Product Marketing Essay Examples and Topics

The exploration of the role of advertising on the Internet in the process of raising the profitability of the company contributes to a better understanding of the mechanism used by the World Wide Web for [...]

The best chair should accommodate the needs of the targeted worker. This situation explains why our company has produced superior chairs in order to support the health needs of every worker.

The underlying objective of the advertising strategy should be to demonstrate that middle-aged and elderly women can have the capacity to reclaim their skin tone and beauty upon the use of ODF.

The main advantage of this media player is the unique design that distinguishes it among other products. Furthermore, it is important to consider the increased fragility of hard drives incorporated in this player.

To place an order the customer is required to provide their body size, color preferences, and the outlook of the final apparel.

Inspired by the increased customers' interest in the cultures of Asian and Latin American countries, Walkers, the leading manufacturer of snack foods in the United Kingdom, currently launches new 'Luxury' spicy Walkers Crisps.

As far as the objectives regarding the brand in question are concerned, it will be imperative that the introduction of the product into the global market should trigger at least a 10% increase in the [...]

The numerous amounts of money spent in the sphere of pet industry all over the world are significant evidence for the fact that people care for their pets and are eager to spend money to [...]

Most producers of pillows ignore the fact that people have different sleeping styles hence the need to design a variety of pillow types to suit the needs for all.

In the case of the Drink-At-Home, Inc.those factors are the possibility of the final product not corresponding to the developers' conception and the possibility that the other companies develop a similar product faster.

The objectives set include entering the markets of Australia, the USA, and the EU since the Chinese market is overly saturated.

In the UAE market, Sony Watch is a product that will specifically appeal to new group of consumers who are considered to be living with diabetes.

Besides, it is possible to state the fact that the company counts on the long-term character of the project and depends on the increase of the level of popularity of its products.

The development of the components used in manufacturing LED technologies is likely to lead to the reduction of costs, which is also beneficial for the future of the product.

The introduction of kennels for transportation pets is based on the SWOT and PEST analyses, the evaluation of the company's history and missions, and the identification of other factors that can help to improve the [...]

The reason is that all the items appear to have the same qualities to the consumer. The pressure to weaken the prices of the items is aimed at reducing the level of competition in the [...]

While differentiation is the design of a product to make it, unique and different from that of the others in the same industry, positioning are the strategies employed to introduce the same product in the [...]

The second step is targeting where the company will select the group it wants to focus on and communicate with it through adverts thereby increasing the awareness of its products to the group.

The article gives a summary of the Smartphone market controlled by Samsung and the ensuing advertising expenditure from mobile marketing and advertisements because of the strategy employed by Samsung.

It also boosts the sales revenues from the brand and helps in brand growth Barbie was introduced to the market as a doll and has continued to grow and Mattel Corporation has introduced many other [...]

To demonstrate the opportunities that the given venture is going to have in the organic food markets, one has to introduce a graph that depicts the ratio of the price, the number of customers and [...]

In this paper, the financial analysis of the venture is performed in relation to the opportunity identified. The institution has the technical and technological capabilities to achieve the objective.

In the case of the Lost Socks product, stiff market competition in the production and marketing of sweat pants is expected to be a major barrier to entry.

The healthy economic activity and performance in the market of UAE have managed to attain a comfortable surplus that assists the market players to reduce the negative impact of the downturn, the fiscal and monetary [...]

The data collected met the objectives of the research study. From the above information, it is clear that the data collected met the objectives of the quantitative research study.

According to Abou-Moghli and Abdallah, product feasibility is one of the essential business marketing elements in the market analysis process, which is deemed as a scientific tool of obtaining relevant information pertinent to the provision [...]

The first idea of a brand was that every person in the world should be able to prepare an excellent cup of coffee from the comfort of their home.

It is one of the five top devices on the mobile market, which underlines that it is in great demand with the population."On August 1, 2010, Telecommunication Regulatory Authority of The United Arab Emirates officially [...]

Microsoft Maren is a tool that can bring value to the Internet users of Saudi Arabia, for it can open up a number of opportunities for the country to enter the world market.

Therefore, the purpose of the marketing plan will be to introduce the Stylenanda products into the US market as a top fashion apparel brand for any typical American woman.

The first step in developing a campaign strategy for Maotai Spirit will be brand positioning in the target market. The slogan used in the new market may need a change.

This is one of the messages that one should convey to the potential consumers. This is the main objective that should be attained.

The spirit has a long history in China and is associated with the activities of the Red Army in 1935 and the Long March.

Customer and product requirements: engineers have to identify the quality of products considering the needs of customers, not their own ideas.

The business will be gradually developed into a chain of stores on the territory of the Chinese Mainland and Hong Kong.

Through a comparison of price, delivery time and amount of effort needed in order to purchase a mass produced product or a customized product, it is anticipated that this paper will be able to showcase [...]

Nike promotes a large variety of women's running shoes both in its website and in other social media sites. The company incorporates a number of attractive products in its social media marketing sites when promoting [...]

The performance has been very promising in the European and the Asian markets, especially for the high market segment. The brands mainly target the high-end market segment in the Asian and European market.

In addition to that, the company should promote the opening of franchise shops because this strategy can increase the number of sales outlets.

The analysis of the two companies shows how the theory of marketing has been implemented in our society in terms of the market segmentation, target markets, and strategic marketing.

