Product Marketing Essay Examples & Topics

Product Marketing Essay Examples & Topics

Product marketing is the process of taking a product and launching it into a market. This process takes place in the beginning of a product’s life cycle. Product marketers have to understand the product and the customers that it will reach.

Introduction of a new product consists of five steps.

The first step is discovery, where specialists conduct research. The next stage is planning: the team comes up with an effective marketing strategy. It is followed by definitions, where the customers are identified. Then it is time for the preparation stage, where campaigns are developed. Finally, the product launches, and it is time to monitor it to ensure its growth.

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In your product essay, you might want to focus on product marketing strategy development. Another option is to discuss the essential product management issues. Want to know more about how to promote a product? Essay examples, topics, and writing tips are collected here. In this article, our IvaPanda experts have broken down how to write a successful product marketing essay. We listed some advice on how to describe any item that needs to be marketed and sold. Furthermore, on the page, you will also find product essay examples.

Write an A+ essay about product marketing with us!

Product Essay: Writing Descriptions 101

To sell a particular product, you have to advertise it effectively. If you are studying marketing, you are very aware of that fact. However, you should also be mindful of writing a clever description of the item you’re advertising. An accurate and complete product description leads to the selling of a product. Essay examples analyzing such advertisements can be found below. Here, we will explore how to describe a product correctly.

Here are some ground rules:

  1. Determine your audience.

Before you can begin selling your item, you need to know to whom you’re selling it. Promoting a product cannot be accomplished without identifying your target audience. To do this, you need to get into the heads of your customers. Think of their interests, why they want your product, which features they would pay most attention to.

  1. Think of the product’s benefits.

With your buyer in mind, imagine what parts of your product are of the utmost importance. This will be the basis for your product promotion. Your audience needs to know how you can improve their lives. Mention the quality of the product and its unique selling point.

  1. Try a story-telling technique.

The days of personal selling door-to-door are over. Yet, you can still try to appeal to your customers. Their emotions will still influence their purchase, so try to call to them by being as precise as possible. Mention all the features that will be relevant. Ensure that you allow them to visualize their experience with the product.

  1. Work on the wording and tone.

Your sales letter needs to sound convincing but not overbearing. Try being as natural as possible in your wording, as though you’re working retail and selling the product face-to-face. At the same time, don’t shy away from using powerful words. Make sure your phrasing will elicit a strong emotional response from your audience.

  1. Make sure it’s easy to skim.

In the day and age of social media, people are surrounded by information. There isn’t enough time in the world to absorb it all. So, ensure that your description is easy to skim. Keep your introduction and conclusion short, use bullet points, and break your text into paragraphs. Our summarizer tool can help you see your essential arguments.

  1. Add keywords and images.

Remember to review your text to check that it is optimized for search engines. After all, that is how most people will stumble upon it! Make sure to add decent, quality images that capture your product design. They are just as important as the full item description.

How to Write an Essay about a Product

Even if you have read through different examples of essays about products and marketing in general, you might still have questions. For example, how do you create a correct paper structure? What is product-market research? Should you include it in your essay? In this section, see how to start your marketing essay.

Here are some tips on how to write an essay about a product:

  • Introduce the product. This is the stage where you develop a relationship with your reader. Show your audience that you understand them and start to familiarize them with your item. They don’t have to know the history of the product development – just the context.
  • Address the problem. In other words, formulate your thesis statement. Think of an issue that you could describe. Or consider ways to improve your product. You can approach this through tools such as marketing mix. Our thesis generator can help you formulate it.
  • Describe the product in question. In the body of your essay, you need to capture the essence of your item. You can think about it in terms of a product launch. How do you sell it to the customers? Be specific, and don’t forget who your audience is.
  • Evaluate the product’s features. Imagine what kind of service or benefit your readers might receive from it. Don’t forget to mention key details. For example, imagine you’re talking about a local product. Acknowledge a few different alternatives available on the market to validate your research.
  • Conclude your assessment. To round up your essay, deliver your final verdict on the product. Mention whether you think the price-to-quality ratio is worth it. Your product essay has to be valuable to those who read it, so be candid and thoughtful.

