Social Media Data Analysis

Web 2.0 refers to all the major technologies that allow people to create and share online information. The method is ideal as companies and people do not have to create websites. The main communication methods used include blogs, wikis, tweets and social media. An organization can retrieve a lot of information from these sites. Blog […]

The Impact and Effect of Social Media on a Brand, its Image and Reputation

Executive Summary Social media is one of the most important instruments for the generation of the brand image and higher revenues. Nonetheless, it is apparent that not of the companies pay significant attention to the social media campaigns, as it still remains a novelty. The primary goal of this study is to underline the importance […]

New Social Media Marketing Tools

Social media marketing involves a process that focuses on creating specialized programs and websites that attract customers. A corporate message that is spread through these tools also encourages online users to share this content with their social networks. Social media is regarded as a platform that provides an access to internet content and ensures close […]

Social Media

It is evident that social media has negative and positive impacts on the lives of many people. MySpace, Facebook, Twitter and other social media networks have brought changes to the communication industry. This can be attributed to advanced technology and innovation. Equally, many people are conducting research with an aim of contributing to social media. […]

Social Media as a Way to Capture the Present-Day Reality

Introduction: When Social Media Offers More than One Can Consume In the modern world, when social media has become an integral part of people’s lives, it seems practically impossible to imagine the humankind without the blogosphere, the existing social networks which can be considered another place for people to discuss and evaluate current events. However, […]

Social Media Use in Internal Communication in Dubai Public Sector Companies

Introduction Nowadays, social media are used by managers in order to inform employees about the coming events, post updates regarding different projects, and initiate discussions (Mount & Martinez, 2014). Therefore, it is possible to speak about the active use of social media to change the patterns of internal communication. This topic needs to be discussed […]

Social Media Monitoring

Introduction The emergence of the internet has significantly transformed the business environment. One of the ways through which this has occurred relates to the ease with which businesses can undertake marketing communication. Integration of effective marketing communication is one of the elements that contribute towards business success. There are various mediums of communication which organizations […]

Privacy and Security in Social Media

Introduction Over the past century, the invention of the computer and the subsequent creation of the internet have been among the major accomplishments in terms of communication advancements. These two entities have been used extensively to revolutionize the world in regard to information processing and communication strategies. One of the areas that have recorded significant […]

How will social media change the future of international politics?

Social media is one of the technological advancements that have made a great contribution to the process of globalization. Social media in this case refers to the likes of Facebook, twitter, LinkedIn, Badoo and many others, with many more being developed on a daily basis. Through this, people are now able to communicate across continents […]

How Internet Communication, and Social Media influences Politics and Social awareness in the World

Introduction The invention of the internet revolutionised politics and social awareness across the world. The social media has flourished immensely since the inception of the internet. The internet stimulated the formation of web communities. It is these communities that communities that created avenues for communication across the globe. The internet connection enables people to convey […]

DOD Policy on Social Media Concerning Military Members and Government Public Administration

Abstract In the current era of digital technology, the government has a duty of ensuring that the department of defense policy on social media addresses the use of invented technologies of communication within and outside the workplace by the public service and the military. The main challenge is to discover the policy that can fit […]

Social media and ethics

Executive Summary This report presents a synthetic study on ethical issues in social media. Social media is an emerging media that has revolutionized the sharing of information taking it to a different level. It is being deployed in various areas to bring unfathomable profits. One of the major areas where it has being used is […]

Social media effect on the purchase decision of the young generation in Saudi Arabia

Introduction Social media sites such as Facebook, Twitter and LinkedIn have gained a lot of popularity in recent years among the young generation. Due to this popularity, social media has had a lot of influence on major decisions made by the young generation. An increasingly higher number of individuals are now relying on social media […]

How Models of Audience Research Inform Debate on the Use of Social Media

Introduction The brave new world of social media has captured the attention of academics and media industry players around the world, in large part due to its spectacular growth and the public attention commanded (Perez-Latre et al 2011). Social networks such as, Facebook, YouTube and Twitter have broken the conventional communication mode, bringing about a […]

Social Media and Arab Uprising

Introduction World transformation has been a long but intensive process affecting various persons and their activities. The issue of globalization is observed to be divided into various types, which are dependent on the activities that actually transform the human existence at a time. The initial stages of globalization dates back to the thirteenth century when […]

Social Media Marketing (SMM)

Introduction The business realm across the world has been undergoing enormous transformations and one of the foremost changes in the entrepreneurship sector is the emergence of technological advancements (Evans & McKee, 2010). Modern technologies have been integral in supporting the growth and development of rapturous networking activities and Social Media (SM) has presently become one […]

Impact of Social Media on Society

In the recent years, social networking and social media have become important topics. Any site that enhances social interaction including MySpace, face book and twitter is considered a social media (O’Keeffe & Pearson, 2011). Other virtual words and gaming sites including Second Life, Club Penguin, Sims, You tube and blogs also offer opportunities for social […]

Impact of Social Media on Public Relations Practice

Introduction The globalization process has led to the integration of the world with the ability and ease of communication. Information has become an important factor for organization. Advanced technology has led to increased exchange of information throughout the world. Social media and blogs have a great impact on PR. Studies indicate that social media is […]

Social media and its drawbacks

The development of technology has drastically changed the world. As people are unable to calculate the rates of progress, it is impossible to determine what changes will be brought about with an even greater increase in technological advancements. The use of social networks has added to the hardships of life, as people endanger their personalities […]

Social Media Sites

Social media sites are platforms that offer free interaction between people on the internet. People can engage in one-on-one conversation, share, and discuss different information using multimedia formats like pictures, audio, video, and words. There are different common social media sites like Twitter, LinkedIn, Facebook, You Tube, MySpace, and Second Life among others (Curtis n.d.). […]

Social Media Overview

Social media has become an important tool in the current society. They provide means through which people can share information in a societal set up with the help of internet connection using such devices as phones and computers. Facebook, YouTube and Tweeter are the three most common types of social media. Facebook has attracted massive […]

Social Media Networks

Introduction Social networking is the interaction among people who come together through a medium in order to share their experiences with one another. Such media where people meet to socially interact are commonly referred to as social media. The term social media networks therefore refers to the media that connect individuals who intend to interactively […]

Social Media as an Effective Marketing Tool

Introduction Social media networks (Twitter, Facebook, YouTube, Blogs, Linkedin and FourSquare) have become an intimate part of our everyday life. The World Wide Web has significantly popularized social media networks. The World Wide Web provides a platform upon which social media networks enable people to interact. This interaction has turned the world into more of […]

The Internet as social media: connectivity and immediacy

Current generations are using the internet as their mode of communication and passage of information; Twitter is the world’s second largest social network. When using the site, users get a chance to communicate with other accounts holders as well as limit the number of people to communicate. This paper, written from experience and some literature […]