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Free Product Marketing Essay Examples & Topics

Free Product Marketing Essay Examples & Topics

Product marketing is the process of taking a product and launching it into a market. However, in practice, there are several different steps that that entails.

Product marketers have to understand the product and the customers that it will reach. This is usually done in five phases. The first step is discovery, where specialists conduct research. The next stage is planning: the team comes up with an effective marketing strategy. It is followed by definitions, where the customers are identified. Then it is time for the preparation stage, where campaigns are developed. Finally, the product launches, and it is time to monitor it to ensure its growth.

In this article, our IvaPanda experts have broken down how to write a successful product marketing essay. We listed some advice on how to describe any item that needs to be marketed and sold. Furthermore, on the page, you will also find product essay examples.

Product Essay: Writing Descriptions 101

To sell a particular product, you have to advertise it effectively. If you are studying marketing, you are very aware of that fact. However, you should also be mindful of writing a clever description of the item you’re advertising. An accurate and complete product description leads to the selling of a product. Essay examples analyzing such advertisements can be found below. Here, we will explore how to describe a product correctly.

Here are some ground rules:

  1. Determine your audience.

Before you can begin selling your item, you need to know to whom you’re selling it. Promoting a product cannot be accomplished without identifying your target audience. To do this, you need to get into the heads of your customers. Think of their interests, why they want your product, which features they would pay most attention to.

  1. Think of the product’s benefits.

With your buyer in mind, imagine what parts of your product are of the utmost importance. This will be the basis for your product promotion. Your audience needs to know how you can improve their lives. Mention the quality of the product and its unique selling point.

  1. Try a story-telling technique.

The days of personal selling door-to-door are over. Yet, you can still try to appeal to your customers. Their emotions will still influence their purchase, so try to call to them by being as precise as possible. Mention all the features that will be relevant. Ensure that you allow them to visualize their experience with the product.

  1. Work on the wording and tone.

Your sales letter needs to sound convincing but not overbearing. Try being as natural as possible in your wording, as though you’re working retail and selling the product face-to-face. At the same time, don’t shy away from using powerful words. Make sure your phrasing will elicit a strong emotional response from your audience.

  1. Make sure it’s easy to skim.

In the day and age of social media, people are surrounded by information. There isn’t enough time in the world to absorb it all. So, ensure that your description is easy to skim. Keep your introduction and conclusion short, use bullet points, and break your text into paragraphs. Our summarizer tool can help you see your essential arguments.

  1. Add keywords and images.

Remember to review your text to check that it is optimized for search engines. After all, that is how most people will stumble upon it! Make sure to add decent, quality images that capture your product design. They are just as important as the full item description.

How to Write an Essay about a Product

Even if you have read through different examples of essays about products and marketing in general, you might still have questions. For example, how do you create a correct paper structure? What is product-market research? Should you include it in your essay? In this section, see how to start your marketing essay.

Here are some tips on how to write an essay about a product:

  • Introduce the product. This is the stage where you develop a relationship with your reader. Show your audience that you understand them and start to familiarize them with your item. They don’t have to know the history of the product development – just the context.
  • Address the problem. In other words, formulate your thesis statement. Think of an issue that you could describe. Or consider ways to improve your product. You can approach this through tools such as marketing mix. Our thesis generator can help you formulate it.
  • Describe the product in question. In the body of your essay, you need to capture the essence of your item. You can think about it in terms of a product launch. How do you sell it to the customers? Be specific, and don’t forget who your audience is.
  • Evaluate the product’s features. Imagine what kind of service or benefit your readers might receive from it. Don’t forget to mention key details. For example, imagine you’re talking about a local product. Acknowledge a few different alternatives available on the market to validate your research.
  • Conclude your assessment. To round up your essay, deliver your final verdict on the product. Mention whether you think the price-to-quality ratio is worth it. Your product essay has to be valuable to those who read it, so be candid and thoughtful.

Thank you for reading! We wish you all the best with your paper. Now, you can proceed to read our examples of essays about product below.

