launching of the product, the company expects to gain about 12% of the American market within one year and an annual market increase of 4% in the subsequent years.
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 628
My duty at the bank is to get people to buy the PerfectHealth Savings insurance that is provided by the bank.
- Subjects: Business, Product Marketing
- Pages: 3
- Words: 1218
The new product is designed to close an existing product gap and will also complement the existing products to the line more comprehensively by giving the customer a range of products to choose from.
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 327
This creative brief is to be used to give information about the new cereal product, which is about to join the market. The name depicts the nature of the cereal since it will have a [...]
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 667
The company does not possess enough brand awareness to advertise Quartz as popular customer product; therefore, the average consumer will not be aware of the benefits that the product offers in comparison to others.
- Subjects: Business, Product Marketing
- Pages: 3
- Words: 950
Therefore, using the ethical aspect of market feasibility study, one can argue that the product will be successful in the market identified.
- Subjects: Business, Product Marketing
- Pages: 20
- Words: 5529
One of the strengths of the product is that it has a nutritional element. Another strength of the product is that it is relatively affordable.
- Subjects: Business, Product Marketing
- Pages: 5
- Words: 1297
The product pages will be frequently updated with pictures including a link and a "hashtag" that will direct users to the website.
- Subjects: Business, Product Marketing
- Pages: 6
- Words: 1659
The marketing mix framework used in the analysis concentrated on the current strategies within the Homebrand aimed at sustaining promotion and product variables in marketing.
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 625
As a result, iPhones are not worth the cost and people only buy them because of the brand's image.iPhones are the most expensive smartphones that exist in the market at the moment.
- Subjects: Business, Product Marketing
- Pages: 5
- Words: 1386
This discussion will focus on its beginning, some of the challenges that the company has had to overcome as well as the launching of its most popular product Nintendo Wii.
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 549
According to the created perceptual map, Nike and Adidas remain to be the leaders of the U.S.market with the focus on such characteristics of athletic shoes as appearance and comfort.
- Subjects: Business, Product Marketing
- Pages: 6
- Words: 1663
For this reason, the brand positioning statement for capturing the attention of the target segment is "Providing unique and reliable software incomparable to any other found on the market; the popular MacBook Pro has reduced [...]
- Subjects: Business, Product Marketing
- Pages: 11
- Words: 2317
Main assumptions: The mobile manufacturer has an international presence due to being a global company; Being a global mobile manufacturer, it has enough resources for differentiating its phones with regard to cultural specificities and [...]
- Subjects: Business, Product Marketing
- Pages: 8
- Words: 2147
When considering the problems that the organisation is likely to face in the target market, one must mention the fact that the concept of healthy fast food is not alien to the target environment.
- Subjects: Business, Product Marketing
- Pages: 15
- Words: 4037
The product line selected for this marketing plan is Hershey's shareables, i.e, sweet goods sold in packages of several bite-sized morsels meant to be shared in a company.
- Subjects: Business, Product Marketing
- Pages: 26
- Words: 7165
The watches of this company became a household name: if a person wears Rolex, then he or she is undoubtedly rich and successful. It is this brand that serves as the business card of a [...]
- Subjects: Business, Product Marketing
- Pages: 7
- Words: 2005
The company's mission is to satisfy all its clients and to provide them with the most professional services, regardless of their awareness of certain technologies and experience in previous collaboration with SmartBridge.
- Subjects: Business, Product Marketing
- Pages: 15
- Words: 4151
Comprehensively, this business proposal presents a succinct understanding of how our organization would help with the rollout of a paperless passport service that would make it easier for people to travel around the world, without [...]
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 545
The products are sold in over 100 countries, which have different market demands and opportunities, as well as local competitors, which is why there is a need for a strong market strategy that would address [...]
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 554
This means that a client purchasing the NikeMPx shoe is given the benefit of using the footwear for sporting and non-sporting activities. In summary, the NikeMPx has the potential of multiple usages to benefit a [...]
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 552
Therefore, high functionality of device is one of the major needs of potential customer who will be able to use the product everywhere at home, for instance, to open bottles in the kitchen.
- Subjects: Business, Product Marketing
- Pages: 4
- Words: 1140
The ability of the Smart Shopping Cart to meet the customer's shopping demands by quickening the checkout time will help the company retailing this product to be successful in the U.S.market.
- Subjects: Business, Product Marketing
- Pages: 3
- Words: 831
Revenue is one of the primary financial objectives for a company and is the income a business acquires from the 'standard' business activities that usually include selling services or products to customers.
- Subjects: Business, Product Marketing
- Pages: 4
- Words: 1114
One of the crucial stages of packaging development is printing design, and the overall success of the product in the market may significantly depend on the quality of operations at this phase of package manufacturing.
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 578
The distribution for the Chromebook computers should be based on the traditional channels. For instance, Google can make a deal with the Ingram Micro corporation, one of the leading distributors of computers and technologies in [...]
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 623
The mentioned problems pertained to the aspects of promotion and advertising, organizational aspects, and the issues with the product itself. Considering all the mentioned aspects that contributed to the failure of Nintendo Wii U, it [...]
