Product marketing is the process of taking a product and launching it into a market. This process takes place in the beginning of a product’s life cycle. Product marketers have to understand the product and the customers that it will reach.
Introduction of a new product consists of five steps.
The first step is discovery, where specialists conduct research. The next stage is planning: the team comes up with an effective marketing strategy. It is followed by definitions, where the customers are identified. Then it is time for the preparation stage, where campaigns are developed. Finally, the product launches, and it is time to monitor it to ensure its growth.
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In your product essay, you might want to focus on product marketing strategy development. Another option is to discuss the essential product management issues. Want to know more about how to promote a product? Essay examples, topics, and writing tips are collected here. In this article, our IvaPanda experts have broken down how to write a successful product marketing essay. We listed some advice on how to describe any item that needs to be marketed and sold. Furthermore, on the page, you will also find product essay examples.
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Product Essay: Writing Descriptions 101
To sell a particular product, you have to advertise it effectively. If you are studying marketing, you are very aware of that fact. However, you should also be mindful of writing a clever description of the item you’re advertising. An accurate and complete product description leads to the selling of a product. Essay examples analyzing such advertisements can be found below. Here, we will explore how to describe a product correctly.
Here are some ground rules:
Determine your audience.
Before you can begin selling your item, you need to know to whom you’re selling it. Promoting a product cannot be accomplished without identifying your target audience. To do this, you need to get into the heads of your customers. Think of their interests, why they want your product, which features they would pay most attention to.
Think of the product’s benefits.
With your buyer in mind, imagine what parts of your product are of the utmost importance. This will be the basis for your product promotion. Your audience needs to know how you can improve their lives. Mention the quality of the product and its unique selling point.
Try a story-telling technique.
The days of personal selling door-to-door are over. Yet, you can still try to appeal to your customers. Their emotions will still influence their purchase, so try to call to them by being as precise as possible. Mention all the features that will be relevant. Ensure that you allow them to visualize their experience with the product.
Work on the wording and tone.
Your sales letter needs to sound convincing but not overbearing. Try being as natural as possible in your wording, as though you’re working retail and selling the product face-to-face. At the same time, don’t shy away from using powerful words. Make sure your phrasing will elicit a strong emotional response from your audience.
Make sure it’s easy to skim.
In the day and age of social media, people are surrounded by information. There isn’t enough time in the world to absorb it all. So, ensure that your description is easy to skim. Keep your introduction and conclusion short, use bullet points, and break your text into paragraphs. Our summarizer tool can help you see your essential arguments.
Add keywords and images.
Remember to review your text to check that it is optimized for search engines. After all, that is how most people will stumble upon it! Make sure to add decent, quality images that capture your product design. They are just as important as the full item description.
How to Write an Essay about a Product
Even if you have read through different examples of essays about products and marketing in general, you might still have questions. For example, how do you create a correct paper structure? What is product-market research? Should you include it in your essay? In this section, see how to start your marketing essay.
Here are some tips on how to write an essay about a product:
Introduce the product. This is the stage where you develop a relationship with your reader. Show your audience that you understand them and start to familiarize them with your item. They don’t have to know the history of the product development – just the context.
Address the problem. In other words, formulate your thesis statement. Think of an issue that you could describe. Or consider ways to improve your product. You can approach this through tools such as marketing mix. Our thesis generator can help you formulate it.
Describe the product in question. In the body of your essay, you need to capture the essence of your item. You can think about it in terms of a product launch. How do you sell it to the customers? Be specific, and don’t forget who your audience is.
Evaluate the product’s features. Imagine what kind of service or benefit your readers might receive from it. Don’t forget to mention key details. For example, imagine you’re talking about a local product. Acknowledge a few different alternatives available on the market to validate your research.
Conclude your assessment. To round up your essay, deliver your final verdict on the product. Mention whether you think the price-to-quality ratio is worth it. Your product essay has to be valuable to those who read it, so be candid and thoughtful.
Thank you for reading! We wish you all the best with your paper. Now, you can proceed to read our examples of essays about product below.
Victoria's secret is one of the most popular and exclusive brand of lingerie, fragrances and beauty products in United States, Canada and other countries.
The product is soft in warm water but becomes hard in cold water to enhance the cleaning of surfaces. The patented superior sponge is an incredibly adaptable cleaning apparatus for the kitchen and other areas [...]
Apple experts operating in the field of distribution management understood that the channels of promotion of iPhone products should be strikingly different from those used for the promotion of existing products such as Mac or [...]
