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Product Marketing Essay Examples and Topics

Ergonomic Chairs: Product Marketing

The best chair should accommodate the needs of the targeted worker. This situation explains why our company has produced superior chairs in order to support the health needs of every worker.

Apple’s iPod Product Marketing Campaign

The main advantage of this media player is the unique design that distinguishes it among other products. Furthermore, it is important to consider the increased fragility of hard drives incorporated in this player.

Spicy Walkers Crisps: New Product Launching

Inspired by the increased customers' interest in the cultures of Asian and Latin American countries, Walkers, the leading manufacturer of snack foods in the United Kingdom, currently launches new 'Luxury' spicy Walkers Crisps.

Energy Drink Product Marketing

As far as the objectives regarding the brand in question are concerned, it will be imperative that the introduction of the product into the global market should trigger at least a 10% increase in the [...]

Marketing Plan: the iPad Jr.

The second step is targeting where the company will select the group it wants to focus on and communicate with it through adverts thereby increasing the awareness of its products to the group.

Samsung Company Smartphone Marketing

The article gives a summary of the Smartphone market controlled by Samsung and the ensuing advertising expenditure from mobile marketing and advertisements because of the strategy employed by Samsung.

Why Barbie Has Been so Successful?

It also boosts the sales revenues from the brand and helps in brand growth Barbie was introduced to the market as a doll and has continued to grow and Mattel Corporation has introduced many other [...]

Cookie Five Product’s Marketing Issues

To demonstrate the opportunities that the given venture is going to have in the organic food markets, one has to introduce a graph that depicts the ratio of the price, the number of customers and [...]

EIAST Company’s Space Tourism Services

In this paper, the financial analysis of the venture is performed in relation to the opportunity identified. The institution has the technical and technological capabilities to achieve the objective.

BlackBerry Handset in Arab World

It is one of the five top devices on the mobile market, which underlines that it is in great demand with the population."On August 1, 2010, Telecommunication Regulatory Authority of The United Arab Emirates officially [...]

Amazon.com Website Products Marketing

Through a comparison of price, delivery time and amount of effort needed in order to purchase a mass produced product or a customized product, it is anticipated that this paper will be able to showcase [...]

Nike Company Social Media Marketing

Nike promotes a large variety of women's running shoes both in its website and in other social media sites. The company incorporates a number of attractive products in its social media marketing sites when promoting [...]

Elite Mobile Company Product Marketing

The performance has been very promising in the European and the Asian markets, especially for the high market segment. The brands mainly target the high-end market segment in the Asian and European market.

Marketing: McDonalds and KFC

The analysis of the two companies shows how the theory of marketing has been implemented in our society in terms of the market segmentation, target markets, and strategic marketing.

Chanel Cosmetics

The management of this firm has been keen on adopting new market trends, which has ensured that the firm remains relevant in this industry.

Market Research – Butteroil

As a result, this product has largely been competitive in the market due to its uniqueness and superiority in terms of usage for various purposes.

The Runners World Marketing Strategy

The Runners world have shown commitment to marketing concepts evident in the problem recognition process based on the facts that a market can only exist when there are unsatisfied needs, the desire to address the [...]

Kudler Fine Foods Virtual Organization

In addition, the methods used by competitors in marketing and the nature of the market are examined, and the data obtained is analyzed to help the managers of a company decided on the counteractive measures [...]

Bellperre: Marketing Strategy

The marketer underscored the perception that the issues relating to life changing products play an integral role in the formation of marketing identity of the sophisticated electronics such as the mobile phones.

Market penetration strategy

Increase our penetration to the market by intensifying the organisations efforts to more of the market Market penetration strategy refers to the firm intensifying its efforts to capture a larger share of the market by [...]

Market opportunities of IKEA in USA

IKEA has also high demand in the US market and is currently succeeding, but it is not yet able to overtake competition in the furniture market in the country as it did in the other [...]

Rococo Chocolates

The company pays close attention to the reaction of customers through feedback mechanisms and the chocolate blog on the website. The company is located in a politically stable country, and it is operating within the [...]

Marketing Mix of Yorkshire Tea

The aim of the research was to determine the right marketing mix for price, promotion, product, and place for Yorkshire Tea to put it at a competitive edge with its key competitors by identifying and [...]

Marketing: Kripsy Kreme Company

The company specializes in production of baked products such as doughnuts and supplies various retail shops and groceries. At the same time, the strategy enables the company to utilize local knowledge and capabilities, for the [...]

Organizational Buyers

The business marketer or supplier has to understand the organisation's strategies and its position of purchasing so as to succeed in developing business relationship with the firm.

Advanced Marketing Strategy of Adidas Group

The success of the Adidas Company is accredited to the ethics and laurels of its founder, Adolf Dassler. The innovative nature of Adidas products has helped the Adidas brand to maintain its technological prowess in [...]

NIVEA and its marketing strategy

Another approach that the company could have used is the product oriented approach where the company could have first created a product that is perceived to be good and introduce it to the market without [...]

Marketing: Blackberry

It is important for BlackBerry to understand major impacts for the purposes of developing marketing mix strategies capable of appealing to the preferences of intended target market. In such a case, consumers prefer multipurpose phone [...]

Marketing Strategy of Kellogg’s

Furthermore, the product of Kellogg's is depicted as being very supportive in enhancing the understanding levels through the campaigns that seek to associate it with the research according to which the breakfast is beneficial to [...]

Marketing Mix and Marketing Strategy

In marketing a new product, the following sections are important for successful penetration into the market: The first step is researching extensively for information about competitors and the kind of products, customers, and strategies they [...]

Nokia Pricing Strategy

The following are the common products attributes of Nokia Phones: They have a target market; the section of the market is in need of phones Has high value products that can be up-sold and cross-sold [...]

Dell Inc Company Strategic Marketing

Its is the marketing plan which determines the degree of business promotion According to Kotler a marketing plan designs structures and devices tactics on how the business will be advanced and propped up This element [...]