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Product Marketing Essay Examples and Topics

MacBook Pro: Targeting, Positioning, Marketing Mix

For this reason, the brand positioning statement for capturing the attention of the target segment is "Providing unique and reliable software incomparable to any other found on the market; the popular MacBook Pro has reduced [...]

New Mobile Phone’s Entry in the Chinese Market

Main assumptions: The mobile manufacturer has an international presence due to being a global company; Being a global mobile manufacturer, it has enough resources for differentiating its phones with regard to cultural specificities and [...]

SmartBridge Company’s Smart TV System

The company's mission is to satisfy all its clients and to provide them with the most professional services, regardless of their awareness of certain technologies and experience in previous collaboration with SmartBridge.

Paperless Passports as a Product Innovation

Comprehensively, this business proposal presents a succinct understanding of how our organization would help with the rollout of a paperless passport service that would make it easier for people to travel around the world, without [...]

AXE Brand’s Environmental Scan

The products are sold in over 100 countries, which have different market demands and opportunities, as well as local competitors, which is why there is a need for a strong market strategy that would address [...]

The Revolutionary Nike Multi-Purpose Shoe

This means that a client purchasing the NikeMPx shoe is given the benefit of using the footwear for sporting and non-sporting activities. In summary, the NikeMPx has the potential of multiple usages to benefit a [...]

Chromebook Product Marketing Plan

Revenue is one of the primary financial objectives for a company and is the income a business acquires from the 'standard' business activities that usually include selling services or products to customers.

Developing Retail Packaging for a New Product

One of the crucial stages of packaging development is printing design, and the overall success of the product in the market may significantly depend on the quality of operations at this phase of package manufacturing.

Google Chromebooks Distribution Strategy

The distribution for the Chromebook computers should be based on the traditional channels. For instance, Google can make a deal with the Ingram Micro corporation, one of the leading distributors of computers and technologies in [...]

Nintendo Wii U Console Failure

The mentioned problems pertained to the aspects of promotion and advertising, organizational aspects, and the issues with the product itself. Considering all the mentioned aspects that contributed to the failure of Nintendo Wii U, it [...]

IznBooks Company’s Library in Ajman University

The other reasons why the company wants to market its library and information products the university include the promotion of the use of information resources, creation of demand and a perception of its library and [...]

Nike Shoes’ Marketing and Segmentation Strategy

To make their athletic shoes comfortable for the consumers, Nike has affected the use of air technology in their manufacturing. Demographic factors that affect Nike's athletic shoes include gender and social class which determines the [...]

Squeeze Ball Product Development and Marketing

Thus, the findings of the market research were to generate insight on the prevailing gaps concerning the available products in the market with the aim of fostering the intellectual, social, and physical development among children.

Sun Peaks Resort from Consumer Perspective

Sun Peaks Resort with its mountain views, various opportunities for skiing, sledding and engaging in other winter sports, alongside the availability of sports school, private lessons, festivals, and events create a unique appeal to diverse [...]

British Petroleum Company’s Products Marketing

Different research tools will cater for different audiences and needs, for instance, online surveys will be used to reach BP products' consumers throughout the world while observation tool will be used in the local market [...]

Cube Kits as a Portable Educational Toy

The construction of the cubes would be relatively simple since all that would be needed is a solid square surface to act as the base, six thin square magnets to be placed on each side [...]

Samsung Gear Virtual Reality Product Launch

The paper at hand is devoted to the analysis of the launch of Samsung Gear VR from different perspectives: the product development model, the business analysis, its technical implementation, etc.

John Deere Air Conditioning System Marketing

Since the primary business strategy of John Deere company is to distinctively serve customers that are involved with working on the land, the company should look into the expansion of the brand in the area [...]

Ford Fiesta: Analysing the Market

Among its benefits, there is a significant improvement in the quality of the product and service line resulting in an increase in market share, and understanding the consumer tastes and preferences better.