For this reason, the brand positioning statement for capturing the attention of the target segment is "Providing unique and reliable software incomparable to any other found on the market; the popular MacBook Pro has reduced [...]
Pages: 6
Words: 1663
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According to the created perceptual map, Nike and Adidas remain to be the leaders of the U.S.market with the focus on such characteristics of athletic shoes as appearance and comfort.
The report features the environment analysis, the evaluation of the company's current marketing strategy and performance, as well as its competitive advantages and unique selling proposition.
Marketing could be defined as the art of connecting the consumer market with products and services for the purposes of satisfying their needs as well as company's profitability. This calls for downsizing of the materials [...]
The Mission of the company is to be a leader in the manufacturing and marketing of healthy, nutritious beverages in the USA and to satisfy consumers' needs while at the same time enhancing the individual [...]
The usage of the popular places in the names of the shoe models will contribute to the higher recognition of the brand and association with the particular lifestyle.
The analysis of the two companies shows how the theory of marketing has been implemented in our society in terms of the market segmentation, target markets, and strategic marketing.
It is the structures for distribution channels, patterns for the design, choices of distributors, and the factors affecting the choice and management of the channels of distribution.
The watches of this company became a household name: if a person wears Rolex, then he or she is undoubtedly rich and successful. It is this brand that serves as the business card of a [...]
In order to do so, this paper would assess the performance of the consumer electronics market in Dubai, briefly discuss the position of the five companies in Dubai, form a PEST analysis, create product hierarchies [...]
Le felt that the entrance of foreign brands into the Chinese and Asian markets, in general, compelled the company to manufacture a local brand to cement its position.
Regardless of the oppressing deadline, Schutz and her team were able to find the perfect formula for the majority of the snacks supposed to go into production after the period of testing. This trial and [...]
It also boosts the sales revenues from the brand and helps in brand growth Barbie was introduced to the market as a doll and has continued to grow and Mattel Corporation has introduced many other [...]
Pages: 3
Words: 827
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To make their athletic shoes comfortable for the consumers, Nike has affected the use of air technology in their manufacturing. Demographic factors that affect Nike's athletic shoes include gender and social class which determines the [...]
Most producers of pillows ignore the fact that people have different sleeping styles hence the need to design a variety of pillow types to suit the needs for all.
Thus, the target audience of Dyson in Ontario is practical and prudent people who, when buying equipment, pay attention primarily to the prestige of the brand, the quality, and the durability of the purchased goods.
The success of the product depends on its quality and price on the one hand and its popularity which is achieved with the help of creative advertisements, on the other hand.
The fact is that, the key aims of the advertising strategy should be closely associated with the intention of generating awareness of the business and production.
There is the possibility of the comprehensive use of the efforts of the project partners at the preproduction, production, and marketing stages, which contribute to the achievement of positive externalities due to the synergistic effect.
The most positive force for steel producers has become buyer power because of industrialization and the predominance of industrial production in the economy.
However, the product failed to create wave in the market as expected and it is believed that the main cause of the failure was lack of proper leadership.
Nestle saw the opportunity and used it to advance its brand in the region. The UAE region has adapted to it, and it has become the best coffee product in the market.
The ability of the Smart Shopping Cart to meet the customer's shopping demands by quickening the checkout time will help the company retailing this product to be successful in the U.S.market.
The project scope includes launching the new product, identifying the key stakeholders, project exclusion, project scheduling, project constraints: cost and time, and recognizing the project risks.
The purchase decision on the detergent is based on re-purchase since the majority of the population have tasted the quality of "Finish Dishwasher Tablets".
Pages: 5
Words: 470
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This phase finalize the lase stage of our project, in which it demonstrates the final product design, manufacturing plan and decision analysis, refer to Figure 2.
According to Abou-Moghli and Abdallah, product feasibility is one of the essential business marketing elements in the market analysis process, which is deemed as a scientific tool of obtaining relevant information pertinent to the provision [...]
In 2001, Aqualisa launched the Quartz shower and produced an innovation in the UK shower market. It was a winning product in terms of the quality of water pressure.
The reason is that all the items appear to have the same qualities to the consumer. The pressure to weaken the prices of the items is aimed at reducing the level of competition in the [...]
It is one of the biggest bottlers in the South-Pacific and also one the largest bottlers for the Coca-Cola company. The Porters five force analysis for CCL is shown in Fig 1 Figure 1: Porters [...]