232 Best Essay Examples on Product Marketing

Kudler Fine Foods Firm’ New Product Launch Plan

The major competitors to Kudler Foods in France and Germany are Filterfresh Coffee Service and Flavia. Marketing will aim to position Kudler as a strong force in the gourmet coffee market in Germany and France.
  • Pages: 2
  • Words: 542

Fast-Moving Consumer Goods’ Marketing Management

Upon convincing consumers of the greater role of the manufacturer and his product, retailers have to go the extra mile of convincing the buyer about the quality and other benefits of buying from this particular [...]
  • Pages: 3
  • Words: 952

Steel Container Production Process Analysis

In addition to this, The Process of making steel containers involves rolling the metal sheet; welding the seam, making 90 degrees bent on top and bottom of the container, making several beads, and lastly reduce [...]
  • Pages: 3
  • Words: 893

E-Zest Online Examination System

The sales personnel can be provided adequate training using this product on how to increase the sales of the new software product that the company has produced.
  • Pages: 4
  • Words: 1366

Coca-Cola Image on the Next Olympic Games

Taking the Coca-Cola Company, we will focus our attention on how to influence the UK target audience, consider the determining price elasticity of demand for Coca Cola Company at the Olympics, and the likely effects [...]
  • Pages: 4
  • Words: 1077

ElBulli Product Dimensions

Creativity, a limited number of customers, ways to serve the customers, unusual combinations of products, constant renewal of the menus, and use of the customers' feedbacks are the 6 dimensions of the elBulli product; from [...]
  • Pages: 2
  • Words: 578

New Product Development and Its Evaluation

This means that a group of market researchers is developing a strategy to launch a new business product to satisfy customers' demands and to keep its position in the market.
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  • Words: 496

Starbuck’s Services and Relationship Marketing

When one steps inside a Starbucks store, from the atmosphere to the music, from the aroma of the coffee to the behavior of the employee's everything instantly appeal to the mind of that individual.
  • Pages: 2
  • Words: 830

Sun Block Cream: Product Launch

In order to achieve an effective improvement process, the best way to go about this is to market and pre-sell the sun block products in the targeted markets before the actual date of launching.
  • Pages: 4
  • Words: 1229

Market Research on Skin Care Products for Men

Simple and multi-purposed products such as cleansers, shave treatment as well as moisturizers in the prestige market are the ones that are doing well currently since they belong to the basic regimen.
  • Pages: 2
  • Words: 630

PepsiCo’s Mountain Dew Product Marketing

As in 1999, Mountain De became the third-largest carbonated soft drink, many advertisers were striving to keep the positions of the beverage thus devising a new image and target audience and considering the lifestyle of [...]
  • Pages: 2
  • Words: 543

How to Design a New Product: Toilet Brush

Three different companies introduced their new toilet cleaning brush designs, each containing a special feature, of the addition of the cleanser to the brush, instead of having to add a cleaning agent separately.
  • Pages: 2
  • Words: 573

Luxury Boats Product Marketing in Singapore

To overcome all the threats and challenges of new entry, the company must consider some factors of the present condition of the selected country. The most important thing is the differences among the domestic market [...]
  • Pages: 18
  • Words: 5336

Ethics in Marketing: Product Safety and Pricing

The primary attention of the marketing managers is drawn to the product description, channels of distribution, promotion and prices. According to the article "Analysis of Main Marketing Factors", the product-related decisions are the most important [...]
  • Pages: 2
  • Words: 550

Blu-Ray DVDs: Marketing and Target Market

This type of storage disc is known as Blu-ray Disc because it is operate through blue laser and is capable of storing more quality and high definition data as compared to an ordinary DVD because [...]
  • Pages: 5
  • Words: 1532

Climate Change Chocolate Product Marketing

Marketing decisions and planning are one of the main and most important parts of successful product management. The main competitors of climate change chocolate are Nestle and Mars.
  • Pages: 9
  • Words: 2672

