Introduction
The present-day busy pace at which most people have to manage their daily routine creates multiple problems for keeping essential information in mind. The described problem concerns primarily the ability to remember crucial appointments and memorize one’s schedule, in general. Therefore, an app that will keep crucial information and remind the owner about essential appointments beforehand will be particularly useful for modern users. The product described in this essay represents a digital app called EZ-Schedule, which contains critical information about one’s schedule and appointments, including a visit to a doctor, a car maintenance appointment, a spa visit, and any other type of schedule item. By promoting the specified application as an indispensable element of any routine, including the areas of business, household, and leisure, one will be able to sell it to a multitude of customers.
Marketplace and Trends
The present-day digital application market is ripe with a plethora of innovative tools and software for all kinds of tasks, ranging from an ordering app to niche products. Specifically, in 2019, the global mobile app market reached USD 154.05 billion in price, which is a tremendous achievement (“Report overview,” 2020). Moreover, the described accomplishment indicates a rising trend for innovative mobile apps. Reports show that applications for scheduling, organizing, and planning have been particularly popular for both project management purposes and day-to-day life (Yerpude & Singhal, 2018). Therefore, EZ-Schedule with its flawless interface for creating notes, setting reminders, and planning a day, a week, and even several months ahead factors into the described environment perfectly.
Customers’ Needs and Wants
Moreover, glancing over the existing demand within the mobile apps market, one will notice that customers tend to want customizable apps with a user-friendly interface. The specified requirement is understandable given that EZ-Schedule targets an average buyer with no specific prowess in digital tools. Furthermore, it is desirable to make advertisements as unobtrusive and delicate as possible, which is going to be quite a challenge given that these advertisements will allow the attract a significant part of the project’s revenue. While meeting the specified demand is likely to be quite challenging, EZ-Schedule may include Premium options for customers who want to avoid ads.
Furthermore, the demand for the apps that allow completely automated management of setting up dates appears to be trending currently. Due to the busy lifestyle, most buyers need the application that not only sets the necessary deadlines automatically for the specified period of time, but also builds schedules and introduces additional hints and options for the customer (Gill et al., 2017). In turn, EZ-Schedule, which incorporates a clear interface and a range of tools for customizing the scheduling process, provides the specified opportunity as well, which is why it is bound to be integrated successfully into the target market.
Conclusion
By positioning the proposed product as the digital application that will be crucial for maintaining a balanced life and remembering essential appointments for business people, students, family people, and average citizens, one will be able to target a tremendous market, thus building a huge audience. Therefore, the application in question needs to be represented as the item needed by any population type. The suggested technique is justified by the current market trends, which appear to be geared toward exploring the opportunities for better scheduling of one’s daily routine. Therefore, EZ-Schedule as the tool that is set to remind people about crucial events, meetings, tasks, and other essential activities that have a specific deadline, will serve its function and fill the existing market niche perfectly, possibly becoming the leading brand in its category.
References
Gill, M., Sridhar, S., & Grewal, R. (2017). Return on engagement initiatives: A study of a business-to-business mobile app. Journal of Marketing, 81(4), 45-66.
Report overview. (2020). Grandviewresearch.com.
Yerpude, S., & Singhal, T. K. (2018). Internet of things based customer relationship management–a research perspective.International Journal of Engineering & Technology, 7(2.7), 444-450.