Thank you for reading! We wish you all the best with your paper. Now, you can proceed to read our examples of essays about product below.

364 Sample Essays on Product Marketing

Scrub Daddy Inc.’s Superior Sponge Marketing Plan

The product is soft in warm water but becomes hard in cold water to enhance the cleaning of surfaces. The patented superior sponge is an incredibly adaptable cleaning apparatus for the kitchen and other areas [...]
  • Pages: 13
  • Words: 3585

Launching a New Car: Project Initiation and Planning

Therefore, determining the business value of the project is crucial to the overall success of the venture and the management of the relevant obstacles that the project developers may have to deal with in the [...]
  • Pages: 6
  • Words: 1430
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MacBook Pro: Targeting, Positioning, Marketing Mix

For this reason, the brand positioning statement for capturing the attention of the target segment is "Providing unique and reliable software incomparable to any other found on the market; the popular MacBook Pro has reduced [...]
  • Pages: 6
  • Words: 1663

Nike Shoes Product Marketing and Perceptual Map

5
According to the created perceptual map, Nike and Adidas remain to be the leaders of the U.S.market with the focus on such characteristics of athletic shoes as appearance and comfort.
  • Pages: 2
  • Words: 549

New Energy Drink Marketing Strategy

4
The Mission of the company is to be a leader in the manufacturing and marketing of healthy, nutritious beverages in the USA and to satisfy consumers' needs while at the same time enhancing the individual [...]
  • Pages: 14
  • Words: 3973
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Why Barbie Has Been so Successful?

5
It also boosts the sales revenues from the brand and helps in brand growth Barbie was introduced to the market as a doll and has continued to grow and Mattel Corporation has introduced many other [...]
  • Pages: 3
  • Words: 827

Nike Shoes’ Marketing and Segmentation Strategy

To make their athletic shoes comfortable for the consumers, Nike has affected the use of air technology in their manufacturing. Demographic factors that affect Nike's athletic shoes include gender and social class which determines the [...]
  • Pages: 2
  • Words: 506

Marketing: McDonalds and KFC

5
The analysis of the two companies shows how the theory of marketing has been implemented in our society in terms of the market segmentation, target markets, and strategic marketing.
  • Pages: 9
  • Words: 2511

OGX Beauty Product Launch Project Management

The project scope includes launching the new product, identifying the key stakeholders, project exclusion, project scheduling, project constraints: cost and time, and recognizing the project risks.
  • Pages: 10
  • Words: 2740
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Apple, Samsung, Sony, LG, Toshiba Product Hierarchies

In order to do so, this paper would assess the performance of the consumer electronics market in Dubai, briefly discuss the position of the five companies in Dubai, form a PEST analysis, create product hierarchies [...]
  • Pages: 10
  • Words: 2775

The Consolidating Steel Industry

The most positive force for steel producers has become buyer power because of industrialization and the predominance of industrial production in the economy.
  • Pages: 1
  • Words: 364

New Product Development: Smart Shopping Cart

5
The ability of the Smart Shopping Cart to meet the customer's shopping demands by quickening the checkout time will help the company retailing this product to be successful in the U.S.market.
  • Pages: 4
  • Words: 1140

Nissan Patrol Product Marketing in the UAE

The auto industry has become one of the main elements of the successful economy in almost every country in the world, and the UAE market remains to be one of the fastest-growing examples.
  • Pages: 8
  • Words: 2201
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Virtual Reality Technology for Wide Target Audience

Due to the numerous applications in both leisure and industry, as well as massive popularity with audiences of different ages, there is a chance that, in several years, evaluating the target audiences of Virtual Reality [...]
  • Pages: 4
  • Words: 1088