The aim of the research was to determine the right marketing mix for price, promotion, product, and place for Yorkshire Tea to put it at a competitive edge with its key competitors by identifying and [...]
For example, the development of low calorie Date Jam is component of NPD where the inventor wants to rock the market with a new product, which will solve the problems faced by Jam users in [...]
The single most significant trait that a person should possess in order to be successful in a generic sales position is the overachiever trait. The greater the amount of the overachiever trait a person has, [...]
The marketing mix framework used in the analysis concentrated on the current strategies within the Homebrand aimed at sustaining promotion and product variables in marketing.
After all, there is indeed much evidence as to the fact that the manner in which consumers perceive the actual value of different goods and services continues to remain highly reflective of what happens to [...]
The auto industry has become one of the main elements of the successful economy in almost every country in the world, and the UAE market remains to be one of the fastest-growing examples.
Pages: 8
Words: 2201
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Besides, it is possible to state the fact that the company counts on the long-term character of the project and depends on the increase of the level of popularity of its products.
Through a comparison of price, delivery time and amount of effort needed in order to purchase a mass produced product or a customized product, it is anticipated that this paper will be able to showcase [...]
The company focuses on the customers who are not interested in the furniture bought for a lifetime, but in the furniture that is suitable for them at the current moment.
The business marketer or supplier has to understand the organisation's strategies and its position of purchasing so as to succeed in developing business relationship with the firm.
Furthermore, the product of Kellogg's is depicted as being very supportive in enhancing the understanding levels through the campaigns that seek to associate it with the research according to which the breakfast is beneficial to [...]
It is important to note that the Tesla Model 3 is an electric vehicle that has revolutionized the automotive industry. Thirdly, the price of the Tesla Model 3 is an advantage that makes it more [...]
To have an insight into the production and functions of this modern machine, the cost of production of a unit against the sales should be profitable to the AHP company.
Ford Motors will be introducing a new product in the UAE market that the company distinguishes to be one of the most innovative products in its car-making history.
A brand personality should integrate the needs of the target group and the product image by understanding the lifestyle, age, and gender of the target group.
As a result, iPhones are not worth the cost and people only buy them because of the brand's image.iPhones are the most expensive smartphones that exist in the market at the moment.
The concept of product is increasingly becoming popular in the business sector, especially when it comes to explaining the sequence of movement and distribution of products on the basis of demand and market competition.
The characteristics of products are considered to be aspects, which could be adjoined to the description of a product in order to broaden the definition of merchandise.
Pages: 6
Words: 1388
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The firm plans to introduce a new and cheaper product into the market to reduce its inventory levels. The experts note that the firm wants to introduce a low-priced brand in the existing market that [...]
The best chair should accommodate the needs of the targeted worker. This situation explains why our company has produced superior chairs in order to support the health needs of every worker.
In the case of the Drink-At-Home, Inc.those factors are the possibility of the final product not corresponding to the developers' conception and the possibility that the other companies develop a similar product faster.
The success of the Adidas Company is accredited to the ethics and laurels of its founder, Adolf Dassler. The innovative nature of Adidas products has helped the Adidas brand to maintain its technological prowess in [...]
Therefore, BMW Company uses modern technology that differentiates its products from the products of their competitors. This safety in the vehicles has made the products from BMW Company unique and attractive.
This type of storage disc is known as Blu-ray Disc because it is operate through blue laser and is capable of storing more quality and high definition data as compared to an ordinary DVD because [...]
The article gives a summary of the Smartphone market controlled by Samsung and the ensuing advertising expenditure from mobile marketing and advertisements because of the strategy employed by Samsung.
Thus, the main competitive priorities of the company are the price and quality of the product, the convenience of delivery and the services provided, and the flexibility in presenting a variety of products that meet [...]
The main focus of the message of our new company will be on the aspect of reducing the cost of having to tint windows frequently by using our high tech tinting method that comes with [...]
Upon convincing consumers of the greater role of the manufacturer and his product, retailers have to go the extra mile of convincing the buyer about the quality and other benefits of buying from this particular [...]
When one steps inside a Starbucks store, from the atmosphere to the music, from the aroma of the coffee to the behavior of the employee's everything instantly appeal to the mind of that individual.
Along the way, the chain developed high standards of service, cleanliness and the ineffable concept of value. Place is a vital and permanent part of the McDonald's marketing strategy.
