Product Marketing Essay Examples and Topics
The Hershey Company, commonly known as Hershey's, is a chocolate manufacturer established in 1894. Hershey's has a competitive advantage due to its well-established image and the fame of some of its products, such as Hershey's [...]
The actual product is ice cream sold in brown plastic tubs with the brand's logo and an image of the dessert itself.
The project is devoted to the description and comprehensive investigation of the design, production, and sale of Xiaomi devices - smartphones that now acquire their popularity among specific groups of the population characterized by the [...]
We also intend to offer services that will include adjusting the baby seats as per the requirements of the customers as well as installing the baby seats to customers who may wish to do so [...]
The paper explains the significance of the problem, provides the findings of current studies on the topic, and identifies possible ways for improving an organizations' position in the market.
But the project involved them in sampling the colors, the appropriate design, and the best way to make the counters for their easier access.
It could be concluded that half of the Mauldin population are working women, who would be potentially interested in the product.
This phase finalize the lase stage of our project, in which it demonstrates the final product design, manufacturing plan and decision analysis, refer to Figure 2.
The TA of the product is presented by wealthy women who stay loyal to the brand and are concerned about the quality of the product they use.
The product is a high-end beverage juice product. The product will be displayed on the store shelf with other high-end juice products.
Our mission is to establish FlaBlaster, as the most effective topical solution available to free the body of fat and cellulite instantly in the stomach, legs, arms, and buttocks of potential customers across the globe.
The surface is an electronic tablet that Microsoft introduced in the fall of 2012. This will create an environment of its competition and block other competitors from encroaching into the company's market.
The target market for the marketing campaign of the new women's cosmetics is mainly women aging from 15 to 45 in Australia.
Crescent and Pioneer Hotels in the United States are some of the hotels that employ these communication channels to increase their sales volume.
However, the targeted trash compactors will deliver different strengths to the consumers. This practice will reduce the prices of trash compactors.
The product will be of extraordinary design-is a jacket with a hoodie, and the extraordinary thing about it that it's attached with gloves and a scarf. The product will be packed in a transparent material [...]
In doing this, the project will be aiming at accomplishing the following objectives: Strengthening a new way of job hunting to the modern standards. It will be an online site connecting people from all corners [...]
The key peculiarity of this service resides in the fact that companies will be offered to make the Thank-You Cards from the recycled waste paper.
The need of the product is identified during the inception and therefore the company can select, determine, and inform the target customers.
In its initial internationalization phase, the firm decided to introduce Corona Beer into the international market starting with the US. In its effort to venture into the international market by introducing Corona Beer, the firm's [...]
Therefore, the company has adequate experience to maintain the demand of the product for a long time. In addition, the company has started to differentiate the Wii product.
That was typical because of several variables that included the current budgetary allocation to meet the marketing of the new product, the supply chain, profit projections, the approach to implementing the marketing mix and associated [...]
The benefit of the coca-cola black would be the best strategy to be applied when positioning it. The taste of coca-cola black and its experienced satisfaction would be the best tactics to position it in [...]
2008, views a niche product as the product that is designed specifically to meet the needs and wants of a specific customer or end-user. Customers' needs and wants are satisfied by marketers by approaching the [...]
This is fundamentally an explanation of how we are going to get the customers aware of the existence of the product in the market and convince them to buy it.
Ford Motors will be introducing a new product in the UAE market that the company distinguishes to be one of the most innovative products in its car-making history.
It has grown in the way it is made, and more people are willing to give it a trial. It has been in existence for that long, and the customers today are elderly people, who [...]
The purchase decision on the detergent is based on re-purchase since the majority of the population have tasted the quality of "Finish Dishwasher Tablets".
When a consumer undergoes a decision-making process and physical activity involving the acquisition, evaluation, use, and disposal of goods and services, it is referred to as consumer behavior.
Built utilizing extensive tests in ergonomic design and safety standards the Ford Prish car seat utilizes a conjunction of safety foam, impact webbing, durable materials, and safety straps to ensure the protection of an infant [...]
