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Product Marketing Essay Examples and Topics

The Hershey Company’s Product Marketing Plan

The Hershey Company, commonly known as Hershey's, is a chocolate manufacturer established in 1894. Hershey's has a competitive advantage due to its well-established image and the fame of some of its products, such as Hershey's [...]
  • Pages: 4
  • Words: 1081

Xiaomi Devices’ Design, Production, and Sale

The project is devoted to the description and comprehensive investigation of the design, production, and sale of Xiaomi devices - smartphones that now acquire their popularity among specific groups of the population characterized by the [...]
  • Pages: 3
  • Words: 851

Baby Car Seats Product Positioning and Marketing

We also intend to offer services that will include adjusting the baby seats as per the requirements of the customers as well as installing the baby seats to customers who may wish to do so [...]
  • Pages: 2
  • Words: 582

Product Design for Companies’ Competitiveness

The paper explains the significance of the problem, provides the findings of current studies on the topic, and identifies possible ways for improving an organizations' position in the market.
  • Pages: 4
  • Words: 956

The Jumping Rope Toy Project Plan

But the project involved them in sampling the colors, the appropriate design, and the best way to make the counters for their easier access.
  • Pages: 3
  • Words: 872

Juice Product Packaging and Design

The product is a high-end beverage juice product. The product will be displayed on the store shelf with other high-end juice products.
  • Pages: 6
  • Words: 1260

FlaBlaster Cream Marketing Plan

Our mission is to establish FlaBlaster, as the most effective topical solution available to free the body of fat and cellulite instantly in the stomach, legs, arms, and buttocks of potential customers across the globe.
  • Pages: 4
  • Words: 5203

Microsoft Surface Tablets Promotion Plan

The surface is an electronic tablet that Microsoft introduced in the fall of 2012. This will create an environment of its competition and block other competitors from encroaching into the company's market.
  • Pages: 2
  • Words: 342

Trash Compactors: SWOT Analysis

However, the targeted trash compactors will deliver different strengths to the consumers. This practice will reduce the prices of trash compactors.
  • Pages: 2
  • Words: 564

Product Promotion: Winter Eagle Jacket

The product will be of extraordinary design-is a jacket with a hoodie, and the extraordinary thing about it that it's attached with gloves and a scarf. The product will be packed in a transparent material [...]
  • Pages: 11
  • Words: 2994

JLM Enterprises: Social Network Site Feasibility Study

In doing this, the project will be aiming at accomplishing the following objectives: Strengthening a new way of job hunting to the modern standards. It will be an online site connecting people from all corners [...]
  • Pages: 2
  • Words: 648

Corona Beer: Product Marketing

In its initial internationalization phase, the firm decided to introduce Corona Beer into the international market starting with the US. In its effort to venture into the international market by introducing Corona Beer, the firm's [...]
  • Pages: 6
  • Words: 1711

The Staircase Product’s Bringing to the UK Market

That was typical because of several variables that included the current budgetary allocation to meet the marketing of the new product, the supply chain, profit projections, the approach to implementing the marketing mix and associated [...]
  • Pages: 6
  • Words: 1622

Coca-Cola Black Consumption in America

The benefit of the coca-cola black would be the best strategy to be applied when positioning it. The taste of coca-cola black and its experienced satisfaction would be the best tactics to position it in [...]
  • Pages: 3
  • Words: 899

Product Knowledge for Competitive Advantage

When a consumer undergoes a decision-making process and physical activity involving the acquisition, evaluation, use, and disposal of goods and services, it is referred to as consumer behavior.
  • Pages: 2
  • Words: 616

Car Seat: New Product Development

Built utilizing extensive tests in ergonomic design and safety standards the Ford Prish car seat utilizes a conjunction of safety foam, impact webbing, durable materials, and safety straps to ensure the protection of an infant [...]
  • Pages: 2
  • Words: 653

Wild Planet Company’s Consumer Behavior and Purchase

In terms of cultural perspective, the target market of Wild Planet is composed of parents and their kids in San Francisco; thus, the products of the company must agree with the American culture, which promotes [...]
  • Pages: 2
  • Words: 593

Niche Beer Flavours Development

If the marketing strategy is sound, the business should then establish the feasibility of the new product. The capacity of a company to produce is limited by plant capacity and cost of production.
  • Pages: 6
  • Words: 1822

Product Design: Storage Box and Biodegradable Bag

The purpose of this product is to provide safety in working environments where compressed gas cylinders are often used. The second product discussed is a low-cost biodegradable bag to be used in shopping outlets.
  • Pages: 2
  • Words: 166