Kellogg’s Breakfast Cereals: Marketing Mix

Introduction stage of the product life cycle involves the implication of the marketing mix in such a way to establish a market and to build primary demand for the product.
  • Pages: 2
  • Words: 519

Analysis of Perfume Hypnosis by Lancom

A key aspect of this promotion is to link the brand with the capacity to provide the consumer with an experience that is different from the consumption experience that would normally be expected to occur [...]
  • Pages: 4
  • Words: 984

Pharmaceutical Sales Using E-Commerce

This form of trade can give the international consumers easy access to purchase prescription products from anywhere in the world and hence making it a true global market for online pharmacies.
  • Pages: 5
  • Words: 1725

Guinness Press Advertisement From a 2007 Campaign

However, from a systems perspective, and in the broadest and most realistic terms, the consumption process includes more than the actual use of goods and services and the activities of household consumers. A major change [...]
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  • Words: 2050

Salespeople Promoting Products: Pros and Cons

The single most significant trait that a person should possess in order to be successful in a generic sales position is the overachiever trait. The greater the amount of the overachiever trait a person has, [...]
  • Pages: 3
  • Words: 866

Smartphones in Europe & Asia: Marketing Management

Therefore, to market the organization producing smartphones for Europe and Asia, one will need to build the competitive advantage that will allow target audiences to pay closer attention to the brand in question. The key [...]
  • Pages: 15
  • Words: 4268

Google Drive Cloud Service’s Marketing Plan

Google is a global technology leader and the developer behind the most successful internet project such as YouTube, the search engine with the same name, and Android. The company's flagship service, Google Search, is the [...]
  • Pages: 20
  • Words: 5518

Vegan Hot Dogs: Product Marketing

The market for vegan hot dogs is a constantly growing market because the younger layer of the population is becoming more adherent to non-meat or vegan food sources.
  • Pages: 2
  • Words: 565

Ladies’ Sneakers Retail at Walmart and Kohl’s

The report presents the results of research to determine whether Kohl's, a popular retailer, is capable of competing with Walmart, which is the largest retailer in the country, in the ladies' sneakers merchandise category.
  • Pages: 4
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Wine Production in Romania Review

The geographic region characteristics relevant to the wine production are the Carpathian Mountains and the Balck Sea. The viticulture approach in Romania is connected to the state's long history of harvesting grapes and producing wine.
  • Pages: 14
  • Words: 3049

A Card Bracelet: Elevator Pitch

Due to multiple benefits, which include the opportunity to manage information more effectively, chances to reduce damage to the environment, and the chance to improve time management, a card bracelet is bound to become a [...]
  • Pages: 2
  • Words: 672

Volcanic Soap: Product Analysis

The modern management accepts the idea of the unique importance of the appropriate title as a part of the image and potent attraction tool.
  • Pages: 4
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IPod: Apple Product’s Design Analysis

At the same time, the visual component of the campaign aligned well with the new direction in the design of shapes and forms of the devices as well as its software components.
  • Pages: 5
  • Words: 1385

Cosmetic Surgery Marketing for Young Irish Women

The authors of the study emphasize that before the surgery, self-esteem and the level of self-sufficiency in women from the first group were significantly lower than in the representatives of the general population, and, later, [...]
  • Pages: 3
  • Words: 891

Virtual and Augmented Reality as Medical Equipment

The use of VR and AR as the means of enhancing communication in the healthcare environment and encouraging better patient education with the help of a more consistent contact between a patient and the healthcare [...]
  • Pages: 5
  • Words: 1390

Yelp Application: Product Category and Segment

The product segment associated with Yelp application is the mobile application for single parents. The product category that the segment needs more than others is the application that includes the elements discussed above.
  • Pages: 2
  • Words: 578

5 Hour Energy Drink: Observational Field Research

Based on the claims made on the 5 Hour Energy website, the hypothesized characteristics of the people I expect to be buying the product are the age between 14 and 55, male gender prevailing, and [...]
  • Pages: 3
  • Words: 842