- Subjects: Business, Product Marketing
- Pages: 8
- Words: 2247
The other reasons why the company wants to market its library and information products the university include the promotion of the use of information resources, creation of demand and a perception of its library and [...]
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 289
The second issue is that its mechanism has superseded the other products in the market. A unique transport mechanism will allow the product to stand out in the market.
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 506
To make their athletic shoes comfortable for the consumers, Nike has affected the use of air technology in their manufacturing. Demographic factors that affect Nike's athletic shoes include gender and social class which determines the [...]
- Subjects: Business, Product Marketing
- Pages: 4
- Words: 1124
As such, the choice of the product suits this campaign because the right target audience will be reached by this promotion.
- Subjects: Business, Product Marketing
- Pages: 6
- Words: 1674
After all, there is indeed much evidence as to the fact that the manner in which consumers perceive the actual value of different goods and services continues to remain highly reflective of what happens to [...]
- Subjects: Business, Product Marketing
- Pages: 5
- Words: 1584
The high end designs are intended to satisfy the desire by the high value spenders to be exclusive. The products in this category are all related to each other.
- Subjects: Business, Product Marketing
- Pages: 13
- Words: 3585
The product is soft in warm water but becomes hard in cold water to enhance the cleaning of surfaces. The patented superior sponge is an incredibly adaptable cleaning apparatus for the kitchen and other areas [...]
- Subjects: Business, Product Marketing
- Pages: 4
- Words: 1088
Due to the numerous applications in both leisure and industry, as well as massive popularity with audiences of different ages, there is a chance that, in several years, evaluating the target audiences of Virtual Reality [...]
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 620
The prices for Sportmax items range between $300 and $750 for bottoms and tops and between $350 and $800 for dresses.
- Subjects: Business, Product Marketing
- Pages: 6
- Words: 1055
Still, students are the main audience because a netbook is an ideal option for students, who have to replace their writing and searching for activities with the speed of the world.
- Subjects: Business, Product Marketing
- Pages: 6
- Words: 1668
Thus, the findings of the market research were to generate insight on the prevailing gaps concerning the available products in the market with the aim of fostering the intellectual, social, and physical development among children.
- Subjects: Business, Product Marketing
- Pages: 10
- Words: 2890
Sun Peaks Resort with its mountain views, various opportunities for skiing, sledding and engaging in other winter sports, alongside the availability of sports school, private lessons, festivals, and events create a unique appeal to diverse [...]
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 573
Different research tools will cater for different audiences and needs, for instance, online surveys will be used to reach BP products' consumers throughout the world while observation tool will be used in the local market [...]
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 579
Australian Open tennis tournament is viewed as a product in this discussion, and for it to sell well, it has to be accompanied by superior, innovative and customer-oriented services.As R.
- Subjects: Business, Product Marketing
- Pages: 4
- Words: 1190
The car offers dual usage, for lovers of sports this would be the car of choice, with durability comparable to no other in the market and the strength of a stallion.
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 582
The construction of the cubes would be relatively simple since all that would be needed is a solid square surface to act as the base, six thin square magnets to be placed on each side [...]
- Subjects: Business, Product Marketing
- Pages: 4
- Words: 1126
Based on the work of Branston and Sweanor, it was noted that the popularity of e-cigarettes was, in part, due to a lack of sufficient legislation and regulation.
- Subjects: Business, Product Marketing
- Pages: 5
- Words: 1393
The paper at hand is devoted to the analysis of the launch of Samsung Gear VR from different perspectives: the product development model, the business analysis, its technical implementation, etc.
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 565
The selected product is a nourishing body wash that is said to contain a large scope of moisturizing elements and to have a pleasant cherry and almond scent.
- Subjects: Business, Product Marketing
- Pages: 8
- Words: 2201
The auto industry has become one of the main elements of the successful economy in almost every country in the world, and the UAE market remains to be one of the fastest-growing examples.
- Subjects: Business, Product Marketing
- Pages: 4
- Words: 1174
It is the Volvo Group's vision that the industry it is in is closely connected to other industries that should be addressed, too, if a truck manufacturer wants to succeed.
- Subjects: Business, Product Marketing
- Pages: 5
- Words: 1415
Since the company has started operating as a family business, its location will include an office in the local area and the production plant located on the outskirts of the town to account for the [...]
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 567
Since the primary business strategy of John Deere company is to distinctively serve customers that are involved with working on the land, the company should look into the expansion of the brand in the area [...]
- Subjects: Business, Product Marketing
- Pages: 3
- Words: 839
Among its benefits, there is a significant improvement in the quality of the product and service line resulting in an increase in market share, and understanding the consumer tastes and preferences better.
- Subjects: Business, Product Marketing
- Pages: 3
- Words: 848
Nike vapor strobe glasses will overcome such a strategy by extending the general market of the product. This indicates that a new product may be developed, which may affect the sales and marketing operations of [...]
- Subjects: Business, Product Marketing
- Pages: 7
- Words: 1925
This report evaluates the innovativeness of the product, its awareness in the market, the target market, competitors, and the future of the firm.