Battled Water and Jewelry: Product Analysis

The need for the first one is identified spontaneously when the internal stimulus of thirst rises. I do not involve anyone in the process of buying drinking water, but I involved my mother as a [...]
  • Pages: 2
  • Words: 877

Kellogg Company’s Marketing Positioning

A brand personality should integrate the needs of the target group and the product image by understanding the lifestyle, age, and gender of the target group.
  • Pages: 4
  • Words: 1086

Apple Inc.’s iWatch Selling Proposal

With the launching of the product, the company expects to gain about 12% of the American market within one year and an annual market increase of 4% in the subsequent years.
  • Pages: 2
  • Words: 589

Starbucks’ New Ice Cream Product and Service Plan

The new product is designed to close an existing product gap and will also complement the existing products to the line more comprehensively by giving the customer a range of products to choose from.
  • Pages: 3
  • Words: 1218

Butter Honey Burst Cheerios Cereal Promotion

This creative brief is to be used to give information about the new cereal product, which is about to join the market. The name depicts the nature of the cereal since it will have a [...]
  • Pages: 2
  • Words: 327

The Quartz Shower Product of Aqualisa Company

The company does not possess enough brand awareness to advertise Quartz as popular customer product; therefore, the average consumer will not be aware of the benefits that the product offers in comparison to others.
  • Pages: 2
  • Words: 667

Push Product’s Marketing Plan

One of the strengths of the product is that it has a nutritional element. Another strength of the product is that it is relatively affordable.
  • Pages: 20
  • Words: 5529

Woolworths’ Homebrand Product Marketing Mix

The marketing mix framework used in the analysis concentrated on the current strategies within the Homebrand aimed at sustaining promotion and product variables in marketing.
  • Pages: 6
  • Words: 1659

Nike Shoes Product Marketing and Perceptual Map

According to the created perceptual map, Nike and Adidas remain to be the leaders of the U.S.market with the focus on such characteristics of athletic shoes as appearance and comfort.
  • Pages: 2
  • Words: 549

MacBook Pro: Targeting, Positioning, Marketing Mix

For this reason, the brand positioning statement for capturing the attention of the target segment is "Providing unique and reliable software incomparable to any other found on the market; the popular MacBook Pro has reduced [...]
  • Pages: 6
  • Words: 1663

New Mobile Phone’s Entry in the Chinese Market

Main assumptions: The mobile manufacturer has an international presence due to being a global company; Being a global mobile manufacturer, it has enough resources for differentiating its phones with regard to cultural specificities and [...]
  • Pages: 11
  • Words: 2317

SmartBridge Company’s Smart TV System

The company's mission is to satisfy all its clients and to provide them with the most professional services, regardless of their awareness of certain technologies and experience in previous collaboration with SmartBridge.
  • Pages: 7
  • Words: 2005

Paperless Passports as a Product Innovation

Comprehensively, this business proposal presents a succinct understanding of how our organization would help with the rollout of a paperless passport service that would make it easier for people to travel around the world, without [...]
  • Pages: 15
  • Words: 4151

AXE Brand’s Environmental Scan

The products are sold in over 100 countries, which have different market demands and opportunities, as well as local competitors, which is why there is a need for a strong market strategy that would address [...]
  • Pages: 2
  • Words: 545

The Revolutionary Nike Multi-Purpose Shoe

This means that a client purchasing the NikeMPx shoe is given the benefit of using the footwear for sporting and non-sporting activities. In summary, the NikeMPx has the potential of multiple usages to benefit a [...]
  • Pages: 2
  • Words: 554

Design Fundamentals: Statement of Customer Needs

Therefore, high functionality of device is one of the major needs of potential customer who will be able to use the product everywhere at home, for instance, to open bottles in the kitchen.
  • Pages: 2
  • Words: 552

New Product Development: Smart Shopping Cart

The ability of the Smart Shopping Cart to meet the customer's shopping demands by quickening the checkout time will help the company retailing this product to be successful in the U.S.market.
  • Pages: 4
  • Words: 1140

Chromebook Product Marketing Plan

Revenue is one of the primary financial objectives for a company and is the income a business acquires from the 'standard' business activities that usually include selling services or products to customers.
  • Pages: 3
  • Words: 831

Developing Retail Packaging for a New Product

One of the crucial stages of packaging development is printing design, and the overall success of the product in the market may significantly depend on the quality of operations at this phase of package manufacturing.
  • Pages: 4
  • Words: 1114

Google Chromebooks Distribution Strategy

The distribution for the Chromebook computers should be based on the traditional channels. For instance, Google can make a deal with the Ingram Micro corporation, one of the leading distributors of computers and technologies in [...]
  • Pages: 2
  • Words: 578