The Hershey Company, commonly known as Hershey's, is a chocolate manufacturer established in 1894. Hershey's has a competitive advantage due to its well-established image and the fame of some of its products, such as Hershey's [...]
The new product is designed to close an existing product gap and will also complement the existing products to the line more comprehensively by giving the customer a range of products to choose from.
Pages: 3
Words: 1218
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The product line selected for this marketing plan is Hershey's shareables, i.e, sweet goods sold in packages of several bite-sized morsels meant to be shared in a company.
Due to the numerous applications in both leisure and industry, as well as massive popularity with audiences of different ages, there is a chance that, in several years, evaluating the target audiences of Virtual Reality [...]
The car offers dual usage, for lovers of sports this would be the car of choice, with durability comparable to no other in the market and the strength of a stallion.
The following flow chart shows the product hierarchy for the health industry in the United Arab Emirates: As presented in the flow chart diagram above, the focus of the product hierarchy for the health industry [...]
4 As a result, the company will focus on the needs of the clients to ensure that the product penetrates the market and gains popularity as a non-alcoholic and a healthy drink that will prevent [...]
Consumer survey reports are an essential indicator of the public's response to a promotion. They help assess consumer satisfaction and are a key indicator of the public's loyalty to a brand.
This research report provides an overview of the costs and pricing of athletic apparel and accessories, the risks involved in exporting to Spain, and recommendations for best managing and mitigating those risks.
The production of cider from the local apples is the marketing advantage of 'Licious Whiskers, which foregrounds the choice of Tennessee as the roll-out market.
This strategy is excellent, and the brand's popularity increased so much that everyone who follows fashion began to consider sneakers New Balance an integral part of the closet.
The starting price is at 90 USD, and the production is estimated to be launched in November, 2022. The product positions itself as a relative novelty in the food carrier sector, offering a functionality that [...]
Nike's marketing for baseball shoes targets the patriotic American values of baseball as the nation's home sport. Nike has distinct rivals in the baseball shoe business that have been around for a while.
Thus, the most competent decision for the company would be to create a promotion as a sports product, but without ignoring the product's second valuable and effective action.
The production of semiconductors and chips and disposable medical products are fundamentally different enterprises, ranging from the cost of production to the required personnel qualifications.
The objective of the present study is to investigate the relationship between Red Bull's sales promotion and sales volume. The study's findings reveal a significant positive correlation between sales promotion activities and the volume of [...]
The innovative aspect of the pastry will be rooted in the unique cooking and preparation process, which will preserve the benefits of the seafood and retains its special taste while delivering it in an interesting [...]
Since the effectiveness of the cream in the case is unique, I will recommend the company direct efforts to raise brand awareness and match the specialty products category.
By advocating for the details proposing the use of the product, nutrient manufacturers can influence the decision of the consumer towards buying their products.
A charming piece of furniture, this lamp is bound to fascinate people with its intricate pattern. This table lamp is guaranteed to add the right touch of art to a composition.
Join Jolt Coffee and the regional entrepreneurial society for a ceremony in Austin, Hall 45, on Wednesday, July 27, at 2 p.m.to celebrate Jolt Coffee's launching of new categories of coffee, tea, and smoothie products [...]
Also known as externalities, these unpaid factors result from the product's interaction with the neighboring communities, society, and the environmental system and illustrate the market efficiency hypothesis's limitations.
Since the lifestyles of most characters in movies and shows in which product placement is implemented are similar to those of the audience, the products placed must be appropriate.
Pages: 1
Words: 298
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Accordingly, the first and main task at the moment is to cause addiction to this type of energy in society and the destruction of prejudices about the high cost.
This fact is also actual for the clothing industry and is supported by the external circumstances of COVID-19 that significantly influenced the buyers' behavior.
Thus, the above advantages contribute to the fact that people are increasingly choosing electric scooters; consequently, they have gained popularity in the market in a short time. At the same time, the competitive advantage is [...]
In the process of product development, it is highly recommended for MM distribute cell phones among a small group of potential consumers and ask them to provide feedback on it.
This feature is transformed into the benefit of the possibility of involving in various outdoor activities in any weather. This is because customers identify with the brand and want to belong to a group of [...]
The second problem is the need to change the lenses in the glasses in case of changes in vision abilities. We will draw a picture of the challenges we need to solve with our product.
While the campaign aims to promote the Tekio modular lighting sales, the campaign will present the product as unique and a game-changer in the restaurant's makeover realms.