A powerful positioning should "indicate the targeted customers and the value provided by the product". The company will also use proper positioning strategies in order to market the product.
There are more than 15 products in the market and this means that the product is supposed to be highly innovative.
The thing is that a part of the revenues will be donated to the Cancer Council, a non-governmental organization that seeks to reduce the incidence of cancer.
The issue is that it may not be an easy task to justify such expenses most of the time, and many enterprises prefer approaches that are more traditional.
In terms of cultural perspective, the target market of Wild Planet is composed of parents and their kids in San Francisco; thus, the products of the company must agree with the American culture, which promotes [...]
If the marketing strategy is sound, the business should then establish the feasibility of the new product. The capacity of a company to produce is limited by plant capacity and cost of production.
The purpose of this product is to provide safety in working environments where compressed gas cylinders are often used. The second product discussed is a low-cost biodegradable bag to be used in shopping outlets.
The first product suggested in this project is a strapping product that can be used to secure items on the roof or carrier of a 4X4 vehicle or even an SUV.
The need for the first one is identified spontaneously when the internal stimulus of thirst rises. I do not involve anyone in the process of buying drinking water, but I involved my mother as a [...]
A brand personality should integrate the needs of the target group and the product image by understanding the lifestyle, age, and gender of the target group.
The main functions of the media asset management system can be effectively used at the stage of preparing the launch of a product in the market.
With the launching of the product, the company expects to gain about 12% of the American market within one year and an annual market increase of 4% in the subsequent years.
My duty at the bank is to get people to buy the PerfectHealth Savings insurance that is provided by the bank.
The new product is designed to close an existing product gap and will also complement the existing products to the line more comprehensively by giving the customer a range of products to choose from.
This creative brief is to be used to give information about the new cereal product, which is about to join the market. The name depicts the nature of the cereal since it will have a [...]
The company does not possess enough brand awareness to advertise Quartz as popular customer product; therefore, the average consumer will not be aware of the benefits that the product offers in comparison to others.
Therefore, using the ethical aspect of market feasibility study, one can argue that the product will be successful in the market identified.
One of the strengths of the product is that it has a nutritional element. Another strength of the product is that it is relatively affordable.
The product pages will be frequently updated with pictures including a link and a "hashtag" that will direct users to the website.
The marketing mix framework used in the analysis concentrated on the current strategies within the Homebrand aimed at sustaining promotion and product variables in marketing.
As a result, iPhones are not worth the cost and people only buy them because of the brand's image.iPhones are the most expensive smartphones that exist in the market at the moment.
This discussion will focus on its beginning, some of the challenges that the company has had to overcome as well as the launching of its most popular product Nintendo Wii.
According to the created perceptual map, Nike and Adidas remain to be the leaders of the U.S.market with the focus on such characteristics of athletic shoes as appearance and comfort.
For this reason, the brand positioning statement for capturing the attention of the target segment is "Providing unique and reliable software incomparable to any other found on the market; the popular MacBook Pro has reduced [...]
Main assumptions: The mobile manufacturer has an international presence due to being a global company; Being a global mobile manufacturer, it has enough resources for differentiating its phones with regard to cultural specificities and [...]
When considering the problems that the organisation is likely to face in the target market, one must mention the fact that the concept of healthy fast food is not alien to the target environment.
The product line selected for this marketing plan is Hershey's shareables, i.e, sweet goods sold in packages of several bite-sized morsels meant to be shared in a company.
The watches of this company became a household name: if a person wears Rolex, then he or she is undoubtedly rich and successful. It is this brand that serves as the business card of a [...]
The company's mission is to satisfy all its clients and to provide them with the most professional services, regardless of their awareness of certain technologies and experience in previous collaboration with SmartBridge.
Comprehensively, this business proposal presents a succinct understanding of how our organization would help with the rollout of a paperless passport service that would make it easier for people to travel around the world, without [...]
The products are sold in over 100 countries, which have different market demands and opportunities, as well as local competitors, which is why there is a need for a strong market strategy that would address [...]
This means that a client purchasing the NikeMPx shoe is given the benefit of using the footwear for sporting and non-sporting activities. In summary, the NikeMPx has the potential of multiple usages to benefit a [...]