Samsung & LG Electronics: Product Differentiation

4.7
The reason is that all the items appear to have the same qualities to the consumer. The pressure to weaken the prices of the items is aimed at reducing the level of competition in the [...]
  • Pages: 6
  • Words: 1681

Aqualisa Quartz: Simply a Best Shower

In 2001, Aqualisa launched the Quartz shower and produced an innovation in the UK shower market. It was a winning product in terms of the quality of water pressure.
  • Pages: 13
  • Words: 724

Green Marketing: Tesla’s Case

The participants will be encouraged to share their viewpoints on green products and their shopping behaviors before and after the production of Tesla.
  • Pages: 2
  • Words: 610
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Unilever’s Product Development: Collaborative Innovation

There is the possibility of the comprehensive use of the efforts of the project partners at the preproduction, production, and marketing stages, which contribute to the achievement of positive externalities due to the synergistic effect.
  • Pages: 9
  • Words: 2492

Neptune Gourmet Seafood’s New Product Launch

The firm plans to introduce a new and cheaper product into the market to reduce its inventory levels. The experts note that the firm wants to introduce a low-priced brand in the existing market that [...]
  • Pages: 3
  • Words: 922

Starbucks’ New Ice Cream Product and Service Plan

The new product is designed to close an existing product gap and will also complement the existing products to the line more comprehensively by giving the customer a range of products to choose from.
  • Pages: 3
  • Words: 1218
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New Product Feasibility: Tecno N7 Series Android Smartphone

1
According to Abou-Moghli and Abdallah, product feasibility is one of the essential business marketing elements in the market analysis process, which is deemed as a scientific tool of obtaining relevant information pertinent to the provision [...]
  • Pages: 11
  • Words: 3127

Organizational Buyers

The business marketer or supplier has to understand the organisation's strategies and its position of purchasing so as to succeed in developing business relationship with the firm.
  • Pages: 6
  • Words: 1790

Blu-Ray DVDs: Marketing and Target Market

This type of storage disc is known as Blu-ray Disc because it is operate through blue laser and is capable of storing more quality and high definition data as compared to an ordinary DVD because [...]
  • Pages: 5
  • Words: 1532

Tastykake’s Innovative Product Introduction

Regardless of the oppressing deadline, Schutz and her team were able to find the perfect formula for the majority of the snacks supposed to go into production after the period of testing. This trial and [...]
  • Pages: 3
  • Words: 843

Chanel Cosmetics Competition Analysis

The management of this firm has been keen on adopting new market trends, which has ensured that the firm remains relevant in this industry.
  • Pages: 12
  • Words: 2510

The Hershey Company’s Product Marketing Plan

The Hershey Company, commonly known as Hershey's, is a chocolate manufacturer established in 1894. Hershey's has a competitive advantage due to its well-established image and the fame of some of its products, such as Hershey's [...]
  • Pages: 4
  • Words: 1081
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BMW Company Differentiates Its Products

Therefore, BMW Company uses modern technology that differentiates its products from the products of their competitors. This safety in the vehicles has made the products from BMW Company unique and attractive.
  • Pages: 2
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Starbuck’s Services and Relationship Marketing

When one steps inside a Starbucks store, from the atmosphere to the music, from the aroma of the coffee to the behavior of the employee's everything instantly appeal to the mind of that individual.
  • Pages: 2
  • Words: 830
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Ergonomic Chairs: Product Marketing

The best chair should accommodate the needs of the targeted worker. This situation explains why our company has produced superior chairs in order to support the health needs of every worker.
  • Pages: 4
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Samsung Company Smartphone Marketing

The article gives a summary of the Smartphone market controlled by Samsung and the ensuing advertising expenditure from mobile marketing and advertisements because of the strategy employed by Samsung.
  • Pages: 2
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Product Hierarchy in the UAE’s Industries

The following flow chart shows the product hierarchy for the health industry in the United Arab Emirates: As presented in the flow chart diagram above, the focus of the product hierarchy for the health industry [...]
  • Pages: 19
  • Words: 3740

