Starbucks’ new apple crisp macchiato joins pumpkin spice latte on the fall menu
- examines;
- introduces;
- The American coffee company Starbucks and A new product;
- Apple crisp macchiato.
The article Starbucks’ new apple crisp macchiato joins pumpkin spice latte on the fall menu examines the American coffee company Starbucks and introduces a new product into the market. The autumn menu offers apple crisp macchiato; the decision to add a new flavor is based on fruity flavors such as apple, which go well with both cold and hot drinks.
The company’s concept
- Constantly updated menu.
The need to release an autumn menu every year requires constant updating; this concept is beneficial to the company.
The Difference
The article
- Specific information.
- Does not represent the entire cycle.
- The acquainting purpose.
- Neutral-formal style; expert opinions.
The chapter
- Summarizes all the processes described.
- Provides complete information on the topic.
- The informative purpose.
- Scientific.
Comparing the article and the chapter, the following differences can be noted. The article provides specific information; the chapter summarizes all the processes associated with the development and implementation of the product. Speaking about the product life cycle, the article does not represent the entire cycle due to the format of the information presented. The chapter, because of the function it performs, provides complete information on the topic. The purposes of the information provided in the article and the chapter differ; it is possible to determine the informative purpose of the chapter and the acquainting purpose of the article. Narrative styles also differ: the article has a neutral-formal style, expert opinions are also presented, and the style of the chapter materials is scientific.
The coffee chain’s perspective
- The time limit of the seasonal line.
- The ability to order the drink both hot and with ice.
Managing risk through diversity.
The coffee chain’s perspective is to manage risk through diversity; as the company is constantly expanding its product portfolio, its goal is to diversify risks and add value to the firm. The uniqueness of the version prepared with the taste of apple and brown sugar is the time limit of the seasonal line and the ability to order the drink both hot and with ice.
Market Saturation
- The longer a product has been on the market.
- The more likely it is to become saturated.
The ability:
- To attract customers.
- To increase the company’s value by introducing new products.
The longer a product has been on the market, the more likely it is to become saturated. With a limited supply, a well-known coffee chain can attract customers and increase the company’s value by introducing new products.
The target audience
People aged 25-40:
- urban dwellers with relatively high incomes;
- professional careers;
- focus on social welfare.
The R&D team was inspired to explore autumn flavors beyond pumpkin for a new drink, focusing on the spicy baked apple as one of America’s favorite fruits, according to research firm Datassential (Lucas par. 7). Consumer analysis of the product reveals that the primary target audience for Starbucks is in the 25-40 age group, presumably urban dwellers with relatively high incomes, professional careers, and a focus on social welfare. The company is reaching out to this age segment by supporting the brand of its products, one of which will soon be the new apple crisp macchiato.
Work cited
Lucas, Amelia. “Starbucks’ new apple crisp macchiato joins pumpkin spice latte on the fall menu.” CNBK, Web.