Nintendo Wii U Console Failure

The mentioned problems pertained to the aspects of promotion and advertising, organizational aspects, and the issues with the product itself. Considering all the mentioned aspects that contributed to the failure of Nintendo Wii U, it [...]
  • Pages: 2
  • Words: 623

IznBooks Company’s Library in Ajman University

The other reasons why the company wants to market its library and information products the university include the promotion of the use of information resources, creation of demand and a perception of its library and [...]
  • Pages: 8
  • Words: 2247

Nike Shoes’ Marketing and Segmentation Strategy

To make their athletic shoes comfortable for the consumers, Nike has affected the use of air technology in their manufacturing. Demographic factors that affect Nike's athletic shoes include gender and social class which determines the [...]
  • Pages: 2
  • Words: 506

Soju Product: Socio-Cultural Environment Influence

After all, there is indeed much evidence as to the fact that the manner in which consumers perceive the actual value of different goods and services continues to remain highly reflective of what happens to [...]
  • Pages: 6
  • Words: 1674

Scrub Daddy Inc.’s Superior Sponge Marketing Plan

The product is soft in warm water but becomes hard in cold water to enhance the cleaning of surfaces. The patented superior sponge is an incredibly adaptable cleaning apparatus for the kitchen and other areas [...]
  • Pages: 13
  • Words: 3585

Virtual Reality Technology for Wide Target Audience

Due to the numerous applications in both leisure and industry, as well as massive popularity with audiences of different ages, there is a chance that, in several years, evaluating the target audiences of Virtual Reality [...]
  • Pages: 4
  • Words: 1088

Sony Netbooks for Education and Entertainment

Still, students are the main audience because a netbook is an ideal option for students, who have to replace their writing and searching for activities with the speed of the world.
  • Pages: 6
  • Words: 1055

Squeeze Ball Product Development and Marketing

Thus, the findings of the market research were to generate insight on the prevailing gaps concerning the available products in the market with the aim of fostering the intellectual, social, and physical development among children.
  • Pages: 6
  • Words: 1668

Sun Peaks Resort from Consumer Perspective

Sun Peaks Resort with its mountain views, various opportunities for skiing, sledding and engaging in other winter sports, alongside the availability of sports school, private lessons, festivals, and events create a unique appeal to diverse [...]
  • Pages: 10
  • Words: 2890

British Petroleum Company’s Products Marketing

Different research tools will cater for different audiences and needs, for instance, online surveys will be used to reach BP products' consumers throughout the world while observation tool will be used in the local market [...]
  • Pages: 2
  • Words: 573

Australian Open Tennis Tournament as a Product

Australian Open tennis tournament is viewed as a product in this discussion, and for it to sell well, it has to be accompanied by superior, innovative and customer-oriented services.As R.
  • Pages: 2
  • Words: 579

Cube Kits as a Portable Educational Toy

The construction of the cubes would be relatively simple since all that would be needed is a solid square surface to act as the base, six thin square magnets to be placed on each side [...]
  • Pages: 2
  • Words: 582

Samsung Gear Virtual Reality Product Launch

The paper at hand is devoted to the analysis of the launch of Samsung Gear VR from different perspectives: the product development model, the business analysis, its technical implementation, etc.
  • Pages: 5
  • Words: 1393

Dove Body Wash as a Wallmart’s Product

The selected product is a nourishing body wash that is said to contain a large scope of moisturizing elements and to have a pleasant cherry and almond scent.
  • Pages: 2
  • Words: 565

Nissan Patrol Product Marketing in the UAE

The auto industry has become one of the main elements of the successful economy in almost every country in the world, and the UAE market remains to be one of the fastest-growing examples.
  • Pages: 8
  • Words: 2201

Volvo Trucks’ Driver Safety Seat Project

It is the Volvo Group's vision that the industry it is in is closely connected to other industries that should be addressed, too, if a truck manufacturer wants to succeed.
  • Pages: 4
  • Words: 1174

John Deere Air Conditioning System Marketing

Since the primary business strategy of John Deere company is to distinctively serve customers that are involved with working on the land, the company should look into the expansion of the brand in the area [...]
  • Pages: 2
  • Words: 567

Ford Fiesta: Analysing the Market

Among its benefits, there is a significant improvement in the quality of the product and service line resulting in an increase in market share, and understanding the consumer tastes and preferences better.
  • Pages: 3
  • Words: 839

Nike Vapor Strobe Glasses: Market Analysis

Nike vapor strobe glasses will overcome such a strategy by extending the general market of the product. This indicates that a new product may be developed, which may affect the sales and marketing operations of [...]
  • Pages: 3
  • Words: 848

