Living in a globalized world full of various innovations is not that easy. It is a challenge for people to nuzzle up to claims of reality. In this respect fashion industry is at a pivot of contemporary changes in media. The thing is that launching brands on-line is what makes it spread worldwide. On the other hand, it is a prerequisite for suggesting new collections of clothes or accessories via Internet. As a result, new ways of business activity become usable by such top brands, as Oscar de la Renta, Donna Karan etc.
Observers admit high popularity of such Internet resource, as social networking. It makes things different when one realizes a place where the most progressive layers of humanity hang out. In fact, fashion leads toward new viewpoints on how a man should progress aesthetically as well as ethically. The experts insist on the following fact: “Recent statistics back up the contention that a brand fully immersed in social media will boost its bottom line” (Stephenson and Strugatz 2). It means that social networking web sites, namely Facebook or Twitter, are at the edge of new kind of relations between those people who beget a brand and those ones adoring it.
The amount of fashion analytics and insiders has increased during the last few years. In fact, most of current observers of fashion weeks in different location of the world are amazed. The influence of fashion on social media runs the gamut today. It is due to blogging and communicating on different topics about fashion. Diane von Furstenberg, Michael Kors and other well-known designers has already got involved into the vortex of social networking. It is necessary to admit that Diane von Furstenberg is on the first place on Twitter “with her following at over 22,000” (Prabhakar para. 7). It is really astonishing that world is more active today virtually. It also constitutes transformation of discussion on fashion topics in a more accessible area. Social media won this competition for users’ adherence toward news on fashion.
To sum up, the increase of designers’ concernment in social networking reflected on the promotion of their brands as per higher readings on sales. In fact, such representation of hot fashion news reduces illiteracy among novices in fashion.
Works cited
Prabhakar, Hitha. ‘How the Fashion Industry is Embracing Social Media’. Web.
Stephenson, Lauren Benet and Strugatz, Rachael. ‘Social Media: The New Front Row of Fashion’. WWD Issue, 2010. Hyperlink: Web.