Therefore, high functionality of device is one of the major needs of potential customer who will be able to use the product everywhere at home, for instance, to open bottles in the kitchen.
The ability of the Smart Shopping Cart to meet the customer's shopping demands by quickening the checkout time will help the company retailing this product to be successful in the U.S.market.
Revenue is one of the primary financial objectives for a company and is the income a business acquires from the 'standard' business activities that usually include selling services or products to customers.
One of the crucial stages of packaging development is printing design, and the overall success of the product in the market may significantly depend on the quality of operations at this phase of package manufacturing.
The distribution for the Chromebook computers should be based on the traditional channels. For instance, Google can make a deal with the Ingram Micro corporation, one of the leading distributors of computers and technologies in [...]
The mentioned problems pertained to the aspects of promotion and advertising, organizational aspects, and the issues with the product itself. Considering all the mentioned aspects that contributed to the failure of Nintendo Wii U, it [...]
The other reasons why the company wants to market its library and information products the university include the promotion of the use of information resources, creation of demand and a perception of its library and [...]
The second issue is that its mechanism has superseded the other products in the market. A unique transport mechanism will allow the product to stand out in the market.
To make their athletic shoes comfortable for the consumers, Nike has affected the use of air technology in their manufacturing. Demographic factors that affect Nike's athletic shoes include gender and social class which determines the [...]
As such, the choice of the product suits this campaign because the right target audience will be reached by this promotion.
After all, there is indeed much evidence as to the fact that the manner in which consumers perceive the actual value of different goods and services continues to remain highly reflective of what happens to [...]
The high end designs are intended to satisfy the desire by the high value spenders to be exclusive. The products in this category are all related to each other.
The product is soft in warm water but becomes hard in cold water to enhance the cleaning of surfaces. The patented superior sponge is an incredibly adaptable cleaning apparatus for the kitchen and other areas [...]
Due to the numerous applications in both leisure and industry, as well as massive popularity with audiences of different ages, there is a chance that, in several years, evaluating the target audiences of Virtual Reality [...]
The prices for Sportmax items range between $300 and $750 for bottoms and tops and between $350 and $800 for dresses.
Still, students are the main audience because a netbook is an ideal option for students, who have to replace their writing and searching for activities with the speed of the world.
Thus, the findings of the market research were to generate insight on the prevailing gaps concerning the available products in the market with the aim of fostering the intellectual, social, and physical development among children.
Sun Peaks Resort with its mountain views, various opportunities for skiing, sledding and engaging in other winter sports, alongside the availability of sports school, private lessons, festivals, and events create a unique appeal to diverse [...]
Different research tools will cater for different audiences and needs, for instance, online surveys will be used to reach BP products' consumers throughout the world while observation tool will be used in the local market [...]
Australian Open tennis tournament is viewed as a product in this discussion, and for it to sell well, it has to be accompanied by superior, innovative and customer-oriented services.As R.
The car offers dual usage, for lovers of sports this would be the car of choice, with durability comparable to no other in the market and the strength of a stallion.
The construction of the cubes would be relatively simple since all that would be needed is a solid square surface to act as the base, six thin square magnets to be placed on each side [...]
Based on the work of Branston and Sweanor, it was noted that the popularity of e-cigarettes was, in part, due to a lack of sufficient legislation and regulation.
The paper at hand is devoted to the analysis of the launch of Samsung Gear VR from different perspectives: the product development model, the business analysis, its technical implementation, etc.
The selected product is a nourishing body wash that is said to contain a large scope of moisturizing elements and to have a pleasant cherry and almond scent.
The auto industry has become one of the main elements of the successful economy in almost every country in the world, and the UAE market remains to be one of the fastest-growing examples.
It is the Volvo Group's vision that the industry it is in is closely connected to other industries that should be addressed, too, if a truck manufacturer wants to succeed.
Since the company has started operating as a family business, its location will include an office in the local area and the production plant located on the outskirts of the town to account for the [...]
