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“How the Fashion Industry is Embracing Social Media” by Hitha Prabhakar Essay

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Updated: Apr 9th, 2020

Fashion and women clothing commands respect worldwide. Women fashion contributes to the world economy. Market analysis reveals the rise in the production of women fabrics. The flow of information influences the production index of women clothing. In time past, fashion events were open to few designers.

The parade of trending fabrics was secretly uploaded to maintain the company’s competitive advantage. Today, social media are embracing women fashion in different ways. Fashion designers showcase their fabrics on every available media channel. Trending fabrics are uploaded on the Internet for comments and feedback.

The author believed something changed the protocol. The author recounted an example of a fashion designer who published fabrics one year after sales. The product life cycle requires a careful approach. The designer wanted to protect the product’s competitive advantage. The decline in product sales changed the marketing strategy of top designers.

Women’s clothing is displayed on the Internet to attract customers and boost the company’s image. The publicity of a firm’s product and services can be extended using the social media. The author emphasized the need for more fashion shows in the industry. Social media adverts can change the income status of an organization.

Women fashion requires public view which is achieved through the social media. Young ladies want to wear trending cloths and can be seen on fashion blog and websites.

The marketing manager will upload images of the latest fabrics designed by the company on fashion blog, twitter and other social channels. The article analyzed the trends and benefits of different social media channels.

Facebook

Facebook users grew rapidly in 2007 with an estimated 7 million subscribers. Women’s clothing industry can support their promotional adverts through their Facebook page.

However, Facebook users are trending with other social media channels. This accounts for the decline in the number of subscribers. Designers will choose other social sites to flaunt their products.

Corporate website

The marketing manager of top designers uses their websites to display women dresses and jewelries. Customers search the Internet to locate quality and beautiful dresses.

The word of mouth will be used to inform potential customers about the trending photos on the corporate websites. Direct sales and online order will be carried out on the company’s website.

Fashion blog

This is another social media site used by fashion designers. Fashion designers upload their product image on popular blog to create awareness. The Internet blog control 20% of all Internet activities and can increase market sales of women’s clothing.

Twitter

This fast trending social channel is a strong marketing tool. Top fashion designers command millions of followers daily. Twitter can be used to educate, inform, display and market women fabrics without adverts. The cost of product advertisement can be reduced by half through social channels.

Although social media influences the sale of women’s clothing, some designers fear its use. Experienced designers argue that brand names control the largest amount of product sales.

The article rejected the submission based on the control of new entrants in the business. New entrants can increase their competitive advantage using social channels to showcase their products. The cost of production can be reduced using social media adverts.

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IvyPanda. 2020. ""How the Fashion Industry is Embracing Social Media" by Hitha Prabhakar." April 9, 2020. https://ivypanda.com/essays/how-the-fashion-industry-is-embracing-social-media-by-hitha-prabhakar/.

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IvyPanda. (2020) '"How the Fashion Industry is Embracing Social Media" by Hitha Prabhakar'. 9 April.

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