Drink-At-Home Inc.’s New Product Development Plan

In the case of the Drink-At-Home, Inc.those factors are the possibility of the final product not corresponding to the developers' conception and the possibility that the other companies develop a similar product faster.
  • Pages: 2
  • Words: 550

IKEA Company’s Product Design and Pricing

Thus, the main competitive priorities of the company are the price and quality of the product, the convenience of delivery and the services provided, and the flexibility in presenting a variety of products that meet [...]
  • Pages: 2
  • Words: 879

Promotional Plan & Strategy Development

The main focus of the message of our new company will be on the aspect of reducing the cost of having to tint windows frequently by using our high tech tinting method that comes with [...]
  • Pages: 4
  • Words: 799

Fast-Moving Consumer Goods’ Marketing Management

Upon convincing consumers of the greater role of the manufacturer and his product, retailers have to go the extra mile of convincing the buyer about the quality and other benefits of buying from this particular [...]
  • Pages: 3
  • Words: 952
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The Quartz Shower Product of Aqualisa Company

The company does not possess enough brand awareness to advertise Quartz as popular customer product; therefore, the average consumer will not be aware of the benefits that the product offers in comparison to others.
  • Pages: 2
  • Words: 667

Advanced Marketing Strategy of Adidas Group

The success of the Adidas Company is accredited to the ethics and laurels of its founder, Adolf Dassler. The innovative nature of Adidas products has helped the Adidas brand to maintain its technological prowess in [...]
  • Pages: 6
  • Words: 1763

New Products: Electric Scooters

Thus, the above advantages contribute to the fact that people are increasingly choosing electric scooters; consequently, they have gained popularity in the market in a short time. At the same time, the competitive advantage is [...]
  • Pages: 1
  • Words: 278

Marketing: The Tao of Timbuk2 Company

Furthermore, the customer can order custom bags and are given the opportunity to design their unique version of the Timbuk2 messenger bag on the company's website. In addition, a limited amount of laptop bags is [...]
  • Pages: 3
  • Words: 914
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Product Life Cycle: Stages and Examples of Products

The product life cycle consists of the following stages: introduction, when a new product is presented; growth, when it reaches a peak of sales; maturity, when sales grow at a slower rate and finally start [...]
  • Pages: 2
  • Words: 286

Multicultural Food Marketing Techniques

Therefore, the primary customers and a considerable share of the secondary are the elderly, who find traditional marketing techniques trustworthy. In the process, the measure of success is the correspondence to the mission and vision [...]
  • Pages: 2
  • Words: 673

The Tesla Model 3: Product Evaluation

It is important to note that the Tesla Model 3 is an electric vehicle that has revolutionized the automotive industry. Thirdly, the price of the Tesla Model 3 is an advantage that makes it more [...]
  • Pages: 2
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Tokyo’s Branding & Social Media

It is a beneficial strategy because it allows the government to cooperate with private organizations and convey the idea that Tokyo is for the people.
  • Pages: 2
  • Words: 550

Crescent Pure Promotion: Case Study

Thus, the most competent decision for the company would be to create a promotion as a sports product, but without ignoring the product's second valuable and effective action.
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  • Words: 553
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Effects of Red Bull’s Promotion on Sales Volume

The objective of the present study is to investigate the relationship between Red Bull's sales promotion and sales volume. The study's findings reveal a significant positive correlation between sales promotion activities and the volume of [...]
  • Pages: 23
  • Words: 4278

The Coho Salmon Cake Product Marketing

The innovative aspect of the pastry will be rooted in the unique cooking and preparation process, which will preserve the benefits of the seafood and retains its special taste while delivering it in an interesting [...]
  • Pages: 9
  • Words: 2977