The Hershey Company’s Product Marketing Plan

The Hershey Company, commonly known as Hershey's, is a chocolate manufacturer established in 1894. Hershey's has a competitive advantage due to its well-established image and the fame of some of its products, such as Hershey's [...]
  • Pages: 4
  • Words: 1081

Xiaomi Devices’ Design, Production, and Sale

The project is devoted to the description and comprehensive investigation of the design, production, and sale of Xiaomi devices - smartphones that now acquire their popularity among specific groups of the population characterized by the [...]
  • Pages: 3
  • Words: 851

Baby Car Seats Product Positioning and Marketing

We also intend to offer services that will include adjusting the baby seats as per the requirements of the customers as well as installing the baby seats to customers who may wish to do so [...]
  • Pages: 2
  • Words: 582

Product Design for Companies’ Competitiveness

The paper explains the significance of the problem, provides the findings of current studies on the topic, and identifies possible ways for improving an organizations' position in the market.
  • Pages: 4
  • Words: 956

The Jumping Rope Toy Project Plan

But the project involved them in sampling the colors, the appropriate design, and the best way to make the counters for their easier access.
  • Pages: 3
  • Words: 872

Juice Product Packaging and Design

The product is a high-end beverage juice product. The product will be displayed on the store shelf with other high-end juice products.
  • Pages: 6
  • Words: 1260

FlaBlaster Cream Marketing Plan

Our mission is to establish FlaBlaster, as the most effective topical solution available to free the body of fat and cellulite instantly in the stomach, legs, arms, and buttocks of potential customers across the globe.
  • Pages: 4
  • Words: 5203

Microsoft Surface Tablets Promotion Plan

The surface is an electronic tablet that Microsoft introduced in the fall of 2012. This will create an environment of its competition and block other competitors from encroaching into the company's market.
  • Pages: 2
  • Words: 342

Trash Compactors: SWOT Analysis

However, the targeted trash compactors will deliver different strengths to the consumers. This practice will reduce the prices of trash compactors.
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  • Words: 564

Product Promotion: Winter Eagle Jacket

The product will be of extraordinary design-is a jacket with a hoodie, and the extraordinary thing about it that it's attached with gloves and a scarf. The product will be packed in a transparent material [...]
  • Pages: 11
  • Words: 2994

JLM Enterprises: Social Network Site Feasibility Study

In doing this, the project will be aiming at accomplishing the following objectives: Strengthening a new way of job hunting to the modern standards. It will be an online site connecting people from all corners [...]
  • Pages: 2
  • Words: 648

Corona Beer: Product Marketing

In its initial internationalization phase, the firm decided to introduce Corona Beer into the international market starting with the US. In its effort to venture into the international market by introducing Corona Beer, the firm's [...]
  • Pages: 6
  • Words: 1711

The Staircase Product’s Bringing to the UK Market

That was typical because of several variables that included the current budgetary allocation to meet the marketing of the new product, the supply chain, profit projections, the approach to implementing the marketing mix and associated [...]
  • Pages: 6
  • Words: 1622

Coca-Cola Black Consumption in America

The benefit of the coca-cola black would be the best strategy to be applied when positioning it. The taste of coca-cola black and its experienced satisfaction would be the best tactics to position it in [...]
  • Pages: 3
  • Words: 899

Product Knowledge for Competitive Advantage

When a consumer undergoes a decision-making process and physical activity involving the acquisition, evaluation, use, and disposal of goods and services, it is referred to as consumer behavior.
  • Pages: 2
  • Words: 616

Car Seat: New Product Development

Built utilizing extensive tests in ergonomic design and safety standards the Ford Prish car seat utilizes a conjunction of safety foam, impact webbing, durable materials, and safety straps to ensure the protection of an infant [...]
  • Pages: 2
  • Words: 653

Wild Planet Company’s Consumer Behavior and Purchase

In terms of cultural perspective, the target market of Wild Planet is composed of parents and their kids in San Francisco; thus, the products of the company must agree with the American culture, which promotes [...]
  • Pages: 2
  • Words: 593