- Subjects: Business, Product Marketing
- Pages: 3
- Words: 866
For the beverage industry, the trend for cleanliness means the necessity to switch to non-artificial products to meet the consumers' demand.
- Subjects: Business, Product Marketing
- Pages: 3
- Words: 843
Regardless of the oppressing deadline, Schutz and her team were able to find the perfect formula for the majority of the snacks supposed to go into production after the period of testing. This trial and [...]
- Subjects: Business, Product Marketing
- Pages: 3
- Words: 808
As a result, the wide public will be able to receive the brand-new service with the excellent health promotion characteristics and traditional cultural implications of fast-food. The breakthrough of the offered concept is the vegan-based [...]
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 220
Presently, iPhone 6 belongs to the Stars quadrant since both its market growth and market share are high. Otherwise, with still large market share, the market growth will lower, and that will make iPhone 6 [...]
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 595
The case of Vistakon helps to clarify the main issues of a successful marketing campaign and identify the steps that should be taken by managers, who want to introduce their products and services in the [...]
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 570
The Lux Company will take advantage of this and increase the price of the product, after it proves to be successful in the market.
- Subjects: Business, Product Marketing
- Pages: 3
- Words: 856
The newest word in the advertising and brand-promoting strategy is Online Display Advertising. It is obvious that the analysts at Sony realize the importance of using advanced advertising techniques such as display adverts.
- Subjects: Business, Product Marketing
- Pages: 4
- Words: 962
The present campaign is to suggest a new type of product, mineral water in plastic bottles for children of primary school age within the existing brand category.
- Subjects: Business, Product Marketing
- Pages: 3
- Words: 899
The weakness of the phone fuel is the fact that it is not familiar in the market and so thorough marketing is required in order for it to be embraced.
- Subjects: Business, Product Marketing
- Pages: 10
- Words: 2758
The new product can be called Amazon Magic Wand, and it can be described and analyzed with the help of the STOF model.
- Subjects: Business, Product Marketing
- Pages: 5
- Words: 1384
However, today, these figures seem to be a relic of the past in connection with the announcement of the PlayStation 4 Pro as a more powerful version of the consoles from Sony.
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 711
Seeing that the B2B market is currently viewed as the target area of the company's operations, retail organizations that require shopping carts for their business need to be considered as the target market.
- Subjects: Business, Product Marketing
- Pages: 11
- Words: 2874
Apple experts operating in the field of distribution management understood that the channels of promotion of iPhone products should be strikingly different from those used for the promotion of existing products such as Mac or [...]
- Subjects: Business, Product Marketing
- Pages: 6
- Words: 1430
Therefore, determining the business value of the project is crucial to the overall success of the venture and the management of the relevant obstacles that the project developers may have to deal with in the [...]
- Subjects: Business, Product Marketing
- Pages: 5
- Words: 1458
As such, the segment will be more willing to buy the commodity compared to those who never interacted with it in the past. This attribute will be useful to the marketing of Nehi soda.
- Subjects: Business, Product Marketing
- Pages: 5
- Words: 1424
Software experts will be expected to identify the existing opportunities, challenges, and prospects that might dictate the future of the technology.
- Subjects: Business, Product Marketing
- Pages: 3
- Words: 907
The basis of this selection was developed relying on Costco's income statistics and commodity turnover, assuming the significance of the companies like Costco to the market.
- Subjects: Business, Product Marketing
- Pages: 2
- Words: 576
Chiefly, it provides the marketing personnel with an understanding of the dynamics of the market and the ability to timely assess the change in customer demand and react to it.
- Subjects: Business, Product Marketing
- Pages: 9
- Words: 2492
There is the possibility of the comprehensive use of the efforts of the project partners at the preproduction, production, and marketing stages, which contribute to the achievement of positive externalities due to the synergistic effect.
- Subjects: Business, Product Marketing
- Pages: 9
- Words: 1760
As the device is supposed to be a microwave oven capable of two options such as heating and freezing, it is necessary to evaluate the idea and assess the market, technologies, appliances, and other related [...]
- Subjects: Business, Product Marketing
- Pages: 10
- Words: 2726
The best example of the online service provided by the Xbox is the Xbox live. The position of the product in the market would be the best.
- Subjects: Business, Product Marketing
- Pages: 10
- Words: 2766
The concept of product is increasingly becoming popular in the business sector, especially when it comes to explaining the sequence of movement and distribution of products on the basis of demand and market competition.
- Subjects: Business, Product Marketing
- Pages: 10
- Words: 2775
In order to do so, this paper would assess the performance of the consumer electronics market in Dubai, briefly discuss the position of the five companies in Dubai, form a PEST analysis, create product hierarchies [...]
- Subjects: Business, Product Marketing
- Pages: 10
- Words: 2861
The first section of the paper will briefly discuss the performance of mobile and wearable products in the Dubai market, followed by a discussion of the positions of the five companies in Dubai city.
- Subjects: Business, Product Marketing
- Pages: 19
- Words: 3740
The following flow chart shows the product hierarchy for the health industry in the United Arab Emirates: As presented in the flow chart diagram above, the focus of the product hierarchy for the health industry [...]