Jolt Coffee’s New Categories of Commodities

Join Jolt Coffee and the regional entrepreneurial society for a ceremony in Austin, Hall 45, on Wednesday, July 27, at 2 p.m.to celebrate Jolt Coffee's launching of new categories of coffee, tea, and smoothie products [...]
  • Pages: 1
  • Words: 358

Market Efficiency and Externalities

Also known as externalities, these unpaid factors result from the product's interaction with the neighboring communities, society, and the environmental system and illustrate the market efficiency hypothesis's limitations.
  • Pages: 1
  • Words: 311

Product Advertising Through Product Placement

Since the lifestyles of most characters in movies and shows in which product placement is implemented are similar to those of the audience, the products placed must be appropriate.
  • Pages: 1
  • Words: 298
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Solar Powered Sunglasses Product Marketing

Accordingly, the first and main task at the moment is to cause addiction to this type of energy in society and the destruction of prejudices about the high cost.
  • Pages: 3
  • Words: 976

Importance of Development of the Cellphone

In the process of product development, it is highly recommended for MM distribute cell phones among a small group of potential consumers and ask them to provide feedback on it.
  • Pages: 3
  • Words: 775

Women’s Outdoor Clothing: Product Marketing

This feature is transformed into the benefit of the possibility of involving in various outdoor activities in any weather. This is because customers identify with the brand and want to belong to a group of [...]
  • Pages: 2
  • Words: 569
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Smart Glasses: The Product Development

The second problem is the need to change the lenses in the glasses in case of changes in vision abilities. We will draw a picture of the challenges we need to solve with our product.
  • Pages: 4
  • Words: 1059

Apple: Behavioral Economics

Framing is the process of encouraging customers to compare features of a new product with a reference of a frame that they may be familiar with.
  • Pages: 1
  • Words: 240

Marketplace for the EZ-Schedule Business App

In turn, EZ-Schedule, which incorporates a clear interface and a range of tools for customizing the scheduling process, provides the specified opportunity as well, which is why it is bound to be integrated successfully into [...]
  • Pages: 2
  • Words: 594

Development of a Low Calorie Date Jam

For example, the development of low calorie Date Jam is component of NPD where the inventor wants to rock the market with a new product, which will solve the problems faced by Jam users in [...]
  • Pages: 11
  • Words: 3104

Frame Styler as an Innovative Product

Therefore, two main challenges linked to the product include its development and the subsequent logistics of delivery and implementation of the technology in all brand stores.
  • Pages: 2
  • Words: 577
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New Product: Xiaomi MI 11 Ultra

The given product is projected to be a higher-end supplement to the existing product line that has already gained vast popularity and comprises smartphones, including Mi 11i, Mi 11 Lite, and Mi 11 Lite 5G. [...]
  • Pages: 1
  • Words: 310

Apple’s iPhone in the Technology Market

From this, it can be concluded that the iPhone has high strength in the industry sector of the market, and the current business strategies of the conglomerate allow the company to strengthen its position stronger.
  • Pages: 4
  • Words: 1311

Pricing a New Product

Therefore, a balance should be reached, where the product is bought willingly, and the business gets the maximum possible profit from sales so that benefits exceed the cost of production. One of the most obvious [...]
  • Pages: 1
  • Words: 282
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Marketing. Introducing ABC USB Flash Drives

The ABC USB Flash Drives are the specially designed for fast transfers and easy compatibility with different machines. Aside form this ABC USB flash drives are also compatible with Macintosh and Intel based machines, making [...]
  • Pages: 1
  • Words: 307

Bendable iPhone. Target Audience for a New Product

For this reason, the mission for the following project can be formulated in the following way: The brand's mission is to ensure that its clients will enjoy advantages provided by high-quality bendable iPhones and benefit [...]
  • Pages: 2
  • Words: 574

Product Placement During the COVID-19 Pandemic

Therefore, it is believed that people will notice the earbuds, consider them a stylish and useful accessory, and want to purchase them as well. Therefore, the show is bound to serve as a promotion tool [...]
  • Pages: 1
  • Words: 316
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