Since the primary business strategy of John Deere company is to distinctively serve customers that are involved with working on the land, the company should look into the expansion of the brand in the area [...]
Among its benefits, there is a significant improvement in the quality of the product and service line resulting in an increase in market share, and understanding the consumer tastes and preferences better.
Nike vapor strobe glasses will overcome such a strategy by extending the general market of the product. This indicates that a new product may be developed, which may affect the sales and marketing operations of [...]
This report evaluates the innovativeness of the product, its awareness in the market, the target market, competitors, and the future of the firm.
For the beverage industry, the trend for cleanliness means the necessity to switch to non-artificial products to meet the consumers' demand.
Regardless of the oppressing deadline, Schutz and her team were able to find the perfect formula for the majority of the snacks supposed to go into production after the period of testing. This trial and [...]
As a result, the wide public will be able to receive the brand-new service with the excellent health promotion characteristics and traditional cultural implications of fast-food. The breakthrough of the offered concept is the vegan-based [...]
Presently, iPhone 6 belongs to the Stars quadrant since both its market growth and market share are high. Otherwise, with still large market share, the market growth will lower, and that will make iPhone 6 [...]
The case of Vistakon helps to clarify the main issues of a successful marketing campaign and identify the steps that should be taken by managers, who want to introduce their products and services in the [...]
The Lux Company will take advantage of this and increase the price of the product, after it proves to be successful in the market.
The newest word in the advertising and brand-promoting strategy is Online Display Advertising. It is obvious that the analysts at Sony realize the importance of using advanced advertising techniques such as display adverts.
The present campaign is to suggest a new type of product, mineral water in plastic bottles for children of primary school age within the existing brand category.
The weakness of the phone fuel is the fact that it is not familiar in the market and so thorough marketing is required in order for it to be embraced.
The new product can be called Amazon Magic Wand, and it can be described and analyzed with the help of the STOF model.
However, today, these figures seem to be a relic of the past in connection with the announcement of the PlayStation 4 Pro as a more powerful version of the consoles from Sony.
Seeing that the B2B market is currently viewed as the target area of the company's operations, retail organizations that require shopping carts for their business need to be considered as the target market.
Apple experts operating in the field of distribution management understood that the channels of promotion of iPhone products should be strikingly different from those used for the promotion of existing products such as Mac or [...]
Therefore, determining the business value of the project is crucial to the overall success of the venture and the management of the relevant obstacles that the project developers may have to deal with in the [...]
As such, the segment will be more willing to buy the commodity compared to those who never interacted with it in the past. This attribute will be useful to the marketing of Nehi soda.
Software experts will be expected to identify the existing opportunities, challenges, and prospects that might dictate the future of the technology.
The basis of this selection was developed relying on Costco's income statistics and commodity turnover, assuming the significance of the companies like Costco to the market.
Chiefly, it provides the marketing personnel with an understanding of the dynamics of the market and the ability to timely assess the change in customer demand and react to it.
There is the possibility of the comprehensive use of the efforts of the project partners at the preproduction, production, and marketing stages, which contribute to the achievement of positive externalities due to the synergistic effect.
As the device is supposed to be a microwave oven capable of two options such as heating and freezing, it is necessary to evaluate the idea and assess the market, technologies, appliances, and other related [...]
The best example of the online service provided by the Xbox is the Xbox live. The position of the product in the market would be the best.
The concept of product is increasingly becoming popular in the business sector, especially when it comes to explaining the sequence of movement and distribution of products on the basis of demand and market competition.
In order to do so, this paper would assess the performance of the consumer electronics market in Dubai, briefly discuss the position of the five companies in Dubai, form a PEST analysis, create product hierarchies [...]
The first section of the paper will briefly discuss the performance of mobile and wearable products in the Dubai market, followed by a discussion of the positions of the five companies in Dubai city.
The following flow chart shows the product hierarchy for the health industry in the United Arab Emirates: As presented in the flow chart diagram above, the focus of the product hierarchy for the health industry [...]
In this bank, when the customers come to the customer service representative or the bank tellers, they take between 1 to 2 minutes to give them their account numbers or to explain the reason why [...]