The Tastykake’s Product

Regardless of the oppressing deadline, Schutz and her team were able to find the perfect formula for the majority of the snacks supposed to go into production after the period of testing. This trial and [...]
  • Pages: 3
  • Words: 843

Herb’aVors Vegan Drive-Thru Product Business Model

As a result, the wide public will be able to receive the brand-new service with the excellent health promotion characteristics and traditional cultural implications of fast-food. The breakthrough of the offered concept is the vegan-based [...]
  • Pages: 3
  • Words: 808

IPhone 6 Under Boston Consulting Group’s Analysis

Presently, iPhone 6 belongs to the Stars quadrant since both its market growth and market share are high. Otherwise, with still large market share, the market growth will lower, and that will make iPhone 6 [...]
  • Pages: 2
  • Words: 220

Acuvue Product Marketing Campaign

The case of Vistakon helps to clarify the main issues of a successful marketing campaign and identify the steps that should be taken by managers, who want to introduce their products and services in the [...]
  • Pages: 2
  • Words: 595

Sony PlayStation’s Online Display Advertising

The newest word in the advertising and brand-promoting strategy is Online Display Advertising. It is obvious that the analysts at Sony realize the importance of using advanced advertising techniques such as display adverts.
  • Pages: 3
  • Words: 856

Mountain Valley Spring Water Advertising

The present campaign is to suggest a new type of product, mineral water in plastic bottles for children of primary school age within the existing brand category.
  • Pages: 4
  • Words: 962

Phone Fuel Product Marketing Plan

The weakness of the phone fuel is the fact that it is not familiar in the market and so thorough marketing is required in order for it to be embraced.
  • Pages: 3
  • Words: 899

PlayStation 4 Pro Product’s Price Strategy

However, today, these figures seem to be a relic of the past in connection with the announcement of the PlayStation 4 Pro as a more powerful version of the consoles from Sony.
  • Pages: 5
  • Words: 1384

The Smart Cart Product Marketing Project

Seeing that the B2B market is currently viewed as the target area of the company's operations, retail organizations that require shopping carts for their business need to be considered as the target market.
  • Pages: 2
  • Words: 711

IPhone’s Indirect and Direct Distribution Channels

Apple experts operating in the field of distribution management understood that the channels of promotion of iPhone products should be strikingly different from those used for the promotion of existing products such as Mac or [...]
  • Pages: 11
  • Words: 2874

Launching a New Car: Project Initiation and Planning

Therefore, determining the business value of the project is crucial to the overall success of the venture and the management of the relevant obstacles that the project developers may have to deal with in the [...]
  • Pages: 6
  • Words: 1430

Nehi Soda Product Marketing Campaign

As such, the segment will be more willing to buy the commodity compared to those who never interacted with it in the past. This attribute will be useful to the marketing of Nehi soda.
  • Pages: 5
  • Words: 1458

Product Life Cycle: Phases and Elements

Chiefly, it provides the marketing personnel with an understanding of the dynamics of the market and the ability to timely assess the change in customer demand and react to it.
  • Pages: 2
  • Words: 576

Unilever’s Product Development: Collaborative Innovation

There is the possibility of the comprehensive use of the efforts of the project partners at the preproduction, production, and marketing stages, which contribute to the achievement of positive externalities due to the synergistic effect.
  • Pages: 9
  • Words: 2492

Product Marketing: Heating and Cooling Microwave

As the device is supposed to be a microwave oven capable of two options such as heating and freezing, it is necessary to evaluate the idea and assess the market, technologies, appliances, and other related [...]
  • Pages: 9
  • Words: 1760

Dubai Private Hospitals’ Product Hierarchy

The concept of product is increasingly becoming popular in the business sector, especially when it comes to explaining the sequence of movement and distribution of products on the basis of demand and market competition.
  • Pages: 10
  • Words: 2766

Apple, Samsung, Sony, LG, Toshiba Product Hierarchies

In order to do so, this paper would assess the performance of the consumer electronics market in Dubai, briefly discuss the position of the five companies in Dubai, form a PEST analysis, create product hierarchies [...]
  • Pages: 10
  • Words: 2775

Product Hierarchy in the UAE’s Industries

The following flow chart shows the product hierarchy for the health industry in the United Arab Emirates: As presented in the flow chart diagram above, the focus of the product hierarchy for the health industry [...]
  • Pages: 19
  • Words: 3740

Smartcard: Business Plan and Feasibility Analysis

In this bank, when the customers come to the customer service representative or the bank tellers, they take between 1 to 2 minutes to give them their account numbers or to explain the reason why [...]
  • Pages: 12
  • Words: 3380
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