But while the youth drinks to their fulfillment, manufacturing companies do little to tell the youth that more is needed in the pursuit of the ideal body shape than mere sports drinks.

The main aim of the advertisement were to break through the clutter and to present a strong and clear message to the clients; the ad was considered effective and smart meeting the healthcare objective.

The management of this firm has been keen on adopting new market trends, which has ensured that the firm remains relevant in this industry.

Middlesex Insurance Company's research plan guides the collection and analysis of data in the following ways; the research team outlines the research objectives, the audience, and how the results will be used.

Target market and consumer behavior The firm's management team recognizes the fact that the success of the new software upon introduction in the market is dependent on the effectiveness with which it has targeted the [...]

It is one of the biggest bottlers in the South-Pacific and also one the largest bottlers for the Coca-Cola company. The Porters five force analysis for CCL is shown in Fig 1 Figure 1: Porters [...]

As a result, this product has largely been competitive in the market due to its uniqueness and superiority in terms of usage for various purposes.

The Runners world have shown commitment to marketing concepts evident in the problem recognition process based on the facts that a market can only exist when there are unsatisfied needs, the desire to address the [...]

The company focuses on the customers who are not interested in the furniture bought for a lifetime, but in the furniture that is suitable for them at the current moment.

As a means of implementing the promotional activities of their wide range of products, the organization chose to reduce the prices of the essential goods while maintaining the quality of these products.

In addition, the methods used by competitors in marketing and the nature of the market are examined, and the data obtained is analyzed to help the managers of a company decided on the counteractive measures [...]

The marketer underscored the perception that the issues relating to life changing products play an integral role in the formation of marketing identity of the sophisticated electronics such as the mobile phones.

The promotion aspect of the marketing mix of Porsche is one of the most effective and the most used tool of marketing by the company.

The introduction of the Phase Dawn butter flavour to the market faces the challenges of competition and being new in the market.

The paper will outline the best strategies to follow for the achievements of the company's strategic goals of standing in a competitive place in the global market.

Increase our penetration to the market by intensifying the organisations efforts to more of the market Market penetration strategy refers to the firm intensifying its efforts to capture a larger share of the market by [...]

IKEA has also high demand in the US market and is currently succeeding, but it is not yet able to overtake competition in the furniture market in the country as it did in the other [...]

The company pays close attention to the reaction of customers through feedback mechanisms and the chocolate blog on the website. The company is located in a politically stable country, and it is operating within the [...]

Penetration Pricing The model advocates for a pricing method where an organisation sets its prices at a low rate than that offered by the competitor; the aim of the approach is attack a large mass [...]

The aim of the research was to determine the right marketing mix for price, promotion, product, and place for Yorkshire Tea to put it at a competitive edge with its key competitors by identifying and [...]

Victoria's secret is one of the most popular and exclusive brand of lingerie, fragrances and beauty products in United States, Canada and other countries.

By sending the robotic car to a chemical hazard, it is possible to determine the extent of spillage of a liquid or a solid pollutant.

The company specializes in production of baked products such as doughnuts and supplies various retail shops and groceries. At the same time, the strategy enables the company to utilize local knowledge and capabilities, for the [...]

The business marketer or supplier has to understand the organisation's strategies and its position of purchasing so as to succeed in developing business relationship with the firm.

The success of the Adidas Company is accredited to the ethics and laurels of its founder, Adolf Dassler. The innovative nature of Adidas products has helped the Adidas brand to maintain its technological prowess in [...]

Another approach that the company could have used is the product oriented approach where the company could have first created a product that is perceived to be good and introduce it to the market without [...]

An effort is made to discuss the potential customer base for these services and to evaluate strategies to create and manage relationships with all potential customers for the proposed services and communicating the service to [...]

It is important for BlackBerry to understand major impacts for the purposes of developing marketing mix strategies capable of appealing to the preferences of intended target market. In such a case, consumers prefer multipurpose phone [...]

Furthermore, the product of Kellogg's is depicted as being very supportive in enhancing the understanding levels through the campaigns that seek to associate it with the research according to which the breakfast is beneficial to [...]

Customers' Age and the Existing Marketing Opportunities When considering the target audience among which Shape Up is bound to enjoy the highest popularity, one should sort the potential customers according to their age.

Marketing could be defined as the art of connecting the consumer market with products and services for the purposes of satisfying their needs as well as company's profitability. This calls for downsizing of the materials [...]

When the Chief Executive officer is the "brand", it can be difficult to separate their personality from the identity of the company they represent.

The study of demographics is important as Kudler Fine Food should be aware of the age category of those who need its services and predict the future trends for a target audience.

It is the structures for distribution channels, patterns for the design, choices of distributors, and the factors affecting the choice and management of the channels of distribution.

In marketing a new product, the following sections are important for successful penetration into the market: The first step is researching extensively for information about competitors and the kind of products, customers, and strategies they [...]

The following are the common products attributes of Nokia Phones: They have a target market; the section of the market is in need of phones Has high value products that can be up-sold and cross-sold [...]

Its is the marketing plan which determines the degree of business promotion According to Kotler a marketing plan designs structures and devices tactics on how the business will be advanced and propped up This element [...]

The Mission of the company is to be a leader in the manufacturing and marketing of healthy, nutritious beverages in the USA and to satisfy consumers' needs while at the same time enhancing the individual [...]