Nike Vapor Strobe Glasses: Market Analysis

Nike vapor strobe glasses will overcome such a strategy by extending the general market of the product. This indicates that a new product may be developed, which may affect the sales and marketing operations of [...]

The Tastykake’s Product

Regardless of the oppressing deadline, Schutz and her team were able to find the perfect formula for the majority of the snacks supposed to go into production after the period of testing. This trial and [...]

Herb’aVors Vegan Drive-Thru Product Business Model

As a result, the wide public will be able to receive the brand-new service with the excellent health promotion characteristics and traditional cultural implications of fast-food. The breakthrough of the offered concept is the vegan-based [...]

Acuvue Product Marketing Campaign

The case of Vistakon helps to clarify the main issues of a successful marketing campaign and identify the steps that should be taken by managers, who want to introduce their products and services in the [...]

Sony PlayStation’s Online Display Advertising

The newest word in the advertising and brand-promoting strategy is Online Display Advertising. It is obvious that the analysts at Sony realize the importance of using advanced advertising techniques such as display adverts.

The Smart Cart Product Marketing Project

Seeing that the B2B market is currently viewed as the target area of the company's operations, retail organizations that require shopping carts for their business need to be considered as the target market.

IPhone’s Indirect and Direct Distribution Channels

Apple experts operating in the field of distribution management understood that the channels of promotion of iPhone products should be strikingly different from those used for the promotion of existing products such as Mac or [...]

Nehi Soda Product Marketing Campaign

As such, the segment will be more willing to buy the commodity compared to those who never interacted with it in the past. This attribute will be useful to the marketing of Nehi soda.

Dubai Private Hospitals’ Product Hierarchy

The concept of product is increasingly becoming popular in the business sector, especially when it comes to explaining the sequence of movement and distribution of products on the basis of demand and market competition.

Product Hierarchy in the UAE’s Industries

The following flow chart shows the product hierarchy for the health industry in the United Arab Emirates: As presented in the flow chart diagram above, the focus of the product hierarchy for the health industry [...]

The Wonder House Paint Product’s House of Quality

However, some of the products and services developed fail to adhere to address the needs and requirements of the customers. These are listed below: Durability Variety Cleanliness and easy to wash Affordability User friendly The [...]

Sporting Celebrity in Product Marketing

The currency of the question and the necessity of the discussion depending on the range of endorsements on the screens and in magazines and on the popularity of this type of advertisements with the public.

Etihad Airways’ New Destination Analysis

In particular, the company should focus on the availability of flights to the new destination. It should be noted that nine major companies serve this destination, and one can assume that the market share of [...]

Ergonomic Chairs: Product Marketing

The best chair should accommodate the needs of the targeted worker. This situation explains why our company has produced superior chairs in order to support the health needs of every worker.

Apple’s iPod Product Marketing Campaign

The main advantage of this media player is the unique design that distinguishes it among other products. Furthermore, it is important to consider the increased fragility of hard drives incorporated in this player.

Spicy Walkers Crisps: New Product Launching

Inspired by the increased customers' interest in the cultures of Asian and Latin American countries, Walkers, the leading manufacturer of snack foods in the United Kingdom, currently launches new 'Luxury' spicy Walkers Crisps.

Energy Drink Product Marketing

As far as the objectives regarding the brand in question are concerned, it will be imperative that the introduction of the product into the global market should trigger at least a 10% increase in the [...]

Marketing Plan: the iPad Jr.

The second step is targeting where the company will select the group it wants to focus on and communicate with it through adverts thereby increasing the awareness of its products to the group.

Samsung Company Smartphone Marketing

The article gives a summary of the Smartphone market controlled by Samsung and the ensuing advertising expenditure from mobile marketing and advertisements because of the strategy employed by Samsung.

Why Barbie Has Been so Successful?

It also boosts the sales revenues from the brand and helps in brand growth Barbie was introduced to the market as a doll and has continued to grow and Mattel Corporation has introduced many other [...]