Niche Beer Flavours Development

If the marketing strategy is sound, the business should then establish the feasibility of the new product. The capacity of a company to produce is limited by plant capacity and cost of production.
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Product Design: Storage Box and Biodegradable Bag

The purpose of this product is to provide safety in working environments where compressed gas cylinders are often used. The second product discussed is a low-cost biodegradable bag to be used in shopping outlets.
  • Pages: 2
  • Words: 166

Battled Water and Jewelry: Product Analysis

The need for the first one is identified spontaneously when the internal stimulus of thirst rises. I do not involve anyone in the process of buying drinking water, but I involved my mother as a [...]
  • Pages: 2
  • Words: 877

Kellogg Company’s Marketing Positioning

A brand personality should integrate the needs of the target group and the product image by understanding the lifestyle, age, and gender of the target group.
  • Pages: 4
  • Words: 1086

Apple Inc.’s iWatch Selling Proposal

With the launching of the product, the company expects to gain about 12% of the American market within one year and an annual market increase of 4% in the subsequent years.
  • Pages: 2
  • Words: 589

Starbucks’ New Ice Cream Product and Service Plan

The new product is designed to close an existing product gap and will also complement the existing products to the line more comprehensively by giving the customer a range of products to choose from.
  • Pages: 3
  • Words: 1218

Butter Honey Burst Cheerios Cereal Promotion

This creative brief is to be used to give information about the new cereal product, which is about to join the market. The name depicts the nature of the cereal since it will have a [...]
  • Pages: 2
  • Words: 327

The Quartz Shower Product of Aqualisa Company

The company does not possess enough brand awareness to advertise Quartz as popular customer product; therefore, the average consumer will not be aware of the benefits that the product offers in comparison to others.
  • Pages: 2
  • Words: 667

Push Product’s Marketing Plan

One of the strengths of the product is that it has a nutritional element. Another strength of the product is that it is relatively affordable.
  • Pages: 20
  • Words: 5529

Woolworths’ Homebrand Product Marketing Mix

The marketing mix framework used in the analysis concentrated on the current strategies within the Homebrand aimed at sustaining promotion and product variables in marketing.
  • Pages: 6
  • Words: 1659

Nike Shoes Product Marketing and Perceptual Map

According to the created perceptual map, Nike and Adidas remain to be the leaders of the U.S.market with the focus on such characteristics of athletic shoes as appearance and comfort.
  • Pages: 2
  • Words: 549

MacBook Pro: Targeting, Positioning, Marketing Mix

For this reason, the brand positioning statement for capturing the attention of the target segment is "Providing unique and reliable software incomparable to any other found on the market; the popular MacBook Pro has reduced [...]
  • Pages: 6
  • Words: 1663

New Mobile Phone’s Entry in the Chinese Market

Main assumptions: The mobile manufacturer has an international presence due to being a global company; Being a global mobile manufacturer, it has enough resources for differentiating its phones with regard to cultural specificities and [...]
  • Pages: 11
  • Words: 2317

SmartBridge Company’s Smart TV System

The company's mission is to satisfy all its clients and to provide them with the most professional services, regardless of their awareness of certain technologies and experience in previous collaboration with SmartBridge.
  • Pages: 7
  • Words: 2005

Paperless Passports as a Product Innovation

Comprehensively, this business proposal presents a succinct understanding of how our organization would help with the rollout of a paperless passport service that would make it easier for people to travel around the world, without [...]
  • Pages: 15
  • Words: 4151

AXE Brand’s Environmental Scan

The products are sold in over 100 countries, which have different market demands and opportunities, as well as local competitors, which is why there is a need for a strong market strategy that would address [...]
  • Pages: 2
  • Words: 545

The Revolutionary Nike Multi-Purpose Shoe

This means that a client purchasing the NikeMPx shoe is given the benefit of using the footwear for sporting and non-sporting activities. In summary, the NikeMPx has the potential of multiple usages to benefit a [...]
  • Pages: 2
  • Words: 554